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E-Commerce

Most popular at the top

  • Mastering Search Analyticsby Brent Chaters

    O'Reilly Media 2011; US$ 31.99

    Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy?not just to improve your site?s search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze,... more...

  • The SAGE Handbook of Social Marketingby Gerard Hastings; Kathryn Angus; Carol A. Bryant

    SAGE Publications 2011; US$ 75.00

    A major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments. more...

  • Google+ for Businessby Chris Brogan

    Pearson Education 2011; US$ 19.99

    The Complete Business Guide to Google+, Today?s Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it?s today?s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors... more...

  • The Magic of Making Money on eBayby Matt Clarkson; Amanda Clarkson

    Port Campbell Press 2011; US$ 12.99

    How We Went from Broke to Millionaires in Under 2 Years & How You Can Too. In this down to earth, no nonsense book, you're about to discover how you can start an eBay business today with little or no money and be making profits within 24 hrs. Discover how everyday Aussies Matt & Amanda Clarkson grew a million dollar eBay business in less than 2... more...

  • B2B Digital Marketingby Michael Miller

    Pearson Education 2012; US$ 19.99

    The only 100% B2B-focused guide to high-profit, low-cost digital marketing!   Finally, there?s a comprehensive guide to digital marketing specifically for B2B companies . In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your... more...

  • How to Use Social Media Monitoring Toolsby Jamie Turner

    Pearson Education 2012; US$ 4.99

    Normal 0 false false false MicrosoftInternetExplorer4 It?s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools , leading social media marketer Jamie Turner offers... more...

  • Unleash the Power of Paid Searchby Melanie Mitchell

    Pearson Education 2012; US$ 5.99

    Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now ? but it offers businesses far more profit opportunities than ever before. In this concise eBook, renowned paid search expert Melanie Mitchell brings together all the processes, knowledge, and tools you need to build... more...

  • Philip A. Fisher Collected Works, Foreword by Ken Fisherby Philip A. Fisher

    Wiley 2012; US$ 40.00

    A classic collection of titles from one of the most influentialinvestors of all time: Philip A. Fisher Regarded as one of the pioneers of modern investment theory,Philip A. Fisher's investment principles are studied and used bycontemporary finance professionals including Warren Buffett. Fisherwas the first to consider a stock's worth in terms of... more...

  • The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currencyby Liz Crawford

    McGraw-Hill Education 2012; US$ 28.00

    GET READY FOR THE AGE OF SHOPPER MARKETING Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price. The... more...

  • High-Tech, High-Touch Customer Serviceby Micah Solomon

    AMACOM 2012; US$ 19.95

    In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. more...