The Leading eBooks Store Online

3,915,026 members ⚫ 1,276,665 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Consumer Behavior

Most popular at the top

  • Branding Masculinityby Elizabeth C. Hirschman

    Taylor and Francis 2016; US$ 70.00

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...

  • Islam, Marketing and Consumptionby Aliakbar Jafari; Özlem Sandikci

    Taylor and Francis 2016; US$ 54.95

    In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to... more...

  • Consumers in Contextby Gordon Foxall

    Taylor and Francis 2016; US$ 73.95

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer... more...

  • Woo, Wow, and Winby Thomas A. Stewart; Patricia O'Connell

    HarperCollins 2016; US$ 18.99

    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers... more...

  • Reachby Ellen Wunder

    Regens Publishing 2016; US$ 3.99

    Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty. Even for the best companies, identifying the disconnect between attempts to be great in the eyes of customers and how customers actually respond is not always an easy task. That’s where Ellen Wunder steps in.Ellen has Reached... more...

  • The Practice of the Mealby Benedetta Cappellini; David Marshall; Elizabeth Parsons

    Taylor and Francis 2016; US$ 54.95

    Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market... more...

  • Worldwide Casebook in Marketing Managementby Luiz Moutinho

    World Scientific Publishing Company 2016; US$ 216.00 US$ 196.56

    Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all... more...

  • Consumer Culture, Branding and Identity in the New Russiaby Graham H.J. Roberts

    Taylor and Francis 2016; US$ 54.95

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the... more...

  • Being Human in a Consumer Societyby Alejandro Néstor García Martínez

    Taylor and Francis 2016; US$ 54.95

    This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility,... more...

  • Pogue's Basics: Moneyby David Pogue

    Flatiron Books 2016; US$ 13.99

    Want to know where you can buy $100 iTunes gift cards for $85? Did you know you can pay your taxes by using a cash-back credit card? Why are you still paying $235 a year to rent your cable box? You're leaving money on the table every day, with every transaction you make: changing your oil, withdrawing ATM cash, booking flights, buying insurance,... more...