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E-Commerce

Most popular at the top

  • Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metricsby Marshall Sponder

    McGraw-Hill Education 2011; US$ 32.00

    Align Strategy With Metrics Using Social Monitoring Best Practices ?Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think... more...

  • eMarketing Strategies for the Complex Saleby Ardath Albee

    McGraw-Hill Education 2009; US$ 32.00

    Turn prospects into buyers with a powerful emarketing strategy! ?Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.? David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World... more...

  • Internet Marketing Start to Finishby Catherine Juon; Dunrie Greiling; Catherine Buerkle

    Pearson Education 2011; US$ 23.99

    Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet   Internet marketing is the fastest, most efficient way to attract profitable new customers? if you run it strategically and systematically. This book shows you how. You?ll discover how to integrate marketing, sales, and operations... more...

  • No Bullshit Social Mediaby Jason Falls; Erik Deckers

    Pearson Education 2011; US$ 19.99

    The In-Your-Face, Results-Focused, No-?Kumbaya? Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics... more...

  • Zero to 100,000by Sarah-Jayne Gratton; Dean A. Gratton

    Pearson Education 2011; US$ 15.99

    ?I work in digital media publishing, yet I?ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped... more...

  • Get Boldby Sandy Carter

    Pearson Education 2011; US$ 11.99

    ?For crying out loud, IBM ?gets? social media. Don?t you think it?s about time that you do? This is the book to get you started.? -- Guy Kawasaki , author of Enchantment   ?Get Bold is...a book to be embraced, studied, and implemented.? -- Jeffrey Gitomer , author of The Little Red Book of Selling and Social BOOM!   With Forewords... more...

  • The Complete Idiot's Guide to Social Media Marketing, 2nd Editionby Jennifer Abernethy

    DK Publishing 2012; US$ 21.95

    Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections. more...

  • Mastering Search Analyticsby Brent Chaters

    O'Reilly Media 2011; US$ 31.99

    Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy?not just to improve your site?s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze,... more...

  • Keyword Intelligenceby Ron Jones

    Wiley 2011; US$ 39.99

    A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines... more...

  • The SAGE Handbook of Social Marketingby Gerard Hastings; Kathryn Angus; Carol A. Bryant

    SAGE Publications 2011; US$ 75.00

    A major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments. more...