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Consumer Behavior

Most popular at the top

  • Beyond the Consumption Bubbleby Karin M. Ekström; Kay Glans

    Taylor and Francis 2010; US$ 54.95

    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our... more...

  • The Real Toy Storyby Eric Clark

    Transworld 2011; US$ 14.09

    Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story , investigative journalist Eric Clark exposes the startling truths behind Britain's... more...

  • America's Service Meltdown: Restoring Service Excellence in the Age of the Customerby Raul Pupo

    ABC-CLIO 2010; US$ 64.00

    What distinguishes America's Service Meltdown: Restoring Service Excellence in the Age of the Customer is its striking originality and applicability to businesses of nearly every type and size. Based on the author's extensive personal and professional experience, the book offers a straightforward, no nonsense model that clearly explains how to organize... more...

  • People, Preferences & Pricesby Eugene Galanter; Howard Moskowitz; Matthias Silcher

    Bentham Science Publishers 2011; US$ 86.00

    This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a ‘hot new area’ of economics and consumer psychology.... more...

  • Happy Customers Everywhereby Bernd Schmitt; Glenn Van Zutphen

    St. Martin's Press 2012; US$ 40.99

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding... more...

  • Customers First: Dominate Your Market by Winning Them Over Where It Counts the Mostby Bolivar J. Bueno

    McGraw-Hill Education 2012; US$ 26.00 US$ 21.32

    ?B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world?using the very process... more...

  • The Consumer, Credit and Neoliberalismby Christopher Payne

    Taylor and Francis 2012; US$ 54.95

    This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8. It demonstrates that influential economists, such as F.A. Hayek and Milton Friedman, authors at key British think tanks such as the Institute of Economic... more...

  • One Hundred Thirteen Million Markets of Oneby Christopher Norton; Ross Honeywill

    Fingerprint Strategies Inc. 2012; US$ 14.95

    The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible... more...

  • No B.S. Guide to Marketing to Leading Edge Boomers & Seniorsby Dan S. Kennedy

    Entrepreneur Press 2012; US$ 17.99

    For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing... more...

  • Drucker on Marketing: Lessons from the World's Most Influential Business Thinkerby William Cohen

    McGraw-Hill Education 2012; US$ 30.00 US$ 24.60

    THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management,... more...