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- HarperCollins 2010; US$ 13.99
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt... more...
- Taylor and Francis 2015; US$ 59.95
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each... more...
- Transworld 2013; US$ 14.38
**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ?the everything store?, offering limitless selection and seductive convenience at... more...
- HarperCollins 2009; US$ 14.50
Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics ?the long awaited follow-up to their New York Times Notable blockbuster. B ased on revolutionary research and original studies... more...
- Simon & Schuster 2000; US$ 17.00
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...
- Knopf Doubleday Publishing Group 2005; US$ 15.95
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant?better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose,... more...
- Primento Digital 2014; US$ 5.99
Complete summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself". This summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author... more...
- Primento Digital 2013; US$ 5.99
Complete summary of Jay Abraham's book ?Getting Everything You Can Out Of All You've Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition?. This summary of the ideas from Jay Abraham's book "Getting Everything You Can Out Of All You've Got" shows how you can increase your success rate in everything you do in three steps: taking... more...
- Taylor and Francis 2016; US$ 54.95
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to... more...
- Taylor and Francis 2016; US$ 54.95
Branding Masculinity examines two ideologies of masculinity ? one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...