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E-Commerce

Most popular at the top

  • The PayPal Warsby Eric M. Jackson

    Midpoint Trade Books 2008; US$ 4.99

    When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history – as told... more...

  • Philip A. Fisher Collected Works, Foreword by Ken Fisherby Philip A. Fisher

    Wiley 2012; US$ 40.00

    A classic collection of titles from one of the most influential investors of all time: Philip A. Fisher Regarded as one of the pioneers of modern investment theory, Philip A. Fisher's investment principles are studied and used by contemporary finance professionals including Warren Buffett. Fisher was the first to consider a stock's worth in terms... more...

  • Cambridge Marketing Handbook: Digitalby Terry Nicklin; Karl Meyer; Robert Hardy; Neil Wilkins

    Kogan Page 2013; US$ 19.99

    In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of... more...

  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Lessby Joe Pulizzi

    McGraw-Hill Education 2013; US$ 25.00

    Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates... more...

  • The Beginner's Guide to Buying and Selling on Ebayby Clare McCann

    Summersdale Publishers Ltd. 2007; US$ 4.99

    Like the idea of eBay but too daunted to give it a try? This book provides the answers to the questions you were too afraid to ask. It includes advice on everything from selling a picture frame to buying the car of your dreams. This is an ideal companion for any budding 'eBayer'. more...

  • One Clickby Richard L. Brandt

    Penguin Group US 2011; US$ 25.95

    Amazon?s business model is deceptively simple: Make online shopping so easy and convenient that customers won?t think twice. It almost can be summed up by the button on every page: ?Buy now with one click.? Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and... more...

  • 80/20 Sales and Marketingby Perry Marshall; Richard Koch

    Entrepreneur Press 2013; US$ 21.95

    Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2012; US$ 29.99

    Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon,... more...

  • The Social Media Management Handbookby Robert Wollan; Nick Smith; Catherine Zhou

    Wiley 2010; US$ 27.95

    How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before... more...

  • Network Marketing For Dummiesby Zig Ziglar; John P. Hayes

    Wiley 2011; US$ 17.59

    Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your... more...