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Consumer Behavior

Most popular at the top

  • The Mind of the Customerby Richard Hodge; Lou Schachter

    McGraw-Hill Education 2006; US$ 35.00

    Reinvent the Sales Process in Your Own Organization ?Today?s sales professionals have to find a way to contribute to their customers? ability to satisfy their own customers and achieve their critical business goals.? --Dale Hayes, Vice President of Sales, UPS ?The old world of buying them a scotch and having a great dinner is not enough.... The... more...

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Productsby Brian Burns; Tom Snyder

    McGraw-Hill Education 2009; US$ 36.00

    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you?ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don?t... more...

  • The Experience Effectby Jim JOSEPH

    AMACOM 2010; US$ 24.95

    Customers don't just buy products. They buy an experience. Here's how to create one through your marketing. more...

  • Consumer Societyby Barry Smart

    SAGE Publications 2010; US$ 53.00

    A wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most respected names in the field today. more...

  • Japanese Consumer Dynamicsby Dr Parissa Haghirian

    Palgrave Macmillan 2010; US$ 120.00

    Today Japan is still the second largest and most important consumer market in the world. This bookdiscusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. more...

  • Sexy Little Numbersby Dimitri Maex; Paul B. Brown

    The Crown Publishing Group 2012; US$ 27.50

    Imagine if you could identify your business?s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time... more...

  • Ethical Chicby Fran Hawthorne

    Beacon Press 2012; US$ 25.95

    In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals?oh, and that makes them feel cool when they use... more...

  • The Consumer Society Readerby Juliet Schor; D. B. Holt

    The New Press 2011; US$ 24.99

    The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on... more...

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platformsby Andrea Phillips

    McGraw-Hill Education 2012; US$ 28.00

    The First How-To Strategy Guide to Transmedia Storytelling ?Phillips?s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ?David... more...

  • Older Americansby Inc. New Strategist Publications

    New Strategist Press, LLC 2012; US$ 210.00

    The new seventh edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. New to this edition is all-important 2010 census population data, a unique comparison of the attitudes of the four generations of American adults based on the General... more...