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Consumer Behavior

Most popular at the top

  • Youtility for Accountantsby Jay Baer; Darren Root

    Penguin Publishing Group 2014; US$ 2.99

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines ?Youtility? as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior,... more...

  • Consumption and Managementby Bingxin Wu

    Elsevier Science 2011; US$ 141.00

    The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive... more...

  • The Global Financial Crisisby Mark P. Taylor; Richard Clarida

    Taylor and Francis 2014; US$ 54.95

    The global financial crisis has sent shockwaves through the world?s economies, and its effects have been deep and wide-reaching. This book brings together a range of applied studies, covering a range of international and regional experience in the area of finance in the context of the global downturn. The volume includes an exploration of the impact... more...

  • Cambridge Marketing Handbook: Communicationsby Steve Bax; Paul Woodhouse

    Kogan Page 2013; US$ 19.99

    Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising... more...

  • One Nation Under Goodsby James J. Farrell

    Smithsonian 2014; US$ 26.95

    Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...

  • The Bling Dynastyby Erwan Rambourg

    Wiley 2014; US$ 34.95

    Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury... more...

  • Youtility for Real Estateby Jay Baer; Erica Campbell Byrum

    Penguin Publishing Group 2014; US$ 2.99

    How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through... more...

  • The Big Data-Driven Businessby Russell Glass; Sean Callahan

    Wiley 2014; US$ 30.00

    Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate... more...

  • How to Write a Query Letterby Donna Murphy

    Atlantic Publishing Group Inc 2014; US$ 12.47

    This book was written for the potential writer looking to effectively write and send a query letter that will grab the attention of editors and agents. more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...