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Consumer Behavior

Most popular at the top

  • Drucker on Marketing: Lessons from the World's Most Influential Business Thinkerby William Cohen

    McGraw-Hill Education 2012; US$ 30.00 US$ 24.60

    THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management,... more...

  • Hayek and Behavioral Economicsby Roger Frantz; Robert Leeson

    Palgrave Macmillan 2013; US$ 125.00

    An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the historical context in which he lived and worked.... more...

  • Consumer Behaviourby Robert East; Malcolm Wright; Marc Vanhuele

    SAGE Publications 2013; US$ 56.00

    Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons. more...

  • Ethical Consumerismby Justin Healey

    The Spinney Press 2013; US$ 17.67

    Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...

  • Consumer Behaviourby Jim Blythe

    SAGE Publications 2013; US$ 56.00

    Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 15.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Integrated Communicationby Esther Thorson; Jeri Moore

    Taylor and Francis 2013; US$ 47.95

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive... more...

  • Advertising Exposure, Memory and Choiceby Andrew A. Mitchell

    Taylor and Francis 2013; US$ 47.95

    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there... more...

  • State of the World 2010by Worldwatch Institute

    Taylor and Francis 2013; US$ 25.95

    Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has already spread to cultures around the world and has led to... more...

  • Living Standards and Social Well-Beingby Deborah M. Figart; John Marangos

    Taylor and Francis 2013; US$ 140.00

    Too many of the world?s citizens face impoverished living standards. The economic and financial crises have made matters worse. The viewpoint of Living Standards and Social Well-Being is that the fundamental objective for an economy is provisioning, not simply efficiency. The chapters in this volume examine how economies across the globe come to... more...