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Consumer Behavior

  • 50-Plus Marketby Dick Stroud

    Kogan Page 2005; US$ 39.95

    In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change. more...

  • The ABCs of Getting Out of Debtby Garrett Sutton

    RDA Press, LLC 2013; US$ 18.99

    In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad author Robert Kiyosaki says, Good debt makes you rich and bad debt makes you poor.? The ABCs of Getting Out of Debt provides the necessary... more...

  • About Faceby Dan Hill

    Kogan Page 2010; US$ 29.95

    About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 15.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • The Active Consumerby Marina Bianchi

    Taylor and Francis 2006; US$ 54.95

    The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be... more...

  • Ad Nauseamby Carrie McLaren; Jason Torchinsky

    Farrar, Straus and Giroux 2009; US$ 8.99

    With the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein's No Logo a global hit, the cult magazine Stay Free! ?long considered the Adbusters of the United States?is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The book... more...

  • Adapt or Failby Michael Nick

    North Loop Books 2016; US$ 9.99

    Today’s millennial is tomorrow’s buyer. Millennial customers are more informedand skeptical, and their way of buyingis completely different than Gen X’ers and Baby Boomers. This means that sellersmust adapt—or risk being left behind. InAdapt or Fail, top sales executive Michael Nick teaches you how to: • Identify and communicate... more...

  • Addiction as Consumer Choiceby Gordon Foxall

    Taylor and Francis 2016; US$ 160.00

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this... more...

  • Advances in Culture, Tourism and Hospitality Research, 2by Arch G. Woodside

    Emerald Group Publishing Limited 2008; US$ 104.99

    Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? Ho more...

  • Advances in Culture, Tourism and Hospitality Research, Volume 1by Arch G. Woodside

    Emerald Group Publishing Limited 2007; US$ 117.99

    Seeks to promote synergies among culture, work, leisure, tourism, and hospitality scholars more...