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Most popular at the top
- Midpoint Trade Books 2008; US$ 4.99
When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history as told... more...
- Wiley 2012; US$ 40.00
A classic collection of titles from one of the most influential investors of all time: Philip A. Fisher Regarded as one of the pioneers of modern investment theory, Philip A. Fisher's investment principles are studied and used by contemporary finance professionals including Warren Buffett. Fisher was the first to consider a stock's worth in terms... more...
- Kogan Page 2013; US$ 19.99
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of... more...
- HarperCollins 2013; Not Available
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...
- Summersdale Publishers Ltd. 2007; US$ 4.99
Like the idea of eBay but too daunted to give it a try? This book provides the answers to the questions you were too afraid to ask. It includes advice on everything from selling a picture frame to buying the car of your dreams. This is an ideal companion for any budding 'eBayer'. more...
- Penguin Group US 2011; US$ 25.95
Amazon?s business model is deceptively simple: Make online shopping so easy and convenient that customers won?t think twice. It almost can be summed up by the button on every page: ?Buy now with one click.? Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and... more...
- Entrepreneur Press 2013; US$ 21.95
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...
- Wiley 2012; US$ 29.99
Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon,... more...
- Wiley 2010; US$ 27.95
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before... more...
- AMACOM 2008; US$ 14.95
Creating a vibrant, thriving virtual community requires much more than good programming skills however. In this book, O?Keefe will teach readers how to lead and manage an internet based community. The author has been incredibly successful at doing this himself. The communities that he manages total more than 650,000 posts, 95,000 threads and 35,000... more...