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Consumer Behavior

Most popular at the top

  • Empire of Thingsby Frank Trentmann

    HarperCollins 2016; US$ 31.99

    What we consume has become a central?perhaps the central?feature of modern life. Our economies live or die by spending, we increasingly define ourselves by our possessions, and this ever-richer lifestyle has had an extraordinary impact on our planet. How have we come to live with so much stuff, and how has this changed the course of history? In ... more...

  • Ethical Consumerismby Justin Healey

    The Spinney Press 2013; US$ 25.00

    Australians live in a consumer society. It can be easy to ignore the fact that every purchase we make has an impact - financially, socially and environmentally. Being an ethical shopper means making conscious choices about what we consume, and how if affects our world. Do we choose low-cost, high-convenience and unnecessary consumption over environmental... more...

  • The Global Financial Crisisby Mark P. Taylor; Richard Clarida

    Taylor and Francis 2014; US$ 140.00

    The global financial crisis has sent shockwaves through the world?s economies, and its effects have been deep and wide-reaching. This book brings together a range of applied studies, covering a range of international and regional experience in the area of finance in the context of the global downturn. The volume includes an exploration of the impact... more...

  • Happy Customers Everywhereby Bernd Schmitt; Glenn Van Zutphen

    St. Martin's Press 2012; US$ 8.99

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding... more...

  • Hayek and Behavioral Economicsby Roger Frantz; Robert Leeson

    Palgrave Macmillan 2013; US$ 125.00

    An exploration of Friedrich Hayek's contribution to the foundation of behavioural economics, and how his work interacted with and complemented that of his contemporaries. Chapters include detailed discussions of the concept of rationality, psychology and Hayek's philosophical theories as well as the historical context in which he lived and worked.... more...

  • How to Write a Query Letterby Donna Murphy

    Atlantic Publishing Group Inc 2014; US$ 12.47

    This book was written for the potential writer looking to effectively write and send a query letter that will grab the attention of editors and agents. more...

  • Integrated Communicationby Esther Thorson; Jeri Moore

    Taylor and Francis 2013; US$ 47.95

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive... more...

  • International Business in Chinaby Robert Taylor

    Taylor and Francis 2013; US$ 54.95

    This book deals with a number of contentious issues in Chinese management as China emerges as a global economic player, with a greater role in international business during a global economic crisis. This step is in tandem with an economically driven foreign policy. Since the 1980s, Chinese management while still in transition, has benefited from an... more...

  • Living Standards and Social Well-Beingby Deborah M. Figart; John Marangos

    Taylor and Francis 2013; US$ 140.00

    Too many of the world?s citizens face impoverished living standards. The economic and financial crises have made matters worse. The viewpoint of Living Standards and Social Well-Being is that the fundamental objective for an economy is provisioning, not simply efficiency. The chapters in this volume examine how economies across the globe come to... more...

  • Marketing to Womenby Martha Barletta

    Dearborn Trade Publishing 2002; US$ 23.00

    According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals,... more...