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Consumer Behavior

Most popular at the top

  • The Hour Between Dog and Wolf: Risk-taking, Gut Feelings and the Biology of Boom and Bustby John Coates

    HarperCollins Publishers 2012; Not Available

    Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences. more...

  • One Hundred Thirteen Million Markets of Oneby Christopher Norton; Ross Honeywill

    Fingerprint Strategies Inc. 2012; US$ 14.95

    The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible... more...

  • No B.S. Guide to Marketing to Leading Edge Boomers & Seniorsby Dan S. Kennedy

    Entrepreneur Press 2012; US$ 17.95

    For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing... more...

  • Consumer Cosmopolitanism in the Age of Globalizationby Melvin Prince

    Business Expert Press 2012; US$ 19.95

    Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers?their origins, values, media usage,... more...

  • Drucker on Marketing: Lessons from the World's Most Influential Business Thinkerby William Cohen

    McGraw-Hill Education 2012; US$ 30.00

    THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of... more...

  • Hayek and Behavioral Economicsby Roger Frantz; Robert Leeson

    Palgrave Macmillan 2013; US$ 125.00

    An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the historical context in which he lived and worked.... more...

  • Consumer Behaviourby Robert East; Malcolm Wright; Marc Vanhuele

    SAGE Publications 2013; US$ 56.00

    Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons. more...

  • Ethical Consumerismby Justin Healey

    The Spinney Press 2013; US$ 25.00

    Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...

  • Consumer Behaviourby Jim Blythe

    SAGE Publications 2013; US$ 56.00

    Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...