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- Wiley 2010; US$ 45.00
Essential guidance for preventing fraud in the card-not-present (CNP) space This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques will all focus on these types of transactions ahead. Reveals the top 45 fraud prevention techniques Uniquely focuses on eCommerce fraud... more...
- Wiley 2011; US$ 19.95
In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more... more...
- Wiley 2011; US$ 24.95
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that... more...
- Pearson Education 2010; US$ 49.99
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (?Emerging Business Online?) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward... more...
- Pearson Education 2011; US$ 23.99
Internet Marketing Start to Finish A breakthrough system for attracting more customers on the Internet Internet marketing is the fastest, most efficient way to attract profitable new customers? if you run it strategically and systematically. This book shows you how. You?ll discover how to integrate marketing, sales, and operations... more...
- Pearson Education 2011; US$ 19.99
The In-Your-Face, Results-Focused, No-?Kumbaya? Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics... more...
- McGraw-Hill Education 2009; US$ 32.00
Turn prospects into buyers with a powerful emarketing strategy! ?Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.? David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World... more...
- Pearson Education 2011; US$ 11.99
?For crying out loud, IBM ?gets? social media. Don?t you think it?s about time that you do? This is the book to get you started.? -- Guy Kawasaki , author of Enchantment ?Get Bold is...a book to be embraced, studied, and implemented.? -- Jeffrey Gitomer , author of The Little Red Book of Selling and Social BOOM! With Forewords... more...
- DK Publishing 2012; US$ 21.95
Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections. more...
- Wiley 2011; US$ 39.99
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines... more...