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Most popular at the top

  • Ask!by Barbara Rollin

    St. Martin's Press 2001; US$ 8.99

    It's the simplest technique imaginable, and it can save you hours of your time, hundreds of headaches, and thousands of dollars. Barbara Rollin has saved a small fortune by using a technique that is so simple, so easy, that anyone can do it. By using the power of "Asking," Barbara Rollin has gotten refunds, discounts, deals, lower prices, and customer... more...

  • Master Data Management in Practiceby Dalton Cervo; Mark Allen; Dyché; Jill

    Wiley 2011; US$ 75.00

    In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer... more...

  • Mastering Incoming Sales Callsby Nigel Allan

    Woodslane Press 2011; US$ 16.99

    Every time someone calls a business they have chosen that organisation as a possible supplier of something they want. Each incoming call is not just a possible customer, but a probable customer. They are a hot opportunity that has come knocking at the door, and are the most likely buyers any business will encounter. Converting them into sales can be... more...

  • Maximizing Lead Generationby Ruth P. Stevens

    Pearson Education 2011; US$ 19.99

    The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!   Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results... more...

  • Judgment on the Front Lineby Chris DeRose; Noel M. Tichy

    Penguin Publishing Group 2012; US$ 26.95

    Front-line employees who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want and how to give it to them. Unfortunately, as management experts Chris DeRose and Noel M. Tichy explain, most organizations... more...

  • Extreme Trustby Don Peppers; Martha Rogers

    Penguin Publishing Group 2012; US$ 27.95

    How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again,... more...

  • Winning the Customer: Turn Consumers into Fans and Get Them to Spend Moreby Lou Imbriano

    McGraw-Hill Education 2011; US$ 25.00

    Build Customer Relationships and Win Big Revenue! ?Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers? trust and grow your revenues, I suggest... more...

  • Putting Customers Firstby Andy Bruce; Ken Langdon

    Dorling Kindersley Ltd 2009; Not Available

    Focus your organisation on customers and form successful working partnerships with clients. more...

  • Understanding Proactive Customer Orientationby Dennis Herhausen

    Gabler Verlag 2011; US$ 69.95

    Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation. more...

  • America's Service Meltdown: Restoring Service Excellence in the Age of the Customerby Raul Pupo

    ABC-CLIO 2010; US$ 64.00

    What distinguishes America's Service Meltdown: Restoring Service Excellence in the Age of the Customer is its striking originality and applicability to businesses of nearly every type and size. Based on the author's extensive personal and professional experience, the book offers a straightforward, no nonsense model that clearly explains how to organize... more...