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Consumer Behavior

Most popular at the top

  • International Business in Chinaby Robert Taylor

    Taylor and Francis 2013; US$ 48.95

    This book deals with a number of contentious issues in Chinese management as China emerges as a global economic player, with a greater role in international business during a global economic crisis. This step is in tandem with an economically driven foreign policy. Since the 1980s, Chinese management while still in transition, has benefited from an... more...

  • Influenceby Maddy Dychtwald

    Hyperion 2010; US$ 11.99

    In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that... more...

  • The Microstructures of Housing Marketsby Susan J. Smith; Moira Munro

    Taylor and Francis 2013; US$ 160.00

    This multidisciplinary collection casts exciting new light on how housing markets work. It develops innovative ideas about the microstructures of markets in order to explore the social, cultural and psychological, as well as economic, drivers of this most critical element of national and local economies. more...

  • Motherhoods, Markets and Consumptionby Stephanie O'Donohoe; Margaret Hogg; Pauline Maclaran; Lydia Martens; Lorna Stevens

    Taylor and Francis 2013; US$ 145.00

    This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should... more...

  • Consumption and Managementby Bingxin Wu

    Elsevier Science 2011; US$ 135.00

    The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive... more...

  • Cambridge Marketing Handbook: Communicationsby Steve Bax; Paul Woodhouse

    Kogan Page 2013; US$ 19.99

    Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising... more...

  • Happy Customers Everywhereby Bernd Schmitt; Glenn Van Zutphen

    St. Martin's Press 2012; US$ 26.99

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers? needs and preferences. Drawing on the latest research in the exploding... more...

  • Win the Crowdby Steve Cohen

    HarperCollins 2009; Not Available

    Would You Like to Become More Commanding, Convincing, And Charismatic? In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians?how to persuade, influence, and charm, and ultimately accomplish the things you've always wanted to do. As Cohen... more...

  • Rocking the Agesby J. Walker Smith; Ann S. Clurman

    HarperCollins 2010; Not Available

    For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.... more...

  • The Changing Face of Retailing in the Asia Pacificby Elizabeth Howard

    Taylor and Francis 2013; US$ 42.95

    Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and... more...