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Most popular at the top

  • The Social Trade Showby Traci Browne

    Pearson Education 2012; US$ 19.99

    Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more... more...

  • Outside Innovationby Patricia B. Seybold

    HarperCollins 2009; Not Available

    How dynamic businesses of every size can unleash innovation by inviting customers to co?design what they do and make. Reading line: The 8 Roles Customers Play in Trend?Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management strategist: "I want our company to be acknowledged as the most... more...

  • Looptailby Bruce Poon Tip

    Grand Central Publishing 2013; US$ 14.99

    Much in the same vein as DELIVERING HAPPINESS, LOOPTAIL combines both Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure company, and along the way, he reveals his unusual management secrets that not only keep his employees fully... more...

  • Strategic Customer Managementby Adrian Payne; Pennie Frow

    Cambridge University Press 2013; US$ 48.00

    The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice. more...

  • The Effortless Experienceby Matthew Dixon; Nick Toman; Rick DeLisi

    Penguin Group US 2013; US$ 14.99

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale , Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they?ve turned their research... more...

  • Brilliant Customer Serviceby Debra Stevens

    Pearson Education Limited 2012; US$ 17.61

    Keep them coming back for more   Brilliant Customer Service is your guide to help you deliver exceptional customer service and keep your customers coming back time and time and again. It?s for anyone involved in any organisation ? whether you run your own business, manage people or you are a customer facing employee. It doesn?t matter what your... more...

  • The Loyalty Leap for B2Bby Bryan Pearson

    Penguin Group US 2013; US$ 5.99

    The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap , Bryan Pearson?s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large... more...

  • How to Become a Rainmakerby Jeffrey J. Fox

    Hyperion 2001; US$ 9.99

    Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition... more...

  • Fish!by Stephen C. Lundin

    Hyperion 2009; US$ 9.99

    Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a... more...

  • Treat Your Customersby Bob Miglani

    Hyperion 2006; US$ 9.99

    A successful Fortune 500 corporate executive shares the secrets of great customer service that he learned from working at his family's Dairy Queen(R) store Customer service is the cornerstone of every successful business, and in Treat Your Customers , corporate businessman Bob Miglani reveals winning strategies for sales and service using anecdotes... more...