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E-Commerce

Most popular at the top

  • Digital Impactby Vipin Mayar; Geoff Ramsey

    Wiley 2011; US$ 24.95

    Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that... more...

  • Free Marketingby Jim Cockrum

    Wiley 2011; US$ 24.95

    Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more... more...

  • Emerging Business Onlineby Lara Fawzy; Lucas Dworski

    Pearson Education 2010; US$ 49.99

    In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (?Emerging Business Online?) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward... more...

  • Internet Marketing Start to Finishby Catherine Juon; Dunrie Greiling; Catherine Buerkle

    Pearson Education 2011; US$ 23.99

    Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet   Internet marketing is the fastest, most efficient way to attract profitable new customers? if you run it strategically and systematically. This book shows you how. You?ll discover how to integrate marketing, sales, and operations... more...

  • Zero to 100,000by Sarah-Jayne Gratton; Dean A. Gratton

    Pearson Education 2011; US$ 15.99

    ?I work in digital media publishing, yet I?ve struggled, like most of the business world, to understand how to make social media work for me. Sarah-Jayne and Dean tackled the challenge with an energy that has to be seen to be believed. These two are now my #1 source of information and have provided simple and effective strategies that have helped... more...

  • Get Boldby Sandy Carter

    Pearson Education 2011; US$ 11.99

    ?For crying out loud, IBM ?gets? social media. Don?t you think it?s about time that you do? This is the book to get you started.? -- Guy Kawasaki , author of Enchantment   ?Get Bold is...a book to be embraced, studied, and implemented.? -- Jeffrey Gitomer , author of The Little Red Book of Selling and Social BOOM!   With Forewords... more...

  • Keyword Intelligenceby Ron Jones

    Wiley 2011; US$ 39.99

    A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines... more...

  • Google+ for Businessby Chris Brogan

    Pearson Education 2011; US$ 19.99

    The Complete Business Guide to Google+, Today?s Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it?s today?s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors... more...

  • The Magic of Making Money on eBayby Matt Clarkson; Amanda Clarkson

    Port Campbell Press 2011; US$ 12.99

    How We Went from Broke to Millionaires in Under 2 Years & How You Can Too. In this down to earth, no nonsense book, you're about to discover how you can start an eBay business today with little or no money and be making profits within 24 hrs. Discover how everyday Aussies Matt & Amanda Clarkson grew a million dollar eBay business in less than 2... more...

  • B2B Digital Marketingby Michael Miller

    Pearson Education 2012; US$ 19.99

    The only 100% B2B-focused guide to high-profit, low-cost digital marketing!   Finally, there?s a comprehensive guide to digital marketing specifically for B2B companies . In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your... more...