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E-Commerce

Most popular at the top

  • The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Businessby Timothy R. Pearson

    McGraw-Hill Education 2011; US$ 25.00

    6 strategic principles for reinventing your products, your services—and your company's future The digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may... more...

  • Design and Launch an E-Commerce Business in a Weekby Jason R. Rich

    Entrepreneur Press 2008; US$ 17.99

    Have you fantasized about your own retail storeselling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplacethe... more...

  • A Beginner's Guide to Using Your iPad as a Business Productivity Toolby Dave Caolo

    Pearson Education 2011; US$ 5.99

    Despite Apple's legendary ease of use, the iPad presents many users with a challenge. Its unique design, operating system, and applications--among other things--can be confounding to the very business people who would find it beneficial. The primary audience for this ebook is business people working in a corporate environment who have been issued... more...

  • Digital Impactby Vipin Mayar; Geoff Ramsey

    Wiley 2011; US$ 24.95 US$ 21.99

    Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods... more...

  • Free Marketingby Jim Cockrum

    Wiley 2011; US$ 24.95 US$ 21.99

    Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more... more...

  • A Beginner's Guide to Using Your iPhone as a Business Productivity Toolby Dave Caolo

    Pearson Education 2011; US$ 4.99

    The quickest, easiest, and friendliest guide to using your iPhone 4 for business. After spending hundreds of hours on dozens of computers, the iPhone 4 is the best computer I’ve ever owned. This tiny machine runs Apple’s powerful iOS and features a huge number of fantastic business apps. In this book, I describe the business deployment of the... more...

  • Emerging Business Onlineby Lara Fawzy; Lucas Dworski

    Pearson Education 2010; US$ 49.99

    In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward... more...

  • Internet Marketing Start to Finishby Catherine Juon; Dunrie Greiling; Catherine Buerkle

    Pearson Education 2011; US$ 23.99

    Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet   Internet marketing is the fastest, most efficient way to attract profitable new customers— if you run it strategically and systematically. This book shows you how. You’ll discover how to integrate marketing, sales, and operations... more...

  • eMarketing Strategies for the Complex Saleby Ardath Albee

    McGraw-Hill Education 2009; US$ 34.00

    Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide... more...

  • Zero to 100,000by Sarah-Jayne Gratton; Dean A. Gratton

    Pearson Education 2011; US$ 15.99

    “I work in digital media publishing, yet I’ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped... more...