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  • Integrating Total Quality Management in a Library Settingby Susan Jurow; Susan Barnard

    Taylor and Francis 2013; US$ 78.95

    Improve the delivery of library services by implementing total quality management (TQM), a system of continuous improvement employing participative management and centered on the needs of customers. Although TQM was originally designed for and successfully applied in business and manufacturing settings, this groundbreaking volume introduces strategies... more...

  • Kundenmanagement erfolgreich aufbauenby Prof. Dr. Harry Schröder

    Schröder Consulting 2012; Not Available

    In diesem Kundenmanagement eBook lernen Sie alle Anforderungskriterien für eine besonderen Kundenzufriedenheit und langjährige Kundenbindung kennen, die zur Entwicklung von Kundenloyalitäten notwendig sind. Weiterhin wird Ihnen dargestellt, wie Sie über Qualitätsmerkmale neue Wege für den Aufbau von Beziehungsqualitäten finden, Kundenzufriedenheitsprofile... more...

  • Kundenmanagement erfolgreich aufbauenby Prof. Dr. Harry Schröder

    Schröder Consulting 2012; Not Available

    In diesem Kundenmanagement eBook lernen Sie alle Anforderungskriterien für eine besonderen Kundenzufriedenheit und langjährige Kundenbindung kennen, die zur Entwicklung von Kundenloyalitäten notwendig sind. Weiterhin wird Ihnen dargestellt, wie Sie über Qualitätsmerkmale neue Wege für den Aufbau von Beziehungsqualitäten finden, Kundenzufriedenheitsprofile... more...

  • Listening With Empathyby John Selby

    Hampton Roads Publishing 2007; US$ 19.95

    With customer loyalty weighing in as the most valued commodity in the workplace today, we'd all like to know how to create lasting emotional connections to keep clients personally satisfied and eager to do business with us. In this followup to Take Charge of Your Mind John Selby presents his 4step Listening With Empathy moodmanagement method for... more...

  • The Little Book of Big Customer Satisfaction Measurementby Ajit Rao; Subhash Chandra

    SAGE Publications 2013; US$ 29.95

    This book explains the principles of customer satisfaction in a brief yet powerful manner. It will help readers build relevant and actionable customer satisfaction programmes for their organization. more...

  • Making Meaningby Steve Diller; Nathan Shedroff; Darrel Rhea

    Pearson Education 2005; US$ 31.99

    ? We?re now hip-deep, if not drowning, in the ?experience economy.? Here?s the smartest book I?ve read so far that can actually help get your brand to higher ground, fast. And it?s written by people who not only drew the map, but blazed these trails in the first place.? ?Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide... more...

  • Managing Customers for Profitby V. Kumar

    Pearson Education 2008; US$ 39.99

    ?This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides... more...

  • Managing Knock Your Socks Off Serviceby Chip R. BELL; Ron ZEMKE

    AMACOM 2007; US$ 17.95

    The best-selling customer service management book is back and better than ever...with new tips, strategies, and examples! more...

  • Managing Market Relationshipsby Professor Adam Lindgreen

    Ashgate Publishing Ltd 2012; US$ 149.95

    Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain... more...

  • Marketing Servicesby Leonard L. Berry

    Free Press 1991; US$ 16.95

    Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways... more...