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Consumer Behavior

Most popular at the top

  • Brandjamby Marc Gobe

    Allworth Press 2010; US$ 24.95

    Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument? companies can use for jazzing up a brand—how design puts the face on the brand... more...

  • Influenceby Maddy Dychtwald

    Hachette Books 2010; Not Available

    In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that... more...

  • International Business in Chinaby Robert Taylor

    Taylor and Francis 2013; US$ 54.95

    This book deals with a number of contentious issues in Chinese management as China emerges as a global economic player, with a greater role in international business during a global economic crisis. This step is in tandem with an economically driven foreign policy. Since the 1980s, Chinese management while still in transition, has benefited from an... more...

  • Living Standards and Social Well-Beingby Deborah M. Figart; John Marangos

    Taylor and Francis 2013; US$ 54.95

    Too many of the world?s citizens face impoverished living standards. The economic and financial crises have made matters worse. The viewpoint of Living Standards and Social Well-Being is that the fundamental objective for an economy is provisioning, not simply efficiency. The chapters in this volume examine how economies across the globe come to... more...

  • The Changing Face of Retailing in the Asia Pacificby Elizabeth Howard

    Taylor and Francis 2013; US$ 37.95

    Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and... more...

  • Motherhoods, Markets and Consumptionby Stephanie O'Donohoe; Margaret Hogg; Pauline Maclaran; Lydia Martens; Lorna Stevens

    Taylor and Francis 2013; US$ 155.00

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of... more...

  • The Microstructures of Housing Marketsby Susan J. Smith; Moira Munro

    Taylor and Francis 2013; US$ 160.00

    House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and society has never been more urgent. But much more is known about the macro-scales than the microstructures;... more...

  • Youtility for Accountantsby Jay Baer; Darren Root

    Penguin Publishing Group 2014; US$ 2.99

    Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines ?Youtility? as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior,... more...

  • Consumption and Managementby Bingxin Wu

    Elsevier Science 2011; US$ 141.00

    The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive... more...

  • The Global Financial Crisisby Mark P. Taylor; Richard Clarida

    Taylor and Francis 2014; US$ 54.95

    The global financial crisis has sent shockwaves through the world?s economies, and its effects have been deep and wide-reaching. This book brings together a range of applied studies, covering a range of international and regional experience in the area of finance in the context of the global downturn. The volume includes an exploration of the impact... more...