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Customer Service

Most popular at the top

  • Chief Customer Officerby Jeanne Bliss

    Wiley 2011; US$ 27.95

    Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team—they... more...

  • Clued Inby Lewis Carbone

    Pearson Education 2004; US$ 34.99

    Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers.† In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one... more...

  • Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetimeby David Rich

    McGraw-Hill Education 2012; US$ 17.10

    The breakthrough selling method that converts leads into customers, customers into repeat customers, and repeat customers into lifelong relationships Salespeople too often approach selling as a transaction instead of a relationship--going in with the intention to sell rather than to build a relationship. Use the lessons in Contagious Selling to... more...

  • Creating Customer Evangelistsby Ben McConnell; Jackie Huba

    Dearborn Trade Publishing 2002; US$ 25.00

    "Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...

  • Customer Centered Sellingby Rob Jolles

    Free Press 1999; US$ 17.00

    Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolles reveals, is reversing the conventional... more...

  • The Customer Loyalty Solutionby Arthur Hughes

    McGraw-Hill Education 2003; US$ 28.01

    How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers... more...

  • Customer Mania!by Kenneth Blanchard; Jim Ballard; Fred Finch

    Free Press 2004; US$ 23.00

    In Customer Mania! , Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service?creating a people-oriented, performance-driven, customer-first organization. Customer service is the single most pressing problem for business managers and people in any service or sales operation,... more...

  • Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketingby Abaete de Azevedo; Ricardo Pomeranz

    McGraw-Hill Education 2008; US$ 28.90

    Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. AbaetÍ de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the... more...

  • Customer Relationship Managementby Michael J. Cunningham

    Wiley 2002; US$ 12.99

    Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco... more...

  • Customer Relationship Managementby Francis Buttle

    Taylor and Francis 2008; US$ 70.95

    This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer management strategies and objectives. It also looks comprehensively at how CRM can be used throughout the customer life-cycle stages of customer acquisition,... more...