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Most popular at the top

  • The Thank You Economyby Gary Vaynerchuk

    HarperCollins 2011; US$ 14.99

    ?Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.?... more...

  • Magneticby Joe Calloway

    Wiley 2015; US$ 25.00

    Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the... more...

  • Discovering the Soul of Serviceby Leonard L. Berry

    Free Press 1999; US$ 30.00

    This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any... more...

  • Summary : The Referral Engine - John Jantschby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself". This summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author... more...

  • Summary : The Ultimate Marketing Plan - Dan Kennedyby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message And Deliver It To The Right Prospects". This summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the... more...

  • Summary : Inbound Marketing - Brian Halligan and Dharmesh Shahby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs". This summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording... more...

  • Beyond Advertisingby Yoram (Jerry) Wind; Catharine Findiesen Hays

    Wiley 2016; US$ 30.00

    The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today?s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future,... more...

  • Amaze Your Customers!by Zanetti

    Kogan Page 2006; US$ 17.95

    Discover new strategies to amaze your customers?This comprehensive and entertaining guide demonstrates the ways in which companies, both large and small, can attract and win new customers using Daniel Zanetti?s ?Customer Amazement Strategy?. Based on real-life stories of good and bad customer experiences, this book shows you just how important customer... more...

  • The Art of Client Serviceby Robert Solomon

    Wiley 2016; US$ 22.00

    In a letter to the author, advertising agency Ogilvy & Mather’s Chair and CEO emeritus Shelly Lazarus said, “ The book is terrific.  It’s an easy read, and I agree with every word.” Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, “ sensible,... more...

  • Bread and Butterby Tom McMakin

    St. Martin's Press 2011; US$ 8.99

    Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states. Second, it's the story of one employee's success--the author,... more...