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Most popular at the top
- St. Martin's Press 2012; US$ 26.99
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers? needs and preferences. Drawing on the latest research in the exploding... more...
- Palgrave Macmillan 2014; US$ 45.00
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. more...
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers BuyMcGraw-Hill Education 2004; US$ 16.95
How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer , Stinnett explains why the key to landing corporate customers is to learn to think about the things executives... more...
- Penguin Books Ltd 2010; Not Available
Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can... more...
- McGraw-Hill Education 2012; US$ 26.00
?B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world?using the very process... more...
- HarperCollins 2009; Not Available
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we... more...
- HarperCollins Canada 2015; US$ 22.99
How to answer the single most important question in business and life Why should I choose you? That?s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it?s subliminal. But the... more...
- McGraw-Hill Education 2010; US$ 24.95
18 easy ways to ensure consumers choose your product over the competition?s The world of consumer business is always hit hardest during a recession. But that doesn?t mean you can?t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology... more...
- HarperCollins 2009; Not Available
Would You Like to Become More Commanding, Convincing, And Charismatic? In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians?how to persuade, influence, and charm, and ultimately accomplish the things you've always wanted to do. As Cohen... more...
- HarperCollins 2010; Not Available
For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future.... more...