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Consumer Behavior

Most popular at the top

  • The Experience Effectby Jim JOSEPH

    AMACOM 2010; US$ 24.95

    Customers don't just buy products. They buy an experience. Here's how to create one through your marketing. more...

  • Consumer Societyby Barry Smart

    SAGE Publications 2010; US$ 53.00

    A wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most respected names in the field today. more...

  • Japanese Consumer Dynamicsby Dr Parissa Haghirian

    Palgrave Macmillan 2010; US$ 120.00

    Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. more...

  • Sexy Little Numbersby Dimitri Maex; Paul B. Brown

    The Crown Publishing Group 2012; US$ 27.50

    Imagine if you could identify your business?s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous.  Virtually every time... more...

  • Ethical Chicby Fran Hawthorne

    Beacon Press 2012; US$ 25.95

    In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals?oh, and that makes them feel cool when they use... more...

  • The Consumer Society Readerby Juliet Schor; D. B. Holt

    The New Press 2011; US$ 24.99

    The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on... more...

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platformsby Andrea Phillips

    McGraw-Hill Education 2012; US$ 28.00

    The First How-To Strategy Guide to Transmedia Storytelling ?Phillips?s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ?David... more...

  • Older Americansby Inc. New Strategist Publications

    New Strategist Press, LLC 2012; US$ 210.00

    The new seventh edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. New to this edition is all-important 2010 census population data, a unique comparison of the attitudes of the four generations of American adults based on the General... more...

  • Credit and Consumer Societyby Dawn Burton

    Taylor and Francis 2012; US$ 58.95

    The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book offers an analysis of this important phenomenon, arguing... more...

  • Savedby Ben Hewitt

    Rodale 2013; US$ 19.99

    When Ben Hewitt met Erik Gillard, he was amazed. Here was a real-life rebel living happily and comfortably in small-town Vermont on less than $10,000 per year. Gillard?s no bum. He has a job, a girlfriend, good friends, and strong ties to the community. But how he lives his life?and why?launches Hewitt on a quest to understand the true role of money... more...