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Most popular at the top
- Taylor and Francis 2016; US$ 109.95
This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility,... more...
- Flatiron Books 2016; US$ 20.99
Following the success of the New York Times bestsellers Pogue's Basics: Tech and Pogue's Basics: Life comes the next book in the series: Pogue's Basics: Money which will be a timeless reference book of 200 simple tips and tricks for making managing your finances easier. This book will shed light on the best ways to save and make money. Everyone... more...
- Harvard Business Review Press 2016; US$ 30.00
Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They?re superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers... more...
- iDreamBooks Inc 2016; US$ 2.99
Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely... more...
- iDreamBooks Inc 2016; US$ 2.99
Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications... more...
- YS Books International 2014; US$ 26.99
Human needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market. It was towards the end of 20th Century that more and more goods started coming in the market in closed or sealed packet's, boxes containers etc. the contents of which could not be externally... more...
- Taylor and Francis 2016; US$ 59.95
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners.... more...
- The Crown Publishing Group 2017; US$ 29.00
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Air Bnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was... more...
- HarperCollins Canada 2015; US$ 22.99
How to answer the single most important question in business and life Why should I choose you? That?s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it?s subliminal. But the... more...