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Consumer Behavior

Most popular at the top

  • The Microstructures of Housing Marketsby Susan J. Smith; Moira Munro

    Taylor and Francis 2013; US$ 47.95

    House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and society has never been more urgent. But much more is known about the macro-scales than the microstructures;... more...

  • Motherhoods, Markets and Consumptionby Stephanie O'Donohoe; Margaret Hogg; Pauline Maclaran; Lydia Martens; Lorna Stevens

    Taylor and Francis 2013; US$ 54.95

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of... more...

  • No B.S. Guide to Marketing to Leading Edge Boomers & Seniorsby Dan S. Kennedy

    Entrepreneur Press 2012; US$ 17.95

    For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing... more...

  • One Hundred Thirteen Million Markets of Oneby Christopher Norton; Ross Honeywill

    Fingerprint Strategies Inc. 2012; US$ 14.95

    The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible... more...

  • One Nation Under Goodsby James J. Farrell

    Smithsonian 2014; US$ 26.95

    Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...

  • People, Preferences & Pricesby Eugene Galanter; Howard Moskowitz; Matthias Silcher

    Bentham Science Publishers 2011; US$ 86.00

    This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a ‘hot new area’ of economics and consumer psychology.... more...

  • The Real Toy Storyby Eric Clark

    Transworld 2011; US$ 15.98

    Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story , investigative journalist Eric Clark exposes the startling truths behind Britain's... more...

  • The Routledge Companion to Ethnic Marketingby Ahmad Jamal; Lisa Peņaloza; Michel Laroche

    Taylor and Francis 2015; US$ 210.00

    The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown... more...

  • Secrets of the Moneylabby Kay-Yut Chen; Marina Krakovsky

    Penguin Books Ltd 2010; US$ 15.98

    Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape... more...

  • Small Databy Martin Lindstrom

    St. Martin's Press 2016; US$ 26.99

    Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of ?small data? in his quest to discover the next big thing Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers? homes, carefully observing every detail in order to uncover their hidden desires,... more...