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Consumer Behavior

Most popular at the top

  • The Buying Brainby A. K. Pradeep

    Wiley 2010; US$ 27.95 US$ 19.57

    If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed... more...

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platformsby Andrea Phillips

    McGraw-Hill Education 2012; US$ 28.00 US$ 22.96

    The First How-To Strategy Guide to Transmedia Storytelling ?Phillips?s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ?David... more...

  • Pre-Suasionby Robert Cialdini

    Simon & Schuster 2016; US$ 28.00 US$ 19.50

    The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn?t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of... more...

  • The Wisdom of Crowdsby James Surowiecki

    Knopf Doubleday Publishing Group 2005; US$ 15.95

    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant?better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose,... more...

  • Misbehavingby Richard H Thaler

    Penguin Books Ltd 2015; US$ 14.09

    Why are we more likely to forgo the opportunity to sell a 100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? In... more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 17.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...

  • The Everything Store: Jeff Bezos and the Age of Amazonby Brad Stone

    Transworld 2013; US$ 12.68

    **Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become ?the everything store?, offering limitless selection and seductive convenience at... more...

  • Handbook of Research on Customer Equity in Marketingby V. Kumar; D. Shah

    Edward Elgar Publishing 2015; US$ 60.00

    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...

  • Demographics of the U.S.by Inc. New Strategist Publications

    New Strategist Press, LLC 2012; US$ 270.00

    Demographics of the U.S. is a reference book for those who want perspective on the many changes in American life--a perspective critical for understanding what the 21st century will hold. New Strategists editors scoured web sites and government reference books to locate the most revealing trend data. The result is a compilation of statistics that... more...

  • Watchdogs and Whistleblowers: A Reference Guide to Consumer Activismby Stephen Brobeck; Robert Mayer; Robert Mayer

    ABC-CLIO 2015; US$ 89.00

    This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety... more...