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Customer Service

  • Customer Satisfaction Planningby Thomas T. Hirata

    Taylor and Francis 2014; US$ 49.95

    Focus on Customer Satisfaction for Increased Profit Statistics show that a single satisfied customer can bring a company two new ones but one unsatisfied client can cost it four. With this principle in mind, Customer Satisfaction Planning: Ensuring Product Quality and Safety within Your MRP/ERP Systems presents a progressive, cost-cutting... more...

  • Business Relationship Managerby Ernest Brewster

    BCS Learning & Development Limited 2014; US$ 31.99

    Business relationship management (BRM) is crucial for building and maintaining strong relationships between a service provider and customer. This highly accessible introduction to the role of a BRM manager gives practical guidance to those new to the role or interested in getting a better understanding of what it entails. more...

  • The Out-of-Home Immersive Entertainment Frontierby Kevin Williams; Michael Mascioni

    Ashgate Publishing Ltd 2014; US$ 39.95

    Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives... more...

  • 7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experienceby Scott McKain

    McGraw-Hill Education 2014; US$ 22.00

    Inspired by the Ideas and Insight of Taxi Terry?The Best Guide to Customer Service You Will Ever Read No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver--especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create... more...

  • Kundenkommunikationby Andreas Foerster

    FAZ Institut 2014; US$ 19.15

    Erfolg durch Kommunikation 3.0.Jeder steht unter kommunikativem Dauerbeschuss. Mitarbeiter in Führungspositionen benötigen schätzungsweise 3,5 Jahre ihres Berufslebens um unwichtige oder überflüssige, interne wie externe, Informationen zu sichten. Eine der Ursachen: das Gießkannenprinzip. Daher landen 97 % aller Mailings - Print ebenso wie E-Mails... more...

  • Customer Strategy - Aus Kundensicht denken und handeln - inkl. Arbeitshilfen onlineby Phil Winters

    Haufe Lexware Verlag 2014; US$ 40.81

    Entwickeln Sie alle Marketingaktivitäten mit der »Customer IMPACT-Agenda« konsequent aus der Kundenperspektive. Der international bekannte Marketingexperte Phil Winters zeigt Ihnen, wie Sie ihre Kundenbeziehungen in der digitalen Welt erfolgreich ausbauen. <!-- Generated by XStandard version 2.0.1.0 on 2014-06-03T13:24:10 --><p>Phil Winters... more...

  • Managing Consumer Servicesby Enzo Baglieri; Uday Karmarkar

    Springer 2014; US$ 129.00

    This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Four core focal points lead the central message of the book: first, the?convergence of back and front offices; second, placing the client as a fundamental input of services production and delivery... more...

  • Lean Customer Developmentby Cindy Alvarez

    O'Reilly Media 2014; US$ 21.99

    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research?before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques,... more...

  • Individualisierung touristischer Leistungsbündelby Wilhelm Klopp

    Springer 2014; US$ 49.99

    Zunehmend lassen sich Urlaubsreisen bei Buchungen im Internet durch kundenseitige Zusammenstellung ihrer Teilleistungen individuell spezifizieren. Die wachsenden Individualisierungsmoglichkeiten werfen die Frage nach deren Nutzen aus der Sicht von Kunden auf. Ein Vergleich online buchbarer Bausteinreisen, also individualisierbaren Bundeln touristischer... more...

  • Customer Innovationby Marion Debruyne

    Kogan Page 2014; US$ 39.95

    A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new... more...