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Consumer Behavior

  • Online Gravityby Paul X. McCarthy

    Atria Books 2015; US$ 25.00

    The Freakonomics of the digital economy, offering fascinating insights into the new rules that are reshaping the online worlds of business, education, and leisure. Are you concerned that technology and the web are moving too quickly for you to keep up? Are you worried about the future of your career in the face of an increasingly global and competitive... more...

  • All You Can Payby Anna Bernasek; D.T. Mongan

    Nation Books 2015; US$ 25.99

    While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies.... more...

  • Handbook of Research on Sustainable Consumptionby L. A. Reisch; J. Thøgersen

    Edward Elgar Publishing 2015; US$ 60.00

    This Handbook compiles the state of the art of current research on sustainable consumption from the world’s leading experts in the field. The implementation of sustainable consumption presents one of the greatest challenges and opportunities we are faced with today. On the one hand, consumption is a wanted and necessary phenomenon important for... more...

  • Customer-Centric Marketingby Aldo Cundari

    Wiley 2015; US$ 25.00

    The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines... more...

  • Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketingby Shane Atchison; Jason Burby

    McGraw-Hill Education 2015; US$ 30.00

    In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn?t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE?s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital... more...

  • Coolby Steven Quartz; Anette Asp

    Farrar, Straus and Giroux 2015; US$ 26.99

    Contents 1. The Consumption Mystery 2. The Three Consumers Within 3. Cool on the Brain 4. Consumer Evolution 5. Status Seeking and the Rebel Instinct 6. Darwin Goes Shopping 7. Rebel Cool 8. DotCool Notes Acknowledgments Index more...

  • Askby Ryan Levesque

    Dunham Books 2015; US$ 7.99

    <p>When it comes to the way business is carried out online, the earth beneath our feet is shifting right now—and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single... more...

  • Star Brandsby Carolina Rogoll; Debbie Millman

    Allworth Press 2015; US$ 24.99

    Carolina Rogoll has been building brands for over a decade for Procter & Gamble, the world?s largest, fast-moving consumer goods company, including successfully managing a billion-dollar brand. She has also been a faculty member of the MPSB (master of professional studies in branding) at the School of Visual Arts in New York City since 2011. Carolina... more...

  • Why Should I Choose You (In Seven Words or Less)?by Ian Chamandy; Ken Aber

    HarperCollins Canada 2015; US$ 22.99

    How to answer the single most important question in business and life Why should I choose you? That?s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it?s subliminal. But the... more...

  • YouthNationby Matt Britton

    Wiley 2015; US$ 25.00

    Youth is no longer an age ? it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age?it's a commodity that's available to everyone?this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins... more...