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Consumer Behavior

Most popular at the top

  • The Microstructures of Housing Marketsby Susan J. Smith; Moira Munro

    Taylor and Francis 2013; US$ 47.95

    House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and society has never been more urgent. But much more is known about the macro-scales than the microstructures;... more...

  • Motherhoods, Markets and Consumptionby Stephanie O'Donohoe; Margaret Hogg; Pauline Maclaran; Lydia Martens; Lorna Stevens

    Taylor and Francis 2013; US$ 54.95

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of... more...

  • The Global Financial Crisisby Mark P. Taylor; Richard Clarida

    Taylor and Francis 2014; US$ 140.00

    The global financial crisis has sent shockwaves through the world?s economies, and its effects have been deep and wide-reaching. This book brings together a range of applied studies, covering a range of international and regional experience in the area of finance in the context of the global downturn. The volume includes an exploration of the impact... more...

  • Consumption and Managementby Bingxin Wu

    Elsevier Science 2011; US$ 141.00

    The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive... more...

  • Cambridge Marketing Handbook: Communicationsby Steve Bax; Paul Woodhouse

    Kogan Page 2013; US$ 19.99

    Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising... more...

  • One Nation Under Goodsby James J. Farrell

    Smithsonian 2014; US$ 26.95

    Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...

  • The Bling Dynastyby Erwan Rambourg

    Wiley 2014; US$ 34.95 US$ 24.46

    Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury... more...

  • Why Should I Choose You (in Seven Words Or Less)?by Ian Chamandy; Ken Aber

    HarperCollins Canada 2015; US$ 22.99

    How to answer the single most important question in business and life Why should I choose you? That?s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it?s subliminal. But the... more...

  • The Big Data-Driven Businessby Russell Glass; Sean Callahan

    Wiley 2014; US$ 30.00 US$ 18.00

    Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate... more...

  • How to Write a Query Letterby Donna Murphy

    Atlantic Publishing Group Inc 2014; US$ 12.48

    This book was written for the potential writer looking to effectively write and send a query letter that will grab the attention of editors and agents. more...