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Consumer Behavior

Most popular at the top

  • Analyzing Music in Advertisingby Nicolai Graakjaer

    Taylor and Francis 2014; US$ 54.95

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to... more...

  • The Routledge Companion to Financial Services Marketingby Tina Harrison; Hooman Estelami

    Taylor and Francis 2014; US$ 245.00

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial... more...

  • Sweat Equityby Jason Kelly

    Wiley 2016; US$ 34.95 US$ 30.99

    Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs,... more...

  • Copy, Copy, Copyby Mark Earls; John V. Willshire

    Wiley 2015; US$ 40.00 US$ 34.99

    THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution,... more...

  • Capture the Mindshare and the Market Share Will Followby Libby Gill

    Palgrave Macmillan 2013; US$ 26.00

    An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. more...

  • Xby Brian Solis

    Wiley 2015; US$ 30.00 US$ 26.50

    Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience... more...

  • The Power of Fifty Bitsby Bob Nease

    HarperCollins 2016; US$ 14.99

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow , the first ?how to? guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought.... more...

  • Strong Brands, Strong Relationshipsby Susan Fournier; Michael J Breazeale; Jill Avery

    Taylor and Francis 2015; US$ 65.95

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00 US$ 20.99

    "Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly... more...

  • The Routledge Companion to Ethnic Marketingby Ahmad Jamal; Lisa Peņaloza; Michel Laroche

    Taylor and Francis 2015; US$ 214.00

    The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown... more...