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Consumer Behavior

Most popular at the top

  • Wharton on Making Decisionsby Stephen J. Hoch; Howard C. Kunreuther; Robert E. Gunther

    Wiley 2002; US$ 29.95

    Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer.... more...

  • Customer Centered Sellingby Rob Jolles

    Free Press 1999; US$ 17.00

    Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolles reveals, is reversing the conventional... more...

  • The Customer Marketing Methodby Adam Curry; Jay Curry

    Free Press 2002; US$ 27.00

    Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a companyıs most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written... more...

  • Marketing to Womenby Martha Barletta

    Dearborn Trade Publishing 2002; US$ 23.00

    According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals,... more...

  • 50-Plus Marketby Dick Stroud

    Kogan Page 2005; US$ 39.95

    In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change. more...

  • Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buyby Bill Stinnett

    McGraw-Hill Education 2004; US$ 16.95

    "Even after thirty-five years in this business, I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customers think." --Bill Zeitler, senior vice president and group executive, Systems and Technology Group, IBM Corporation... more...

  • Buying Trancesby Joe Vitale

    Wiley 2011; US$ 24.95

    Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered... more...

  • Branding Only Works on Cattleby Jonathan Salem Baskin

    Grand Central Publishing 2008; US$ 12.99

    Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly"... more...

  • 1001 Great Gambling Tipsby Graham Sharpe

    High Stakes Publishing 2009; US$ 14.99

    Graham Sharpe has recruited some of the great and good of the gambling world to divulge their favourite betting suggestions, hints, tips, and strategies. Professional punter Dave Nevison reveals many tricks of his trade; Derek McGovern, self-styled betting guru of the Daily Mirror, speaks out in his usual flamboyant style; Jeremy Chapman,... more...

  • BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Restby Marshal Cohen

    McGraw-Hill Education 2009; US$ 35.00

    18 easy ways to ensure consumers choose your product over the competition?s The world of consumer business is always hit hardest during a recession. But that doesn?t mean you can?t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology... more...