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  • Beyond Advertisingby Yoram (Jerry) Wind; Catharine Findiesen Hays

    Wiley 2016; US$ 30.00 US$ 26.50

    The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today?s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future,... more...

  • Coaching Knock Your Socks Off Serviceby Ron ZEMKE; Kristin ANDERSON

    AMACOM 1996; US$ 2.99

    Knock your socks off service doesn't just happen. It requires coaching on an ongoing basis. Now, thanks to authors Kristin Anderson and Ron Zemke, supervisors have a practical guide to the day-to-day challenges that arise in training superior customer service people. more...

  • The Art of Client Serviceby Robert Solomon; Ian Schafer

    Wiley 2016; US$ 22.00 US$ 19.50

    A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role,... more...

  • No B.S. Guide to Maximum Referrals and Customer Retentionby Dan S. Kennedy; Shaun Buck

    Entrepreneur Press 2016; US$ 17.99

    FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by cold? advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer... more...

  • Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accountsby David H. Mattson; Brian W. Sullivan

    McGraw-Hill Education 2016; US$ 32.00

    The comprehensive 6-stage selling program from Sandler Training-- "Top 20 Sales Training Company" by Selling Power Magazine Competitively pursuing large, complex accounts is perhaps the greatest challenge for selling teams. To keep treasured clients and gain new ones, you need a system to win business with profitable enterprise clients, serve... more...

  • Willie: Chofer y profesorby Phillip Van Hooser

    Grupo Nelson 2007; US$ 12.74

    Cada capítulo analiza uno de los seis secretos sobre el servicio y explica por qué y cómo funciona. more...

  • ¡Wow!by Performance Research Associates; John Bush

    Grupo Nelson 2009; US$ 12.74

    Para hacer que los clientes de hoy en día continúen regresando, usted no puede tan solo darun buen o incluso fabuloso servicio al cliente. Usted tiene que exceder sus expectativas. more...

  • Summary of The Innovator's Dilemmaby . Instaread

    Instaread 2016; US$ 2.99

    Summary of The Innovator?s Dilemma by Clayton M. Christensen | Includes Analysis Preview: The Innovator?s Dilemma contemplates the difficulties of maintaining a firm?s position when faced with innovative technologies. It was first published in 1997 and remains an influential text for its descriptions of the reasons that some of the most successful... more...

  • Behavioral Advantageby David G. PUGH

    AMACOM 2004; US$ 19.95

    The best B2B companies depend on a multifront approach to business interaction, and The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop a carefully plotted opening game, with all internal values, policies, practices, and behaviors fully aligned. A smart and efficient... more...

  • The Buzzby David Freemantle

    Hodder & Stoughton 2011; US$ 12.99

    Customers are key to your success. Make a big difference to them by taking care of the little things that matter - this book contains 50 tips and techniques to create a Buzz that delivers world-class customer service. In his punchy, accessible guide, well-known author David Freemantle offers simple, helpful advice on forming strong bonds with your... more...