The Leading eBooks Store Online

3,812,032 members ⚫ 1,249,629 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Consumer Behavior

  • Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our Decisionsby Worth Books

    Worth Books 2017; US$ 3.50

    So much to read, so little time? This brief overview of Predictably Irrational tells you what you need to know?before or after you read Dan Ariely?s book.   Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.   This short summary and analysis of Predictably Irrational... more...

  • The Poverty of Affluenceby Paul Wachtel

    Ig Publishing 2017; US$ 19.99

    An excellent profile of middle-class psychology in America, its habits, expectations and frustrations. more...

  • Summary and Analysis of Contagious: Why Things Catch Onby Worth Books

    Worth Books 2017; US$ 3.50

    So much to read, so little time? This brief overview of Contagious tells you what you need to know?before or after you read Jonah Berger?s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.   This short summary and analysis of Contagious includes: Historical... more...

  • Making a Difference in Marketingby Jonathan Cahill

    Taylor and Francis 2017; US$ 59.95

    Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this potency has often resulted in the discussion of marketing... more...

  • Kundenstolz im B2C-Bereichby Julia Römhild

    Springer Fachmedien Wiesbaden 2017; US$ 42.52

    Julia Römhild bietet durch die Integration des Phänomens Kundenstolz in das Relationship Marketing einen weiteren Erklärungsansatz für das Kundenverhalten. Für die Operationalisierung von Kundenstolz verbindet die Autorin emotionspsychologische Erkenntnisse mit ausgewählten Ansätzen der Marketingtheorie. Sie untersucht dabei in einem zweistufigen Forschungsprozess,... more...

  • Happiness for All?by Carol Graham

    Princeton University Press 2017; US$ 29.95 US$ 27.25

    The Declaration of Independence states that all people are endowed with certain unalienable rights, and that among these is the pursuit of happiness. But is happiness available equally to everyone in America today? How about elsewhere in the world? Carol Graham draws on cutting-edge research linking income inequality with well-being to show how the... more...

  • Foundations of Corporate Heritageby John M. T. Balmer

    Taylor and Francis 2017; US$ 54.95

    Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance ? and challenges ? of corporate heritage formation and management. This scholarly... more...

  • The Transformational Consumerby Tara-Nicholle Nelson

    Berrett-Koehler Publishers 2017; US$ 26.95

    The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.... more...

  • Ambient-Marketing für Printmedienby Christoph Kochhan; Annkathrin Reiter; Holger Schunk

    Springer Fachmedien Wiesbaden 2017; US$ 36.19

    Die Interviewstudie fokussiert Ambient-Marketing als potenzielle Kommunikationsform für Zeitungs-, Zeitschriften- sowie Buchverlage. Die Autoren gehen der Frage nach, inwieweit Zielgruppen dieser Werbeaktivität aufgeschlossen gegenüberstehen, und überprüfen die Akzeptanz und Bewertung der Marketingmaßnahme in der ?Generation Y?, ?Generation X? sowie... more...

  • Dialogmarketing Perspektiven 2016/2017by DDV

    Springer Fachmedien Wiesbaden 2017; US$ 38.90

    Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings und erscheint 2016/2017 bereits im elften Jahr. Er geht zurück auf den 11. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2016 an der Hochschule RheinMain in Wiesbaden veranstaltete.... more...