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Consumer Behavior

  • Marketing with Strategic Empathyby Claire Brooks

    Kogan Page 2016; US$ 49.95

    Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. more...

  • Summary: The Membership Economy - Robbie Kellman Baxterby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue". This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking... more...

  • Summary: The Lean Product Playbook - Dan Olsenby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback". This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which... more...

  • Summary: Louder than Words - Todd Henryby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Todd Henry's book: "Louder than Words: Harness the Power of Your Authentic Voice". This complete summary of the ideas in Todd Henry's book "Louder than Words" explains that it is now much easier to build an audience and reach a wide range of people thanks to social media. However, it is also increasingly important to find... more...

  • Sport Consumer Behaviourby Daniel C. Funk; Kostas Alexandris; Heath McDonald

    Taylor and Francis 2016; US$ 59.95

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners.... more...

  • Three Worlds of Labour Economicsby Garth L. Mangum; P. Philips

    Taylor and Francis 2016; US$ 52.95

    First Published in 1988. Routledge is an imprint of Taylor & Francis, an Informa company. more...

  • Summary of Hookedby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely... more...

  • Summary of Predictably Irrationalby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications... more...

  • Txt Meby B. Bonin Bough

    BenBella Books, Inc. 2016; US$ 24.99

    What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. In Txt Me , B. Bonin Bough, one of the world's leaders in digital marketing, explores... more...

  • You May Also Likeby Tom Vanderbilt

    Knopf Doubleday Publishing Group 2016; US$ 26.95

    Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp? Our preferences and... more...