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Consumer Behavior

Most popular at the top

  • Consumer Culture, Branding and Identity in the New Russiaby Graham H.J. Roberts

    Taylor and Francis 2016; US$ 54.95

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today?s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the... more...

  • Being Human in a Consumer Societyby Alejandro Néstor García Martínez

    Taylor and Francis 2016; US$ 54.95

    This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility,... more...

  • Pogue's Basics: Moneyby David Pogue

    Flatiron Books 2016; US$ 13.99

    Want to know where you can buy $100 iTunes gift cards for $85? Did you know you can pay your taxes by using a cash-back credit card? Why are you still paying $235 a year to rent your cable box? You're leaving money on the table every day, with every transaction you make: changing your oil, withdrawing ATM cash, booking flights, buying insurance,... more...

  • Summary of Hookedby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely... more...

  • Summary of Predictably Irrationalby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications... more...

  • Consumerby Ashish Kumar Shukla

    YS Books International 2014; US$ 26.99

    Human needs are endless. Market is influenced by consumer choice and business activities revolve round consumers. Consumers do not revolve round the market. It was towards the end of 20th Century that more and more goods started coming in the market in closed or sealed packet's, boxes containers etc. the contents of which could not be externally... more...

  • Three Worlds of Labour Economicsby Garth L. Mangum; P. Philips

    Taylor and Francis 2016; US$ 52.95

    First Published in 1988. Routledge is an imprint of Taylor & Francis, an Informa company. more...

  • Sport Consumer Behaviourby Daniel C. Funk; Kostas Alexandris; Heath McDonald

    Taylor and Francis 2016; US$ 59.95

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners.... more...

  • Hacking Growthby Sean Ellis; Morgan Brown

    The Crown Publishing Group 2017; US$ 29.00

    The definitive playbook by the pioneers  of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Air Bnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was... more...

  • Brand Intimacyby Mario Natarelli; Rina Plapler

    Hatherleigh Press 2017; US$ 9.99

    From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our favorite brands and services are relationships--relationships that are potentially worth billions . Advancements in branding, technology and the science of decision-making... more...