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  • "I Love You More Than My Dog"by Jeanne Bliss

    Penguin Group US 2009; US$ 22.95

    "I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook,... more...

  • Managing Market Relationshipsby Adam Lindgreen

    Ashgate Publishing Ltd 2008; US$ 124.95

    Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all... more...

  • The Service Providersby Dana Yagil

    Palgrave Macmillan 2008; US$ 110.00

    The success of service organizations ultimately depends on employees in customer service roles; their performance affects customer satisfaction and loyalty. Integrating theory and research, this book explores the factors that determine the performance of service providers, and points to important managerial implications. more...

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisisby Jack Trout; Steve Rivkin

    McGraw-Hill Education 2009; US$ 26.95

    The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind ?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are... more...

  • The Customer Signs Your Paycheckby Frank Cooper

    McGraw-Hill Education 2009; US$ 19.00

    Positive Service Gets Positive Results? Every Time! Customer loyalty is becoming harder to establish and just as difficult to maintain. This is truer than ever in today?s hyperdigital world, where a single customer venting his or her dissatisfaction on a blog or social network can amass an army of anti- you activists?and send your business spiraling.... more...

  • Marketing Servicesby Leonard L. Berry

    Free Press 1991; US$ 16.95

    Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways... more...

  • CustomerCentric Selling, Second Editionby Michael T. Bosworth; John R. Holland; Frank Visgatis

    McGraw-Hill Education 2009; US$ 32.95

    The Web has changed the game for your customers? and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience. Your business... more...

  • Service Innovation: How to Go from Customer Needs to Breakthrough Servicesby Lance Bettencourt

    McGraw-Hill Education 2010; US$ 32.00

    Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service... more...

  • Delivering Quality Serviceby Valarie A. Zeithaml

    Free Press 2010; US$ 16.95

    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service... more...

  • The Thank You Economyby Gary Vaynerchuk

    HarperCollins 2011; US$ 19.99

    ?Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.?... more...