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Consumer Behavior

  • One Nation Under Goodsby James J. Farrell

    Smithsonian 2014; US$ 26.95

    Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...

  • Predictive Analytics, Data Mining and Big Databy Steven Finlay

    Palgrave Macmillan 2014; US$ 45.00

    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. more...

  • Human Factors In Consumer Productsby Neville A. Stanton

    Taylor and Francis 2014; US$ 75.95

    The design of consumer products has a central role in its potential for contributing to a healthier living and working space. However, too often consumers are only aware of the designers' role when bad practice manifestly exacerbates the easy application of basic functionality. This important book places human factors perspective firmly at the centre... more...

  • The New Middle Class in Chinaby Eileen Yuk-Ha Tsang

    Palgrave Macmillan 2014; US$ 90.00

    Based on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors. more...

  • Brandjackby Quentin Langley

    Palgrave Macmillan 2014; US$ 35.00

    Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates. more...

  • The Supermodel and the Brillo Boxby Don Thompson

    St. Martin's Press 2014; US$ 27.99

    A look at the contemporary art market and the economics and psychology that first produced a market crash, and then two years later resulted in astronomical prices more...

  • Was Frauen und Männer kaufenby Diana Jaffé

    Haufe Lexware Verlag 2014; US$ 50.35

    Wie schaffen es Top-Unternehmen, Frauen und Männer mit gezielten Vermarktungsstrategien anzusprechen? Diana Jaffé, Pionierin des Gender Marketings, stellt Erfolgsbeispiele für geschlechtsspezifisches Marketing vor. <!-- Generated by XStandard version 2.0.1.0 on 2014-05-21T15:14:35 --><p>Dieses Buch zeigt eindrucksvoll, wie stark das gesamte... more...

  • Challenging Consumptionby Anna R. Davies; Frances Fahy; Henrike Rau

    Taylor and Francis 2014; US$ 145.00

    Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and Futures. The collection successfully balances theoretical... more...

  • Handbook of Asian Financeby David Lee; Greg N. Gregoriou

    Elsevier Science 2014; US$ 149.95

    Participants in Asian financial markets have witnessed the unprecedented growth and sophistication of their investments since the 1997 crisis.   The Handbook of Asian Finance:  Financial Markets and Wealth Management analyzes the forces behind these growth rates. Insights into banking, fund performance, and the effects of trading technologies for... more...

  • Pricing, Online Marketing Behavior, and Analyticsby Giampaolo Viglia

    Palgrave Macmillan 2014; US$ 45.00

    Behavioral Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. more...