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Consumer Behavior

Most popular at the top

  • The Wallet Allocation Ruleby Timothy L. Keiningham; Lerzan Aksoy; Luke Williams; Alexander J. Buoye

    Wiley 2015; US$ 19.95

    Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review , this landmark book introduces a new and... more...

  • Happy Customers Everywhereby Bernd Schmitt; Glenn Van Zutphen

    St. Martin's Press 2012; US$ 8.99

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers? needs and preferences. Drawing on the latest research in the exploding... more...

  • The Real Toy Storyby Eric Clark

    Transworld 2011; US$ 13.17

    Toys - from teddy bears to Barbie dolls to train sets - define our image of childhood innocence. But the truth is that toys represent a $21 billion a year industry, and with so much money at stake, the toy business is anything but child's play. In The Real Toy Story , investigative journalist Eric Clark exposes the startling truths behind... more...

  • Boo Hooby Charles Drazin; Erik Portanger; Ernst Malmsten

    Random House 2011; US$ 13.17

    boo hoo is a gripping, insider's account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes. more...

  • Secrets of the Moneylabby Kay-Yut Chen; Marina Krakovsky

    Penguin Books Ltd 2010; Not Available

    Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can... more...

  • The Changing Consumerby Alison Anderson; Kevin Meethan; R Steven Miles; Steven Miles

    Taylor and Francis 2005; US$ 67.95

    In a world undergoing rapid change, this essential collection discusses why consumption has become so important, and what role, if any, it plays in underpinning social, economic and political transformation. more...

  • Chasing Coolby Noah Kerner; Gene Pressman

    Atria Books 2007; US$ 17.99

    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do... more...

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Productsby Brian Burns; Tom Snyder

    McGraw-Hill Education 2009; US$ 34.00

    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you?ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who... more...

  • Consumer Republicby Bruce Philp

    McClelland & Stewart 2011; US$ 17.95

    Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money,... more...

  • The Experience Effectby Jim JOSEPH

    AMACOM 2010; US$ 24.95

    Customers don't just buy products. They buy an experience. Here's how to create one through your marketing. more...