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Most popular at the top
- Taylor and Francis 2015; US$ 54.95
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research... more...
- Brookings Institution Press 2012; US$ 26.99
Longtime Brookings economist and former presidential adviser Barry Bosworth examines why saving rates in the United States have fallen so precipitously over the past quarter century, why the initial consequences were surprisingly benign, and how reduced saving will affect the future well-being of Americans. The Decline in Saving provides an extensive... more...
- Taylor and Francis 2016; US$ 54.95
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to... more...
- Taylor and Francis 2016; US$ 70.00
Branding Masculinity examines two ideologies of masculinity ? one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...
- Taylor and Francis 2016; US$ 275.00
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ?where does consumer... more...
- HarperCollins 2016; US$ 18.99
In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn?t enough to differentiate your business?it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers... more...
- Regens Publishing 2016; US$ 3.99
Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty. Even for the best companies, identifying the disconnect between attempts to be great in the eyes of customers and how customers actually respond is not always an easy task. Thats where Ellen Wunder steps in.Ellen has Reached... more...
- North Loop Books 2016; US$ 9.99
Todays millennial is tomorrows buyer. Millennial customers are more informedand skeptical, and their way of buyingis completely different than Gen Xers and Baby Boomers. This means that sellersmust adaptor risk being left behind. InAdapt or Fail, top sales executive Michael Nick teaches you how to: Identify and communicate... more...
- Taylor and Francis 2016; US$ 54.95
Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market... more...
- World Scientific Publishing Company 2016; US$ 216.00 US$ 187.92
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all... more...