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- Business Expert Press 2015; US$ 29.95
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers? life. Further, the challenges that... more...
- Taylor and Francis 2015; US$ 205.00
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown... more...
- Taylor and Francis 2015; US$ 65.95
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying... more...
- University of Chicago Press 2015; US$ 36.00
Every year, about 25,000 new products are introduced in the United States. Most of these products fail?at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers? resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these... more...
- Atria Books 2015; US$ 25.00
The Freakonomics of the digital economy, offering fascinating insights into the new rules that are reshaping the online worlds of business, education, and leisure. Are you concerned that technology and the web are moving too quickly for you to keep up? Are you worried about the future of your career in the face of an increasingly global and competitive... more...
- Nation Books 2015; US$ 25.99
While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies.... more...
- Palgrave Macmillan 2015; US$ 35.00
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. more...
- Palgrave Macmillan 2015; US$ 115.00
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience. more...
- Palgrave Macmillan 2015; US$ 115.00
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. more...
- McGraw-Hill Education 2015; US$ 30.00
You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward. Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the... more...