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Consumer Behavior

Most popular at the top

  • Brand Intimacyby Mario Natarelli; Rina Plapler

    Hatherleigh Press 2017; US$ 9.99

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  • Consumer Equality: Race and the American Marketplaceby Geraldine Henderson; Anne-Marie Hakstian; Jerome Williams

    ABC-CLIO 2016; US$ 60.00

    Everyone?regardless of race, gender, or other appearance-based factors?should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts?employment... more...

  • Customer Experience Brandingby Thomas Gad

    Kogan Page 2016; US$ 15.71

    A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of "4-D Branding" and "Managing Brand Me". more...

  • The Transformational Consumerby Tara-Nicholle Nelson

    Berrett-Koehler Publishers 2017; US$ 26.95

    The Transformational Consumer Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human drive to continually improve their... more...

  • Co-Createby David Nour

    St. Martin's Press 2017; US$ 20.99

    In our hyperconnected?and hypercompetitive?economy, it?s not enough to just ?listen? to your customers anymore. Consumer expectations in pretty much every area of life have soared, thanks to disruptive new technologies and ever-increasing choice. Upstarts such as Warby Parker in retail and Stripe in payments, as well as the resurgence of innovative... more...

  • Akzeptanz von Beacons für Location-based Advertisingby Marco Altpeter

    Springer Fachmedien Wiesbaden 2016; US$ 35.51

    Marco Altpeter beschäftigt sich mit neuen Technologien für Location-based Services, wie bspw. (Bluetooth-)Beacons, und deren Einsatzmöglichkeiten im Marketing. Da eine kundenindividuelle Ansprache per Smartphone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor empirisch Determinanten der Akzeptanz neuer Technologien am Beispiel von Location-based... more...

  • Kundenmitwirkung bei der Dienstleistungsspezifizierungby Lennart Straus

    Springer Fachmedien Wiesbaden 2016; US$ 38.17

    Lennart Straus untersucht in drei Experimenten, wie sich die Kundenmitwirkung in der Spezifizierungsphase des Dienstleistungsprozesses auf die kundenseitige Leistungsbeurteilung und die Verhaltensabsichten der Kunden auswirkt. Die Ergebnisse zeigen, dass Kunden nicht nur die Kosten oder den Nutzen ihrer Mitwirkung beurteilen, sondern bereits in dieser... more...

  • The Bling Dynastyby Erwan Rambourg

    Wiley 2014; US$ 34.95 US$ 30.99

    Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00 US$ 20.99

    "Mesmerizing & fascinating..."  ? The Seattle Post-Intelligencer "The  Freakonomics  of big data." ?Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating ? surprisingly accessible ? introduction,... more...

  • The Big Data-Driven Businessby Russell Glass; Sean Callahan

    Wiley 2014; US$ 30.00 US$ 26.50

    Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples?from Nate Silver to Copernicus, and Apple to Blackberry?to demonstrate how the... more...