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Consumer Behavior

Most popular at the top

  • State of the World 2010by Worldwatch Institute

    Taylor and Francis 2013; US$ 25.95

    Many of the environmental and social problems we face today are symptoms of a deeper systemic failing: a dominant cultural paradigm that encourages living in ways that are often directly counter to the realities of a finite planet. This paradigm, typically referred to as 'consumerism,' has already spread to cultures around the world and has led to... more...

  • Strong Brands, Strong Relationshipsby Susan Fournier; Michael J Breazeale; Jill Avery

    Taylor and Francis 2015; US$ 65.95

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying... more...

  • The Taste Signature Revealedby Deerk Roberts

    Panoma Press 2012; US$ 6.99

    A must read for anybody involved in food and beverage brands. Discover the power of emotions to understand why and how individual consumers make taste choices through emotional preference. It will fundamentally change your understanding of food and drink brands by demonstrating: how consumers' tastes evolve and vary in different cultures and age groups,... more...

  • Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buyby Bill Stinnett

    McGraw-Hill Education 2004; US$ 20.00

    How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer , Stinnett explains why the key to landing corporate customers is to learn to think about the things executives... more...

  • Trend-Driven Innovationby Henry Mason; David Mattin; Maxwell Luthy; Delia Dumitrescu; Alexander Osterwalder

    Wiley 2015; US$ 32.00

    Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what... more...

  • The Undercover Economistby Tim Harford

    Oxford University Press, USA 2005; US$ 18.99

    An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great,... more...

  • The Unmanageable Consumerby Yiannis Gabriel; Tim Lang

    SAGE Publications 2015; US$ 47.00

    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. more...

  • Wharton on Making Decisionsby Stephen J. Hoch; Howard C. Kunreuther; Robert E. Gunther

    Wiley 2002; US$ 29.95

    Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer.... more...

  • What's Mine Is Yoursby Rachel Botsman; Roo Rogers

    HarperCollins 2010; US$ 11.99

    ?Amidst a thousand tirades against the excesses and waste of consumer society, What?s Mine Is Yours offers us something genuinely new and invigorating: a way out.? ?Steven Johnson, author of The Invention of Air and The Ghost Map A groundbreaking and original book, What?s Mine is Yours articulates for the first time the roots of "collaborative... more...

  • Wow! That's What I call Serviceby Don Hales; Derek Williams

    Panoma Press 2007; US$ 6.99

    Every once in a while you fall in love. Someone makes a connection with you in such a way that you want to buy from that person or that organisation over and over again. And it's not necessarily because they provide a superior product. They give something of themselves that makes you say, "WOW! That's what I call service!" It could be the organisation... more...