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Consumer Behavior

Most popular at the top

  • The Undercover Economistby Tim Harford

    Oxford University Press, USA 2005; US$ 18.99

    An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great,... more...

  • Beyond the Consumption Bubbleby Karin M. Ekström; Kay Glans

    Taylor and Francis 2012; US$ 49.95

    This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency of... more...

  • Advertising and the Mind of the Consumerby Max Sutherland

    Allen & Unwin 2009; US$ 36.32

    Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings... more...

  • People, Preferences & Pricesby Eugene Galanter; Howard Moskowitz; Matthias Silcher

    Bentham Science Publishers 2011; US$ 86.00

    This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a ‘hot new area’ of economics and consumer psychology.... more...

  • Customers First: Dominate Your Market by Winning Them Over Where It Counts the Mostby Bolivar J. Bueno

    McGraw-Hill Education 2012; US$ 26.00

    ?B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world?using the very process... more...

  • Women Want Moreby Michael J. Silverstein; Kate Sayre; John Butman

    HarperCollins 2009; Not Available

    In Women Want More, Michael Silverstein and Kate Sayre, two of the world?s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn?t just offer a glimpse into consumer behavior;... more...

  • The Consumer, Credit and Neoliberalismby Christopher Payne

    Taylor and Francis 2012; US$ 54.95

    This book is an investigation into the economic policy formulation and practice of neoliberalism in Britain from the 1950s through to the financial crisis and economic downturn that began in 2007-8. It demonstrates that influential economists, such as F.A. Hayek and Milton Friedman, authors at key British think tanks such as the Institute of Economic... more...

  • The Hour Between Dog and Wolf: Risk-taking, Gut Feelings and the Biology of Boom and Bustby John Coates

    HarperCollins Publishers 2012; Not Available

    Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences. more...

  • One Hundred Thirteen Million Markets of Oneby Christopher Norton; Ross Honeywill

    Fingerprint Strategies Inc. 2012; US$ 14.95

    The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible... more...

  • No B.S. Guide to Marketing to Leading Edge Boomers & Seniorsby Dan S. Kennedy

    Entrepreneur Press 2012; US$ 17.95

    For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing... more...