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Consumer Behavior

Most popular at the top

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenueby Robbie Kellman Baxter

    McGraw-Hill Education 2015; US$ 28.00

    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed?and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model... more...

  • The Power of Fifty Bitsby Bob Nease

    HarperCollins 2016; US$ 14.99

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow , the first ?how to? guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought.... more...

  • Phishing for Phoolsby George A. Akerlof; Robert J. Shiller

    Princeton University Press 2015; US$ 16.95 US$ 15.42

    Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize?winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there... more...

  • The Consuming Instinctby Gad Saad; David M. Buss

    Prometheus Books 2011; US$ 11.99

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and... more...

  • Demographics of the U.S.by Inc. New Strategist Publications

    New Strategist Press, LLC 2012; US$ 270.00

    Demographics of the U.S. is a reference book for those who want perspective on the many changes in American life--a perspective critical for understanding what the 21st century will hold. New Strategists editors scoured web sites and government reference books to locate the most revealing trend data. The result is a compilation of statistics that... more...

  • Watchdogs and Whistleblowers: A Reference Guide to Consumer Activismby Stephen Brobeck; Robert Mayer; Robert Mayer

    ABC-CLIO 2015; US$ 89.00

    This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety... more...

  • Big Data in Practiceby Bernard Marr

    Wiley 2016; US$ 50.00 US$ 43.99

    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge... more...

  • Consumer Behaviourby Vishwajeet Prasad

    GenNext Publication 2009; US$ 44.99

    This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing... more...

  • De compras con él y ellaby Elizabeth Pace

    Grupo Nelson 2009; US$ 11.24

    Venda más y mejor conociendo a su cliente.La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se comportan de manera distinta en muchísimas situaciones. more...

  • The X and Y of Buyby Elizabeth Pace

    Thomas Nelson 2010; US$ 11.99

    In The X and Y of Buy, veteran branding, marketing, and salesperson Elizabeth Pace breaks the gender code for you to be successful, generate revenue, and market and sell more effectively. more...