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E-Commerce

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  • The Day Trader's Course Workbookby Lewis Borsellino; Patricia Crisafulli

    Wiley 2002; US$ 42.50

    A complete guide to day trading stocks, options, or futures, plus companion workbook This valuable guide is a complete day trading course (with a companion workbook) that walks novice traders through all the day trading opportunities. The Day Trader's Course is packed with basic technical skill, proven winning strategies, and essential background.... more...

  • Day Trading Optionsby Jeff Augen

    Pearson Education 2009; US$ 34.99

    ?As a veteran reader of some 500+ trading and investing books and having interviewed hundreds of authors, I never take the approach that you can believe what you read or hear about how to make money in the market, so I try their theory, system, or ideas. Jeff Augen?s book lays down clear guidelines to his intraday options strategy that I can report... more...

  • DigiMarketingby Kent Wertime; Ian Fenwick

    Wiley 2011; US$ 45.00

    "We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." — Miles Young , Chairman, Ogilvy & Mather Asia Pacific "The digital frontier... more...

  • The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligenceby Don Tapscott

    McGraw-Hill Education 2014; US$ 28.90

    ?Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then.? John Chambers, Chairman and CEO, Cisco With a new foreword by Eric Schmidt, Chief Executive of Google Two decades ago, The Digital... more...

  • Digital Impactby Vipin Mayar; Geoff Ramsey

    Wiley 2011; US$ 24.95

    Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods... more...

  • Digital Marketing Analyticsby Chuck Hemann; Ken Burbary

    Pearson Education 2013; US$ 31.99

    Distill 100%?Usable Max-Profit Knowledge from Your Digital Data. Do It Now!   Why hasn?t all that data delivered a whopping competitive advantage? Because you?ve barely begun to use it, that?s why! Good news: neither have your competitors. It?s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and... more...

  • Digital Stateby Simon Pont

    Kogan Page 2013; US$ 14.99

    What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and... more...

  • Disruptive Marketingby Geoffrey COLON

    AMACOM 2016; US$ 24.95

    Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing will propel you out of your comfort zone and into the disruptive mindset... more...

  • The E-Myth Enterpriseby Michael E. Gerber

    HarperCollins 2009; US$ 12.99

    ?This excellent book is a must-read for current and aspiring entrepreneurs.? ? Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael  E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael  E.Gerber... more...

  • The ETF Trend Following Playbookby Tom Lydon

    Pearson Education 2009; US$ 24.99

    Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate   ?Tom Lydon has been a leader in the ETF business for many years. His new book walks through the basics of ETFs investing and shows why professionals?and increasingly, individuals?are turning to ETFs.? ?Bob Pisani , CNBC... more...