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Consumer Behavior

Most popular at the top

  • How to Write a Query Letterby Donna Murphy

    Atlantic Publishing Group Inc 2014; US$ 12.47

    This book was written for the potential writer looking to effectively write and send a query letter that will grab the attention of editors and agents. more...

  • The Routledge Companion to Financial Services Marketingby Tina Harrison; Hooman Estelami

    Taylor and Francis 2014; US$ 200.00

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial... more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • YouthNationby Matt Britton

    Wiley 2015; US$ 25.00

    Youth is no longer an age — it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers... more...

  • We Are All Weirdby Seth Godin

    Penguin Publishing Group 2015; US$ 19.95

    Finally available in bookstores, Seth Godin?s cult classic on the future of marketing For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.... more...

  • Capture the Mindshare and the Market Share Will Followby Libby Gill

    Palgrave Macmillan 2013; US$ 26.00

    An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. more...

  • Marketing to the 90s Generationby Anders Parment

    Palgrave Macmillan 2014; US$ 55.00

    Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. more...

  • All You Can Payby Anna Bernasek; D.T. Mongan

    Nation Books 2015; US$ 25.99

    While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies.... more...

  • Maxed Out: Hard Times, Easy Creditby James D. Scurlock

    HarperCollins Publishers 2011; Not Available

    Scaldingly honest, impeccably researched and movingly written, ?MAXED OUT? is, as ?FAST FOOD NATION? was to the food industry, the book the captains of the debt industry wish you would never read. more...

  • The Microstructures of Housing Marketsby Susan J. Smith; Moira Munro

    Taylor and Francis 2013; US$ 160.00

    House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and society has never been more urgent. But much more is known about the macro-scales than the microstructures;... more...