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Most popular at the top
- Midpoint Trade Books 2008; US$ 4.99
When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history as told... more...
- Simon & Schuster 2013; US$ 17.00
The ?brilliant? and ?daringly original? ( The New York Times ) critique of digital networks from the ?David Foster Wallace of tech? ( London Evening Standard )?asserting that to fix our economy, we must fix our information economy. Jaron Lanier is the father of virtual reality and one of the world?s most brilliant thinkers. Who Owns the Future? ... more...
- Wiley 2015; US$ 24.00 US$ 20.99
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies... more...
- McGraw-Hill Education 2012; US$ 29.00
Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world?s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and... more...
- Penguin Books Ltd 2011; US$ 21.14
Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously,... more...
- McGraw-Hill Education 2006; US$ 29.00
If you want to build a profitable--and consistent--eBay business, you need to start with strategic product sourcing. What to Sell on eBay and Where to Get It reveals the same techniques used by the most successful e-commerce entrepreneurs and by major retail chains to determine what products will sell well and which suppliers will deliver those... more...
- Thorogood Publishing 1998; US$ 29.95
Failure to get invoices paid on time always eats into profits, and frequently drives companies into liquidation. The Credit Controller's Desktop Guide is a comprehensive practical guide to collecting debts effectively and covers all aspects of the credit controller's work. Fully up-to-date and written in a clear, practical style, this desktop guide... more...
- Wiley 2017; US$ 35.00 US$ 30.99
Create remarkable content, convert more leads, and retain more customers Your customers don't care about you. They care about themselves and the solutions they need. When you ignore or don't listen hard enough to your existing customers, you can't provide the solution that they're looking for, which ultimately drives them to your competition. Inbound... more...
- Helion 2009; US$ 10.00
Poznaj strategie i modele biznesowe, które podnios? wyniki finansowe Twojej firmy! Jak zarabia?, dostarczaj?c us?ugi za darmo? Jak stworzy? dochodowy biznes, oparty na Web 2.0? Jak w??czy? strategie Web 2.0 w istniej?ce przedsi?wzi?cie? Je?li my?lisz, ?e Web 2.0 to wy??cznie technologia budowy interaktywnych portali internetowych, jeste?... more...