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Most popular at the top
- Pearson Education 2010; US$ 1.99
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are... more...
- Berrett-Koehler Publishers 2011; US$ 19.95
Customers today are picky, fickle, vocal, and ?all about me? vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back?with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated... more...
- St. Martin's Press 2011; US$ 7.39
Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states. Second, it's the story of one employee's success--the author,... more...
- Pearson Education 2013; US$ 19.99
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates?painlessly! In The Invisible Sale , Tom Martin reveals techniques he?s... more...
- Bloomsbury Publishing 2011; US$ 10.99
Do you feel that you are blocking your team's creative potential? If so, Dangerous Leadership for Innovation is the book for you. This practical guide to innovation and creativity not only shows the reader how to define and focus their team's creativity before implementing their innovation ambitions, but it will also show how to nurture new creativity... more...
- Bloomsbury Publishing 2011; US$ 10.99
Dangerous Customer Services provides real help for real people in the real world. This book guide managers through the realities and practicalities of great customer service. Dangerous Customer Service shows the reader how to cover the basics: what customers expect from a service and what they will take for granted and how to create the magic... more...
- Wharton Digital Press 2015; US$ 4.99
With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today?s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over... more...
- Wiley 2015; US$ 28.00 US$ 23.99
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers'... more...
- Wiley 2016; US$ 30.00 US$ 25.50
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after... more...