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Consumer Behavior

  • Consumer Behaviour in Tourismby Susan Horner; John Swarbrooke

    Taylor and Francis 2016; US$ 63.95

    Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations,... more...

  • Being Human in a Consumer Societyby Alejandro Néstor García Martínez

    Taylor and Francis 2016; US$ 109.95

    This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility,... more...

  • Consumer Culture, Branding and Identity in the New Russiaby Graham H.J. Roberts

    Taylor and Francis 2016; US$ 54.95

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today?s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the... more...

  • The Practice of the Mealby Benedetta Cappellini; David Marshall; Elizabeth Parsons

    Taylor and Francis 2016; US$ 54.95

    Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market... more...

  • Sweat Equityby Jason Kelly

    Wiley 2016; US$ 34.95

    Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs,... more...

  • Big Data in Practiceby Bernard Marr

    Wiley 2016; US$ 50.00

    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge... more...

  • Adapt or Failby Michael Nick

    North Loop Books 2016; US$ 9.99

    Today’s millennial is tomorrow’s buyer. Millennial customers are more informedand skeptical, and their way of buyingis completely different than Gen X’ers and Baby Boomers. This means that sellersmust adapt—or risk being left behind. InAdapt or Fail, top sales executive Michael Nick teaches you how to: • Identify and communicate... more...

  • Worldwide Casebook in Marketing Managementby Luiz Moutinho

    World Scientific Publishing Company 2016; US$ 180.00

    Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all... more...

  • Reachby Ellen Wunder

    Regens Publishing 2016; US$ 3.99

    Customers are at the core of every aspect of business. This simple fact makes it crucial to cultivate customer loyalty. Even for the best companies, identifying the disconnect between attempts to be great in the eyes of customers and how customers actually respond is not always an easy task. That’s where Ellen Wunder steps in.Ellen has Reached... more...

  • Addiction as Consumer Choiceby Gordon Foxall

    Taylor and Francis 2016; US$ 160.00

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this... more...