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Consumer Behavior

Most popular at the top

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenueby Robbie Kellman Baxter

    McGraw-Hill Education 2015; US$ 28.00

    Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations. more...

  • Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketingby Shane Atchison; Jason Burby

    McGraw-Hill Education 2015; US$ 30.00

    Shane Atchison is Global CEO of POSSIBLE, where he leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the digital landscape and its impact on their business. Jason Burby is President,... more...

  • Sweat Equityby Jason Kelly

    Wiley 2015; US$ 34.95

    Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs,... more...

  • Wharton on Making Decisionsby Stephen J. Hoch; Howard C. Kunreuther; Robert E. Gunther

    Wiley 2002; US$ 29.95

    Complex business situations require careful decisions, and every decision entails risk. For managers, who walk along the cliff’s edge every day, it is crucial to ask the right questions and analyze situations carefully before making decisions that will have a lasting impact on their organizations and their careers. But what are the right questions?... more...

  • Customer Centered Sellingby Rob Jolles

    Free Press 1999; US$ 17.00

    Jim Cirilli Systems Marketing Manager, Xerox of the Northeast If you are at all interested in the process of how to treat customers as the number one priority in your sales day, then you'll find Robert Jolles' latest book to be the key to your future success. more...

  • Marketing to Womenby Martha Barletta

    Dearborn Trade Publishing 2002; US$ 23.00

    According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals,... more...

  • 50-Plus Marketby Dick Stroud

    Kogan Page 2005; US$ 39.95

    In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change. more...

  • Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buyby Bill Stinnett

    McGraw-Hill Education 2004; US$ 16.95

    "Even after thirty-five years in this business, I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customers think." --Bill Zeitler, senior vice president and group executive, Systems and Technology Group, IBM Corporation... more...

  • Buying Trancesby Joe Vitale

    Wiley 2011; US$ 24.95

    Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughlydocumented and easy-to-read book is the first of its kind. Vitalegives you the keys to their minds. All you have to do is turn thekeys. They said 'yes' to you long before you said a word and theywere begging to buy from you shortly after you uttered your firstsentence.... more...

  • Branding Only Works on Cattleby Jonathan Salem Baskin

    Grand Central Publishing 2008; US$ 12.99

    Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly"... more...