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E-Commerce

Most popular at the top

  • Digital Impactby Vipin Mayar; Geoff Ramsey

    Wiley 2011; US$ 24.95

    Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that... more...

  • Emerging Business Onlineby Lara Fawzy; Lucas Dworski

    Pearson Education 2010; US$ 49.99

    In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (?Emerging Business Online?) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward... more...

  • Internet Marketing Start to Finishby Catherine Juon; Dunrie Greiling; Catherine Buerkle

    Pearson Education 2011; US$ 23.99

    Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet   Internet marketing is the fastest, most efficient way to attract profitable new customers? if you run it strategically and systematically. This book shows you how. You?ll discover how to integrate marketing, sales, and operations... more...

  • No Bullshit Social Mediaby Jason Falls; Erik Deckers

    Pearson Education 2011; US$ 19.99

    The In-Your-Face, Results-Focused, No-?Kumbaya? Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics... more...

  • eMarketing Strategies for the Complex Saleby Ardath Albee

    McGraw-Hill Education 2009; US$ 32.00

    Turn prospects into buyers with a powerful emarketing strategy! ?Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.? David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World... more...

  • Get Boldby Sandy Carter

    Pearson Education 2011; US$ 11.99

    ?For crying out loud, IBM ?gets? social media. Don?t you think it?s about time that you do? This is the book to get you started.? -- Guy Kawasaki , author of Enchantment   ?Get Bold is...a book to be embraced, studied, and implemented.? -- Jeffrey Gitomer , author of The Little Red Book of Selling and Social BOOM!   With Forewords... more...

  • The Complete Idiot's Guide to Social Media Marketing, 2nd Editionby Jennifer Abernethy

    DK Publishing 2012; US$ 21.95

    Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections. more...

  • Keyword Intelligenceby Ron Jones

    Wiley 2011; US$ 39.99

    A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines... more...

  • Google+ for Businessby Chris Brogan

    Pearson Education 2011; US$ 19.99

    The Complete Business Guide to Google+, Today?s Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it?s today?s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors... more...

  • The SAGE Handbook of Social Marketingby Gerard Hastings; Kathryn Angus; Carol A. Bryant

    SAGE Publications 2011; US$ 75.00

    A major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments. more...