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- Wiley 2015; US$ 25.00
Youth is no longer an age — it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers... more...
- Palgrave Macmillan 2013; US$ 26.00
An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. more...
- Nation Books 2015; US$ 25.99
While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies.... more...
- HarperCollins Publishers 2011; Not Available
Scaldingly honest, impeccably researched and movingly written, ?MAXED OUT? is, as ?FAST FOOD NATION? was to the food industry, the book the captains of the debt industry wish you would never read. more...
- Taylor and Francis 2013; US$ 160.00
House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and society has never been more urgent. But much more is known about the macro-scales than the microstructures;... more...
- Taylor and Francis 2013; US$ 37.95
Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and... more...
- Taylor and Francis 2013; US$ 155.00
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of... more...
- Wiley 2015; US$ 19.95
Customer Loyalty Isn't Enough?Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan ManagementReview , this landmark book introduces a new and rigorouslytested... more...
- Wiley 2015; US$ 30.00
Welcome to a new era of business in which your brand is defined by those who experience it. Customer experience is the new marketing and it’s also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional... more...
- Taylor and Francis 2014; US$ 145.00
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading... more...