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  • Mastering Incoming Sales Callsby Nigel Allan

    Woodslane Press 2011; US$ 16.99

    Every time someone calls a business they have chosen that organisation as a possible supplier of something they want. Each incoming call is not just a possible customer, but a probable customer. They are a hot opportunity that has come knocking at the door, and are the most likely buyers any business will encounter. Converting them into sales can be... more...

  • Master Data Management in Practiceby Dalton Cervo; Mark Allen; Dyché; Jill

    Wiley 2011; US$ 75.00

    In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer... more...

  • The Hidden Power of Your Customersby Becky Carroll

    Wiley 2011; US$ 24.95

    Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing... more...

  • Design for Servicesby Anna Meroni; Daniela Sangiorgi

    Ashgate Publishing Ltd 2011; US$ 119.95

    Design for Services explores what service design brings to the table and reflects on why the ideas and practices of service design are resonating with today's design community. The contributors offer a broad range of concrete examples to help clarify the issues, practices, knowledge and theories that are beginning to define this emerging field.... more...

  • Maximizing Lead Generationby Ruth P. Stevens

    Pearson Education 2011; US$ 19.99

    The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!   Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results... more...

  • Judgment on the Front Lineby Chris DeRose; Noel M. Tichy

    Penguin Group US 2012; US$ 18.99

    Front-line employees can be your greatest asset-here's how to tap their rich vein of insight and leadership. Front-line employees who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want... more...

  • Putting Customers Firstby Ken Langdon; Andy Bruce

    Dorling Kindersley Ltd 2009; Not Available

    Focus your organisation on customers and form successful working partnerships with clients. more...

  • America's Service Meltdown: Restoring Service Excellence in the Age of the Customerby Raul Pupo

    ABC-CLIO 2010; US$ 35.00

    In this book, an entrepreneur and CEO of a major technology company shares original service concepts that will enable any company to keep customers coming back. more...

  • The Loyalty Leapby Bryan Pearson

    Penguin Group US 2012; US$ 18.99

    Collecting data is easy for marketers. Figuring out what to do with it is hard.   Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card?or even better, a membership rewards card?the data floodgates open. United Airlines knows... more...

  • Marketing Servicesby Leonard L. Berry

    Free Press 1991; Not Available

    Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways... more...