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Most popular at the top
- Wiley 2015; US$ 24.00 US$ 14.40
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies... more...
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsMcGraw-Hill Education 2012; US$ 28.00 US$ 22.96
The First How-To Strategy Guide to Transmedia Storytelling ?Phillips?s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ?David... more...
- HarperCollins 2016; US$ 17.99
INSTANT NEW YORK TIMES BESTSELLER ?Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book ? which is probably one of the things that makes it such a great read.? ? Andrew Ross Sorkin, New York Times ?Eye-popping.? ? Vanity Fair Liar?s Poker meets The Social Network ... more...
- Pearson Education 2011; US$ 19.99
?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan , president of Human Business Works ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant,... more...
- O'Reilly Media 2014; US$ 27.99
Want to join the technological revolution that?s taking the world of finance by storm? Mastering Bitcoin is your guide through the seemingly complex world of bitcoin, providing the requisite knowledge to help you participate in the internet of money. Whether you?re building the next killer app, investing in a startup, or simply curious about the... more...
- Palgrave Macmillan 2013; US$ 86.00
A comprehensive but focussed introduction for business students to the application of IS in organisations, using a systems-theory approach, with extensive examples and case studies, including online videos. Terminology is admirably clear and topics are interconnected so that students get a sense of the whole, not a series of isolated issues. more...
- Thorogood Publishing 1998; US$ 29.95
Failure to get invoices paid on time always eats into profits, and frequently drives companies into liquidation. The Credit Controller's Desktop Guide is a comprehensive practical guide to collecting debts effectively and covers all aspects of the credit controller's work. Fully up-to-date and written in a clear, practical style, this desktop guide... more...
- Midpoint Trade Books 2008; US$ 4.99
When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history as told... more...