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Consumer Behavior

Most popular at the top

  • Summary of Hookedby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely... more...

  • Summary of Predictably Irrationalby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications... more...

  • Consumerby Ashish Kumar Shukla

    YS Books International 2014; US$ 26.99

    Human needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market. It was towards the end of 20th Century that more and more goods started coming in the market in closed or sealed packet's, boxes containers etc. the contents of which could not be externally... more...

  • Three Worlds of Labour Economicsby Garth L. Mangum; P. Philips

    Taylor and Francis 2016; US$ 52.95

    First Published in 1988. Routledge is an imprint of Taylor & Francis, an Informa company. more...

  • Sport Consumer Behaviourby Daniel C. Funk; Kostas Alexandris; Heath McDonald

    Taylor and Francis 2016; US$ 59.95

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners.... more...

  • Brand Intimacyby Mario Natarelli; Rina Plapler

    Hatherleigh Press 2017; US$ 9.99

    From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially worth billions . Advancements in branding, technology and the science of decision-making... more...

  • Consumer Equality: Race and the American Marketplaceby Geraldine Henderson; Anne-Marie Hakstian; Jerome Williams

    ABC-CLIO 2016; US$ 60.00

    Everyone?regardless of race, gender, or other appearance-based factors?should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts?employment... more...

  • Customer Experience Brandingby Thomas Gad

    Kogan Page 2016; US$ 15.99

    A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of "4-D Branding" and "Managing Brand Me". more...

  • A Joosr Guide to... Hug Your Haters by Jay Baerby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. ... more...

  • Co-Createby David Nour

    St. Martin's Press 2017; US$ 19.59

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important... more...