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  • Beyond Advertisingby Yoram (Jerry) Wind; Catharine Findiesen Hays

    Wiley 2016; US$ 30.00 US$ 26.50

    The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today?s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future,... more...

  • The Art of Client Serviceby Robert Solomon; Ian Schafer

    Wiley 2016; US$ 22.00 US$ 19.50

    A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role,... more...

  • Customer Winbackby Jill Griffin; Michael W. Lowenstein

    Wiley 2002; US$ 38.00 US$ 33.50

    Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail... more...

  • Customer Relationship Managementby Michael J. Cunningham

    Wiley 2002; US$ 12.99 US$ 11.26

    Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco... more...

  • Customer Mania!by Kenneth Blanchard; Jim Ballard; Fred Finch

    Free Press 2004; US$ 16.00

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Creating Customer Evangelistsby Ben McConnell; Jackie Huba

    Dearborn Trade Publishing 2002; US$ 25.00

    "Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...

  • Positively Outrageous Serviceby T. Scott Gross

    Dearborn Trade Publishing 2004; US$ 18.95

    T. Scott Gross is a super-successful businessman, a quality service guru, and a consultant to many of America's most prestigious companies and organizations. His message? In today's economy cutting prices is not enough, nor is providing good service. Today's successful businespeople must learn the secret of Positively Outrageous Service-doing the unexpected... more...

  • ROI Sellingby Michael J. Nick; Nick Koenig

    Dearborn Trade Publishing 2004; US$ 27.00

    While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...

  • Delivering Knock Your Socks Off Serviceby Performance Research Associates

    AMACOM 2002; US$ 18.95

    The game may have changed, but one rule is constant: A company is only as good as the service it gives. more...

  • Clued Inby Lewis Carbone

    Pearson Education 2004; US$ 34.99

    Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers.  In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one... more...