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Consumer Behavior

  • Foolproofby Greg Ip

    Little, Brown and Company 2015; Not Available

    How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing. We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life... more...

  • The Smarter Screenby Shlomo Benartzi; Jonah Lehrer

    Penguin Publishing Group 2015; US$ 27.95

    A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we?re on our laptops, iPads, smartphones, or smartwatches. The... more...

  • Trend-Driven Innovationby Henry Mason; David Mattin; Maxwell Luthy; Delia Dumitrescu

    Wiley 2015; US$ 32.00

    Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong . In this startling new book, the team at share a powerful, counter-intuitive truth: to discover... more...

  • The Unmanageable Consumerby Yiannis Gabriel; Tim Lang

    SAGE Publications 2015; US$ 47.00

    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. more...

  • The Vulnerability of Corporate Reputationby Peter Verhezen

    Palgrave Macmillan 2015; US$ 45.00

    The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. more...

  • Phishing for Phoolsby George A. Akerlof; Robert J. Shiller

    Princeton University Press 2015; US$ 24.95

    Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools , Nobel Prize?winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there... more...

  • A Joosr Guide to... Predictably Irrational by Dan Arielyby Joosr

    Bokish Ltd 2015; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at ... more...

  • Assembling Consumptionby Robin Canniford; Domen Bajde

    Taylor and Francis 2015; US$ 54.95

    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network... more...

  • Consumer Psychology in a Social Media Worldby Claudiu V. Dimofte; Curtis P. Haugtvedt; Richard F. Yalch

    Taylor and Francis 2015; US$ 52.95

    Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals?... more...

  • We Are All Weirdby Seth Godin

    Penguin Publishing Group 2015; US$ 19.95

    World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We?re all weird. So why are companies still trying to build products for the masses? Why are we still... more...