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Most popular at the top
- Wiley 2002; US$ 12.99 US$ 11.26
Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco... more...
- Wiley 2002; US$ 38.00 US$ 26.60
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail... more...
- Dearborn Trade Publishing 2002; US$ 25.00
"Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...
- Dearborn Trade Publishing 2004; US$ 18.95
T. Scott Gross is a super-successful businessman, a quality service guru, and a consultant to many of America's most prestigious companies and organizations. His message? In today's economy cutting prices is not enough, nor is providing good service. Today's successful businespeople must learn the secret of Positively Outrageous Service-doing the unexpected... more...
- Dearborn Trade Publishing 2004; US$ 27.00
While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...
- Pearson Education 2004; US$ 34.99
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one... more...
- Pearson Education 2005; US$ 31.99
? We?re now hip-deep, if not drowning, in the ?experience economy.? Here?s the smartest book I?ve read so far that can actually help get your brand to higher ground, fast. And it?s written by people who not only drew the map, but blazed these trails in the first place.? ?Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide... more...