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- Fingerprint Strategies Inc. 2012; US$ 14.95
The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible... more...
- Entrepreneur Press 2012; US$ 17.99
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing... more...
- McGraw-Hill Education 2012; US$ 30.00
THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of management,... more...
- Business Expert Press 2012; US$ 19.95
Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers?their origins, values, media usage,... more...
- Palgrave Macmillan 2013; US$ 125.00
An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the historical context in which he lived and worked.... more...
- SAGE Publications 2013; US$ 56.00
Written by globally†respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons. more...
- The Spinney Press 2013; US$ 16.98
Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...
- SAGE Publications 2013; US$ 56.00
Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. more...
- HarperCollins 2014; US$ 15.99
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...
- Taylor and Francis 2013; US$ 47.95
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there... more...