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Most popular at the top
- Taylor and Francis 2013; US$ 58.95
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...
- Midpoint Trade Books 2008; US$ 4.99
When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history as told... more...
- Wiley 2012; US$ 40.00
A classic collection of titles from one of the most influential investors of all time: Philip A. Fisher Regarded as one of the pioneers of modern investment theory, Philip A. Fisher's investment principles are studied and used by contemporary finance professionals including Warren Buffett. Fisher was the first to consider a stock's worth in terms... more...
- Wiley 2014; US$ 27.99
Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3 rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes... more...
- Penguin Books Ltd 2013; Not Available
Who Owns The Future? is the new masterwork from the prophet of the digital age, Jaron Lanier, author of You Are Not A Gadget . In the past, a revolution in production, such as the industrial revolution, generally increased the wealth and freedom of people. The digital revolution we are living through is different. Instead of leaving a greater... more...
- Pearson Education 2014; US$ 19.99
Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it?s not enough to build an app. You need to know how mobile is transforming your customers? behavior, your organization,... more...
- Penguin Group US 2014; US$ 9.99
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven?t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy?growth hacking?to reach many more people despite modest marketing budgets.... more...
- Thorogood Publishing 1998; US$ 29.95
Failure to get invoices paid on time always eats into profits, and frequently drives companies into liquidation. The Credit Controller's Desktop Guide is a comprehensive practical guide to collecting debts effectively and covers all aspects of the credit controller's work. Fully up-to-date and written in a clear, practical style, this desktop guide... more...
- DK Publishing 2009; US$ 24.95
How to make it to the online big time! Titanium eBay ® is for everyone who aspires to reach the highest level of success within eBay®, whether they've been selling for years or whether they're just starting out but have ambitious plans for their business. With 60 chapters that leave no stone unturned, this is truly the business bible for eBay® PowerSellers.... more...
- Pearson Education 2011; US$ 5.99
Despite Apple's legendary ease of use, the iPad presents many users with a challenge. Its unique design, operating system, and applications--among other things--can be confounding to the very business people who would find it beneficial. The primary audience for this ebook is business people working in a corporate environment who have been issued... more...