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E-Commerce

Most popular at the top

  • The PayPal Warsby Eric M. Jackson

    Midpoint Trade Books 2008; US$ 4.99

    When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history – as told... more...

  • Make a Fortune Promoting Other People's Stuff Onlineby Rosalind Gardner

    McGraw-Hill Education 2007; US$ 24.00

    ?It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.? -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business! Make a Fortune Promoting Other People's Stuff Online is your hands-on guide to... more...

  • Affiliate Program Managementby Evgenii Prussakov

    Wiley 2011; US$ 29.99

    Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular... more...

  • Socialnomicsby Erik Qualman

    Wiley 2012; US$ 19.95

    The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing... more...

  • Web Words That Workby Michael Miller

    Pearson Education 2012; US$ 19.99

    Write great search-optimized, customer-optimized web copy! (No experience? No problem! )   Need to put together a website? Or post to your company?s Facebook page? Or write a great Google AdWords ad? You know it?s important. Your image is at stake. Maybe a lot ofmoney, too. But you?re not a professional web copywriter. Where do... more...

  • alibababy Liu Shiying; Martha Avery

    HarperCollins 2009; US$ 20.99

    The first in-depth look at the multibillion-dollar company Alibaba.com?known to many as "China's eBay"?and the inspirational story behind the man who created it. A bestseller in China and now translated into English and updated with recent events, Alibaba by Liu Shiying and Martha Avery tells the remarkable story behind the Internet phenomenon... more...

  • Introduction to e-Businessby Colin Combe

    Taylor and Francis 2012; US$ 62.95

    An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common... more...

  • The Quick-and-Easy Web Siteby Paula Peters

    F+W Media 2008; US$ 14.95

    Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level. Written for the small-business owner on the go, this book gets... more...

  • Managing Online Forumsby Patrick O'Keefe

    AMACOM 2008; US$ 14.95

    Creating a vibrant, thriving virtual community requires much more than good programming skills however. In this book, O?Keefe will teach readers how to lead and manage an internet based community. The author has been incredibly successful at doing this himself. The communities that he manages total more than 650,000 posts, 95,000 threads and 35,000... more...

  • Ultimate Guide to Pay-Per-Click Advertisingby Richard Stokes; Perry Marshall

    Entrepreneur Press 2014; US$ 21.95

    Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what?s going wrong and provide solutions to fix it. Since the publication of the first edition, there have been... more...