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Consumer Behavior

Most popular at the top

  • Sexy Little Numbersby Dimitri Maex; Paul B. Brown

    Crown Publishing Group 2012; US$ 27.50

    Imagine if you could identify your business?s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous.  Virtually every time... more...

  • Ethical Chicby Fran Hawthorne

    Beacon Press 2012; US$ 25.95

    In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals?oh, and that makes them feel cool when they use... more...

  • The Consumer Society Readerby Juliet Schor; D. B. Holt

    New Press, The 2011; US$ 24.95

    The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on... more...

  • Dumb Moneyby Daniel Gross

    Free Press 2009; Not Available

    The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700 billion dollars to bail out banks and financial institutions... more...

  • Marketing Aestheticsby Alex Simonson; Bernd H. Schmitt

    Free Press 1997; Not Available

    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging... more...

  • Chasing Coolby Noah Kerner; Gene Pressman

    Atria Books 2007; Not Available

    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do... more...

  • Dumb Moneyby Daniel Gross

    Free Press 2009; Not Available

    The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700 billion dollars to bail out banks and financial institutions... more...

  • The $12 Million Stuffed Sharkby Don Thompson

    Palgrave Macmillan 2012; US$ 16.99

    Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock?s drip painting No. 5, 1948 sell for $140 million?             Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary... more...

  • What Chinese Wantby Tom Doctoroff

    Palgrave Macmillan 2012; US$ 15.99

    Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force... more...

  • The Long Tailby Chris Anderson

    Hyperion 2006; US$ 9.99

    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to... more...