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- Wiley 2015; US$ 28.00
A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority... more...
- Wiley 2015; US$ 25.00
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines... more...
- Wharton Digital Press 2015; US$ 4.99
With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today?s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over... more...
- AMACOM 2015; US$ 14.95
On the front lines of customer service, every day presents new and unexpected challenges?and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the call. The book provides customer-facing professionals with short, simple, actionable advice designed... more...
- Wiley 2015; US$ 29.99 US$ 23.99
Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that will be worth sharing?for your customers and for your company. Salesforce Service Cloud For Dummies... more...
- Wiley 2015; US$ 25.00
Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience ? the Walt Disney Company. Co-Author Bruce Loeffler spent ten years at Disney World... more...
You Can?t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training?s 7-Step System for Successful SellingMcGraw-Hill Education 2015; US$ 32.00
The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment "People make buying decisions emotionally and justify them logically." That shrewd, timeless insight from the first edition of this bestselling book has become a ?no-brainer? among sales... more...
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring RevenueMcGraw-Hill Education 2015; US$ 28.00
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed?and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model... more...
- Emerald Group Publishing Limited 2015; US$ 199.00
The Naples Forum on Service is a biennial research conference. The three past forums have been characterized by original and stimulating discussions upon the forum themes with the three scientific pillars represented by Service Dominant logic, Network & Systems Theory and Service Science (look for updates at www.naplesforumonservice.it). The environment,... more...