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- McGraw-Hill Education 2010; US$ 26.95
Table of Contents Chapter 1 Relevancy Rules Chapter 2 Tap the Wisdom of Crowds Chapter 3 Keep it Simple, Stupid Chapter 4 Mindset Matters Chapter 5 Be Where Your Audience Is Chapter 6 Don?t Interrupt Chapter 7 Act Like Content Chapter 8 Test Everything Chapter 9 Track Everything Chapter 10 Let the Data Decide Chapter 11 Brands Can Be Answers... more...
- Pearson Education 2010; US$ 34.99
Trading Realities teaches investors and traders the universal, basic principles that apply to every financial market: stocks, bonds, commodities, foreign exchange, futures, options, and beyond. Writing for beginners and experienced investors alike, successful trader and author Jeff Augen illuminates key issues that are often mentioned but rarely fully... more...
- Wiley 2010; US$ 45.00
Essential guidance for preventing fraud in the card-not-present (CNP) space This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques will all focus on these types of transactions ahead. Reveals the top 45 fraud prevention techniques Uniquely focuses on eCommerce... more...
- McGraw-Hill Education 2011; US$ 28.00
Steven Rosenbaum is an entrepreneur, filmmaker, and digital curator. He created MTV?s groundbreaking user-generated video show MTV Unfiltered and directed the award-winning 9/11 documentary 7 Days in September. Rosenbaum is the CEO of Magnify.net, the largest real-time video aggregation and curation engine on the Internet. He lives in New York City. more...
- Wiley 2011; US$ 19.95
In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more... more...
- Entrepreneur Press 2009; US$ 17.95
Are you creative? Interested in taking your favorite hobby or inventive attitude to a new, more profitable level? Would you like to work from the comfort home, making money around the clock? Thanks to today?s turnkey technology, in just a few clicks and a few days you can build a virtual gift store selling your favorite items to millions! Choose... more...
- Entrepreneur Press 2008; US$ 17.95
Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today?s technology makes it easier than ever to take your retail dreams to the world?s largest marketplace—the... more...
- McGraw-Hill Education 2011; US$ 18.00
6 strategic principles for reinventing your products, your services?and your company's future The digital age has completely transformed business?and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced?which may... more...
- Wiley 2011; US$ 24.95
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods... more...
- Wiley 2011; US$ 24.95
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more... more...