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Consumer Behavior

Most popular at the top

  • Reachby Ellen Wunder

    Regens Publishing 2016; US$ 3.99

    Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty. Even for the best companies, identifying the disconnect between attempts to be great in the eyes of customers and how customers actually respond is not always an easy task. That’s where Ellen Wunder steps in.Ellen has Reached... more...

  • Adapt or Failby Michael Nick

    North Loop Books 2016; US$ 9.99

    Today’s millennial is tomorrow’s buyer. Millennial customers are more informedand skeptical, and their way of buyingis completely different than Gen X’ers and Baby Boomers. This means that sellersmust adapt—or risk being left behind. InAdapt or Fail, top sales executive Michael Nick teaches you how to: • Identify and communicate... more...

  • The Practice of the Mealby Benedetta Cappellini; David Marshall; Elizabeth Parsons

    Taylor and Francis 2016; US$ 54.95

    Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market... more...

  • Worldwide Casebook in Marketing Managementby Luiz Moutinho

    World Scientific Publishing Company 2016; US$ 216.00 US$ 177.12

    Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all... more...

  • Consumer Culture, Branding and Identity in the New Russiaby Graham H.J. Roberts

    Taylor and Francis 2016; US$ 54.95

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today?s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the... more...

  • Being Human in a Consumer Societyby Alejandro Néstor García Martínez

    Taylor and Francis 2016; US$ 109.95

    This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility,... more...

  • Pogue's Basics: Moneyby David Pogue

    Flatiron Books 2016; US$ 20.99

    Following the success of the New York Times bestsellers Pogue's Basics: Tech and Pogue's Basics: Life comes the next book in the series: Pogue's Basics: Money which will be a timeless reference book of 200 simple tips and tricks for making managing your finances easier. This book will shed light on the best ways to save and make money. Everyone... more...

  • Superconsumersby Eddie Yoon

    Harvard Business Review Press 2016; US$ 30.00

    Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They?re superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers... more...

  • Summary of Hookedby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely... more...

  • Summary of Predictably Irrationalby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications... more...