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Consumer Behavior

Most popular at the top

  • Anywhere: How Global Connectivity is Revolutionizing the Way We Do Businessby Emily Nagle Green

    McGraw-Hill Education 2010; US$ 27.95

    Emily Nagle Green is president and CEO of Yankee Group, a leading firm in researching global connectivity change. Yankee Group supports businesses worldwide that use, operate, or help build networks with powerful ideas, forecasts, conferences, and strategy consulting. Green is also vice-chair of MITX, the largest association for digital marketing... more...

  • What's Mine Is Yoursby Rachel Botsman; Roo Rogers

    HarperCollins 2010; US$ 19.22

    ?Amidst a thousand tirades against the excesses and waste of consumer society, What?s Mine Is Yours offers us something genuinely new and invigorating: a way out.? ?Steven Johnson, author of The Invention of Air and The Ghost Map A groundbreaking and original book, What?s Mine is Yours articulates for the first time the roots of "collaborative... more...

  • The Buying Brainby A. K. Pradeep

    Wiley 2010; US$ 27.95

    If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconsciousmind. As a result, the world's largest and most sophisticatedcompanies are applying the latest advances in neuroscience tocreate brands, products, package designs, marketing campaigns,store environments, and much more, that are designed to... more...

  • The Undercover Economistby Tim Harford

    Oxford University Press, USA 2005; US$ 18.99

    An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great,... more...

  • Beyond the Consumption Bubbleby Karin M. Ekström; Kay Glans

    Taylor and Francis 2010; US$ 54.95

    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our... more...

  • The Real Toy Storyby Eric Clark

    Transworld 2011; US$ 15.98

    Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story , investigative journalist Eric Clark exposes the startling truths behind... more...

  • Boo Hooby Charles Drazin; Erik Portanger; Ernst Malmsten

    Random House 2011; US$ 15.98

    boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. more...

  • Secrets of the Moneylabby Kay-Yut Chen; Marina Krakovsky

    Penguin Books Ltd 2010; US$ 15.98

    Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can... more...

  • America's Service Meltdown: Restoring Service Excellence in the Age of the Customerby Raul Pupo

    ABC-CLIO 2010; US$ 38.00

    In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back. more...

  • Advertising and the Mind of the Consumerby Max Sutherland

    Allen & Unwin 2009; US$ 36.32

    Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings... more...