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  • The Making of Second Lifeby Wagner James Au

    HarperCollins 2009; Not Available

    The wholly virtual world known as Second Life has attracted more than a million active users, millions of dollars, and created its own?very real?economy. The Making of Second Life is the behind-the-scenes story of the Web 2.0 revolution's most improbable enterprise: the creation of a virtual 3-D world with its own industries, culture, and social... more...

  • The Like Economyby Brian Carter

    Pearson Education 2013; US$ 19.99

    The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies! Brian Carter?s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he?s completely updated it to reflect new Facebook features and tools, share all-new examples and... more...

  • The Most Powerful Brand On Earthby Chris Boudreaux; Susan F. Emerick

    Pearson Education 2013; US$ 23.99

    Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators. Achieving those... more...

  • Your Brand, The Next Media Companyby Michael Brito

    Pearson Education 2013; US$ 19.99

    Content is still king?and if you?re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company.   There is a content and media surplus... more...

  • Breakthrough Strategies for Predicting Any Marketby Jeff Greenblatt; Dawn Bolton-Smith

    Wiley 2013; US$ 110.00

    The revised and updated edition of the book that changed the way you think about trading In the Second Edition of this groundbreaking book by star trader Jeff Greenblatt, he continues to shares his hard-won lessons on what it takes to be a professional trader, while detailing his proven techniques for mastering market timing. With the help of numerous... more...

  • Digital Business Excellenceby Ralf E. Strauß

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2013; US$ 57.49

    E-Business - aber wie? Angesichts des rasanten digitalen Wandels stellen sich viele Unternehmen diese Frage. Mobile Payment, Targeting, Big Data und Location Based Services sind nur einige Konzepte und Trends, mit denen Unternehmen Schritt halten müssen. Der Autor zeigt, wie erfolgreiche E-Business-Strategien entwickelt und umgesetzt werden und liefert... more...

  • Trading the Measured Moveby David Halsey

    Wiley 2013; US$ 70.00

    A timely guide to profiting in markets dominated by high frequency trading and other computer driven strategies Strategies employing complex computer algorithms, and often utilizing high frequency trading tactics, have placed individual traders at a significant disadvantage in today's financial markets. It's been estimated that high-frequency traders—one... more...

  • SEO Made Easyby Evan Bailyn

    Pearson Education 2013; US$ 19.99

    Today?s SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and... more...

  • Seasonal Sector Tradesby Hirsch; John L. Person

    Wiley 2013; US$ 40.00

    Commodity Trader's Almanac is now Seasonal Sector Trades! Strategies identifying the best-performing seasonal trades for the first quarter of 2014 Seasonal tendencies and cycles provide a foundation for profitable trading. This edition of  Seasonal Sector Trades  contains trade ideas and strategies for the first quarter (Q1)... more...

  • Firebrandsby Doug Millison; Michael Moon

    McGraw-Hill Education 2000; US$ 32.95

    *In the age of e-commerce, creating brand recognition and customer loyalty has become the core of online business strategy. This book explians digital branding and how to implement it in the current marketplace. *Contains over two dozen case studies of today's top corporate brands *Author is well known on the lecture circuit *Provides a practical... more...