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  • Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To Youby John Hall

    McGraw-Hill Education 2017; US$ 26.00

    A game-changing framework for staying top of mind with your audience?from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They?re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think... more...

  • The Handbook of Customer Satisfaction and Loyalty Measurementby Nigel Hill; Jim Alexander

    Taylor and Francis 2017; US$ 160.00

    Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and... more...

  • The Out-of-Home Immersive Entertainment Frontierby Kevin Williams; Michael Mascioni

    Taylor and Francis 2017; US$ 39.95

    Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael... more...

  • Customer Experience Management Rebootedby Steven Walden

    Palgrave Macmillan UK 2017; US$ 27.14

    Walden shows why most customer experience management fails to improve the customer?s real experience and how to concentrate on the subjective emotional perceptions that drive the customer?s actual ?experience? rather than the quantitative service efficiency metrics gathered by most CX tools. Customer experience management is not about managing... more...

  • Erfolgreich mit Spenderinnen und Spendern korrespondierenby Norbert Franck

    Springer Fachmedien Wiesbaden 2017; US$ 4.55

    Dieses essential vermittelt das Know-how für ein erfolgreiches Follow-up von Spenden-Werbung: Gezeigt wird, wie Briefe und Mails von Spendern professionell beantwortet und gewinnende Antworten formuliert werden. Anhand vieler Beispiele wird erläutert, wie eine Non-Profit-Organisation zum Ausdruck bringt, dass sie dynamisch und zupackend und eine... more...

  • Brand Fansby Aaron C.T. Smith; Constantino Stavros; Kate Westberg

    Springer International Publishing 2017; US$ 108.60

    Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport?s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans  explores and illuminates how firms... more...

  • The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business Worldby Colin L. Campbell

    Springer International Publishing 2017; US$ 184.63

    This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various... more...

  • Professionelles Lead Managementby Jens Fuderholz

    Springer Fachmedien Wiesbaden 2017; US$ 18.25

    Dieser realitätsnahe Business-Roman beschreibt, wie Unternehmen systematisch ein strukturiertes und funktionierendes Lead Management aufbauen und damit neue Kunden gewinnen können. Die Hauptfigur in dieser Geschichte ist Helen, Marketingleiterin eines mittelständischen Unternehmens, die dort ein professionelles Lead Management einführen soll. Sie... more...

  • Creating Marketing Magic and Innovative Future Marketing Trendsby Maximilian Stieler

    Springer International Publishing 2017; US$ 270.45

    This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled  Creating Marketing Magic and Innovative Future Marketing Trends . The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level... more...

  • Creative Communitiesby Christa Seja; Jessica Narten

    Springer Fachmedien Wiesbaden 2017; US$ 18.25

    Dieses Buch betrachtet Creative Communities als eine spezielle Form des Crowdsourcings und zeigt, wie sie zur Unterstützung des Innovationsprozesses einerseits und zur Erhöhung der Kundenbindung andererseits beitragen können. Durch die systematische Untersuchung bestehender Creative Communities werden Best-Practice-Ansätze identifiziert und die Erfolgsfaktoren... more...