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Consumer Behavior

Most popular at the top

  • Marketing Aestheticsby Alex Simonson; Bernd H. Schmitt

    Free Press 1997; Not Available

    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging... more...

  • Chasing Coolby Noah Kerner; Gene Pressman

    Atria Books 2007; Not Available

    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do... more...

  • Dumb Moneyby Daniel Gross

    Free Press 2009; Not Available

    The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700 billion dollars to bail out banks and financial institutions... more...

  • The $12 Million Stuffed Sharkby Don Thompson

    St. Martin's Press 2012; US$ 17.99

    Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock?s drip painting No. 5, 1948 sell for $140 million? ††††††††††† Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary... more...

  • The Long Tailby Chris Anderson

    Hyperion 2006; US$ 9.99

    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to... more...

  • Bargain Feverby Mark Ellwood

    Penguin Group US 2013; US$ 9.99

    Discounts are no longer the exception, they?re the norm. But is that bargain really a bargain? Paying full price is so passť. A quarter of the population will only open their wallets if something is on sale. Everyone wants a deal, a steal, a hookup with a discount or a way to cut costs. People don?t only want a deep discount, they expect it and... more...

  • Older Americansby Inc. New Strategist Publications

    New Strategist Press, LLC 2012; US$ 210.00

    The new seventh edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. New to this edition is all-important 2010 census population data, a unique comparison of the attitudes of the four generations of American adults based on the General... more...

  • Credit and Consumer Societyby Dawn Burton

    Taylor and Francis 2012; US$ 58.95

    The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book offers an analysis of this important phenomenon, arguing... more...

  • Savedby Ben Hewitt

    Rodale 2013; US$ 19.99

    When Ben Hewitt met Erik Gillard, he was amazed. Here was a real-life rebel living happily and comfortably in small-town Vermont on less than $10,000 per year. Gillard?s no bum. He has a job, a girlfriend, good friends, and strong ties to the community. But how he lives his life?and why?launches Hewitt on a quest to understand the true role of money... more...

  • The Psychology of Consumer Behaviorby Brian Mullen; Craig Johnson

    Taylor and Francis 2013; US$ 60.00

    This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. more...