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- McGraw-Hill Education 2010; US$ 26.95
Want Market Share? Google It! ?Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it?s leading will affect everyone in media and marketing.? ?Brian Morrissey, Digital Editor, Adweek ?An insightful tour... more...
- Pearson Education 2010; US$ 27.99
When you trade, you're not just trading companies that deliver goods or services. You're trading against other traders who care about only one thing: taking your money. That's the #1 hard reality of trading - and most traders either don't know it, or don't act as if they do. In this book, top trader and hedge fund manager Quint Tatro shows how to... more...
- Pearson Education 2010; US$ 34.99
Trading Realities teaches investors and traders the universal, basic principles that apply to every financial market: stocks, bonds, commodities, foreign exchange, futures, options, and beyond. Writing for beginners and experienced investors alike, successful trader and author Jeff Augen illuminates key issues that are often mentioned but rarely fully... more...
- Wiley 2010; US$ 45.00
Essential guidance for preventing fraud in the card-not-present (CNP) space This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques will all focus on these types of transactions ahead. Reveals the top 45 fraud prevention techniques Uniquely focuses on eCommerce fraud... more...
- McGraw-Hill Education 2011; US$ 28.00
Business Leaders Are Buzzing About Curation Nation ?An indispensible guide to the brave new media world.? ?Arianna Huffington, editor in chief, the Huffington Post ?Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people?creative, smart, hip?who can spot trends, find patterns,... more...
- Wiley 2011; US$ 19.95
In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more... more...
- Entrepreneur Press 2009; US$ 17.95
Are you creative? Interested in taking your favorite hobby or inventive attitude to a new, more profitable level? Would you like to work from the comfort home, making money around the clock? Thanks to today?s turnkey technology, in just a few clicks and a few days you can build a virtual gift store selling your favorite items to millions! Choose... more...
- Entrepreneur Press 2008; US$ 17.95
Have you fantasized about your own retail store?selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today?s technology makes it easier than ever to take your retail dreams to the world?s largest marketplace?the... more...
- McGraw-Hill Education 2011; US$ 25.00
The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever-changing marketplace ?A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.? ?Robert... more...
- Wiley 2011; US$ 24.95
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that... more...