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Consumer Behavior

Most popular at the top

  • Customer Engagementby Roderick J. Brodie; Linda D. Hollebeek; Jodie Conduit

    Taylor and Francis 2015; US$ 54.95

    How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement... more...

  • Death in a Consumer Cultureby Susan Dobscha

    Taylor and Francis 2015; US$ 54.95

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research... more...

  • The Decline in Savingby Barry P. Bosworth

    Brookings Institution Press 2012; US$ 26.99

    Longtime Brookings economist and former presidential adviser Barry Bosworth examines why saving rates in the United States have fallen so precipitously over the past quarter century, why the initial consequences were surprisingly benign, and how reduced saving will affect the future well-being of Americans. The Decline in Saving provides an extensive... more...

  • Islam, Marketing and Consumptionby Aliakbar Jafari; Özlem Sandikci

    Taylor and Francis 2016; US$ 54.95

    In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to... more...

  • Branding Masculinityby Elizabeth C. Hirschman

    Taylor and Francis 2016; US$ 54.95

    Branding Masculinity examines two ideologies of masculinity ? one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...

  • Consumers in Contextby Gordon Foxall

    Taylor and Francis 2016; US$ 275.00

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ?where does consumer... more...

  • Reachby Ellen Wunder

    Regens Publishing 2016; US$ 3.99

    Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty. Even for the best companies, identifying the disconnect between attempts to be great in the eyes of customers and how customers actually respond is not always an easy task. That’s where Ellen Wunder steps in.Ellen has Reached... more...

  • Adapt or Failby Michael Nick

    North Loop Books 2016; US$ 9.99

    Today’s millennial is tomorrow’s buyer. Millennial customers are more informedand skeptical, and their way of buyingis completely different than Gen X’ers and Baby Boomers. This means that sellersmust adapt—or risk being left behind. InAdapt or Fail, top sales executive Michael Nick teaches you how to: • Identify and communicate... more...

  • The Practice of the Mealby Benedetta Cappellini; David Marshall; Elizabeth Parsons

    Taylor and Francis 2016; US$ 54.95

    Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market... more...