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Consumer Behavior

Most popular at the top

  • What Americans Really Want...Reallyby Frank I. Luntz

    Hachette Books 2009; US$ 18.89

    No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.... more...

  • Coolby Steven Quartz; Anette Asp

    Farrar, Straus and Giroux 2015; US$ 26.99

    Contents 1. The Consumption Mystery 2. The Three Consumers Within 3. Cool on the Brain 4. Consumer Evolution 5. Status Seeking and the Rebel Instinct 6. Darwin Goes Shopping 7. Rebel Cool 8. DotCool Notes Acknowledgments Index more...

  • Sweat Equityby Jason Kelly

    Wiley 2015; US$ 34.95

    Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs,... more...

  • Das Schuldenhausby Atif R. Mian; Amir Sufi

    Orell Füssli Verlag 2015; US$ 17.17

    more...

  • Watchdogs and Whistleblowers: A Reference Guide to Consumer Activismby Stephen Brobeck; Stephen Brobeck; Robert Mayer; Robert Mayer

    ABC-CLIO 2015; US$ 89.00

    This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety... more...

  • Consumer Vulnerabilityby Kathy Hamilton; Susan Dunnett; Maria Piacentini

    Taylor and Francis 2015; US$ 155.00

    Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social... more...

  • Qualitative Research Methods in Consumer Psychologyby Paul Hackett

    Taylor and Francis 2015; US$ 140.00

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology... more...

  • The Routledge Companion to Consumer Behavior Analysisby Gordon R. Foxall

    Taylor and Francis 2015; US$ 205.00

    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology... more...

  • Wharton on Making Decisionsby Stephen J. Hoch; Howard C. Kunreuther; Robert E. Gunther

    Wiley 2002; US$ 29.95

    Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer.... more...

  • Customer Centered Sellingby Rob Jolles

    Free Press 1999; US$ 17.00

    Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolles reveals, is reversing the conventional... more...