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Consumer Behavior

Most popular at the top

  • Adapt or Failby Michael Nick

    North Loop Books 2016; US$ 9.99

    Today’s millennial is tomorrow’s buyer. Millennial customers are more informedand skeptical, and their way of buyingis completely different than Gen X’ers and Baby Boomers. This means that sellersmust adapt—or risk being left behind. InAdapt or Fail, top sales executive Michael Nick teaches you how to: • Identify and communicate... more...

  • The Practice of the Mealby Benedetta Cappellini; David Marshall; Elizabeth Parsons

    Taylor and Francis 2016; US$ 54.95

    Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market... more...

  • Worldwide Casebook in Marketing Managementby Luiz Moutinho

    World Scientific Publishing Company 2016; US$ 216.00

    Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all... more...

  • Consumer Culture, Branding and Identity in the New Russiaby Graham H.J. Roberts

    Taylor and Francis 2016; US$ 54.95

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today?s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the... more...

  • Being Human in a Consumer Societyby Alejandro Néstor García Martínez

    Taylor and Francis 2016; US$ 109.95

    This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility,... more...

  • Pogue's Basics: Moneyby David Pogue

    Flatiron Books 2016; US$ 20.99

    Want to know where you can buy $100 iTunes gift cards for $85? Did you know you can pay your taxes by using a cash-back credit card? Why are you still paying $235 a year to rent your cable box? You're leaving money on the table every day, with every transaction you make: changing your oil, withdrawing ATM cash, booking flights, buying insurance,... more...

  • Superconsumersby Eddie Yoon

    Harvard Business Review Press 2016; US$ 29.99

    Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they?re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they?re extremely knowledgeable about the things they love. They aren?t average consumersthey?re superconsumers. Although... more...

  • Summary of Hookedby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely... more...

  • Summary of Predictably Irrationalby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications... more...

  • Consumerby Ashish Kumar Shukla

    YS Books International 2014; US$ 26.99

    Human needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market. It was towards the end of 20th Century that more and more goods started coming in the market in closed or sealed packet's, boxes containers etc. the contents of which could not be externally... more...