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Consumer Behavior

  • Says Who?by Paul Verhaeghe; David Shaw

    Scribe Publications Pty Ltd 2017; US$ 20.99

    ‘We live in an extremely controlling society in which authority has disappeared … traditional authority is lapsing into brute force … and we ourselves must take the first steps towards creating a new social order.’ This was the trenchant diagnosis by Paul Verhaeghe at the end of his acclaimed book about identity, What About Me? Now he returns... more...

  • Money in a Human Economyby Keith Hart

    Berghahn Books 2017; US$ 34.95

    A human economy puts people first in emergent world society. Money is a human universal and now takes the divisive form of capitalism. This book addresses how to think about money (from Aristotle to the daily news and the sexual economy of luxury goods); its contemporary evolution (banking the unbanked and remittances in the South, cross-border investment... more...

  • Culture and Commerceby Mukti Khaire

    Stanford University Press 2017; US$ 65.00

    Highlighting the roles and functions of three essential players—creators, producers, and intermediaries—this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture. more...

  • Eco-Labelling und Länderunterschiedeby Michael Saal

    Springer Fachmedien Wiesbaden 2017; US$ 37.62

    Michael Saal untersucht Eco-Label-Programme (ELP) im internationalen Vergleich und verfolgt hierbei die These, dass ein Zusammenhang zwischen den länderspezifischen Besonderheiten und der Einführung eines ELP einerseits besteht sowie andererseits diese nationalen Unterschiede die Effektivität und damit den Erfolg eines ELP beeinflussen. Nach einer... more...

  • Energy Brandingby Friðrik Larsen

    Springer International Publishing 2017; US$ 48.12

    Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The... more...

  • Advanced Introduction to Consumer Behavior Analysisby Gordon Foxall

    Edward Elgar Publishing 2017; US$ 40.00

    This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. more...

  • Contemporary Consumer Culture Theoryby John F. Sherry; Eileen M Fischer

    Taylor and Francis 2017; US$ 54.95

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture,... more...

  • Digitalizing Consumptionby Franck Cochoy; Johan Hagberg; Niklas Sörum; Magdelena Petersson McIntyre

    Taylor and Francis 2017; US$ 54.95

    Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we... more...

  • Loan Sharksby Charles R. Geisst

    Brookings Institution Press 2017; US$ 25.99

    Predatory lending: A problem rooted in the past that continues today. Looking for an investment return that could exceed 500 percent annually; maybe even twice that much? Private, unregulated lending to high-risk borrowers is the answer, or at least it was in the United States for much of the period from the Civil War to the onset of the early... more...

  • Co-Createby David Nour

    St. Martin's Press 2017; US$ 19.59

    What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important... more...