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- McGraw-Hill Education 2011; US$ 32.00
Align Strategy With Metrics Using Social Monitoring Best Practices ?Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think... more...
- Pearson Education 2011; US$ 23.99
Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet Internet marketing is the fastest, most efficient way to attract profitable new customers? if you run it strategically and systematically. This book shows you how. You?ll discover how to integrate marketing, sales, and operations... more...
- Pearson Education 2011; US$ 19.99
The In-Your-Face, Results-Focused, No-?Kumbaya? Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics... more...
- McGraw-Hill Education 2009; US$ 32.00
Turn prospects into buyers with a powerful emarketing strategy! ?Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.? David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World... more...
- Pearson Education 2011; US$ 15.99
?I work in digital media publishing, yet I?ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped... more...
- Pearson Education 2011; US$ 11.99
?For crying out loud, IBM ?gets? social media. Don?t you think it?s about time that you do? This is the book to get you started.? -- Guy Kawasaki , author of Enchantment ?Get Bold is...a book to be embraced, studied, and implemented.? -- Jeffrey Gitomer , author of The Little Red Book of Selling and Social BOOM! With Forewords... more...
- McGraw-Hill Education 2011; US$ 25.00
Make every day a WOW day for your customers, your staff?and your bottom line! ?In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.? ?Eric Ryan, method cofounder... more...
- DK Publishing 2012; US$ 21.95
Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections. more...
- O'Reilly Media 2011; US$ 31.99
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy?not just to improve your site?s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze,... more...