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- Pearson Education 2011; US$ 19.99
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results... more...
- Penguin Group US 2012; US$ 18.99
Front-line employees can be your greatest asset-here's how to tap their rich vein of insight and leadership. Front-line employees who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want... more...
- Penguin Group US 2012; US$ 17.99
If you accidentally try to order the same song twice from iTunes, you?ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There?s a clear business reason: the leaders of iTunes realize there?s no better way to make you trust them than to be totally honest when you least expect... more...
- Hodder & Stoughton 2002; Not Available
Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Seattle's Pike Place Fish is a world famous market that is wildly successful... more...
- McGraw-Hill Education 2011; US$ 25.00
Build Customer Relationships and Win Big Revenue! ?Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers? trust and grow your revenues, I suggest... more...
- Penguin Group US 2012; US$ 18.99
Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card?or even better, a membership rewards card?the data floodgates open. United Airlines knows... more...
- ABC-CLIO 2010; US$ 35.00
In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back. more...
- Free Press 1991; Not Available
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways... more...