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  • The Referral of a Lifetimeby Timothy L. Templeton

    Berrett-Koehler Publishers 2005; US$ 19.95

    The premier book in the new Ken Blanchard Series Describes a simple approach and system for getting a steady flow of new business through referrals from existing customers-no more cold calls! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady... more...

  • How to Become a Rainmakerby Jeffrey J. Fox

    Hachette Books 2001; Not Available

    Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition... more...

  • ROI Sellingby Michael J. Nick; Nick Koenig

    Dearborn Trade Publishing 2004; US$ 27.00

    While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...

  • Customer Service Training 101by Renee Evenson

    AMACOM 2005; US$ 21.95

    A practical, hands-on guide for training customer service employees. more...

  • Service Innovation: How to Go from Customer Needs to Breakthrough Servicesby Lance Bettencourt

    McGraw-Hill Education 2010; US$ 32.00

    Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service... more...

  • Customer Innovationby Marion Debruyne

    Kogan Page 2014; US$ 39.95

    A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new... more...

  • Zombie Loyalistsby Peter Shankman

    St. Martin's Press 2015; US$ 27.99

    Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls ?Zombie Loyalists,? fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your... more...

  • Relationship Marketingby Manfred Bruhn

    Franz Vahlen 2015; US$ 35.75

    Prof. Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel sowie Honorarprofessor an der Technischen Universität München. Die Beziehungsführerschaft zum Kunden rückt neben den klassischen Wettbewerbsvorteilen, wie der Qualitäts-... more...

  • Humanizing Big Databy Colin Strong

    Kogan Page 2015; US$ 39.95

    Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy... more...

  • You Can?t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training?s 7-Step System for Successful Sellingby David Sandler; David Mattson

    McGraw-Hill Education 2015; US$ 32.00

    The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this bestselling book has become a no-brainer among sales professionals. Now, the new edition of classic... more...