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- Kogan Page 2007; US$ 49.95
Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns. more...
- Thorogood Publishing 2006; US$ 23.95
Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students. more...
- Pearson Education 2008; US$ 25.99
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The Up-to-the-Minute Guide to ETF Investing: Pick the Right ETFs for Your Unique Goals! ?The authors cover the ETF waterfront. Whether you are a young investor just starting out or a seasoned stock... more...
- Pearson Education 2008; US$ 22.99
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. ?The author introduces an investing methodology with proven results and easily applied unequivocal decision making. Particularly impressive is the way he includes a selling discipline, not just a buying discipline.... more...
- Pearson Education 2008; US$ 24.99
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. ?Possessing a rare skill set amongst professional investors and authors, Dr. Appel has successfully managed to provide readers with the perfect mix of up-to-date details on the various types and asset classes... more...
- Pearson Education 2009; US$ 39.99
Don?t Miss out on Today?s Hottest Trading Arena: Commodity Options! ?The authors have written the definitive work on trading commodity options. Their in-depth knowledge of this subject is legendary among industry professionals and expert traders alike, and their ability to relay their knowledge through text, pictures, and the spoken word... more...
- Pearson Education 2008; US$ 22.99
?In this compelling book, Gerald Appel distills a lifetime of learning about what works on Wall Street into key principles of investment success. Whether you are new to the world of finance or you?re a veteran portfolio manager, you will gain from Gerald?s innovative research and his discerning insights into price behavior.? Nelson Freeburg, Editor... more...
- Pearson Education 2009; US$ 14.99
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they?re searching for ? The truth about the search tax ? The truth about competitive and network click fraud ? The truth about testing and expansion The Truth About Pay-Per-Click Search Advertising ... more...
- Pearson Education 2009; US$ 34.99
?I?ve been trading stocks and commodities for more than 30 years, and I?ve read any number of how-to books, but George Kleinman?s The New Commodity Trading Guide is as clear, precise, and useful as any book I?ve come across during my career. I cannot recommend it strongly enough, if for no other reason than George finally explains ?The Voice from... more...