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- Taylor and Francis 2015; US$ 67.95
Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement... more...
- SAGE Publications 2013; US$ 70.00
Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons. more...
- Wiley 2002; US$ 29.95
Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer.... more...
- Transworld 2011; US$ 15.98
Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story , investigative journalist Eric Clark exposes the startling truths behind... more...
- Penguin Publishing Group 2015; US$ 19.95
Finally available in bookstores, Seth Godin?s cult classic on the future of marketing For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.... more...
- Taylor and Francis 2010; US$ 54.95
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our... more...
- McGraw-Hill Education 2009; US$ 24.95
Introduction Section 1. The New Economy Chapter 1. The Age of Thrift Chapter 2. Economic Distractions Chapter 3. Change In Consumption Chapter 4. The New Retail Rules Chapter 5. The Seven Stages of Business Section 2. The New Consumer Chapter 6. The New Committed Consumer Chapter 7. The Global Consumer Chapter 8. The Shift To Accessories... more...
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers BuyMcGraw-Hill Education 2004; US$ 16.95
"Even after thirty-five years in this business, I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customers think." --Bill Zeitler, senior vice president and group executive, Systems and Technology Group, IBM Corporation... more...
- McGraw-Hill Education 2012; US$ 26.00
?B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world?using the very process... more...