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Most popular at the top
- HarperCollins 2009; US$ 13.99
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we... more...
- The Crown Publishing Group 2008; US$ 15.00
"A page-turner" - Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." - Fast Company ?Lindstrom ? has an encyclopedic knowledge of advertising history and an abundance of real-world business experience? - The Washington Post ?Martin Lindstrom, the boy wonder of branding, tells... more...
- McGraw-Hill Education 2009; US$ 34.00
Create new markets and maximum potential for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today?s economy. Now, how do you get organizations to purchase it? Selling in a New Market Space reveals the sales secrets of... more...
- McClelland & Stewart 2011; US$ 17.95
Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money,... more...
- Simon & Schuster 2010; US$ 15.99
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody?s marketplace?what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world?s marketplace?with shrewd observations and practical applications to help everybody... more...
- St. Martin's Press 2010; US$ 33.99
Supersizing has become an American way of life. We have XXL cars, homes, and waistlines. We built the world's tallest monument. We get the largest breast implants. We're home to the world's largest retailer, sports stadiums, and office building. But with a deep recession and our nation's leaders urging us to reassess the impact of our daily lives,... more...
- Palgrave Macmillan 2010; US$ 120.00
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. more...
- The Crown Publishing Group 2012; US$ 27.50
Imagine if you could identify your business?s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time... more...