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  • Beyond Advertisingby Yoram (Jerry) Wind; Catharine Findiesen Hays

    Wiley 2016; US$ 30.00

    The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today?s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future,... more...

  • Matterby Peter Sheahan; Julie Williamson

    BenBella Books, Inc. 2016; US$ 26.95

    People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the... more...

  • Service Design for Businessby Ben Reason; Lavrans Løvlie; Melvin Brand Flu

    Wiley 2015; US$ 28.00

    A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers'... more...

  • The Opt-Out Effectby Gerald E. Smith

    Pearson Education 2015; US$ 44.99

    &>will control your brand relationship, there?s only way to win: help them do it. The Opt-Out Effect shows you how.   Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer-centric brand management that supports today?s customers and earns their loyalty.... more...

  • Finanzielle Nutzenrechnungen im technischen Vertrieb und Marketingby Lucas W. Heilmann

    Springer Fachmedien Wiesbaden 2015; US$ 54.99

    Die Arbeit beschreibt die Rekonstruktion eines generischenProzesses zur Entwicklung finanzieller Nutzenrechnungen. Sie identifiziert neunEntwicklungsstufen und leitet mittels empirischer Beobachtungen abzustimmendeFragestellungen sowie angestrebte Ergebnisse ab. Vier fallstudienbasierte Forschungskooperationenmit mittelständischen Unternehmen dienen... more...

  • Partnering with the Frenemyby Sandy Jap

    Pearson Education 2015; US$ 44.99

    Why do crucial business partnerships and alliances fail so often and how can you keep it from happening to you? Partnering with the Frenemy answers these questions, helping you anticipate, prevent, and solve the problems that lead close business relationships to implode.   Drawing on cutting-edge research, Sandy Jap illuminates the... more...

  • The Hybrid Sales Channelby Rich Blakeman

    McGraw-Hill Education 2015; US$ 32.00

    Customers are changing the way they buy. Why aren?t you changing the way you sell? Today?s customers have more buying options than ever before. They don?t care if it?s direct or indirect. They don?t mind if it?s not your preferred sales model. And they don?t like it when you try to tell them how to buy from you. If you want your customers to keep... more...

  • On Purposeby Shaun Smith; Andy Milligan

    Kogan Page 2015; US$ 26.95

    Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. more...

  • Magneticby Joe Calloway

    Wiley 2015; US$ 25.00

    Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the... more...

  • The Dark Side of Emotional Labourby Jenna Ward; Robert McMurray

    Taylor and Francis 2015; US$ 54.95

    The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is emotionally disturbing, exhausting, upsetting, and stigmatising. This is work that is simultaneously undesirable and rewarding, work whose tasks are eschewed and yet necessary for the effective function of individual... more...