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Customer Service

Most popular at the top

  • Customers for Lifeby Carl Sewell; Paul B. Brown

    The Doubleday Religious Publishing Group 2009; US$ 14.99

    In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking ?Ten Commandments of Customer Service? apply to today?s world. Drawing on his incredible success in transforming his Dallas... more...

  • "I Love You More Than My Dog"by Jeanne Bliss

    Penguin Publishing Group 2009; US$ 15.00

    Hundreds of businesses have customers who admire them, but only an elite few have true advocates? passionate, loyal, vocal fans?who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there?s no shortcut to becoming beloved?you can?t hire a fancy marketing firm to get there.... more...

  • REPOSITIONING: Marketing in an Era of Competition, Change and Crisisby Jack Trout; Steve Rivkin

    McGraw-Hill Education 2009; US$ 26.95

    The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind ?a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are... more...

  • The Customer Signs Your Paycheckby Frank Cooper

    McGraw-Hill Education 2009; US$ 19.00

    Positive Service Gets Positive Results? Every Time! Customer loyalty is becoming harder to establish and just as difficult to maintain. This is truer than ever in today?s hyperdigital world, where a single customer venting his or her dissatisfaction on a blog or social network can amass an army of anti- you activists?and send your business spiraling.... more...

  • Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engineby Jon Smith

    McGraw-Hill Education 2009; US$ 16.95

    Become a market leader in under 6 months?powered by Google AdWords?! If your concerns are brand awareness and exposure, you and Google AdWords? are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it?s suited for any budget and you can launch a campaign in minutes! There?s one catch: Google... more...

  • The Service Providersby Dana Yagil

    Palgrave Macmillan 2008; US$ 115.00

    The success of service organizations ultimately depends on employees in customer service roles; their performance affects customer satisfaction and loyalty. Integrating theory and research, thisbookexplores thefactors that determine the performance of service providers, and points to important managerial implications. more...

  • Managing Market Relationshipsby Adam Lindgreen

    Ashgate Publishing Ltd 2008; US$ 134.95

    Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. To avoid the one-size-fits-all... more...

  • Marketing Servicesby Leonard L. Berry

    Free Press 1991; US$ 16.95

    Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways... more...

  • CustomerCentric Selling, Second Editionby Michael T. Bosworth; John R. Holland; Frank Visgatis

    McGraw-Hill Education 2010; US$ 32.95

    The Web has changed the game for your customers? and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience. Your business... more...

  • Delivering Quality Serviceby Valarie A. Zeithaml

    Free Press 2010; US$ 16.95

    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service... more...