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Consumer Behavior

Most popular at the top

  • The Unmanageable Consumerby Yiannis Gabriel; Tim Lang

    SAGE Publications 2015; US$ 47.00

    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. more...

  • Assembling Consumptionby Robin Canniford; Domen Bajde

    Taylor and Francis 2015; US$ 54.95

    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network... more...

  • The Tyranny of Choiceby Renata Salecl

    Profile Books 2011; US$ 11.98

    We are encouraged from all sides to view our lives as being full of choices. Like the products on a supermarket shelf, our careers, our relationships, our bodies, our very identities seem to be there for the choosing. But paradoxically this seeming freedom to choose can create extreme anxiety, and feelings of inadequacy and guilt. The Tyranny of... more...

  • Customer Engagementby Roderick J. Brodie; Linda D. Hollebeek; Jodie Conduit

    Taylor and Francis 2015; US$ 54.95

    How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement... more...

  • The Decline in Savingby Barry P. Bosworth

    Brookings Institution Press 2012; US$ 26.99

    Longtime Brookings economist and former presidential adviser Barry Bosworth examines why saving rates in the United States have fallen so precipitously over the past quarter century, why the initial consequences were surprisingly benign, and how reduced saving will affect the future well-being of Americans. The Decline in Saving provides an extensive... more...

  • Death in a Consumer Cultureby Susan Dobscha

    Taylor and Francis 2015; US$ 54.95

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research... more...

  • Islam, Marketing and Consumptionby Aliakbar Jafari; Özlem Sandikci

    Taylor and Francis 2016; US$ 54.95

    In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to... more...

  • Branding Masculinityby Elizabeth C. Hirschman

    Taylor and Francis 2016; US$ 70.00

    Branding Masculinity examines two ideologies of masculinity ? one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...

  • Consumers in Contextby Gordon Foxall

    Taylor and Francis 2016; US$ 275.00

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ?where does consumer... more...

  • Woo, Wow, and Winby Thomas A. Stewart; Patricia O'Connell

    HarperCollins 2016; US$ 18.99

    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn?t enough to differentiate your business?it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers... more...