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Most popular at the top

  • The 11 Laws of Likabilityby Michelle Tillis LEDERMAN

    AMACOM 2011; US$ 10.95

    When you?re networking, you need them to like you?really like you. more...

  • Winning the Customer: Turn Consumers into Fans and Get Them to Spend Moreby Lou Imbriano

    McGraw-Hill Education 2011; US$ 25.00

    Build Customer Relationships and Win Big Revenue! ?Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers? trust and grow your revenues, I suggest... more...

  • Putting Customers Firstby Ken Langdon; Andy Bruce

    Dorling Kindersley Ltd 2009; Not Available

    Focus your organisation on customers and form successful working partnerships with clients. more...

  • America's Service Meltdown: Restoring Service Excellence in the Age of the Customerby Raul Pupo

    ABC-CLIO 2010; US$ 35.00

    In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back. more...

  • The Loyalty Leapby Bryan Pearson

    Penguin Group US 2012; US$ 18.99

    Collecting data is easy for marketers. Figuring out what to do with it is hard.   Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card?or even better, a membership rewards card?the data floodgates open. United Airlines knows... more...

  • Marketing Servicesby Leonard L. Berry

    Free Press 1991; Not Available

    Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways... more...

  • Integrity Serviceby Ron Willingham

    Free Press 2005; Not Available

    Every company today recognizes the importance of good customer service and putting the customer first. Why, then, do service people so often treat us as though we're supposed to serve them, rather than the opposite? How often do we feel neglected, frustrated, or just plain unhappy -- wondering what happened to basic civility and common courtesy? Why... more...

  • The Value Profit Chainby James L. Heskett; W. Earl Sasser; Leonard A. Schlesinger

    Free Press 2010; Not Available

    James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold... more...

  • Bag the Elephantby Steve Kaplan

    Workman Publishing Company 2008; US$ 13.95

    Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today , and Business Week bestseller that has received praise from around the business community: "Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work." ?Daniel M. Snyder,... more...

  • The Value Profit Chainby James L. Heskett; W. Earl Sasser; Leonard A. Schlesinger

    Free Press 2010; Not Available

    James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold... more...