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- Pearson Education 2010; US$ 34.99
Trading Realities teaches investors and traders the universal, basic principles that apply to every financial market: stocks, bonds, commodities, foreign exchange, futures, options, and beyond. Writing for beginners and experienced investors alike, successful trader and author Jeff Augen illuminates key issues that are often mentioned but rarely fully... more...
- Wiley 2010; US$ 45.00
Essential guidance for preventing fraud in the card-not-present(CNP) space This book focuses on the prevention of fraud for thecard-not-present transaction. The payment process, fraud schemes,and fraud techniques will all focus on these types of transactionsahead. Reveals the top 45 fraud prevention techniques Uniquely focuses on eCommerce fraud... more...
- McGraw-Hill Education 2011; US$ 28.00
Business Leaders Are Buzzing About Curation Nation ?An indispensible guide to the brave new media world.? ?Arianna Huffington, editor in chief, the Huffington Post ?Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people?creative, smart, hip?who can spot trends, find patterns, and make... more...
- Wiley 2011; US$ 19.95
In a world where most products are manufactured by machines, Etsyoffers an online platform for makers of handmade products andcrafts to market and sell their goods to a vast network of buyerswho demand unique, genuine products. To date, the site hasattracted over 400,000 sellers who collectively have sold over 30million items, generating more than... more...
- McGraw-Hill Education 2011; US$ 18.00
6 strategic principles for reinventing your products, your services?and your company's future The digital age has completely transformed business?and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced?which may... more...
- Entrepreneur Press 2009; US$ 17.95
Are you creative? Interested in taking your favorite hobby or inventive attitude to a new, more profitable level? Would you like to work from the comfort home, making money around the clock? Thanks to today?s turnkey technology, in just a few clicks and a few days you can build a virtual gift store selling your favorite items to millions! Choose... more...
- Entrepreneur Press 2008; US$ 17.95
Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today?s technology makes it easier than ever to take your retail dreams to the world?s largest marketplace—the... more...
- Wiley 2011; US$ 24.95
Win online by attracting the right customers and getting theright performance measurement Digital Impact answers the critical questions marketers haveabout connecting with and influencing consumers online. Written inan easy-to-read, approachable format, this helpful guide presentsprovocative content along with practical, commonsense methods thatcan... more...
- Wiley 2011; US$ 24.95
Simple, powerful marketing strategies every business can affordto implement There's never been a better time to be a marketer orentrepreneur than right now. Thanks to the Internet, a new world offree and inexpensive tactics can help get the word out to theprospects of any business with a limited marketing budget. FreeMarketing delivers more than... more...
- Pearson Education 2010; US$ 49.99
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (?Emerging Business Online?) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward... more...