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Most popular at the top
- F+W Media 2009; US$ 13.95
When the going's tough, companies that survive will be those that build the greatest loyalty—by exceeding expectations. Yet, too often, companies ignore their customers' needs and wants. Today, industries like airlines, retail businesses, and restaurants are feeling consumer pushback. With new, updated examples from more than fifty companies—from... more...
- Pearson Education 2010; US$ 1.99
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the ?cybermediaries?: how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each... more...
- Pearson Education 2010; US$ 1.99
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are... more...
- Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2007; US$ 93.33
<!-- Generated by XStandard version 126.96.36.199 on 2015-03-31T13:25:34 --><ul><li>Welche Anwendungen werden künftig in der Praxis besonderes Gewicht erhalten?</li><li>Welche Forschungsergebnisse erwartet die Wissenschaft?</li></ul><p>In der Festschrift für Prof. Backhaus skizziert die <strong>Elite... more...
- Berrett-Koehler Publishers 2011; US$ 19.95
Customers today are picky, fickle, vocal, and ?all about me? vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back?with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated... more...
- St. Martin's Press 2011; US$ 8.99
Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states. Second, it's the story of one employee's success--the author,... more...
- Pearson Education 2013; US$ 19.99
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates?painlessly! In The Invisible Sale , Tom Martin reveals techniques he?s... more...