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Most popular at the top
- Transworld 2011; US$ 15.98
Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story , investigative journalist Eric Clark exposes the startling truths behind Britain's... more...
- Penguin Books Ltd 2010; US$ 15.98
Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can... more...
- ABC-CLIO 2010; US$ 38.00
In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back. more...
- Allen & Unwin 2009; US$ 36.32
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings... more...
- Free Press 2001; Not Available
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new... more...
- Bentham Science Publishers 2011; US$ 86.00
This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a hot new area of economics and consumer psychology.... more...
- St. Martin's Press 2012; US$ 8.99
Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia University, the director of the Center on Global Brand Leadership, and CEO of the EX Group. He is a frequent keynote speaker at conferences worldwide and has appeared on the BBC, CNBC, CNN, and The Daily Show . Schmitt has written for The New York Times , The... more...
- HarperCollins 2009; Not Available
In Women Want More, Michael Silverstein and Kate Sayre, two of the world?s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn?t just offer a glimpse into consumer behavior;... more...
- Taylor and Francis 2012; US$ 54.95
This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8. It demonstrates that influential economists, such as F.A. Hayek and Milton Friedman, authors at key British think tanks such as the Institute of Economic... more...