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Consumer Behavior

Most popular at the top

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 15.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Grown Up Digital: How the Net Generation is Changing Your Worldby Don Tapscott

    McGraw-Hill Education 2008; US$ 32.00

    SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what... more...

  • Happy Moneyby Elizabeth Dunn; Michael Norton

    Simon & Schuster 2013; US$ 15.00

    Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness?if you follow five core principles of smart spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow... more...

  • Misbehavingby Richard H Thaler

    Penguin Books Ltd 2015; US$ 14.09

    Why are we more likely to forgo the opportunity to sell a £100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? In... more...

  • A Joosr Guide to... Predictably Irrational by Dan Arielyby Joosr

    Joosr Ltd 2015; US$ 2.07

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. ... more...

  • Buyer Personasby Adele Revella

    Wiley 2015; US$ 25.00 US$ 21.99

    Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides... more...

  • Demographics of the U.S.by Inc. New Strategist Publications

    New Strategist Press, LLC 2012; US$ 270.00

    Demographics of the U.S. is a reference book for those who want perspective on the many changes in American life--a perspective critical for understanding what the 21st century will hold. New Strategists editors scoured web sites and government reference books to locate the most revealing trend data. The result is a compilation of statistics that... more...

  • Watchdogs and Whistleblowers: A Reference Guide to Consumer Activismby Stephen Brobeck; Robert Mayer; Robert Mayer

    ABC-CLIO 2015; US$ 89.00

    This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety... more...

  • Consumer Behaviourby Vishwajeet Prasad

    GenNext Publication 2009; US$ 44.99

    This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing... more...

  • De compras con él y ellaby Elizabeth Pace

    Grupo Nelson 2009; US$ 11.24

    Venda más y mejor conociendo a su cliente.La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se comportan de manera distinta en muchísimas situaciones. more...