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Consumer Behavior

Most popular at the top

  • Consumer Behaviourby Robert East; Malcolm Wright; Marc Vanhuele

    SAGE Publications 2013; US$ 56.00

    Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons. more...

  • Ethical Consumerismby Justin Healey

    The Spinney Press 2013; US$ 25.00

    Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...

  • Consumer Behaviourby Jim Blythe

    SAGE Publications 2013; US$ 56.00

    Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 18.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Advertising Exposure, Memory and Choiceby Andrew A. Mitchell

    Taylor and Francis 2013; US$ 140.00

    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there... more...

  • Integrated Communicationby Esther Thorson; Jeri Moore

    Taylor and Francis 2013; US$ 110.00

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • The Substance of Styleby Virginia Postrel

    HarperCollins 2009; Not Available

    Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we... more...

  • Rocking the Agesby J. Walker Smith; Ann S. Clurman

    HarperCollins 2010; Not Available

    For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.... more...