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Consumer Behavior

Most popular at the top

  • Savedby Ben Hewitt

    Rodale 2013; US$ 19.99

    When Ben Hewitt met Erik Gillard, he was amazed. Here was a real-life rebel living happily and comfortably in small-town Vermont on less than $10,000 per year. Gillard?s no bum. He has a job, a girlfriend, good friends, and strong ties to the community. But how he lives his life?and why?launches Hewitt on a quest to understand the true role of money... more...

  • The Psychology of Consumer Behaviorby Brian Mullen; Craig Johnson

    Taylor and Francis 2013; US$ 60.00

    This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. more...

  • Clickby Bill Tancer

    Hyperion 2008; US$ 12.99

    What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click , Bill... more...

  • Wine Economicsby Henri Serbat; Orhan Güvenen; Eric Giraud-Héraud; Marie-Claude Pichery

    Palgrave Macmillan 2013; US$ 120.00

    The book proposes an overview of the research conducted to date in the field of wine economics. All of these contributions have in common the use of econometric techniques and mathematical formalization to describe the new challenges of this economic sector. more...

  • I Spend Therefore I Amby Philip Roscoe

    Random House of Canada 2014; US$ 29.95

    A powerful exploration of how economic thinking has infiltrated every aspect of modern life, even our understanding of who we are and what it means to be a person.      Economics is the academic success story of the 20th century, a potent force not just in markets and government, but in our everyday lives. It affects our decisions as consumers,... more...

  • The New Oldby David Cravit

    ECW Press 2008; US$ 13.95

    The oldest Baby Boomers have turned 60 so everybody’s starting to talk about the "aging of the population." But most of the talk is about numbers: what percentage of the population will be how old in what year, what it will mean for welfare rates or health-care costs, etc. But what’s missing is the qualitative story. It’s not... more...

  • The Brand Strategist's Guide to Desireby Anna Simpson

    Palgrave Macmillan 2014; US$ 45.00

    Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration. more...

  • The $12 Million Stuffed Sharkby Don Thompson

    St. Martin's Press 2012; US$ 17.99

    Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock?s drip painting No. 5, 1948 sell for $140 million?             Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary... more...

  • Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplaceby Liz Nickles; Savita Iyer

    St. Martin's Press 2012; US$ 27.99

    Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With... more...

  • The Supermodel and the Brillo Boxby Don Thompson

    St. Martin's Press 2014; US$ 27.99

    A look at the contemporary art market and the economics and psychology that first produced a market crash, and then two years later resulted in astronomical prices more...