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Consumer Behavior

Most popular at the top

  • Drucker on Marketing: Lessons from the World's Most Influential Business Thinkerby William Cohen

    McGraw-Hill Education 2012; US$ 30.00

    THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER "Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword Considered the single most important thought leader in the world of... more...

  • Consumer Cosmopolitanism in the Age of Globalizationby Melvin Prince

    Business Expert Press 2012; US$ 19.95

    Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. But what do we know about them as consumers?their origins, values, media usage,... more...

  • This is Service Design Thinkingby Stickdorn Marc; Schneider Jakob

    BIS Publishers 2012; US$ 27.99

    This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred... more...

  • Ethical Consumerismby Justin Healey

    The Spinney Press 2013; US$ 25.00

    Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 18.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Advertising Exposure, Memory and Choiceby Andrew A. Mitchell

    Taylor and Francis 2013; US$ 140.00

    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there... more...

  • Integrated Communicationby Esther Thorson; Jeri Moore

    Taylor and Francis 2013; US$ 110.00

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive... more...

  • Maxed Out: Hard Times, Easy Creditby James D. Scurlock

    HarperCollins Publishers 2011; Not Available

    Scaldingly honest, impeccably researched and movingly written, ?MAXED OUT? is, as ?FAST FOOD NATION? was to the food industry, the book the captains of the debt industry wish you would never read. more...

  • State of the World 2010by Worldwatch Institute

    Taylor and Francis 2013; US$ 25.95

    Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has already spread to cultures around the world and has led to... more...