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Most popular at the top
- HarperCollins 2011; US$ 14.99
?Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.?... more...
- Palgrave Macmillan 2014; US$ 45.00
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. more...
- Wharton Digital Press 2012; US$ 9.99
Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...
Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric EmployeesMcGraw-Hill Education 2013; US$ 27.00
Leadership lessons from the iconic brand you can use to drive Disney-style success In helping Walt Disney create ?The Happiest Place on Earth,? Van France and his team started a business revolution in 1955 that eventually became the Disney University?the employee training and development program that powers one of the most famous brands on earth.... more...
- Wiley 2015; US$ 28.00
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers'... more...
The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect SalesMcGraw-Hill Education 2015; US$ 32.00
Customers are changing the way they buy. Why aren?t you changing the way you sell? Today?s customers have more buying options than ever before. They don?t care if it?s direct or indirect. They don?t mind if it?s not your preferred sales model. And they don?t like it when you try to tell them how to buy from you. If you want your customers to keep... more...
- Kogan Page 2006; US$ 17.95 US$ 13.46
Discover new strategies to amaze your customers?This comprehensive and entertaining guide demonstrates the ways in which companies, both large and small, can attract and win new customers using Daniel Zanetti?s ?Customer Amazement Strategy?. Based on real-life stories of good and bad customer experiences, this book shows you just how important customer... more...
- Martin Books 2007; US$ 24.95
This book explores various methods of improving, measuring and providing Customer Service in your organisation without spending a lot of money. This book will help your organisation to retain existing clients, win extra sales, customers and market share, and be a SERVICE leader. What does your customer expect and want? Service strategy options... more...
- Wiley 2011; US$ 29.95
What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and... more...