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Consumer Behavior

Most popular at the top

  • Buying Trancesby Joe Vitale

    Wiley 2011; US$ 24.95 US$ 14.97

    Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered... more...

  • BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Restby Marshal Cohen

    McGraw-Hill Education 2010; US$ 35.00 US$ 28.70

    18 easy ways to ensure consumers choose your product over the competition?s The world of consumer business is always hit hardest during a recession. But that doesn?t mean you can?t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology... more...

  • Anywhere: How Global Connectivity is Revolutionizing the Way We Do Businessby Emily Nagle Green

    McGraw-Hill Education 2009; US$ 32.00 US$ 26.24

    Ubiquitous connectivity is the biggest revolution in business since the Internet?and this is the first strategic guide to harnessing its power Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately,... more...

  • What's Mine Is Yoursby Rachel Botsman; Roo Rogers

    HarperCollins 2010; US$ 15.99

    ?Amidst a thousand tirades against the excesses and waste of consumer society, What?s Mine Is Yours offers us something genuinely new and invigorating: a way out.? ?Steven Johnson, author of The Invention of Air and The Ghost Map A groundbreaking and original book, What?s Mine is Yours articulates for the first time the roots of "collaborative... more...

  • The Undercover Economistby Tim Harford

    Oxford University Press 2005; US$ 18.99 US$ 16.33

    The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questions, as economist Tim Harford ranges from Africa, Asia, Europe, and of course the United States... more...

  • Beyond the Consumption Bubbleby Karin M. Ekström; Kay Glans

    Taylor and Francis 2010; US$ 54.95

    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our... more...

  • The Real Toy Storyby Eric Clark

    Transworld 2011; US$ 14.09

    Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story , investigative journalist Eric Clark exposes the startling truths behind Britain's... more...

  • America's Service Meltdown: Restoring Service Excellence in the Age of the Customerby Raul Pupo

    ABC-CLIO 2010; US$ 64.00

    What distinguishes America's Service Meltdown: Restoring Service Excellence in the Age of the Customer is its striking originality and applicability to businesses of nearly every type and size. Based on the author's extensive personal and professional experience, the book offers a straightforward, no nonsense model that clearly explains how to organize... more...

  • People, Preferences & Pricesby Eugene Galanter; Howard Moskowitz; Matthias Silcher

    Bentham Science Publishers 2011; US$ 86.00

    This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a ‘hot new area’ of economics and consumer psychology.... more...

  • Happy Customers Everywhereby Bernd Schmitt; Glenn Van Zutphen

    St. Martin's Press 2012; US$ 40.99

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding... more...