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Consumer Behavior

  • Financial Crisis in American Households: The Basic Expenses That Bankrupt the Middle Classby Joseph Cohen

    ABC-CLIO 2017; US$ 60.00

    Over the past 30 years, America's middle class has grown more financially insecure. How much of this pressing problem is due to Americans' failure to restrain their spending versus their upwards spiraling?and increasingly necessary?expenditures on health care, education, and housing? And how can Americans choose between financial security and paying... more...

  • Hacking Growthby Sean Ellis; Morgan Brown

    The Crown Publishing Group 2017; US$ 29.00

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive... more...

  • The Routledge Handbook of Consumer Behaviour in Hospitality and Tourismby Saurabh Kumar Dixit

    Taylor and Francis 2017; US$ 240.00

    Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ?traveller behaviour?, ?tourist behaviour? or ?guest behaviour?. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain... more...

  • Artificial Intelligence Marketing and Predicting Consumer Choiceby Steven Struhl

    Kogan Page 2017; US$ 21.33

    The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality. more...

  • Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our Decisionsby Worth Books

    Worth Books 2017; US$ 3.50

    So much to read, so little time? This brief overview of Predictably Irrational tells you what you need to know?before or after you read Dan Ariely?s book.   Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.   This short summary and analysis of Predictably Irrational... more...

  • The Evolution of Household Technology and Consumer Behavior, 1800?2000by Julia Sophie Woersdorfer

    Taylor and Francis 2017; US$ 54.95

    The increasing division and specialization of labor between the market and the nonmarket sector is a central stylized fact of long-run economic development. Over time, a large share of activities which had formerly been carried out by the private household itself has become replaced by market alternatives, raising at the same time the demand for consumer... more...

  • Markennarrative in der Unternehmenskommunikationby Pablo Neder

    Springer Fachmedien Wiesbaden 2017; US$ 39.24

    Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten wirken und weshalb sie weitererzählt werden. Dabei wird theoretisch wie empirisch dargelegt, dass Unternehmensgeschichten viele Potentiale für das Markenmanagement bereithalten, die in Wissenschaft und Praxis bisher kaum genutzt werden.... more...

  • Summary and Analysis of Contagious: Why Things Catch Onby Worth Books

    Worth Books 2017; US$ 3.50

    So much to read, so little time? This brief overview of Contagious tells you what you need to know?before or after you read Jonah Berger?s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.   This short summary and analysis of Contagious includes: Historical... more...

  • Making a Difference in Marketingby Jonathan Cahill

    Taylor and Francis 2017; US$ 59.95

    Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this potency has often resulted in the discussion of marketing... more...

  • Kundenstolz im B2C-Bereichby Julia Römhild

    Springer Fachmedien Wiesbaden 2017; US$ 42.89

    Julia Römhild bietet durch die Integration des Phänomens Kundenstolz in das Relationship Marketing einen weiteren Erklärungsansatz für das Kundenverhalten. Für die Operationalisierung von Kundenstolz verbindet die Autorin emotionspsychologische Erkenntnisse mit ausgewählten Ansätzen der Marketingtheorie. Sie untersucht dabei in einem zweistufigen Forschungsprozess,... more...