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- McGraw-Hill Education 2010; US$ 29.00
Want Market Share? Google It! ?Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it?s leading will affect everyone in media and marketing.? ?Brian Morrissey, Digital Editor, Adweek ?An insightful tour of the elements... more...
- Pearson Education 2010; US$ 34.99
Trading Realities teaches investors and traders the universal, basic principles that apply to every financial market: stocks, bonds, commodities, foreign exchange, futures, options, and beyond. Writing for beginners and experienced investors alike, successful trader and author Jeff Augen illuminates key issues that are often mentioned but rarely fully... more...
- Wiley 2010; US$ 45.00 US$ 39.50
Essential guidance for preventing fraud in the card-not-present (CNP) space This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques will all focus on these types of transactions ahead. Reveals the top 45 fraud prevention techniques Uniquely focuses on eCommerce... more...
- McGraw-Hill Education 2011; US$ 32.00
Business Leaders Are Buzzing About Curation Nation ?An indispensible guide to the brave new media world.? ?Arianna Huffington, editor in chief, the Huffington Post ?Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people?creative, smart, hip?who can spot trends, find patterns, and make meaning... more...
- McGraw-Hill Education 2011; US$ 25.00
6 strategic principles for reinventing your products, your services?and your company's future The digital age has completely transformed business?and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced?which may... more...
- Entrepreneur Press 2008; US$ 17.99
Have you fantasized about your own retail storeselling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today?s technology makes it easier than ever to take your retail dreams to the world?s largest marketplacethe... more...
- Pearson Education 2011; US$ 5.99
Despite Apple's legendary ease of use, the iPad presents many users with a challenge. Its unique design, operating system, and applications--among other things--can be confounding to the very business people who would find it beneficial. The primary audience for this ebook is business people working in a corporate environment who have been issued... more...
- Wiley 2011; US$ 24.95 US$ 21.99
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods... more...
- Wiley 2011; US$ 24.95 US$ 21.99
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more... more...
- Pearson Education 2011; US$ 4.99
The quickest, easiest, and friendliest guide to using your iPhone 4 for business. After spending hundreds of hours on dozens of computers, the iPhone 4 is the best computer I?ve ever owned. This tiny machine runs Apple?s powerful iOS and features a huge number of fantastic business apps. In this book, I describe the business deployment of the... more...