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  • Breaking Through, 2nd Editionby Sandra Vandermerwe

    Palgrave Macmillan 2014; US$ 47.00

    Thoroughly revised new edition of Breaking Through . This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step more...

  • Hug Your Customersby Jack Mitchell

    Hachette Books 2003; US$ 28.00

    Revised and updated for the first time since original publication! Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world." If you want to put your arms around your business and bottom line, you'll want all the updated information and practices... more...

  • How to Become a Rainmakerby Jeffrey J. Fox

    Hachette Books 2001; US$ 24.00

    Now Updated and with New Success Tips! Rainmakers are not born. They are made. And Jeffrey Fox's powerful HOW TO BECOME A RAINMAKER will get you there. Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally... more...

  • Treat Your Customersby Bob Miglani

    Hachette Books 2006; US$ 20.00

    A successful Fortune 500 corporate executive shares the secrets of great customer service that he learned from working at his family's Dairy Queen(R) store Customer service is the cornerstone of every successful business, and in Treat Your Customers , corporate businessman Bob Miglani reveals winning strategies for sales and service using anecdotes... more...

  • Fish! for Lifeby Stephen C. Lundin; John Christensen; Harry Paul

    Hachette Books 2004; US$ 26.00

    There's a new FISH! in the pond! Here's a brilliant parable for everyone who wants to lead a fuller, happier life illions of business people have already used the bestselling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping readers deal with them simply and effectively. By... more...

  • Zombie Loyalistsby Peter Shankman

    St. Martin's Press 2015; US$ 18.90

    Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your... more...

  • Organizational Reputation in the Public Sectorby Arild Wæraas; Moshe Maor

    Taylor and Francis 2014; US$ 54.95

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation.... more...

  • Getting Clients and Keeping Clients for Your Service Businessby M D Weems

    Atlantic Publishing Group Inc 2014; Not Available

    Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. more...

  • The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Salesby Rich Blakeman

    McGraw-Hill Education 2015; US$ 32.00

    Customers are changing the way they buy. Why aren’t you changing the way you sell? Today’s customers have more buying options than ever before. They don’t care if it’s direct or indirect. They don’t mind if it’s not your preferred sales model. And they don’t like it when you try to tell them how to buy from you. If you want your customers to keep... more...

  • The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Saleby Erik Peterson; Tim Riesterer; Conrad Smith; Cheryl Geoffrion

    McGraw-Hill Education 2015; US$ 32.00

    The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long... more...