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E-Commerce

Most popular at the top

  • The PayPal Warsby Eric M. Jackson

    Midpoint Trade Books 2008; US$ 4.99

    When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history – as told... more...

  • Twitter Power 2.0by Joel Comm; Anthony Robbins

    Wiley 2010; US$ 16.95

    The best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of... more...

  • LinkedIn for Businessby Brian Carter

    Pearson Education 2012; US$ 19.99

    Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing, advertising, and sales processes,... more...

  • Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)by Dave Kerpen

    McGraw-Hill Education 2011; US$ 22.00

    THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend?s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther?and faster?than ever before. Likeable Social... more...

  • Instagram Power: Build Your Brand and Reach More Customers with the Power of Picturesby Jason Miles

    McGraw-Hill Education 2013; US$ 20.00

    CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by... more...

  • Digital Brandingby Daniel Rowles

    Kogan Page 2014; US$ 29.95

    Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...

  • Complete B2B Online Marketingby William Leake; Lauren Vaccarello; Maura Ginty

    Wiley 2012; US$ 39.99

    Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium.... more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2012; US$ 29.99

    Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking... more...

  • Dragnet Nationby Julia Angwin

    Henry Holt and Co. 2014; US$ 28.99

    An inside look at who?s watching you, what they know and why it matters. We are being watched. We see online ads from websites we?ve visited, long after we?ve moved on to other interests. Our smartphones and cars transmit our location, enabling us to know what?s in the neighborhood but also enabling others to track us. And the federal government,... more...

  • The 22 Immutable Laws of Brandingby Al Ries; Laura Ries

    HarperCollins 2009; US$ 15.99

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the... more...