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Consumer Behavior

Most popular at the top

  • Hacking Growthby Sean Ellis; Morgan Brown

    The Crown Publishing Group 2017; US$ 17.48

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive... more...

  • Brand Intimacyby Mario Natarelli; Rina Plapler

    Hatherleigh Press 2017; US$ 9.99

    From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially worth billions . Advancements in branding, technology and the science of decision-making... more...

  • Consumer Equality: Race and the American Marketplaceby Geraldine Henderson; Anne-Marie Hakstian; Jerome Williams

    ABC-CLIO 2016; US$ 60.00

    Everyone—regardless of race, gender, or other appearance-based factors—should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts—employment... more...

  • Customer Experience Brandingby Thomas Gad

    Kogan Page 2016; US$ 16.36

    A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of "4-D Branding" and "Managing Brand Me". more...

  • The Transformational Consumerby Tara-Nicholle Nelson

    Berrett-Koehler Publishers 2017; US$ 26.95

    The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.... more...

  • A Joosr Guide to... Hug Your Haters by Jay Baerby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. ... more...

  • Co-Createby David Nour

    St. Martin's Press 2017; US$ 19.59

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important... more...

  • A Joosr Guide to... Fascinate by Sally Hogsheadby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. ... more...

  • Essentials of Consumer Behaviorby Debra L. Stephens

    Taylor and Francis 2016; US$ 64.95

    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate... more...

  • A Joosr Guide to... Small Data by Martin Lindstromby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. ... more...