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- The New Press 2011; US$ 24.95
The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on... more...
- Taylor and Francis 2013; US$ 54.95
The phenomenon of consumption has increasingly drawn attention from economists. While the ?sole purpose of production is consumption?, as Adam Smith has claimed, economists have up to recently generally ignored the topic. This book brings together a range of different perspectives on the topic of consumption that will finally shed the necessary... more...
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsMcGraw-Hill Education 2012; US$ 21.00
The First How-To Strategy Guide to Transmedia Storytelling ?Phillips?s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ?David... more...
- Taylor and Francis 2012; US$ 58.95
The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book offers an analysis of this important phenomenon, arguing... more...
- Taylor and Francis 2015; US$ 56.95
This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers? health, welfare and financial resources, reduces people?s privacy and self-esteem, and ultimately undermines trust... more...
- McGraw-Hill Education 2015; US$ 25.50
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the... more...
- Beacon Press 2012; US$ 25.95
In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals?oh, and that makes them feel cool when they use... more...
- Palgrave Macmillan 2010; US$ 120.00
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. more...