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Consumer Behavior

  • The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine?s Computer Ageby Robert Wachter

    McGraw-Hill Education 2015; US$ 30.00

    Advance Praise for The Digital Doctor " The Digital Doctor is the eye-opening, well-told, and frustrating story of how computerization is pulling medicine apart with only a vague promise of putting it back together again. I kept muttering, ?Exactly!? while reading it, and that is a measure of Wachter?s accomplishment in telling the tale. This... more...

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenueby Robbie Kellman Baxter

    McGraw-Hill Education 2015; US$ 28.00

    Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations. more...

  • Brand Psychologyby Jonathan Gabay

    Kogan Page 2015; US$ 39.95

    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and... more...

  • Handbook of Research on Customer Equity in Marketingby V. Kumar; D. Shah

    Edward Elgar Publishing 2015; US$ 60.00

    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...

  • Buyer Personasby Adele Revella

    Wiley 2015; US$ 25.00

    See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical... more...

  • 100 Fehler bei der MDK-Prüfungby Jutta König

    Schlütersche Verlagsgesellschaft 2015; US$ 10.90

    Wenn der MDK kommt, herrscht bei vielen stationären und ambulanten Pflegeeinrichtungen große Aufregung: Welche Mängel werden die Prüfer finden? Was steht hinterher im Bericht? Wie wird die Note ausfallen? more...

  • Customer Relationship Managementby Francis Buttle; Stan Maklan

    Taylor and Francis 2015; US$ 67.95

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement... more...

  • Lived Economies of Defaultby Joe Deville

    Taylor and Francis 2015; US$ 135.00

    Consumer credit borrowing ? using credit cards, store cards and personal loans ? is an important and routine part of many of our lives. But what happens when these everyday forms of borrowing go ?bad?, when people start to default on their loans and when they cannot, or will not, repay? It is this poorly understood, controversial, but central part... more...

  • The Wallet Allocation Ruleby Timothy L. Keiningham; Lerzan Aksoy; Luke Williams; Alexander J. Buoye

    Wiley 2015; US$ 19.95

    Customer Loyalty Isn't Enough?Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan ManagementReview , this landmark book introduces a new and rigorouslytested... more...

  • Just One More Handby Ellen Mutari; Deborah M. Figart

    Rowman & Littlefield Publishers 2015; US$ 38.99

    Ever wonder what life in the casino is like? This fine book tells all, and it does so in the words and stories of the dignified, resourceful and dogged workers of Atlantic City, squeezed ever-more-tightly between a slow economy, corporate cost-cutting and the digital revolution. more...