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  • Brand Hateby S. Umit Kucuk

    Springer International Publishing 2016; US$ 48.29

    This book focuses on the concept of ?brand hate? and consumer negativity in today?s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible not to run into hateful language about companies and their... more...

  • Stakeholder-Kommunikation im Web 2.0by Dagmar Rankl

    Springer Fachmedien Wiesbaden 2016; US$ 40.58

    Dagmar Rankl skizziert aufbauend auf der Lasswell-Formel aus dem Jahre 1948 eine neuzeitliche Beschreibung für den Kommunikationsprozess im Zeitalter der Netzwerkkommunikation. In diesem Zusammenhang definiert sie die Besonderheiten für eine erfolgreiche Stakeholder-Kommunikation und das damit einhergehende Berufsbild im Web 2.0. Die Ergebnisse aus... more...

  • Erfolgreicher Einstieg ins professionelle E-Mail-Marketingby Martin Bucher; Katja Hänsler; Roman Schiffelholz; Michael Uhrich; Michael Waßmer

    Springer Fachmedien Wiesbaden 2016; US$ 14.15

    Dieses Buch liefert Ihnen wesentliche Grundlagen und wertvolle Tipps rund um das Thema E-Mail-Marketing, dem erfolgreichsten Online-Marketing-Instrument. Damit haben Sie ein umfangreiches Nachschlagewerk zur Hand, das Ihnen den Einstieg in und die effektive Nutzung des verkaufsstärksten Online-Kanals erleichtert. Das Wissen ist aus der jahrelangen... more...

  • Business Excellenceby Suresh Patel

    CRC Press 2016; US$ 49.95

    An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy ? a Business Excellence Strategy.This book guides and illustrates the strategic journey to excellence, from major initiatives through everyday improvement programs, and helps the reader achieve of important strategic objectives... more...

  • Dealing with Difficult Peopleby Roy Lilley

    Kogan Page 2016; US$ 10.80

    Will help you navigate the bullies, nit-pickers and complainers who drive you mad at work. With example dialogue, techniques and tips, it will help you avoid horrible situations and keep your cool. more...

  • The Referral of a Lifetimeby Tim Templeton; Ken Blanchard

    Berrett-Koehler Publishers 2016; US$ 20.95

    Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton... more...

  • Moscow's Muslim Challengeby Rywkin

    Taylor and Francis 2016; US$ 47.95

    A study of the history of Soviet Central Asia and the demographic, political, economic and cultural weight of the Muslims that reside there. This book examines current trends in this area which is one of Russia's most turbulent and misunderstood minority regions. more...

  • Summary: Never Be Closing - Tim Hurson and Tim Dunneby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Tim Hurson and Tim Dunne's book: "Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself". This complete summary of the ideas from Tim Hurson and Tim Dunne's book "Never Be Closing" provides an updated approach to selling. While in the past, salespeople would attempt numerous closes... more...

  • Rediscovering the Essentiality of Marketingby Luca Petruzzellis; Russell S. Winer

    Springer International Publishing 2016; US$ 229.00

    This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions.  Further, determining new marketing... more...

  • Satellite Marketingby Kevin Popovic

    CRC Press 2016; US$ 39.95

    Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action... more...