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Consumer Behavior

Most popular at the top

  • Blinkby Malcolm Gladwell

    Little, Brown and Company 2007; US$ 9.99

    In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem.... more...

  • Influenceby PhD Robert B. Cialdini

    HarperCollins 2009; US$ 12.99

    Influence , the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people... more...

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenueby Robbie Kellman Baxter

    McGraw-Hill Education 2015; US$ 28.00

    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed?and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model... more...

  • The Consuming Instinctby Gad Saad; David M. Buss

    Prometheus Books 2011; US$ 11.99

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and... more...

  • Demographics of the U.S.by Inc. New Strategist Publications

    New Strategist Press, LLC 2012; US$ 270.00

    Demographics of the U.S. is a reference book for those who want perspective on the many changes in American life--a perspective critical for understanding what the 21st century will hold. New Strategists editors scoured web sites and government reference books to locate the most revealing trend data. The result is a compilation of statistics that... more...

  • What Americans Really Want...Reallyby Frank I. Luntz

    Hachette Books 2009; Not Available

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...

  • The What Americans Really Want...Really: Revised Editionby Frank I. Luntz

    Hachette Books 2010; Not Available

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...

  • The What Americans Really Want...Really: Revised Editionby Frank I. Luntz

    Hachette Books 2010; US$ 18.78

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...

  • What Americans Really Want...Reallyby Frank I. Luntz

    Hachette Books 2009; US$ 18.78

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...

  • The What Americans Really Want...Really: Revised Editionby Frank I. Luntz

    Hachette Books 2010; Not Available

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...