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Consumer Behavior

  • Enterprising Initiatives in the Experience Economyby Britta Timm Knudsen; Dorthe Refslund Christensen; Per Blenker

    Taylor and Francis 2014; US$ 156.00

    Over the last decade, the close relationship between culture and economy - or "the experience economy" ? has risen on the agenda.  Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship.... more...

  • Promotional Marketingby Roddy Mullin

    Kogan Page 2014; US$ 34.95

    The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital... more...

  • The Bling Dynastyby Erwan Rambourg

    Wiley 2014; US$ 34.95

    Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury... more...

  • One Nation Under Goodsby James J. Farrell

    Smithsonian 2014; US$ 26.95

    Loved and hated, visited and avoided, seemingly everywhere yet endlessly the same, malls occupy a special place in American life. What, then, is this invention that evokes such strong and contradictory emotions in Americans? In many ways malls represent the apotheosis of American consumerism, and this synthetic and wide-ranging investigation is an... more...

  • Consumer Neuroscienceby Peter Kenning

    Kohlhammer Verlag 2014; US$ 38.87

    Das junge Fachgebiet der Consumer Neuroscience verfolgt die Idee, neurowissenschaftliche Methoden, Theorien und Erkenntnisse in die Konsumenten- und Käuferverhaltensforschung zu integrieren. Damit sollen traditionelle verhaltenswissenschaftliche Ansätze ergänzt und neue Kenntnisse gewonnen werden. Das vorliegende Lehrbuch stellt vor diesem Hintergrund... more...

  • Predictive Analytics, Data Mining and Big Databy Steven Finlay

    Palgrave Macmillan 2014; US$ 45.00

    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. more...

  • Human Factors In Consumer Productsby Neville A. Stanton

    Taylor and Francis 2014; US$ 75.95

    The design of consumer products has a central role in its potential for contributing to a healthier living and working space. However, too often consumers are only aware of the designers' role when bad practice manifestly exacerbates the easy application of basic functionality. This important book places human factors perspective firmly at the centre... more...

  • The Luxury Market in Brazilby Claudio Diniz

    Palgrave Macmillan 2014; US$ 105.00

    The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.... more...

  • The New Middle Class in Chinaby Eileen Yuk-Ha Tsang

    Palgrave Macmillan 2014; US$ 90.00

    Based on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues that Western class categories do not directly apply to China and that the Chinese new middle class is distinguished more by socio-cultural than by economic factors. more...

  • Brandjackby Quentin Langley

    Palgrave Macmillan 2014; US$ 35.00

    Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates. more...