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  • Dialogmarketing Perspektiven 2015/2016by Deutscher Dialogmarketing Verband e. V

    Springer Fachmedien Wiesbaden 2016; US$ 54.99

    Innovationsstarke Branchen ? und dazu zählt das Dialogmarketing ganz eindeutig ? benötigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu fördern. Der Sammelband Dialogmarketing Perspektiven erscheint 2015/2016 bereits... more...

  • Service Supply Chain Systemsby Tsan-Ming Choi

    CRC Press 2016; US$ 99.95

    Supply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund. However, a service supply chain is different because the real "product" may take the form of a "service" which implies that many traditionally crucial... more...

  • Superior Customer Valueby Art Weinstein

    CRC Press 2016; US$ 78.95

    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ? this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers?... more...

  • Managing High-Tech Services Using a CRM Strategyby Donald F. Blumberg

    CRC Press 2016; US$ 115.95

    As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling... more...

  • The Four Stages of Highly Effective Crisis Managementby Jane Jordan-Meier

    CRC Press 2016; US$ 71.95

    From the Japanese tsunami and the Egyptian revolution to the Haitian earthquake and the Australian floods, social media has proven its power to unite, coalesce, support, champion, and save lives. Presenting cutting-edge media communication solutions, The Four Stages of Highly Effective Crisis Management explains how to choose the appropriate language... more...

  • Start With the Future and Work Backby Bruce Weindruch

    Hamilton Books 2016; US$ 19.99

    This book is a lively, often amusing, but seriously perceptive exploration of The History Factory?s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. more...

  • Sales Force Managementby Mark W. Johnston; Greg W. Marshall

    Taylor and Francis 2016; US$ 89.95

    In this latest edition of Sales Force Management , Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book?s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer... more...

  • El modelo Freemiumby 50MINUTOS.ES

    Primento Digital 2016; US$ 9.99

    La estrategia comercial para atraer clientes de forma masiva Este libro es una guía práctica y accesible para entender y aplicar el modelo Freemium, que le aportará la información esencial y le permitirá ganar tiempo. En tan solo 50 minutos usted podrá: ?    Descubrir y entender los tipos de gratuidad existentes ?    Establecer un equilibrio... more...

  • Design for Servicesby Anna Meroni; Daniela Sangiorgi

    Taylor and Francis 2016; US$ 119.95

    In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something'... more...

  • Amazon, génie de l'e-commerceby Myriam M'Barki; 50 minutes

    Primento Digital 2016; US$ 5.99

    Un guide pratique et accessible pour tout savoir sur Amazon et son fondateur Jeff Bezos ! Au départ simple librairie en ligne, Amazon est devenu en moins de deux décennies le leader mondial du commerce sur Internet. Propulsé sur le devant de la scčne, il fait aujourd?hui partie de ceux qu?on appelle les «  Big Four  » avec Apple, Google et Facebook.... more...