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Most popular at the top

  • The Thank You Economyby Gary Vaynerchuk

    HarperCollins 2011; Not Available

    ?Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.?... more...

  • Unleashing Excellenceby Dennis Snow; Teri Yanovitch

    Wiley 2009; US$ 24.95

    A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service... more...

  • Innovationen für das Industriegütermarketingby Joachim Büschken; Markus Voeth; Rolf Weiber

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2007; US$ 109.40

    Industriegütermarketing auf dem Weg in die Zukunft. Welche Anwendungen werden künftig in der Praxis besonderes Gewicht erhalten? Welche Forschungsergebnisse erwartet die Wissenschaft? In der Festschrift für Prof. Backhaus skizziert die Elite der deutschsprachigen Marketing-Community Perspektiven.   Biographische Informationen Prof. Dr. Joachim... more...

  • Customer Relationship Managementby Michael J. Cunningham

    Wiley 2002; US$ 12.99

    Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco... more...

  • Customer Centered Sellingby Rob Jolles

    Free Press 1999; US$ 17.00

    Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolles reveals, is reversing the conventional... more...

  • What Clients Loveby Harry Beckwith

    Grand Central Publishing 2003; US$ 9.99

    Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a... more...

  • Creating Customer Evangelistsby Ben McConnell; Jackie Huba

    Dearborn Trade Publishing 2002; US$ 25.00

    "Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...

  • Positively Outrageous Serviceby T. Scott Gross

    Dearborn Trade Publishing 2004; US$ 18.95

    T. Scott Gross is a super-successful businessman, a quality service guru, and a consultant to many of America's most prestigious companies and organizations. His message? In today's economy cutting prices is not enough, nor is providing good service. Today's successful businespeople must learn the secret of Positively Outrageous Service-doing the unexpected... more...

  • ROI Sellingby Michael J. Nick; Nick Koenig

    Dearborn Trade Publishing 2004; US$ 27.00

    While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...

  • Delivering Knock Your Socks Off Serviceby Performance Research Associates

    AMACOM 2002; US$ 18.95

    The game may have changed, but one rule is constant: A company is only as good as the service it gives. more...