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- Wiley 2012; US$ 48.00
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly... more...
- Wiley 2010; US$ 24.95
Praise for stop acting like a seller and Start Thinking Likea Buyer " Stop Acting Like a Seller and Start Thinking Like aBuyer is a book that teaches you emphatically that 'wordsmatter.' If you want to set yourself apart from others, whetheryou're selling a product or a concept, this is a book to read. Notonly will you learn how to prepare for... more...
- Pearson Education 2011; US$ 23.99
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands... more...
- Wiley 2006; US$ 66.95
Praise for Case Studies in Performance Management "With this book, Tony Adkins has made an important contribution to the body of knowledge of managerial accounting." --From the Foreword by Gary Cokins, lead strategist, Business Performance Management Solutions group with SAS Institute and internationally recognized expert in advanced cost management... more...
- Business Expert Press 2010; US$ 19.95
As we move deeper into the 21st century, firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. Foreseeing a changing environment, many sales organizations have begun to focus on technology-related strategies, business processes, and applications to adapt to these... more...
- Taylor and Francis 2013; US$ 58.95
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing... more...
- Taylor and Francis 2013; US$ 37.95
The issue of performance measurement in the leisure industry is increasingly important, from both theoretical (academic) and applied (practitioner) perspectives. Managers need accurate indications of how their organisations are performing, to inform their decisions. Policymakers need an evidence base for their decisions regarding public leisure services.... more...
- Woodslane Press 2011; US$ 16.99
Every time someone calls a business they have chosen that organisation as a possible supplier of something they want. Each incoming call is not just a possible customer, but a probable customer. They are a hot opportunity that has come knocking at the door, and are the most likely buyers any business will encounter. Converting them into sales can be... more...
- O'Reilly Media 2014; US$ 19.99
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research?before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques,... more...