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Consumer Behavior

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • Customer Analytics For Dummiesby Jeff Sauro

    Wiley 2015; US$ 29.99

    The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand... more...

  • Field Visual Merchandising Strategyby Paul J. Russell

    Kogan Page 2015; US$ 39.95

    The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such... more...

  • The Political Economy of Statusby T. Koutsobinas

    Edward Elgar Publishing 2015; US$ 40.00

    In this timely book Theodore Koutsobinas explores the system of status markets and their social effects including inequality. He explains how media fascination with superstars and luxury consumption goods amplify positional concerns for all, distort the aspirations of the middle class and cause relative deprivation. Building on themes first identified... more...

  • The Routledge Companion to Financial Services Marketingby Tina Harrison; Hooman Estelami

    Taylor and Francis 2014; US$ 200.00

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial... more...

  • capitalism and the consumerby Fred Henderson

    Taylor and Francis 2014; US$ 110.00

    Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory. more...

  • consumer Behaviour and economic growthby Henri Baudet; Henk van der Meulen

    Taylor and Francis 2014; US$ 125.00

    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors... more...

  • consumer profilesby Barrie Gunter; Adrian Furnham

    Taylor and Francis 2014; US$ 125.00

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992,introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they... more...

  • Consumer Behaviourby Gordon R. Foxall

    Taylor and Francis 2014; US$ 110.00

    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction... more...

  • Trendologyby Chris Kerns

    Palgrave Macmillan 2014; US$ 30.00

    In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. more...