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Consumer Behavior

  • Addiction as Consumer Choiceby Gordon Foxall

    Taylor and Francis 2016; US$ 160.00

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this... more...

  • Chinese Consumers in a New Eraby Kam Hung; Xiang (Robert) Li

    Taylor and Francis 2016; US$ 160.00

    As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world?s tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization... more...

  • Consumers in Contextby Gordon Foxall

    Taylor and Francis 2016; US$ 275.00

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ?where does consumer... more...

  • Handbook of Media Economics, vol 1Aby Simon P. Anderson; Joel Waldfogel; David Stromberg

    Elsevier Science 2016; US$ 149.95

    Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously... more...

  • Branding Masculinityby Elizabeth C. Hirschman

    Taylor and Francis 2016; US$ 54.95

    Branding Masculinity examines two ideologies of masculinity ? one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...

  • The Power of Fifty Bitsby Bob Nease

    HarperCollins 2016; US$ 18.99

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow , the first ?how to? guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought.... more...

  • Islam, Marketing and Consumptionby Aliakbar Jafari; Özlem Sandikci

    Taylor and Francis 2016; US$ 54.95

    In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00

    "Mesmerizing & fascinating..."  ? The Seattle Post-Intelligencer "The  Freakonomics  of big data." ?Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating ? surprisingly accessible ? introduction,... more...

  • Death in a Consumer Cultureby Susan Dobscha

    Taylor and Francis 2015; US$ 54.95

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research... more...

  • Deception In The Marketplaceby David M. Boush; Marian Friestad; Peter Wright

    Taylor and Francis 2015; US$ 56.95

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers? health, welfare and financial resources, reduces people?s privacy and self-esteem, and ultimately undermines trust... more...