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Consumer Behavior

Most popular at the top

  • The Power of Fifty Bitsby Bob Nease

    HarperCollins 2016; Not Available

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow , the first ?how to? guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought.... more...

  • The Power of Fifty Bitsby Bob Nease

    HarperCollins 2016; Not Available

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow , the first ?how to? guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought.... more...

  • Strong Brands, Strong Relationshipsby Susan Fournier; Michael Breazeale; Jill Avery

    Taylor and Francis 2015; US$ 65.95

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2015; US$ 24.00

    "Mesmerizing & fascinating. . ." — The Seattle Post-Intelligencer Unleash the Power of Data with the Latest State-of-the-Art Techniques Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are predicting whether you're going to click, buy, lie, or... more...

  • The Routledge Companion to Ethnic Marketingby Ahmad Jamal; Lisa Peņaloza; Michel Laroche

    Taylor and Francis 2015; US$ 205.00

    The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown... more...

  • Behavioral Marketingby Dave Walters; Bill Nussey

    Wiley 2015; US$ 25.00

    Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing?including customer journey mapping, channel-level planning,... more...

  • Consumer Behaviourby Margaret Linehan

    Gill & Macmillan 2008; US$ 22.30

    Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective. more...

  • Empire of Thingsby Frank Trentmann

    HarperCollins 2016; US$ 31.99

    more...

  • The Unmanageable Consumerby Yiannis Gabriel; Tim Lang

    SAGE Publications 2015; US$ 47.00

    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. more...