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Consumer Behavior

  • The 50 Plus Marketby Dick Stroud

    Kogan Page 2005; US$ 21.45

    Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consumer habits of the 50-plus market. more...

  • The ABCs of Getting Out of Debtby Garrett Sutton

    RDA Press, LLC 2013; US$ 18.99

    In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad author Robert Kiyosaki says, Good debt makes you rich and bad debt makes you poor.” The ABCs of Getting Out of Debt provides the necessary... more...

  • About Faceby Dan Hill

    Kogan Page 2010; US$ 21.45

    About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 15.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental... more...

  • The Active Consumerby Marina Bianchi

    Taylor and Francis 2006; US$ 54.95

    The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be... more...

  • Ad Nauseamby Carrie McLaren; Jason Torchinsky

    Farrar, Straus and Giroux 2009; US$ 6.79

    With the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein's No Logo a global hit, the cult magazine Stay Free! —long considered the Adbusters of the United States—is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The book... more...

  • Addiction as Consumer Choiceby Gordon Foxall

    Taylor and Francis 2016; US$ 54.95

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this... more...

  • Advanced Introduction to Consumer Behavior Analysisby Gordon Foxall

    Edward Elgar Publishing 2017; US$ 40.00

    This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption. more...

  • Advances in Culture, Tourism and Hospitality Researchby Arch G. Woodside

    Emerald Group Publishing Limited 2007; US$ 123.99

    Seeks to increase understanding and description of human behavior, conscious and unconscious meaning, and implicit/explicit decision processes applied to living and making major and everyday choices from where to live, how culture affects thinking and actions; marriage, children; work choices and behavior; leisure pursuits; and, travel behavior. more...

  • Advances in Culture, Tourism and Hospitality Researchby Arch G. Woodside

    Emerald Group Publishing Limited 2008; US$ 110.99

    Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? How do executive leadership styles affect employee satisfaction in international tourist hotels? more...