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Consumer Behavior

  • The $12 Million Stuffed Sharkby Don Thompson

    St. Martin's Press 2012; US$ 17.99

    Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock?s drip painting No. 5, 1948 sell for $140 million?             Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary... more...

  • 1001 Great Gambling Tipsby Graham Sharpe

    High Stakes Publishing 2009; US$ 14.99

    Graham Sharpe has recruited some of the great and good of the gambling world to divulge their favourite betting suggestions, hints, tips, and strategies. Professional punter Dave Nevison reveals many tricks of his trade; Derek McGovern, self-styled betting guru of the Daily Mirror, speaks out in his usual flamboyant style; Jeremy Chapman,... more...

  • 50-Plus Marketby Dick Stroud

    Kogan Page 2005; US$ 39.95

    In their rush to appeal to the 18 to 35 age group, marketers have largely ignored consumers in their 50s and beyond. In this compelling investigation, The 50-plus Market shows why marketers can no longer ignore the inevitable consequences of demographic and economic change. more...

  • The ABCs of Getting Out of Debtby Garrett Sutton

    RDA Press, LLC 2013; US$ 18.95

    In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad author Robert Kiyosaki says, “Good debt makes you rich and bad debt makes you poor.? The ABCs of Getting Out of Debt provides the necessary... more...

  • About Faceby Dan Hill

    Kogan Page 2010; US$ 29.99

    About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 18.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Active Consumerby Marina Bianchi

    Taylor and Francis 2006; US$ 54.95

    The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be... more...

  • Ad Nauseamby Carrie McLaren; Jason Torchinsky

    Faber & Faber 2009; US$ 19.99

    With the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein?s No Logo a global hit, the cult magazine Stay Free! ?long considered the Adbusters of the United States?is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The... more...