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Consumer Behavior

Most popular at the top

  • How to Write a Query Letterby Donna Murphy

    Atlantic Publishing Group Inc 2014; US$ 12.47

    This book was written for the potential writer looking to effectively write and send a query letter that will grab the attention of editors and agents. more...

  • Brandsby Jonathan E. Schroeder

    Taylor and Francis 2014; US$ 145.00

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading... more...

  • Analyzing Music in Advertisingby Nicolai Graakjaer

    Taylor and Francis 2014; US$ 150.00

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to... more...

  • The Routledge Companion to Financial Services Marketingby Tina Harrison; Hooman Estelami

    Taylor and Francis 2014; US$ 200.00

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial... more...

  • YouthNationby Matt Britton

    Wiley 2015; US$ 25.00

    Youth is no longer an age ? it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age?it's a commodity that's available to everyone?this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins... more...

  • We Are All Weirdby Seth Godin

    Penguin Publishing Group 2015; US$ 19.95

    Finally available in bookstores, Seth Godin?s cult classic on the future of marketing For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.... more...

  • Hooked:how To Build Habit-forming Productsby Nir Eyal

    Penguin Canada 2014; US$ 22.00

    "A must-read for everyone who cares about driving customer engagement." - Eric Ries, author of The Lean Startup " Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." - Matt Mullenweg, founder of WordPress "The book everyone in Silicon Valley is talking about." - Stephen P. Anderson,... more...

  • Capture the Mindshare and the Market Share Will Followby Libby Gill

    Palgrave Macmillan 2013; US$ 26.00

    An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. more...

  • Xby Brian Solis

    Wiley 2015; US$ 30.00

    Welcome to a new era of business in which your brand is defined by those who experience it. Customer experience is the new marketing and it’s also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional... more...

  • Driving Customer Equityby Valarie A. Zeithaml; Katherine N Lemon; Roland T Rust

    Free Press 2001; Not Available

    Don Peppers and Martha Rogers Partners, Peppers and Rogers Group Read this book before your competitors do. It will help you get a handle on customer value and loyalty as must-know metrics in the new economy. more...