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Consumer Behavior

Most popular at the top

  • The Buying Brainby A. K. Pradeep

    Wiley 2010; US$ 27.95

    If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed... more...

  • Buying Trancesby Joe Vitale

    Wiley 2011; US$ 24.95

    Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered... more...

  • Cambridge Marketing Handbook: Communicationsby Steve Bax; Paul Woodhouse

    Kogan Page 2013; US$ 19.99

    Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising... more...

  • Capture the Mindshare and the Market Share Will Followby Libby Gill

    Palgrave Macmillan 2013; US$ 26.00

    An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. more...

  • The Changing Face of Retailing in the Asia Pacificby Elizabeth Howard

    Taylor and Francis 2013; US$ 140.00

    Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and... more...

  • Consumer Behaviourby Robert East; Malcolm Wright; Marc Vanhuele

    SAGE Publications 2013; US$ 56.00

    Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons. more...

  • Consumer Behaviourby Jim Blythe

    SAGE Publications 2013; US$ 56.00

    Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. more...

  • Consumer Behaviourby Margaret Linehan

    Gill Books 2008; US$ 22.30

    Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective. more...

  • Consumer Cosmopolitanism in the Age of Globalizationby Melvin Prince

    Business Expert Press 2012; US$ 19.95

    Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers?their origins, values, media usage,... more...

  • The Consumer, Credit and Neoliberalismby Christopher Payne

    Taylor and Francis 2012; US$ 54.95

    This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8. It demonstrates that influential economists, such as F.A. Hayek and Milton Friedman, authors at key British think tanks such as the Institute of Economic... more...