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Consumer Behavior

Most popular at the top

  • All Eyes Eastby Mary Bergstrom

    Palgrave Macmillan 2012; US$ 30.00

    All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. more...

  • Brand Meaningby Mark Batey

    Taylor and Francis 2015; US$ 49.95

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it... more...

  • The Brand Strategist's Guide to Desireby Anna Simpson

    Palgrave Macmillan 2014; US$ 47.00

    Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration. more...

  • Brandjamby Marc Gobe

    Allworth Press 2010; US$ 24.95

    Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument? companies can use for jazzing up a brand—how design puts the face on the brand... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    The Crown Publishing Group 2008; US$ 15.00

    How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...

  • The Changing Consumerby Alison Anderson; Kevin Meethan; R Steven Miles; Steven Miles

    Taylor and Francis 2005; US$ 67.95

    In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation. more...

  • Chasing Coolby Noah Kerner; Gene Pressman

    Atria Books 2007; US$ 17.99

    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do... more...

  • Code Halosby Malcolm Frank; Paul Roehrig; Ben Pring

    Wiley 2014; US$ 28.00

    Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating... more...

  • Consumer Psychology in a Social Media Worldby Claudiu V. Dimofte; Curtis P. Haugtvedt; Richard F. Yalch

    Taylor and Francis 2015; US$ 52.95

    Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals?... more...

  • Consumer Societyby Barry Smart

    SAGE Publications 2010; US$ 53.00

    A wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most respected names in the field today. more...