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  • What Customers Craveby Nicholas J. Webb

    AMACOM 2016; US$ 25.00

    What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you?re well on your way to success. Jam-packed with tools and examples, ... more...

  • The Heart of Hospitalityby Micah Solomon; Herve Humler

    SelectBooks, Inc. 2016; US$ 9.99

    Success in today?s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah... more...

  • Nostalgie als Zukunftsstrategie für Unterhaltungsmedienby Kathrin Natterer

    Springer Fachmedien Wiesbaden 2016; US$ 39.34

    Kathrin Natterer widmet sich bislang ungeklärten Wirkungszusammenhängen zwischen persönlicher und historischer Nostalgie im Kontext von Medienprodukten unter Berücksichtigung verschiedener Einflussvariablen, wie z.B. Stimmung, Nostalgieempfänglichkeit, Alter und Geschlecht. Hierzu führt die Autorin funf Studien durch, die mittels qualitativer und quantitativer... more...

  • Preventing Identity Theft in Your Businessby Judith M. Collins

    Wiley 2016; US$ 39.95 US$ 27.96

    Preventing Identity Theft in Your Business is a reliable guide to help protect companies, their customers, and their employees from the growing problem of identity theft. Real-life examples show managers and executives how to identify business, customer, and employee identity theft, how these crimes are committed, how best to prevent them, and overall,... more...

  • A Joosr Guide to... Fascinate by Sally Hogsheadby Joosr

    Joosr Ltd 2016; US$ 2.99

    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at ... more...

  • Brand Hateby S. Umit Kucuk

    Springer International Publishing 2016; US$ 46.80

    This book focuses on the concept of ?brand hate? and consumer negativity in today?s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible not to run into hateful language about companies and their... more...

  • Stakeholder-Kommunikation im Web 2.0by Dagmar Rankl

    Springer Fachmedien Wiesbaden 2016; US$ 39.34

    Dagmar Rankl skizziert aufbauend auf der Lasswell-Formel aus dem Jahre 1948 eine neuzeitliche Beschreibung für den Kommunikationsprozess im Zeitalter der Netzwerkkommunikation. In diesem Zusammenhang definiert sie die Besonderheiten für eine erfolgreiche Stakeholder-Kommunikation und das damit einhergehende Berufsbild im Web 2.0. Die Ergebnisse aus... more...

  • Achieving a Strategic Sales Focusby Kenneth Le Meunier-FitzHugh; Tony Douglas

    OUP Oxford 2016; US$ 104.99 US$ 90.29

    The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges. more...

  • Erfolgreicher Einstieg ins professionelle E-Mail-Marketingby Martin Bucher; Katja Hänsler; Roman Schiffelholz; Michael Uhrich; Michael Waßmer

    Springer Fachmedien Wiesbaden 2016; US$ 13.72

    Dieses Buch liefert Ihnen wesentliche Grundlagen und wertvolle Tipps rund um das Thema E-Mail-Marketing, dem erfolgreichsten Online-Marketing-Instrument. Damit haben Sie ein umfangreiches Nachschlagewerk zur Hand, das Ihnen den Einstieg in und die effektive Nutzung des verkaufsstärksten Online-Kanals erleichtert. Das Wissen ist aus der jahrelangen... more...

  • Business Excellenceby Suresh Patel

    CRC Press 2016; US$ 49.95

    An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy ? a Business Excellence Strategy.This book guides and illustrates the strategic journey to excellence, from major initiatives through everyday improvement programs, and helps the reader achieve of important strategic objectives... more...