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Consumer Behavior

Most popular at the top

  • Hooked:how To Build Habit-forming Productsby Nir Eyal

    Penguin Canada 2014; US$ 22.00

    "A must-read for everyone who cares about driving customer engagement." - Eric Ries, author of The Lean Startup " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." - Matt Mullenweg, founder of WordPress "The book everyone in Silicon Valley is talking about." - Stephen P. Anderson,... more...

  • Xby Brian Solis

    Wiley 2015; US$ 30.00

    Welcome to a new era of business in which your brand is defined by those who experience it. Customer experience is the new marketing and it’s also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional... more...

  • Askby Ryan Levesque

    Dunham Books 2015; US$ 7.99

    <p>When it comes to the way business is carried out online, the earth beneath our feet is shifting right now—and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single... more...

  • Star Brandsby Carolina Rogoll; Debbie Millman

    Allworth Press 2015; US$ 24.99

    Carolina Rogoll has been building brands for over a decade for Procter & Gamble, the world?s largest, fast-moving consumer goods company, including successfully managing a billion-dollar brand. She has also been a faculty member of the MPSB (master of professional studies in branding) at the School of Visual Arts in New York City since 2011. Carolina... more...

  • The Changing Consumerby Alison Anderson; Kevin Meethan; R Steven Miles; Steven Miles

    Taylor and Francis 2005; US$ 67.95

    In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation. more...

  • The Rise of the Chinese Consumerby Jonathan Garner

    Wiley 2005; US$ 75.00

    In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth... more...

  • Chasing Coolby Noah Kerner; Gene Pressman

    Atria Books 2007; US$ 17.99

    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do... more...

  • The Substance of Styleby Virginia Postrel

    HarperCollins 2009; US$ 13.99

    Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    The Crown Publishing Group 2008; US$ 15.00

    "A page-turner" - Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." - Fast Company ?Lindstrom ? has an encyclopedic knowledge of advertising history and an abundance of real-world business experience? - The Washington Post ?Martin Lindstrom, the boy wonder of branding, tells... more...

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Productsby Brian Burns; Tom Snyder

    McGraw-Hill Education 2009; US$ 34.00

    Create new markets and maximum potential for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today?s economy. Now, how do you get organizations to purchase it? Selling in a New Market Space reveals the sales secrets of... more...