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Consumer Behavior

Most popular at the top

  • Influenceby PhD Robert B. Cialdini

    HarperCollins 2009; US$ 14.99

    Influence , the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people... more...

  • Beyond the Consumption Bubbleby Karin M. Ekström; Kay Glans

    Taylor and Francis 2010; US$ 54.95

    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our... more...

  • Influenceby PhD Robert B. Cialdini

    HarperCollins 2009; Not Available

    Influence , the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people... more...

  • The Wisdom of Crowdsby James Surowiecki

    Knopf Doubleday Publishing Group 2005; US$ 15.95

    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant?better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose,... more...

  • Freakonomics Rev Edby Steven D. Levitt; Stephen J. Dubner

    HarperCollins 2010; US$ 13.99

    Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt... more...

  • Affluenzaby John de Graaf; David Wann; Thomas H. Naylor

    Berrett-Koehler Publishers 2014; US$ 22.95

    Previous editions of Affluenza described the early symptoms of the disease that led to a nearly fatal shutdown of all our financial systems in 2008. This new edition puts more focus on the behavior changes we need to make to be certain that the Great Recession does not become a prelude to something worse. more...

  • Demographics of the U.S.by Inc. New Strategist Publications

    New Strategist Press, LLC 2012; US$ 270.00

    Demographics of the U.S. is a reference book for those who want perspective on the many changes in American life--a perspective critical for understanding what the 21st century will hold. New Strategists editors scoured web sites and government reference books to locate the most revealing trend data. The result is a compilation of statistics that... more...

  • What Americans Really Want...Reallyby Frank I. Luntz

    Hachette Books 2009; Not Available

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...

  • The What Americans Really Want...Really: Revised Editionby Frank I. Luntz

    Hachette Books 2010; Not Available

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...

  • The What Americans Really Want...Really: Revised Editionby Frank I. Luntz

    Hachette Books 2010; US$ 22.72

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...