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  • Let Their Mouseclicks Do the Walkingby Michael R. Solomon

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the ?cybermediaries?: how consumers find and choose products on the Internet.   With the tremendous number of Web sites available and the huge number of people surfing the Web each... more...

  • Sensory Marketing--Smells Like Profitsby Michael R. Solomon

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent .   As scientists continue to discover the powerful effects of smell on behavior, marketers are... more...

  • Wired and Dangerousby Chip R. Bell; John R. Patterson

    Berrett-Koehler Publishers 2011; US$ 19.95

    Customers today are picky, fickle, vocal, and ?all about me? vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back?with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated... more...

  • Bread and Butterby Tom McMakin

    St. Martin's Press 2011; US$ 8.99

    Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states. Second, it's the story of one employee's success--the author,... more...

  • Delivering Knock Your Socks Off Serviceby PERFORMANCE RESEARCH ASSOCIATES; John BUSH

    AMACOM 2011; US$ 6.99

    An all new, updated edition of the book that?s been helping to knock customers? socks off for 20 years. more...

  • The Invisible Saleby Tom Martin

    Pearson Education 2013; US$ 19.99

    Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates?painlessly! In The Invisible Sale , Tom Martin reveals techniques he?s... more...

  • Dangerous Guide to Leading Innovationby Impact Innovation

    Bloomsbury Publishing 2011; US$ 11.99

    Learn how to inspire creativity in your team with games, scenarios and real-life examples in this practical guide, Dangerous Leadership for Innovation . more...

  • Dangerous Customer Serviceby Impact Innovation

    Bloomsbury Publishing 2011; US$ 11.99

    Dangerous Customer Services is an essential guide for anyone who wants to ensure that their customer service meets (and at times exceeds) their customers' needs and expectations. more...

  • Coaching Knock Your Socks Off Serviceby Ron ZEMKE; Kristin ANDERSON

    AMACOM 1996; US$ 2.99

    Knock your socks off service doesn't just happen. It requires coaching on an ongoing basis. Now, thanks to authors Kristin Anderson and Ron Zemke, supervisors have a practical guide to the day-to-day challenges that arise in training superior customer service people. more...

  • No B.S. Guide to Maximum Referrals and Customer Retentionby Dan S. Kennedy; Shaun Buck

    Entrepreneur Press 2016; US$ 17.99

    FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by cold? advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer... more...