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Consumer Behavior

Most popular at the top

  • BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Restby Marshal Cohen

    McGraw-Hill Education 2009; US$ 24.95

    18 easy ways to ensure consumers choose your product over the competition?s The world of consumer business is always hit hardest during a recession. But that doesn?t mean you can?t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology... more...

  • What's Mine Is Yoursby Rachel Botsman; Roo Rogers

    HarperCollins 2010; US$ 19.22

    ?Amidst a thousand tirades against the excesses and waste of consumer society, What?s Mine Is Yours offers us something genuinely new and invigorating: a way out.? ?Steven Johnson, author of The Invention of Air and The Ghost Map A groundbreaking and original book, What?s Mine is Yours articulates for the first time the roots of "collaborative... more...

  • The Buying Brainby A. K. Pradeep

    Wiley 2010; US$ 27.95

    If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed... more...

  • The Undercover Economistby Tim Harford

    Oxford University Press, USA 2005; US$ 21.99

    An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great,... more...

  • Beyond the Consumption Bubbleby Karin M. Ekström; Kay Glans

    Taylor and Francis 2012; US$ 49.95

    This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency of... more...

  • The Real Toy Storyby Eric Clark

    Transworld 2011; US$ 14.85

    Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story , investigative journalist Eric Clark exposes the startling truths behind... more...

  • Boo Hooby Charles Drazin; Ernst Malmsten; Erik Portanger

    Random House 2011; US$ 14.85

    boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. more...

  • Secrets of the Moneylabby Kay-Yut Chen; Marina Krakovsky

    Penguin Books Ltd 2010; Not Available

    Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can... more...

  • America's Service Meltdown: Restoring Service Excellence in the Age of the Customerby Raul Pupo

    ABC-CLIO 2010; US$ 35.00

    In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back. more...

  • Advertising and the Mind of the Consumerby Max Sutherland

    Allen & Unwin 2009; US$ 36.32

    Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings... more...