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Most popular at the top

  • How to Write a Query Letterby Donna Murphy

    Atlantic Publishing Group Inc 2014; Not Available

    This book was written for the potential writer looking to effectively write and send a query letter that will grab the attention of editors and agents. more...

  • The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine?s Computer Ageby Robert Wachter

    McGraw-Hill Education 2015; US$ 30.00

    The New York Times Science Bestseller from Robert Wachter, Modern Healthcare?s #1 Most Influential Physician-Executive in the US While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all... more...

  • Analyzing Music in Advertisingby Nicolai Graakjaer

    Taylor and Francis 2014; US$ 54.95

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to... more...

  • The Routledge Companion to Financial Services Marketingby Tina Harrison; Hooman Estelami

    Taylor and Francis 2014; US$ 245.00

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial... more...

  • Capture the Mindshare and the Market Share Will Followby Libby Gill

    Palgrave Macmillan 2013; US$ 26.00

    An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. more...

  • The Power of Fifty Bitsby Bob Nease

    HarperCollins 2016; US$ 14.99

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow , the first ?how to? guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought.... more...

  • Strong Brands, Strong Relationshipsby Susan Fournier; Michael J Breazeale; Jill Avery

    Taylor and Francis 2015; US$ 65.95

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying... more...

  • The Routledge Companion to Ethnic Marketingby Ahmad Jamal; Lisa Peņaloza; Michel Laroche

    Taylor and Francis 2015; US$ 214.00

    The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown... more...

  • The Taste Signature Revealedby Deerk Roberts

    Panoma Press 2012; US$ 6.99

    A must read for anybody involved in food and beverage brands. Discover the power of emotions to understand why and how individual consumers make taste choices through emotional preference. It will fundamentally change your understanding of food and drink brands by demonstrating: how consumers' tastes evolve and vary in different cultures and age groups,... more...

  • Wow! That's What I call Serviceby Don Hales; Derek Williams

    Panoma Press 2007; US$ 6.99

    Every once in a while you fall in love. Someone makes a connection with you in such a way that you want to buy from that person or that organisation over and over again. And it's not necessarily because they provide a superior product. They give something of themselves that makes you say, "WOW! That's what I call service!" It could be the organisation... more...