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Consumer Behavior

Most popular at the top

  • Capture the Mindshare and the Market Share Will Followby Libby Gill

    Palgrave Macmillan 2013; US$ 26.00

    An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. more...

  • Xby Brian Solis

    Wiley 2015; US$ 30.00 US$ 18.00

    Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience... more...

  • Trend-Driven Innovationby Henry Mason; David Mattin; Maxwell Luthy; Delia Dumitrescu; Alexander Osterwalder

    Wiley 2015; US$ 32.00 US$ 22.40

    Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what... more...

  • The Power of Fifty Bitsby Bob Nease

    HarperCollins 2016; US$ 18.99

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow , the first ?how to? guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought.... more...

  • Strong Brands, Strong Relationshipsby Susan Fournier; Michael J Breazeale; Jill Avery

    Taylor and Francis 2015; US$ 65.95

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00 US$ 14.40

    "Mesmerizing & fascinating..."  ? The Seattle Post-Intelligencer "The  Freakonomics  of big data." ?Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating ? surprisingly accessible ? introduction,... more...

  • The Routledge Companion to Ethnic Marketingby Ahmad Jamal; Lisa Peņaloza; Michel Laroche

    Taylor and Francis 2015; US$ 210.00

    The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown... more...

  • The Taste Signature Revealedby Deerk Roberts

    Panoma Press 2012; US$ 6.99

    A must read for anybody involved in food and beverage brands. Discover the power of emotions to understand why and how individual consumers make taste choices through emotional preference. It will fundamentally change your understanding of food and drink brands by demonstrating: how consumers' tastes evolve and vary in different cultures and age groups,... more...

  • Wow! That's What I call Serviceby Don Hales; Derek Williams

    Panoma Press 2007; US$ 6.99

    Every once in a while you fall in love. Someone makes a connection with you in such a way that you want to buy from that person or that organisation over and over again. And it's not necessarily because they provide a superior product. They give something of themselves that makes you say, "WOW! That's what I call service!" It could be the organisation... more...

  • Consumer Behaviourby Margaret Linehan

    Gill Books 2008; US$ 22.30

    Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective. more...