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  • The New Digital Ageby Eric Schmidt; Jared Cohen

    Hodder & Stoughton 2013; Not Available

    'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New... more...

  • Consumer Behaviourby Robert East; Malcolm Wright; Marc Vanhuele

    SAGE Publications 2013; US$ 56.00

    Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons. more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    The Crown Publishing Group 2008; US$ 15.00

    "A page-turner" - Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." - Fast Company ?Lindstrom ? has an encyclopedic knowledge of advertising history and an abundance of real-world business experience? - The Washington Post ?Martin Lindstrom, the boy wonder of branding, tells... more...

  • Influenceby PhD Robert B. Cialdini

    HarperCollins 2009; US$ 12.99

    Influence , the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people... more...

  • Blinkby Malcolm Gladwell

    Little, Brown and Company 2007; US$ 9.99

    In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem.... more...

  • Cheapby Ellen Ruppel Shell

    Penguin Publishing Group 2009; US$ 17.00

    A myth-shattering investigation of the true cost of America's passion for finding a better bargain From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is... more...

  • Contagiousby Jonah Berger

    Simon & Schuster 2013; US$ 26.00

    New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...

  • Credit Scoring, Response Modeling, and Insurance Ratingby Steven Finlay

    Palgrave Macmillan 2012; US$ 115.00

    A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance. more...

  • The Everything Store: Jeff Bezos and the Age of Amazonby Brad Stone

    Transworld 2013; US$ 14.38 US$ 10.79

    **Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ?the everything store?, offering limitless selection and seductive convenience at... more...

  • The ABCs of Getting Out of Debtby Garrett Sutton

    RDA Press, LLC 2013; US$ 18.95

    In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad author Robert Kiyosaki says, “Good debt makes you rich and bad debt makes you poor.? The ABCs of Getting Out of Debt provides the necessary... more...