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Consumer Behavior

  • Preference Changeby

    Springer Netherlands 2009; US$ 209.00

    This text covers the latest approaches in philosophy and the social sciences to understanding preference change. It reviews standard material but focuses on new research such as conditional utilities, non-monotonic logic and complex systems models. more...

  • Building Strong Brandsby David A. Aaker

    Free Press 2011; US$ 30.00

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Building Strong Brandsby David A. Aaker

    Simon & Schuster UK 2012; Not Available

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Building Strong Brandsby David A. Aaker

    Simon & Schuster UK 2012; Not Available

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; US$ 35.00

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; Not Available

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; Not Available

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...

  • Brand Equity & Advertisingby David A. Aaker; Alexander L. Biel; David A. Aaker; David A. Aaker; Alexander Biel

    Taylor and Francis 2013; US$ 98.95

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising.... more...

  • The Authority of the Consumerby Nicholas Abercrombie; Russell Keat; Nigel Whiteley

    Taylor and Francis 2003; US$ 67.95

    First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Phishing for Phoolsby George A. Akerlof; Robert J. Shiller

    Princeton University Press 2015; US$ 24.95

    Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize?winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there... more...