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- Pearson Education 2015; US$ 44.99
Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode. Drawing on cutting-edge research, Sandy Jap illuminates the... more...
- Wiley 2015; US$ 28.00
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers'... more...
The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect SalesMcGraw-Hill Education 2015; US$ 32.00
Customers are changing the way they buy. Why aren?t you changing the way you sell? Today?s customers have more buying options than ever before. They don?t care if it?s direct or indirect. They don?t mind if it?s not your preferred sales model. And they don?t like it when you try to tell them how to buy from you. If you want your customers to keep... more...
- Wiley 2015; US$ 25.00
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the... more...
- Taylor and Francis 2015; US$ 54.95
The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is emotionally disturbing, exhausting, upsetting, and stigmatising. This is work that is simultaneously undesirable and rewarding, work whose tasks are eschewed and yet necessary for the effective function of individual... more...
- Wiley 2015; US$ 32.00
Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what... more...
- Pearson Education Limited 2015; US$ 16.27
Create magic moments that get you noticed, remembered and referred . Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think! more...
- Palgrave Macmillan 2015; US$ 45.00
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer. more...
- AMACOM 2015; US$ 17.95
Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can?t be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with... more...