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Consumer Behavior

  • The Psychology of Influenceby Joop van der Pligt; Michael Vliek

    Taylor and Francis 2016; US$ 54.95

    Whether it?s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial... more...

  • Consumer Equality: Race and the American Marketplaceby Geraldine Henderson; Anne-Marie Hakstian; Jerome Williams

    ABC-CLIO 2016; US$ 60.00

    Everyone?regardless of race, gender, or other appearance-based factors?should receive equal access and equal treatment in businesses open to the public. Unfortunately, consumer equality has yet to be achieved. In fact, marketplace discrimination remains a pervasive problem in the United States, in spite of racial inroads on other fronts?employment... more...

  • Your Best Health Care Nowby Frank Lalli

    Touchstone 2016; US$ 19.99 US$ 13.99

    Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health care?and how you, too, can get the best care for your money. Frank Lalli, the former editor of Money and George magazines, has devoted his career to getting to the bottom of a good story. When he... more...

  • A Joosr Guide to... Fascinate by Sally Hogsheadby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at ... more...

  • Pre-Suasionby Robert Cialdini

    Simon & Schuster 2016; US$ 28.00 US$ 19.50

    NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn?t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators... more...

  • Customer Experience Brandingby Thomas Gad

    Kogan Page 2016; US$ 15.28

    A game-changing account of how to retain an element of surprise in branding strategy to skilfully manage consumer perceptions from the bestselling author of "4-D Branding" and "Managing Brand Me". more...

  • Generation Mby Shelina Janmohamed

    I.B.Tauris 2016; US$ 32.00

    What does it mean to be young and Muslim today? There is a segment of the world?s 1.8 billion Muslims that is more influential than any other, and will shape not just the future generations of Muslims, but also the world around them: meet ?Generation M?. Tech-savvy and self-empowered, Generation M believe their identity encompasses both faith and... more...

  • The Money Illusionby Irving Fisher

    Dancing Unicorn Books 2016; US$ 1.99

    In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability... more...

  • Txt Meby B. Bonin Bough

    BenBella Books, Inc. 2016; US$ 24.99

    What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand. Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever. In Txt Me , B. Bonin Bough, one of the world's leaders in digital marketing, explores... more...

  • Marketing with Strategic Empathyby Claire Brooks

    Kogan Page 2016; US$ 30.58

    Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning. more...