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Consumer Behavior

  • Practical Ethnographyby Sam Ladner

    Left Coast Press 2014; US$ 89.00

    Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather... more...

  • Scaling Methodsby Peter Dunn-Rankin; Gerald A. Knezek; Susan R. Wallace; Shuqiang Zhang

    Taylor and Francis 2014; US$ 53.95

    Scaling Methods is written for professionals in the behavioral sciences who analyze data that results from subjective responses. Other books on scaling attitudes or measuring perceptions focus on the psychometrician's view of measurement. This book focuses on the users' view by concentrating on effective ways to analyze data rather than the mathematical... more...

  • The Handbook of Attitudesby Dolores Albarracin; Blair T. Johnson; Mark P. Zanna

    Taylor and Francis 2014; US$ 62.95

    This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs,... more...

  • Code Halosby Malcolm Frank; Paul Roehrig; Ben Pring

    Wiley 2014; US$ 28.00

    Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating... more...

  • Prepare to Defend Yourself ... How to Navigate the Healthcare System and Escape with Your Lifeby Matthew Minson

    Texas A&M University Press 2014; US$ 23.00

    Do you really need to pay that outstanding balance with the hospital? Do you know the differences between a nurse practitioner, a physician?s assistant, a physician, and a paramedic? Did you realize that not all hospitals can treat your stroke, heart attack, or trauma with equal speed and effectiveness? How should you negotiate and appeal a hospital... more...

  • The Brand Strategist's Guide to Desireby Anna Simpson

    Palgrave Macmillan 2014; US$ 45.00

    Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration. more...

  • Luxury Brands in Emerging Marketsby Glyn Atwal; Douglas Bryson

    Palgrave Macmillan 2014; US$ 105.00

    This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. more...

  • Measuring Advertising Effectivenessby William D. Wells

    Taylor and Francis 2014; US$ 78.95

    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously... more...

  • I Spend Therefore I Amby Philip Roscoe

    Random House of Canada 2014; US$ 29.95

    A powerful exploration of how economic thinking has infiltrated every aspect of modern life, even our understanding of who we are and what it means to be a person.      Economics is the academic success story of the 20th century, a potent force not just in markets and government, but in our everyday lives. It affects our decisions as consumers,... more...

  • Dragnet Nationby Julia Angwin

    Henry Holt and Co. 2014; US$ 28.99

    An inside look at who?s watching you, what they know and why it matters. We are being watched. We see online ads from websites we?ve visited, long after we?ve moved on to other interests. Our smartphones and cars transmit our location, enabling us to know what?s in the neighborhood but also enabling others to track us. And the federal government,... more...