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  • Customer Relationship Management in Selected Service Sector Organizationsby Suresh Babu Ponduri

    Write & Print Publications 2015; US$ 129.99

    India is one of the largest consumer markets worldwide, with a rapidly expanding middle class in a population of more than I .2 billion people. In recent years, with the influence of many multinational corporations in India, Western and global business values are permitting Indian society and workplace, causing a shift in Indian business management.... more...

  • Sensory Marketing--Smells Like Profitsby Michael R. Solomon

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent .   As scientists continue to discover the powerful effects of smell on behavior, marketers are... more...

  • Let Their Mouseclicks Do the Walkingby Michael R. Solomon

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet.   With the tremendous number of Web sites available and the huge number of people surfing the Web each... more...

  • The Invisible Saleby Tom Martin

    Pearson Education 2013; US$ 19.99

    Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale , Tom Martin reveals techniques he’s... more...

  • Outsmartby Jim Champy

    Pearson Education 2008; US$ 22.99

    “Champy’s engaging prose, fascinating success stories, penetrating reflections, and provocative challenges to the status quo capture your full attention from the first page to the last and leave your mind swirling with new thoughts about how to exploit opportunities in a very different world.” – Ray Stata, Founder and Chairman of the Board, Analog... more...

  • Deep Customer Valueby Kai Zimmermann; Frank Pensel

    Springer Fachmedien Wiesbaden 2017; US$ 26.48

    Dieses Buch zeigt, wie mit zentralen Wertsteuerungsinstrumenten die Profitabilität und Haltbarkeit der Kundenbeziehung in digitalen Vertragsverhältnissen deutlich verbessert werden kann. Wundern Sie sich über die Volatilität der Kundenentscheidungen, obwohl Sie immer neue Angebote erstellen, Aktionen machen, Rabatte geben? Ärgern Sie sich über rein... more...

  • Customer Winbackby Jill Griffin; Michael W. Lowenstein

    Wiley 2002; US$ 38.00 US$ 33.50

    Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail... more...

  • Customer Relationship Managementby Michael J. Cunningham

    Wiley 2002; US$ 12.99 US$ 11.69

    Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco... more...

  • Customer Mania!by Kenneth Blanchard; Jim Ballard; Fred Finch

    Free Press 2004; US$ 16.00

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Delivering Knock Your Socks Off Serviceby Performance Research Associates

    AMACOM 2002; US$ 18.95

    The game may have changed, but one rule is constant: A company is only as good as the service it gives. more...