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- University of Alabama Press 2015; US$ 59.95
The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurship associated with motherhood, the collection considers how different forms of privilege (class, race, and nationality) inform discourses about mothering,... more...
- Palgrave Macmillan 2015; US$ 45.00
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour around the world. Ideal for students, scholars and marketing practitioners of consumer choice and behaviour in higher education markets, it explores the background and context to research on HE choice. more...
- Taylor and Francis 2015; US$ 56.95
The term ?consumption? is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and... more...
- Taylor and Francis 2015; US$ 54.95
This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While drawing a comparative analysis of what it means to be middle... more...
- Wiley 2015; US$ 30.00
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience... more...
- Little, Brown and Company 2015; Not Available
How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing. We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life... more...
- Penguin Publishing Group 2015; US$ 27.95
A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we?re on our laptops, iPads, smartphones, or smartwatches. The... more...
- Wiley 2015; US$ 32.00
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what... more...
- Palgrave Macmillan 2015; US$ 24.00
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. more...
- Palgrave Macmillan 2015; US$ 105.00
The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today. more...