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Most popular at the top

  • Mastering Incoming Sales Callsby Nigel Allan

    Woodslane Press 2011; US$ 16.99

    Every time someone calls a business they have chosen that organisation as a possible supplier of something they want. Each incoming call is not just a possible customer, but a probable customer. They are a hot opportunity that has come knocking at the door, and are the most likely buyers any business will encounter. Converting them into sales can be... more...

  • Master Data Management in Practiceby Dalton Cervo; Mark Allen; Dyché; Jill

    Wiley 2011; US$ 75.00 US$ 52.50

    In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer... more...

  • Maximizing Lead Generationby Ruth P. Stevens

    Pearson Education 2011; US$ 19.99

    The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!   Lead generation is ?Job One?: B2B marketers? single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results... more...

  • Winning the Customer: Turn Consumers into Fans and Get Them to Spend Moreby Lou Imbriano

    McGraw-Hill Education 2011; US$ 25.00 US$ 20.50

    Build Customer Relationships and Win Big Revenue! ?Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers? trust and grow your revenues, I suggest... more...

  • Putting Customers Firstby Andy Bruce; Ken Langdon

    Dorling Kindersley Ltd 2009; Not Available

    Focus your organisation on customers and form successful working partnerships with clients. more...

  • Understanding Proactive Customer Orientationby Dennis Herhausen

    Gabler Verlag 2011; US$ 65.94

    Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation. more...

  • America's Service Meltdown: Restoring Service Excellence in the Age of the Customerby Raul Pupo

    ABC-CLIO 2010; US$ 64.00

    What distinguishes America's Service Meltdown: Restoring Service Excellence in the Age of the Customer is its striking originality and applicability to businesses of nearly every type and size. Based on the author's extensive personal and professional experience, the book offers a straightforward, no nonsense model that clearly explains how to organize... more...

  • Bag the Elephantby Steve Kaplan

    Workman Publishing Company 2008; US$ 13.95

    Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today , and Business Week bestseller that has received praise from around the business community: "Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work." ?Daniel M. Snyder,... more...

  • Batteries Included!by Nigel Barlow

    Random House 2012; US$ 28.19

    The last two decades have seen the rise and rise of the service economy, where image - and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and... more...

  • Happy Customers Everywhereby Bernd Schmitt; Glenn Van Zutphen

    St. Martin's Press 2012; US$ 40.99

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding... more...