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Most popular at the top

  • How to Spot Opportunitiesby Henry Mason; David Mattin; Delia Dumitrescu

    Wiley 2015; US$ 30.00

    In a world of total abundance, there seem to be lots of opportunities, but most people are not quite sure how to take them. This book is a comprehensive guide to how successful companies spot, understand and seize these opportunities, by focusing on customers and their emerging needs/wants. The key benefits of the book are: Rigorous methodology... more...

  • The Customer of Tomorrowby Knowledge@Wharton; Barbara E. Kahn

    Wharton Digital Press 2015; US$ 4.99

    With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today?s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over... more...

  • Service Design for Businessby Ben Reason; Lavrans L?vlie; Melvin Brand Flu

    Wiley 2015; US$ 35.00

    Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. The Art of Services Design shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses... more...

  • Customer Successby Dan Steinman

    Wiley 2016; US$ 30.00

    Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck'... more...

  • Beyond Advertisingby Jerry Wind

    Wiley 2016; US$ 30.00

    Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising—both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators,... more...

  • Business Process Mappingby J. Mike Jacka; Paulette J. Keller

    Wiley 2009; US$ 70.00

    Praise For Business Process Mapping: Improving CustomerSatisfaction, Second Edition "A must-read for anyone performing business process mapping!This treasure shares step-by-stepapproaches and critical successfactors, based on years of practical, customer-focused experience.Areal winner!" — Timothy R. Holmes , CPA former General Auditor,American... more...

  • Coaching Knock Your Socks Off Serviceby Ron ZEMKE; Kristin ANDERSON

    AMACOM 1996; US$ 2.99

    Knock your socks off service doesn't just happen. It requires coaching on an ongoing basis. Now, thanks to authors Kristin Anderson and Ron Zemke, supervisors have a practical guide to the day-to-day challenges that arise in training superior customer service people. more...

  • Customer Winbackby Jill Griffin; Michael W. Lowenstein

    Wiley 2002; US$ 38.00

    Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail... more...

  • Customer Relationship Managementby Michael J. Cunningham

    Wiley 2002; US$ 12.99

    Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco... more...

  • Customer Centered Sellingby Rob Jolles

    Free Press 1999; US$ 17.00

    Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolles reveals, is reversing the conventional... more...