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  • Financial exclusionby Paul Koku; Kent Eriksson; Hooman Estelami

    Emerald Group Publishing Limited 2015; US$ 199.00

    This special ebook from the Journal of International Bank Marketing focuses on issues related to poverty, particularly the denial of access to the traditional financial institutions to the poor. Even though financial exclusion of the poor is a major issue and has long been tackled by studies in such fields as Urban Geography and Sociology, marketing... more...

  • Finanzielle Nutzenrechnungen im technischen Vertrieb und Marketingby Lucas W. Heilmann

    Springer Fachmedien Wiesbaden 2015; US$ 54.99

    Die Arbeit beschreibt die Rekonstruktion eines generischenProzesses zur Entwicklung finanzieller Nutzenrechnungen. Sie identifiziert neunEntwicklungsstufen und leitet mittels empirischer Beobachtungen abzustimmendeFragestellungen sowie angestrebte Ergebnisse ab. Vier fallstudienbasierte Forschungskooperationenmit mittelständischen Unternehmen dienen... more...

  • Getting Clients and Keeping Clients for Your Service Businessby M D Weems

    Atlantic Publishing Group Inc 2014; US$ 12.47

    Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. more...

  • Great Customer Service on the Telephoneby Kristin ANDERSON

    AMACOM 1992; US$ 1.99

    First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to secretary -- how to treat it as a service tool that directly impacts on company profits. more...

  • Happy Customers Everywhereby Bernd Schmitt; Glenn Van Zutphen

    St. Martin's Press 2012; US$ 8.99

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding... more...

  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Businessby Paul M. Rand

    McGraw-Hill Education 2013; US$ 18.75

    Reach more customers and grow your business with today?s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations.... more...

  • How To Be a Great Call Center Representativeby Robert W. LUCAS

    AMACOM 2001; US$ 39.95

    Give your front-line call center staff the training they need! With How to Be a Great Call Center Representative, call-center staff will learn what technology-based customer service is all about, including the history, terminology, legislation, and technology options. This book is designed to supplement and enhance the industry-specific policies and... more...

  • How to Talk to Customersby Diane Berenbaum; Tom Larkin

    Wiley 2011; US$ 22.95

    Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for M... more...

  • The Hybrid Sales Channelby Rich Blakeman

    McGraw-Hill Education 2015; US$ 32.00

    Customers are changing the way they buy. Why aren?t you changing the way you sell? Today?s customers have more buying options than ever before. They don?t care if it?s direct or indirect. They don?t mind if it?s not your preferred sales model. And they don?t like it when you try to tell them how to buy from you. If you want your customers to keep... more...

  • Implementation of Total Quality Managementby Erdener Kaynak; Rolf E Rogers

    Taylor and Francis 2013; US$ 62.95

    Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full... more...