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Most popular at the top
- Atria Books 2007; US$ 17.99
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do... more...
- HarperCollins 2009; US$ 13.99
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we... more...
- McGraw-Hill Education 2006; US$ 29.95
Reinvent the Sales Process in Your Own Organization ?Today?s sales professionals have to find a way to contribute to their customers? ability to satisfy their own customers and achieve their critical business goals.? --Dale Hayes, Vice President of Sales, UPS ?The old world of buying them a scotch and having a great dinner is not enough....... more...
- Crown Publishing Group 2008; US$ 15.00
How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...
- McGraw-Hill Education 2009; US$ 34.00
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you?ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who... more...
- McClelland & Stewart 2011; US$ 17.95
Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money,... more...
- Simon & Schuster 2010; US$ 15.99
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody?s marketplace?what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world?s marketplace?with shrewd observations and practical applications to help everybody... more...
- St. Martin's Press 2010; US$ 33.99
Supersizing has become an American way of life. We have XXL cars, homes, and waistlines. We built the world?s tallest monument. We get the largest breast implants. We?re home to the world?s largest retailer, sports stadiums, and office building. But with a deep recession and our nation?s leaders urging us to reassess the impact of our daily lives,... more...