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  • The Referral of a Lifetimeby Tim Templeton; Ken Blanchard

    Berrett-Koehler Publishers 2016; US$ 20.95

    Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton... more...

  • Rediscovering the Essentiality of Marketingby Luca Petruzzellis; Russell S. Winer

    Springer International Publishing 2016; US$ 229.00

    This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions.  Further, determining new marketing... more...

  • Moscow's Muslim Challengeby Rywkin

    Taylor and Francis 2016; US$ 47.95

    A study of the history of Soviet Central Asia and the demographic, political, economic and cultural weight of the Muslims that reside there. This book examines current trends in this area which is one of Russia's most turbulent and misunderstood minority regions. more...

  • Summary: Fail Fast or Win Big - Bernhard Schroederby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now". This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is... more...

  • Summary: The Membership Economy - Robbie Kellman Baxterby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue". This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking... more...

  • Summary: Never Be Closing - Tim Hurson and Tim Dunneby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Tim Hurson and Tim Dunne's book: "Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself". This complete summary of the ideas from Tim Hurson and Tim Dunne's book "Never Be Closing" provides an updated approach to selling. While in the past, salespeople would attempt numerous closes... more...

  • Satellite Marketingby Kevin Popovic

    CRC Press 2016; US$ 39.95

    Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action... more...

  • Involvement mit Produkteigenschaftenby Sina Schmal

    Springer Fachmedien Wiesbaden 2016; US$ 59.99

    Sina Kim Schmal betrachtet im Rahmen eines Mixed-Method-Ansatzes im Längsschnitt die Bedeutung des EU-Energielabels bei Kaufentscheidungen über Fernsehgeräte von Konsumenten. Im Fokus steht das Involvement ? ein Schlüsselkonstrukt in der Marketingforschung. Unter Anwendung einer Strukturgleichungsmodellierung wird das Markeninvolvement als wesentlicher... more...

  • Achieving a Strategic Sales Focusby Kenneth Le Meunier-FitzHugh; Tony Douglas

    OUP Oxford 2016; US$ 104.99 US$ 90.29

    The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges. more...

  • Summary of The Innovator's Dilemmaby . Instaread

    iDreamBooks Inc 2016; US$ 2.99

    Summary of The Innovator?s Dilemma by Clayton M. Christensen | Includes Analysis Preview: The Innovator?s Dilemma contemplates the difficulties of maintaining a firm?s position when faced with innovative technologies. It was first published in 1997 and remains an influential text for its descriptions of the reasons that some of the most successful... more...