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- Kogan Page 2005; US$ 21.33
Tactics and techniques for tackling the over-50 grey panther market. Based on research by leading media agency OMD, it includes examination of age-neutral marketing, segmentation, demographics and technological and economic changes affecting consumer habits of the 50-plus market. more...
- RDA Press, LLC 2013; US$ 18.99
In difficult times, debt can be a matter of life and death, happiness and despair. Controlling your debt can bring order and calm. Mastering debt can bring wealth and success. As bestselling Rich Dad/Poor Dad author Robert Kiyosaki says, Good debt makes you rich and bad debt makes you poor.? The ABCs of Getting Out of Debt provides the necessary... more...
- Kogan Page 2010; US$ 21.33
About Face is the new ground breaking book by best-selling author Dan Hill. Based on research using facial coding, eye tracking and cutting edge tools, as well as interviews and examples, it gives essential insights into how to make adverts more effective and emotionally engaging. more...
- HarperCollins 2014; US$ 15.99
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...
- Taylor and Francis 2006; US$ 54.95
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be... more...
- Farrar, Straus and Giroux 2009; US$ 6.79
With the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein's No Logo a global hit, the cult magazine Stay Free! ?long considered the Adbusters of the United States?is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The book... more...
- Taylor and Francis 2016; US$ 160.00
A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further resolution, relapse, and so on. Understood in this... more...
- Emerald Group Publishing Limited 2008; US$ 104.99
Presents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? Ho more...
- Emerald Group Publishing Limited 2007; US$ 117.99
Seeks to promote synergies among culture, work, leisure, tourism, and hospitality scholars more...
- Taylor and Francis 2013; US$ 47.95
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there... more...