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Most popular at the top
- SAGE Publications 2013; US$ 70.00
Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons. more...
- SAGE Publications 2013; US$ 70.00
Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. more...
- HarperCollins Publishers 2012; Not Available
Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences. more...
- ABC-CLIO 2010; US$ 34.95
In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back. more...
- Oxford University Press, USA 2005; US$ 18.99
An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great,... more...
- BIS Publishers 2012; US$ 27.99
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred... more...
- Elsevier Science 2011; US$ 135.00
The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive... more...
- Kogan Page 2013; US$ 19.99
Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing and aims to give an overview of the current tools that marketers need to have under their belts. Coverage includes: the purpose and uses of communications; the promotional mix; advertising... more...
- Penguin Group US 2014; US$ 2.99
How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through... more...
- Wiley 2005; US$ 75.00
In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth... more...