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  • Innovationen für das Industriegütermarketingby Joachim Büschken; Markus Voeth; Rolf Weiber

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2007; US$ 93.33

    Industriegütermarketing auf dem Weg in die Zukunft. Welche Anwendungen werden künftig in der Praxis besonderes Gewicht erhalten? Welche Forschungsergebnisse erwartet die Wissenschaft? In der Festschrift für Prof. Backhaus skizziert die Elite der deutschsprachigen Marketing-Community Perspektiven.   Biographische Informationen Prof. Dr. Joachim... more...

  • Customer Winbackby Jill Griffin; Michael W. Lowenstein

    Wiley 2002; US$ 34.95

    Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail... more...

  • What Clients Loveby Harry Beckwith

    Grand Central Publishing 2003; US$ 9.99

    Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a... more...

  • Customer Mania!by Kenneth Blanchard; Jim Ballard; Fred Finch

    Free Press 2004; US$ 15.99

    In Customer Mania! , Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service?creating a people-oriented, performance-driven, customer-first organization. Customer service is the single most pressing problem for business managers and people in any service or sales operation,... more...

  • Creating Customer Evangelistsby Ben McConnell; Jackie Huba

    Dearborn Trade Publishing 2002; US$ 25.00

    "Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...

  • Positively Outrageous Serviceby T. Scott Gross

    Dearborn Trade Publishing 2004; US$ 18.95

    T. Scott Gross is a super-successful businessman, a quality service guru, and a consultant to many of America's most prestigious companies and organizations. His message? In today's economy cutting prices is not enough, nor is providing good service. Today's successful businespeople must learn the secret of Positively Outrageous Service-doing the unexpected... more...

  • ROI Sellingby Michael J. Nick; Nick Koenig

    Dearborn Trade Publishing 2004; US$ 27.00

    While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...

  • Delivering Knock Your Socks Off Serviceby Performance Research Associates

    AMACOM 2002; US$ 18.95

    The game may have changed, but one rule is constant: A company is only as good as the service it gives. more...

  • Clued Inby Lewis Carbone

    Pearson Education 2004; US$ 34.99

    Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers.  In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one... more...

  • Customer Service Training 101by Renee Evenson

    AMACOM 2005; US$ 21.95

    A practical, hands-on guide for training customer service employees. more...