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E-Commerce

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  • A Beginner's Guide to Using Your iPhone as a Business Productivity Toolby Dave Caolo

    Pearson Education 2011; US$ 4.99

    The quickest, easiest, and friendliest guide to using your iPhone 4 for business. After spending hundreds of hours on dozens of computers, the iPhone 4 is the best computer I?ve ever owned. This tiny machine runs Apple?s powerful iOS and features a huge number of fantastic business apps. In this book, I describe the business deployment of the... more...

  • Bitcoinby Jose Pagliery

    Triumph Books 2014; US$ 11.99

    The digital currency founded by Satoshi Nakamoto in 2009 challenges everything we've come to accept about money, financial institutions, and even government. The currency is anonymous and can be traded internationally-without the fees, government regulation, and oversight by banks and government-backed securities. But Bitcoin is not without risk-the... more...

  • Bits, Bytes, and Balance Sheetsby Walter B. Wriston

    Hoover Institution Press 2007; US$ 14.99

    This follow-up to the author's Twilight of Sovereignty explores the consequences of the changes produced by the new economy of the Internet, defining the new rules and examining some of the promising initiatives under way to create a system of measuring and valuing assets that reflects our new economic realities. Wriston shows that in today's economy,... more...

  • Building Reliable Trading Systemsby Keith Fitschen

    Wiley 2013; US$ 75.00

    An award winning system developer explains how to create, test, and implement a profitable trading system Traders have long been drawn to the idea of translating their strategies and ideas into trading systems. While successful trading systems have been developed, in most cases, they work very well for a period of time in specific markets, but... more...

  • Buy--DON'T Holdby Leslie N. Masonson

    Pearson Education 2010; US$ 26.99

    Buy-and-hold investors hope for the best over the long-term, but unfortunately, every three to four years, like clockwork, bear markets decimate their portfolios. In the last decade, there were two devastating bear markets that wiped out 50% of investor  portfolio values, not once but twice.  These huge losses resulted in millions of investors having... more...

  • Cambridge Marketing Handbook: Digitalby Terry Nicklin; Karl Meyer; Robert Hardy; Neil Wilkins

    Kogan Page 2013; US$ 19.99

    In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of... more...

  • Chasing the Same Signalsby Brian R. Brown

    Wiley 2012; US$ 76.00

    Conventional wisdom suggests that markets are efficient, random walks and that stock prices rise and fall with the fundamentals of the company. How then have black-box traders prospered and how do they exploit market inefficiencies? Are their strategies on their last legs or will they adapt to the new landscape amidst the global financial crisis? ... more...

  • Commodity Optionsby Carley Garner; Paul Brittain

    Pearson Education 2009; US$ 39.99

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Don?t Miss out on Today?s Hottest Trading Arena: Commodity Options!   ?The authors have written the definitive work on trading commodity options. Their in-depth knowledge of this subject is legendary... more...

  • Commonsense Direct and Digital Marketingby Drayton BIRD

    Kogan Page 2007; US$ 49.95

    Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns. more...