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Consumer Behavior

  • Consumer Equality: Race and the American Marketplaceby Geraldine Henderson; Anne-Marie Hakstian; Jerome Williams

    ABC-CLIO 2016; US$ 60.00

    Everyone?regardless of race, gender, or other appearance-based factors?should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts?employment... more...

  • Your Best Health Care Nowby Frank Lalli

    Touchstone 2016; US$ 19.99 US$ 13.99

    Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health care?and how you, too, can get the best care for your money. Frank Lalli, the former editor of Money and George magazines, has devoted his career to getting to the bottom of a good story. When he... more...

  • Pre-Suasionby Robert Cialdini

    Simon & Schuster 2016; US$ 28.00 US$ 19.50

    The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn?t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of... more...

  • Customer Experience Brandingby Thomas Gad

    Kogan Page 2016; US$ 16.22

    A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of "4-D Branding" and "Managing Brand Me". more...

  • The Money Illusionby Irving Fisher

    Dancing Unicorn Books 2016; US$ 1.99

    In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability... more...

  • Marketing with Strategic Empathyby Claire Brooks

    Kogan Page 2016; US$ 32.45

    Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. more...

  • Sport Consumer Behaviourby Daniel C. Funk; Kostas Alexandris; Heath McDonald

    Taylor and Francis 2016; US$ 59.95

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners.... more...

  • Three Worlds of Labour Economicsby Garth L. Mangum; P. Philips

    Taylor and Francis 2016; US$ 52.95

    First Published in 1988. Routledge is an imprint of Taylor & Francis, an Informa company. more...

  • Summary of Hookedby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely... more...

  • Summary of Predictably Irrationalby . Instaread

    Instaread 2016; US$ 2.99

    Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications... more...