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Consumer Behavior

Most popular at the top

  • Maxed Out: Hard Times, Easy Creditby James D. Scurlock

    HarperCollins Publishers 2011; Not Available

    Scaldingly honest, impeccably researched and movingly written, ?MAXED OUT? is, as ?FAST FOOD NATION? was to the food industry, the book the captains of the debt industry wish you would never read. more...

  • Rocking the Agesby J. Walker Smith; Ann S. Clurman

    HarperCollins 2010; Not Available

    Why We No Longer Care About What Comes Between Brooke And Her Calvins And Other Insights Into Marketing In The 1990s And Beyond For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Win the Crowdby Steve Cohen

    HarperCollins 2009; Not Available

    Would You Like to Become More Commanding, Convincing, And Charismatic? In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians?how to persuade, influence, and charm, and ultimately accomplish the things you've always wanted to do. As Cohen... more...

  • Influenceby PhD Robert B. Cialdini

    HarperCollins 2009; Not Available

    Influence , the classic book on persuasion, explains the psychology of why people say "yes"?and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people... more...

  • State of the World 2010by Worldwatch Institute

    Taylor and Francis 2013; US$ 25.95

    First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • International Business in China - Taylorby Robert Taylor

    Taylor and Francis 2013; US$ 135.00

    This book deals with a number of contentious issues in Chinese management as China emerges as a global economic player, with a greater role in international business during a global economic crisis. This step is in tandem with an economically driven foreign policy. Since the 1980s, Chinese management while still in transition, has benefited from an... more...

  • Influenceby Maddy Dychtwald

    Hyperion 2010; US$ 11.99

    In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that... more...

  • Living Standards and Social Well-Beingby Deborah M. Figart; John Marangos

    Taylor and Francis 2013; US$ 135.00

    The chapters in this volume examine how economies across the globe come to understand what constitutes a living and how we can improve living standards, including balancing paid work with family life and civic responsibility. This book was published as a special issue of the Review of Social Economy . more...

  • The Changing Face of Retailing in the Asia Pacificby Elizabeth Howard

    Taylor and Francis 2013; US$ 44.95

    Retailing in the countries of Asia Pacific is being transformed, with the growth of large and international retail firms and the development of new stores and shopping centres. This book studies the trends and the implications for retailers, consumers and governments, through a series of studies in different countries. more...