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Consumer Behavior

  • Txt Meby B. Bonin Bough

    BenBella Books, Inc. 2016; US$ 24.99

    What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. In Txt Me , B. Bonin Bough, one of the world's leaders in digital marketing, explores... more...

  • Environmental Advertising in China and the USAby Xinghua Li

    Taylor and Francis 2016; US$ 54.95

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer... more...

  • Consumer Behaviour in Tourismby Susan Horner; John Swarbrooke

    Taylor and Francis 2016; US$ 63.95

    Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations,... more...

  • Mapping Experiencesby James Kalbach

    O'Reilly Media 2016; US$ 29.99

    Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it?s worse when people inside these companies can?t pinpoint the problem because they?re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into... more...

  • Being Human in a Consumer Societyby Alejandro Néstor García Martínez

    Taylor and Francis 2016; US$ 109.95

    This book offers a new perspective on sociological studies of the consumer society, introducing neglected normative questions relating to the good life and human flourishing - subjects more commonly discussed in fields of moral, political, and social philosophy. With attention to a wide range of subjects, including postemotional law and responsibility,... more...

  • Consumer Culture, Branding and Identity in the New Russiaby Graham H.J. Roberts

    Taylor and Francis 2016; US$ 54.95

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today?s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the... more...

  • The Practice of the Mealby Benedetta Cappellini; David Marshall; Elizabeth Parsons

    Taylor and Francis 2016; US$ 54.95

    Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation and disposal - it shows the role of the market... more...

  • Sweat Equityby Jason Kelly

    Wiley 2016; US$ 34.95 US$ 24.46

    Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs,... more...

  • Big Data in Practiceby Bernard Marr

    Wiley 2016; US$ 50.00 US$ 35.00

    The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge... more...

  • Adapt or Failby Michael Nick

    North Loop Books 2016; US$ 9.99

    Today’s millennial is tomorrow’s buyer. Millennial customers are more informedand skeptical, and their way of buyingis completely different than Gen X’ers and Baby Boomers. This means that sellersmust adapt—or risk being left behind. InAdapt or Fail, top sales executive Michael Nick teaches you how to: • Identify and communicate... more...