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Consumer Behavior

Most popular at the top

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00 US$ 14.40

    "Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly... more...

  • The Routledge Companion to Ethnic Marketingby Ahmad Jamal; Lisa Peņaloza; Michel Laroche

    Taylor and Francis 2015; US$ 210.00

    The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown... more...

  • Strong Brands, Strong Relationshipsby Susan Fournier; Michael J Breazeale; Jill Avery

    Taylor and Francis 2015; US$ 65.95

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying... more...

  • The Taste Signature Revealedby Deerk Roberts

    Panoma Press 2012; US$ 6.99

    A must read for anybody involved in food and beverage brands. Discover the power of emotions to understand why and how individual consumers make taste choices through emotional preference. It will fundamentally change your understanding of food and drink brands by demonstrating: how consumers' tastes evolve and vary in different cultures and age groups,... more...

  • Wow! That's What I call Serviceby Don Hales; Derek Williams

    Panoma Press 2007; US$ 6.99

    Every once in a while you fall in love. Someone makes a connection with you in such a way that you want to buy from that person or that organisation over and over again. And it's not necessarily because they provide a superior product. They give something of themselves that makes you say, "WOW! That's what I call service!" It could be the organisation... more...

  • Consumer Behaviourby Margaret Linehan

    Gill Books 2008; US$ 22.30

    Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective. more...

  • The Unmanageable Consumerby Yiannis Gabriel; Tim Lang

    SAGE Publications 2015; US$ 47.00

    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. more...

  • Assembling Consumptionby Robin Canniford; Domen Bajde

    Taylor and Francis 2015; US$ 54.95

    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network... more...

  • Customer Engagementby Roderick J. Brodie; Linda D. Hollebeek; Jodie Conduit

    Taylor and Francis 2015; US$ 54.95

    How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement... more...

  • The Decline in Savingby Barry P. Bosworth

    Brookings Institution Press 2012; US$ 26.99

    Longtime Brookings economist and former presidential adviser Barry Bosworth examines why saving rates in the United States have fallen so precipitously over the past quarter century, why the initial consequences were surprisingly benign, and how reduced saving will affect the future well-being of Americans. The Decline in Saving provides an extensive... more...