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  • Let Their Mouseclicks Do the Walkingby Michael R. Solomon

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the ?cybermediaries?: how consumers find and choose products on the Internet.   With the tremendous number of Web sites available and the huge number of people surfing the Web each... more...

  • Sensory Marketing--Smells Like Profitsby Michael R. Solomon

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent .   As scientists continue to discover the powerful effects of smell on behavior, marketers are... more...

  • Innovationen für das Industriegütermarketingby Joachim Büschken; Markus Voeth; Rolf Weiber

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2007; US$ 91.34

    Industriegütermarketing auf dem Weg in die Zukunft. Welche Anwendungen werden künftig in der Praxis besonderes Gewicht erhalten? Welche Forschungsergebnisse erwartet die Wissenschaft? In der Festschrift für Prof. Backhaus skizziert die Elite der deutschsprachigen Marketing-Community Perspektiven.   Biographische Informationen Prof. Dr. Joachim... more...

  • Wired and Dangerousby Chip R. Bell; John R. Patterson

    Berrett-Koehler Publishers 2011; US$ 19.95

    Bestselling authors Chip Bell and John Patterson (more than 500,000 book copies sold collectively) describe the new rules for coping with demanding customers in a wired, want-it-now world. more...

  • Bread and Butterby Tom McMakin

    St. Martin's Press 2011; US$ 8.99

    Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states. Second, it's the story of one employee's success--the author,... more...

  • Delivering Knock Your Socks Off Serviceby PERFORMANCE RESEARCH ASSOCIATES; John BUSH

    AMACOM 2011; US$ 6.99

    An all new, updated edition of the book that?s been helping to knock customers? socks off for 20 years. more...

  • Understanding Proactive Customer Orientationby Dennis Herhausen

    Springer Fachmedien 2011; US$ 69.95

    Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation. more...

  • The Thank You Economyby Gary Vaynerchuk

    HarperCollins 2011; Not Available

    ?Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.?... more...

  • How to Say it: Creating Complete Customer Satisfactionby Jack Griffin

    Penguin Publishing Group 2013; US$ 18.00

    A guide to effectively communicating with customers to create lasting?and repeat?business relationships.  This book provides practical, results-oriented guidance for effective communication with customers through sample words, phrases, scripts, and strategies applied to real-world examples.  Unlike the vast majority of books that deal with customer... more...

  • Lean Solutionsby James P. Womack; Daniel T. Jones

    Free Press 2009; Not Available

    Womack and Jones deconstruct the broken producer-consumer model and show businesses how to repair it, by providing the full value consumers desire from products without wasting time or effort. Why is it that, when our computers or our cell phones fail to satisfy our needs, virtually every interaction with help lines, support centers, or any organization... more...