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- McGraw-Hill Education 2010; US$ 32.00
Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service... more...
- Free Press 2010; US$ 16.95
Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service... more...
- St. Martin's Press 2001; US$ 8.99
It's the simplest technique imaginable, and it can save you hours of your time, hundreds of headaches, and thousands of dollars. Barbara Rollin has saved a small fortune by using a technique that is so simple, so easy, that anyone can do it. By using the power of "Asking," Barbara Rollin has gotten refunds, discounts, deals, lower prices, and customer... more...
- Woodslane Press 2011; US$ 16.99
Every time someone calls a business they have chosen that organisation as a possible supplier of something they want. Each incoming call is not just a possible customer, but a probable customer. They are a hot opportunity that has come knocking at the door, and are the most likely buyers any business will encounter. Converting them into sales can be... more...
- Wiley 2011; US$ 75.00
In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer... more...
- Wiley 2011; US$ 24.95
Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset—and boost your business—by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing... more...
- Ashgate Publishing Ltd 2011; US$ 119.95
Design for Services explores what service design brings to the table and reflects on why the ideas and practices of service design are resonating with today's design community. The contributors offer a broad range of concrete examples to help clarify the issues, practices, knowledge and theories that are beginning to define this emerging field.... more...
- Pearson Education 2011; US$ 19.99
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results... more...
- Penguin Group US 2012; US$ 18.99
Front-line employees can be your greatest asset-here's how to tap their rich vein of insight and leadership. Front-line employees who deal directly with customers are the face of any organization. Not only do they have the most impact on how a brand is perceived, but they are also the most valuable source of insight into what customers want... more...