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Consumer Behavior

  • The Routledge Companion to Financial Services Marketingby Tina Harrison; Hooman Estelami

    Taylor and Francis 2014; US$ 200.00

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial... more...

  • capitalism and the consumerby Fred Henderson

    Taylor and Francis 2014; US$ 110.00

    Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory. more...

  • consumer Behaviour and economic growthby Henri Baudet; Henk van der Meulen

    Taylor and Francis 2014; US$ 125.00

    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic forces and social habits. The other contributors... more...

  • consumer profilesby Barrie Gunter; Adrian Furnham

    Taylor and Francis 2014; US$ 125.00

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they... more...

  • Consumer Behaviourby Gordon R. Foxall

    Taylor and Francis 2014; US$ 110.00

    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction... more...

  • Trendologyby Chris Kerns

    Palgrave Macmillan 2014; US$ 30.00

    In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. more...

  • Brandsby Jonathan E. Schroeder

    Taylor and Francis 2014; US$ 145.00

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading... more...

  • Analyzing Music in Advertisingby Nicolai Graakjaer

    Taylor and Francis 2014; US$ 125.00

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to... more...

  • Consumer Education (RLE Consumer Behaviour)by Marion Giordan

    Taylor and Francis 2014; US$ 90.00

    Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some... more...

  • Shoppingby Deborah C. Andrews; David L. Ames; J. Ritchie Garrison; Jay Gitlin; Gretchen Herrmann; Sandy Isenstadt; McKay Jenkins; Anne Krulikowski; Martha Rosler; Helen Sheumaker; Susan Strasser; Lance Winn

    University of Delaware 2014; US$ 74.99

    We all shop. The essays in this wide-ranging anthology demonstrates how a material culture perspective?a focus on the mutual creation of people and their things?yields significant insights into multiple aspects of consumption in American culture. more...