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Most popular at the top
- Taylor and Francis 2013; US$ 145.00
This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should... more...
- Taylor and Francis 2013; US$ 150.00
This multidisciplinary collection casts exciting new light on how housing markets work. It develops innovative ideas about the microstructures of markets in order to explore the social, cultural and psychological, as well as economic, drivers of this most critical element of national and local economies. more...
- Elsevier Science 2011; US$ 135.00
The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive... more...
- Taylor and Francis 2014; US$ 135.00
This book brings together a range of applied studies, covering a range of international and regional experience in the area of finance in the context of the global downturn. This book was published as a special issue of Applied Financial Economics . more...
- Texas A&M University Press 2014; US$ 23.00
Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse practitioner, a physician?s assistant, a physician, and a paramedic? Did you realize that not all hospitals can treat your stroke, heart attack, or trauma with equal speed and effectiveness? How should you negotiate and appeal a hospital... more...
- Kogan Page 2013; US$ 19.99
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising... more...
- Smithsonian 2014; US$ 26.95
Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...
- Left Coast Press 2014; US$ 89.00
Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather... more...
- Wiley 2005; US$ 75.00
In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth... more...