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Consumer Behavior

Most popular at the top

  • Consumer Societyby Barry Smart

    SAGE Publications 2010; US$ 53.00

    A wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most respected names in the field today. more...

  • The Consumer Society Readerby Juliet Schor; D. B. Holt

    The New Press 2011; US$ 24.95

    The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on... more...

  • Consuming Symbolic Goodsby Wilfred Dolfsma

    Taylor and Francis 2013; US$ 54.95

    The phenomenon of consumption has increasingly drawn attention from economists. While the ?sole purpose of production is consumption?, as Adam Smith has claimed, economists have up to recently generally ignored the topic. This book brings together a range of different perspectives on the topic of consumption that will finally shed the necessary... more...

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platformsby Andrea Phillips

    McGraw-Hill Education 2012; US$ 21.00

    The First How-To Strategy Guide to Transmedia Storytelling ?Phillips?s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ?David... more...

  • Credit and Consumer Societyby Dawn Burton

    Taylor and Francis 2012; US$ 58.95

    The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book offers an analysis of this important phenomenon, arguing... more...

  • Deception In The Marketplaceby David M. Boush; Marian Friestad; Peter Wright

    Taylor and Francis 2015; US$ 56.95

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers? health, welfare and financial resources, reduces people?s privacy and self-esteem, and ultimately undermines trust... more...

  • Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketingby Shane Atchison; Jason Burby

    McGraw-Hill Education 2015; US$ 25.50

    You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the... more...

  • Ethical Chicby Fran Hawthorne

    Beacon Press 2012; US$ 25.95

    In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals?oh, and that makes them feel cool when they use... more...

  • The Experience Effectby Jim JOSEPH

    AMACOM 2010; US$ 24.95

    Customers don't just buy products. They buy an experience. Here's how to create one through your marketing. more...

  • Japanese Consumer Dynamicsby Dr Parissa Haghirian

    Palgrave Macmillan 2010; US$ 120.00

    Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. more...