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Consumer Behavior

Most popular at the top

  • Buyer Personasby Adele Revella

    Wiley 2015; US$ 25.00

    See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical... more...

  • The Wallet Allocation Ruleby Timothy L. Keiningham; Lerzan Aksoy; Luke Williams; Alexander J. Buoye

    Wiley 2015; US$ 19.95

    Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review , this landmark book introduces a new and... more...

  • YouthNationby Matt Britton

    Wiley 2015; US$ 25.00

    Youth is no longer an age — it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers... more...

  • Buying Trancesby Joe Vitale

    Wiley 2011; US$ 24.95

    Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your... more...

  • The Big Data-Driven Businessby Russell Glass; Sean Callahan

    Wiley 2014; US$ 30.00

    Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate... more...

  • The Changing Consumerby Alison Anderson; Kevin Meethan; R Steven Miles; Steven Miles

    Taylor and Francis 2005; US$ 67.95

    In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation. more...

  • Chasing Coolby Noah Kerner; Gene Pressman

    Atria Books 2007; US$ 17.99

    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    Crown Publishing Group 2008; US$ 15.00

    How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...

  • Consumer Republicby Bruce Philp

    McClelland & Stewart 2011; US$ 17.95

    Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money,... more...

  • The Experience Effectby Jim JOSEPH

    AMACOM 2010; US$ 24.95

    Customers don't just buy products. They buy an experience. Here's how to create one through your marketing. more...