The Leading eBooks Store Online

3,693,353 members ⚫ 1,195,028 ebooks

New to

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Consumer Behavior

Most popular at the top

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 15.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Integrated Communicationby Esther Thorson; Jeri Moore

    Taylor and Francis 2013; US$ 47.95

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive... more...

  • Advertising Exposure, Memory and Choiceby Andrew A. Mitchell

    Taylor and Francis 2013; US$ 47.95

    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there... more...

  • State of the World 2010by Worldwatch Institute

    Taylor and Francis 2013; US$ 25.95

    Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has already spread to cultures around the world and has led to... more...

  • Living Standards and Social Well-Beingby Deborah M. Figart; John Marangos

    Taylor and Francis 2013; US$ 140.00

    Too many of the world?s citizens face impoverished living standards. The economic and financial crises have made matters worse. The viewpoint of Living Standards and Social Well-Being is that the fundamental objective for an economy is provisioning, not simply efficiency. The chapters in this volume examine how economies across the globe come to... more...

  • International Business in Chinaby Robert Taylor

    Taylor and Francis 2013; US$ 54.95

    This book deals with a number of contentious issues in Chinese management as China emerges as a global economic player, with a greater role in international business during a global economic crisis. This step is in tandem with an economically driven foreign policy. Since the 1980s, Chinese management while still in transition, has benefited from an... more...

  • The Microstructures of Housing Marketsby Susan J. Smith; Moira Munro

    Taylor and Francis 2013; US$ 47.95

    House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and society has never been more urgent. But much more is known about the macro-scales than the microstructures;... more...

  • Motherhoods, Markets and Consumptionby Stephanie O'Donohoe; Margaret Hogg; Pauline Maclaran; Lydia Martens; Lorna Stevens

    Taylor and Francis 2013; US$ 54.95

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of... more...

  • The Changing Face of Retailing in the Asia Pacificby Elizabeth Howard

    Taylor and Francis 2013; US$ 140.00

    Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and... more...

  • Consumption and Managementby Bingxin Wu

    Elsevier Science 2011; US$ 141.00

    The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive... more...