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Consumer Behavior

Most popular at the top

  • Influenceby PhD Robert B. Cialdini

    HarperCollins 2009; Not Available

    Influence , the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people... more...

  • The Long Tailby Chris Anderson

    Hachette Books 2006; Not Available

    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to... more...

  • Wine Economicsby Henri Serbat; Orhan Güvenen; Eric Giraud-Héraud; Marie-Claude Pichery

    Palgrave Macmillan 2013; US$ 125.00

    The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions have in common the use of econometric techniques and mathematical formalization to describe the new challenges of this economic sector. more...

  • Buying Inby Rob Walker

    Random House Publishing Group 2008; US$ 16.00

    Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In  Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their... more...

  • SuperFreakonomicsby Steven D. Levitt; Stephen J. Dubner

    HarperCollins 2009; US$ 13.99

    Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics ?the long awaited follow-up to their New York Times Notable blockbuster. B ased on revolutionary research and original studies... more...

  • Contagiousby Jonah Berger

    Simon & Schuster 2013; US$ 26.00

    New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • Freakonomics Rev Edby Steven D. Levitt; Stephen J. Dubner

    HarperCollins 2010; US$ 13.99

    Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime? These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt... more...

  • Coolby Steven Quartz; Anette Asp

    Farrar, Straus and Giroux 2015; US$ 26.99

    Contents 1. The Consumption Mystery 2. The Three Consumers Within 3. Cool on the Brain 4. Consumer Evolution 5. Status Seeking and the Rebel Instinct 6. Darwin Goes Shopping 7. Rebel Cool 8. DotCool Notes Acknowledgments Index more...

  • Das Schuldenhausby Atif R. Mian; Amir Sufi

    Orell Füssli Verlag 2015; US$ 16.34

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