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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring RevenueMcGraw-Hill Education 2015; US$ 28.00
Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations. more...
- Bloomsbury Publishing 2011; US$ 12.99
Do you feel that you are blocking your team's creative potential? If so, Dangerous Leadership for Innovation is the book for you. This practical guide to innovation and creativity not only shows the reader how to define and focus their team's creativity before implementing their innovation ambitions, but it will also show how to nurture new creativity... more...
- Bloomsbury Publishing 2011; US$ 12.99
Dangerous Customer Services provides real help for real people in the real world. This book guide managers through the realities and practicalities of great customer service. Dangerous Customer Service shows the reader how to cover the basics: what customers expect from a service and what they will take for granted and how to create the magic... more...
- Free Press 1999; US$ 17.00
Customer Centered Selling teaches you the secret of the world-famous Xerox sales training program. For almost two decades, tens of thousands of salespeople have learned the lessons presented here by Robert L. Jolles, the Sales Trainer with the longest tenure working at Xerox Corporation today. The secret, Jolles reveals, is reversing the conventional... more...
- Grand Central Publishing 2003; US$ 9.99
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a... more...
- Dearborn Trade Publishing 2002; US$ 25.00
"Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists. more...
- Dearborn Trade Publishing 2004; US$ 18.95
T. Scott Gross is a super-successful businessman, a quality service guru, and a consultant to many of America's most prestigious companies and organizations. His message? In today's economy cutting prices is not enough, nor is providing good service. Today's successful businespeople must learn the secret of Positively Outrageous Service-doing the unexpected... more...
- Pearson Education 2004; US$ 34.99
Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers. In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one... more...
- Pearson Education 2005; US$ 19.99
? We?re now hip-deep, if not drowning, in the ?experience economy.? Here?s the smartest book I?ve read so far that can actually help get your brand to higher ground, fast. And it?s written by people who not only drew the map, but blazed these trails in the first place.? ?Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide... more...