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Consumer Behavior

  • Transforming Organizations for the Subscription Economyby Alexander Manu

    Taylor and Francis 2017; US$ 54.95

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community... more...

  • Fashion & Musicby Jochen Strähle

    Springer Singapore 2017; US$ 141.08

    This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in... more...

  • Events und Erlebnisby Cornelia Zanger

    Springer Fachmedien Wiesbaden 2017; US$ 42.48

    Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie der Medienwissenschaften Erklärungsansätze für das Entstehen und Wirken von Erlebnissen im Eventkontext. Der Band fasst die auf der achten Wissenschaftlichen Konferenz zur Eventforschung, die am 28. Oktober 2016 an der TU Chemnitz stattfand,... more...

  • Gesellschaftliche Verantwortungsübernahme von Unternehmenby Johannes Witting

    Springer Fachmedien Wiesbaden 2017; US$ 46.43

    Johannes Witting untersucht die Wirkung von Corporate Social Responsibility (CSR) auf Erfolgsfaktoren von Unternehmen. Mittels strukturgleichungsanalytischer Auswertung werden die Zusammenhänge zwischen den drei CSR-Elementen und organisationaler Verbundenheit (organisationale Identifikation, wahrgenommenes Commitment) zur Beschreibung der daraus... more...

  • Contemporary Issues in Marketing and Consumer Behaviourby Elizabeth Parsons; Pauline Maclaran; Andreas Chatzidakis

    Taylor and Francis 2017; US$ 59.95

    This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of consumption;... more...

  • Digitalizing Consumptionby Franck Cochoy; Johan Hagberg; Magdalena Petersson McIntyre; Niklas Sörum

    Taylor and Francis 2017; US$ 54.95

    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and... more...

  • Consumer Law and Socioeconomic Developmentby Claudia Lima Marques; Dan Wei

    Springer International Publishing 2017; US$ 152.84

    This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations... more...

  • Sustainability in Innovation and Entrepreneurshipby Antonio Leal-Millan; Marta Peris-Ortiz; Antonio L. Leal-Rodríguez

    Springer International Publishing 2017; US$ 117.57

    This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social conditions necessary to promote innovation in businesses and by so doing impact economic development. Exploring topics such as green innovation, green customer... more...

  • Says Who?by Paul Verhaeghe; David Shaw

    Scribe Publications Pty Ltd 2017; US$ 12.99

    ‘We live in an extremely controlling society in which authority has disappeared … traditional authority is lapsing into brute force … and we ourselves must take the first steps towards creating a new social order.’ This was the trenchant diagnosis by Paul Verhaeghe at the end of his acclaimed book about identity, What About Me? Now he returns... more...

  • Sustainability in Fashionby Claudia E. Henninger; Panayiota J. Alevizou; Helen Goworek; Daniella Ryding

    Springer International Publishing 2017; US$ 117.57

    This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide... more...