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Consumer Behavior

Most popular at the top

  • Chasing Coolby Noah Kerner; Gene Pressman

    Atria Books 2007; US$ 17.99

    Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do... more...

  • The Substance of Styleby Virginia Postrel

    HarperCollins 2009; US$ 13.99

    Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we... more...

  • The Mind of the Customerby Richard Hodge; Lou Schachter

    McGraw-Hill Education 2006; US$ 29.95

    Reinvent the Sales Process in Your Own Organization ?Today?s sales professionals have to find a way to contribute to their customers? ability to satisfy their own customers and achieve their critical business goals.? --Dale Hayes, Vice President of Sales, UPS ?The old world of buying them a scotch and having a great dinner is not enough....... more...

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Productsby Brian Burns; Tom Snyder

    McGraw-Hill Education 2009; US$ 34.00

    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you?ve produced it, you have to answer the next big question: How do I sell this unique offering to customers... more...

  • Consumer Republicby Bruce Philp

    McClelland & Stewart 2011; US$ 17.95

    Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money,... more...

  • The Experience Effectby Jim JOSEPH

    AMACOM 2010; US$ 24.95

    Customers don't just buy products. They buy an experience. Here's how to create one through your marketing. more...

  • Consumer Societyby Barry Smart

    SAGE Publications 2010; US$ 61.00

    A wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most respected names in the field today. more...

  • What Women Wantby Paco Underhill

    Simon & Schuster 2010; US$ 15.99

    PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody?s marketplace?what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world?s marketplace?with shrewd observations and practical applications to help everybody... more...

  • Living Largeby Sarah Z. Wexler

    St. Martin's Press 2010; US$ 33.99

    Supersizing has become an American way of life. We have XXL cars, homes, and waistlines. We built the world?s tallest monument. We get the largest breast implants. We?re home to the world?s largest retailer, sports stadiums, and office building. But with a deep recession and our nation?s leaders urging us to reassess the impact of our daily lives,... more...

  • Japanese Consumer Dynamicsby Dr Parissa Haghirian

    Palgrave Macmillan 2010; US$ 112.00

    Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. more...