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Customer Service

Most popular at the top

  • Marketing Servicesby Leonard L. Berry

    Free Press 1991; US$ 16.95

    Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways... more...

  • CustomerCentric Selling, Second Editionby Michael T. Bosworth; John R. Holland; Frank Visgatis

    McGraw-Hill Education 2010; US$ 35.00

    The Web has changed the game for your customers? and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience. Your business... more...

  • Service Innovation: How to Go from Customer Needs to Breakthrough Servicesby Lance Bettencourt

    McGraw-Hill Education 2010; US$ 34.00

    Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service... more...

  • Delivering Quality Serviceby Valarie A. Zeithaml

    Free Press 2010; US$ 16.95

    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service... more...

  • The Thank You Economyby Gary Vaynerchuk

    HarperCollins 2011; US$ 15.99

    ?Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.?... more...

  • Customer Service Training 101by Renee Evenson

    AMACOM 2010; US$ 22.95

    From the first impression to the last ?thank you,? great service is the hallmark of great companies?like yours. more...

  • Perfect Phrases for Customer Service, Second Editionby Robert Bacal

    McGraw-Hill Education 2010; US$ 13.00

    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME You've heard it a million times: "The customer is always right." But let?s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee. Perfect Phrases for Customer... more...

  • Master Data Management in Practiceby Dalton Cervo; Mark Allen; Dyché; Jill

    Wiley 2011; US$ 75.00 US$ 65.99

    In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer... more...

  • Mastering Incoming Sales Callsby Nigel Allan

    Woodslane Press 2011; US$ 16.99

    Every time someone calls a business they have chosen that organisation as a possible supplier of something they want. Each incoming call is not just a possible customer, but a probable customer. They are a hot opportunity that has come knocking at the door, and are the most likely buyers any business will encounter. Converting them into sales can be... more...

  • Maximizing Lead Generationby Ruth P. Stevens

    Pearson Education 2011; US$ 19.99

    The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!   Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results... more...