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Most popular at the top
- Pearson Education 2004; US$ 34.99
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one... more...
- Pearson Education 2005; US$ 31.99
? We?re now hip-deep, if not drowning, in the ?experience economy.? Here?s the smartest book I?ve read so far that can actually help get your brand to higher ground, fast. And it?s written by people who not only drew the map, but blazed these trails in the first place.? ?Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide... more...
- Wiley 2007; US$ 80.00 US$ 69.33
Measure What Matters to Customers reveals how to capitalize on Key Predictive Indicators (KPIs), the innovative measures that define the success of your enterprise as your customers do. If you want to increase your company's profits by working smarter, this is the book for you. more...
- Wiley 2006; US$ 29.95 US$ 26.50
Praise for Predicting Market Success " Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe... more...
- McGraw-Hill Education 2003; US$ 32.95
FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers CEOs would pay anything to replicate their best salespeople; CustomerCentric Selling TM explains instead how to replicate their skills. It details a repeatable, scalable, and... more...
- Wiley 2011; US$ 22.95 US$ 19.99
Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for M... more...
- McGraw-Hill Education 2005; US$ 36.00
Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer?s trust. Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains... more...