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- Sound Wisdom 2014; US$ 14.99
Turn Your Customers Into Raving Fans! Great customer service can be all the difference between a mediocre company and a profitable one. In this fun and easy to read book, you?ll discover 10 Jolts to Jumpstarting Your Own Customer Service. Wether you are a small business owner, customer service manager or an employee working in customer... more...
- Taylor and Francis 2014; US$ 229.95
Management and Technology in Knowledge, Service, Tourism and Hospitality 2013 contains papers covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments will be of interest to researchers, entrepreneurs and... more...
- Ashgate Publishing Ltd 2014; US$ 104.95
In service societies, the tertiary sector has long become the primary sector in terms of GDP and employment. Quality research and testing means better service, and success in the service industries demands quality. Nonetheless, complaints about insufficient, inconsistent or bad service abound. Measuring Service Performance is an appeal for an approach... more...
- McGraw-Hill Education 2014; US$ 23.00
Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Successful companies make the connection between legendary customer service and a thriving business--they recognize that... more...
- Taylor and Francis 2014; US$ 44.95
Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from ?culture jams? and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books like Supersize Me! and No Logo. A rising awareness... more...
- Wiley 2014; US$ 35.00
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s... more...
- Kogan Page 2014; US$ 27.95
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of... more...
- McGraw-Hill Education 2013; US$ 28.00
BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors.... more...
- Taylor and Francis 2013; US$ 59.95
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and... more...