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Consumer Behavior

  • Woo, Wow, and Winby Thomas A. Stewart; Patricia O'Connell

    HarperCollins 2016; US$ 18.99

    In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn?t enough to differentiate your business?it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers... more...

  • Kundenmitwirkung bei der Dienstleistungsspezifizierungby Lennart Straus

    Springer Fachmedien Wiesbaden 2016; US$ 38.20

    Lennart Straus untersucht in drei Experimenten, wie sich die Kundenmitwirkung in der Spezifizierungsphase des Dienstleistungsprozesses auf die kundenseitige Leistungsbeurteilung und die Verhaltensabsichten der Kunden auswirkt. Die Ergebnisse zeigen, dass Kunden nicht nur die Kosten oder den Nutzen ihrer Mitwirkung beurteilen, sondern bereits in dieser... more...

  • Pogue's Basics: Moneyby David Pogue

    Flatiron Books 2016; US$ 14.99

    Want to know where you can buy $100 iTunes gift cards for $85? Did you know you can pay your taxes by using a cash-back credit card? Why are you still paying $235 a year to rent your cable box? You're leaving money on the table every day, with every transaction you make: changing your oil, withdrawing ATM cash, booking flights, buying insurance,... more...

  • Akzeptanz von Beacons für Location-based Advertisingby Marco Altpeter

    Springer Fachmedien Wiesbaden 2016; US$ 35.54

    Marco Altpeter beschäftigt sich mit neuen Technologien für Location-based Services, wie bspw. (Bluetooth-)Beacons, und deren Einsatzmöglichkeiten im Marketing. Da eine kundenindividuelle Ansprache per Smartphone die Akzeptanz der Kunden voraussetzt, identifiziert der Autor empirisch Determinanten der Akzeptanz neuer Technologien am Beispiel von Location-based... more...

  • Der Konsument in der digital-kollaborativen Wirtschaftby Vita Zimmermann

    Springer Fachmedien Wiesbaden 2016; US$ 38.20

    Vita Zimmermann analysiert den Konsumenten als Anbieter seines Eigentums im Hinblick auf Sharing Economy, Kollaborativen Konsum (KoKonsum) und digital-kollaborative Wirtschaft. Die Autorin untersucht, warum Konsumenten selten genutzte Gegenstände (nicht) anderen auf Online-Plattformen zur Miete anbieten und ob es bestimmte Personengruppen gibt, die... more...

  • Routledge International Handbook of Consumer Psychologyby Cathrine V. Jansson-Boyd; Magdalena J. Zawisza

    Taylor and Francis 2016; US$ 240.00

    This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers... more...

  • Essentials of Consumer Behaviorby Debra L. Stephens

    Taylor and Francis 2016; US$ 69.95

    Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate... more...

  • The Psychology of Influenceby Joop van der Pligt; Michael Vliek

    Taylor and Francis 2016; US$ 54.95

    Whether it?s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial... more...

  • Consumer Equality: Race and the American Marketplaceby Geraldine Henderson; Anne-Marie Hakstian; Jerome Williams

    ABC-CLIO 2016; US$ 60.00

    Everyone?regardless of race, gender, or other appearance-based factors?should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts?employment... more...

  • Your Best Health Care Nowby Frank Lalli

    Touchstone 2016; US$ 19.99 US$ 14.99

    Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health care?and how you, too, can get the best care for your money. Frank Lalli, the former editor of Money and George magazines, has devoted his career to getting to the bottom of a good story. When he... more...