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Consumer Behavior

Most popular at the top

  • Influenceby PhD Robert B. Cialdini

    HarperCollins 2009; US$ 12.99

    Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people... more...

  • Brandwashedby Martin Lindstrom

    Kogan Page 2012; US$ 16.36

    In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets. more...

  • SuperFreakonomicsby Steven D. Levitt; Stephen J. Dubner

    HarperCollins 2009; US$ 12.74

    Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics —the long awaited follow-up to their New York Times Notable blockbuster. B ased on revolutionary research and original studies... more...

  • Hookedby Nir Eyal

    Penguin Books Ltd 2014; US$ 18.32

    In Hooked , Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern... more...

  • Demographics of the U.S.by Inc. New Strategist Publications

    New Strategist Press, LLC 2012; US$ 270.00

    Demographics of the U.S. is a reference book for those who want perspective on the many changes in American life--a perspective critical for understanding what the 21st century will hold. New Strategists editors scoured web sites and government reference books to locate the most revealing trend data. The result is a compilation of statistics that... more...

  • The What Americans Really Want...Really: Revised Editionby Frank I. Luntz

    Hachette Books 2010; US$ 20.00

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...

  • What Americans Really Want...Reallyby Frank I. Luntz

    Hachette Books 2009; US$ 20.00

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...

  • Watchdogs and Whistleblowers: A Reference Guide to Consumer Activismby Stephen Brobeck; Robert Mayer; Robert Mayer

    ABC-CLIO 2015; US$ 89.00

    This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety... more...

  • Big Data in Practiceby Bernard Marr

    Wiley 2016; US$ 50.00 US$ 43.99

    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge... more...

  • Consumer Behaviourby Vishwajeet Prasad

    GenNext Publication 2009; US$ 44.99

    This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing... more...