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Consumer Behavior

Most popular at the top

  • Watchdogs and Whistleblowers: A Reference Guide to Consumer Activismby Stephen Brobeck; Robert Mayer; Robert Mayer

    ABC-CLIO 2015; US$ 89.00

    This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety... more...

  • Big Data in Practiceby Bernard Marr

    Wiley 2016; US$ 50.00 US$ 43.99

    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge... more...

  • Consumer Behaviourby Vishwajeet Prasad

    GenNext Publication 2009; US$ 44.99

    This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing... more...

  • De compras con él y ellaby Elizabeth Pace

    Grupo Nelson 2009; US$ 11.24

    Venda más y mejor conociendo a su cliente.La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se comportan de manera distinta en muchísimas situaciones. more...

  • The X and Y of Buyby Elizabeth Pace

    Thomas Nelson 2010; US$ 11.99

    In The X and Y of Buy, veteran branding, marketing, and salesperson Elizabeth Pace breaks the gender code for you to be successful, generate revenue, and market and sell more effectively. more...

  • Shopper Marketingby Paul Barnett

    Business Expert Press 2016; US$ 29.95

    The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their... more...

  • World on the Moveby Paulo Mauro; Tomas Hellebrandt

    Columbia University Press 2016; US$ 19.99

    The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers worldwide to spend proportionately less on food and more on transportation, goods, and services,... more...

  • Blind Spotsby Bec Brideson

    Wiley 2017; US$ 21.00 US$ 18.50

    A woman’s influence and impact on the bottom line is undeniable, yet businesses still fail to do anything about it – why? The numbers and facts are presented in black and white – there is still a grey area we fail to address. Change is painfully slow. Tokenistic movements and homogenous thinking is not cutting it. This book will... more...

  • High Wireby Peter Gosselin

    Basic Books 2009; US$ 24.00

    Peter Gosselin predicted in High Wire that the American worker would take on an exceedingly high level of risk in the American economy, and would be ever more exposed to the volatility of the market. Today, Gosselin's worst fears have been realized. American families are walking a high wire in which a medical crisis, a natural disaster, or the loss... more...

  • Wharton on Making Decisionsby Stephen J. Hoch; Howard C. Kunreuther; Robert E. Gunther

    Wiley 2002; US$ 29.95 US$ 26.50

    Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer.... more...