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E-Commerce

Most popular at the top

  • Economics, Information Systems, and Electronic Commerce: Empirical Researchby Robert J. Kauffman; Paul P. Tallon

    Taylor and Francis 2014; US$ 210.00

    The methods and thinking of economics permeate a large part of the IS discipline. Reciprocally, newly emerging research methods relying on the IT-enabled treatment of massive data aggregates feed economic research. As new and radical forms of IT innovation continue to energize electronic commerce, IS researchers face a daunting task in using existing... more...

  • Email Marketing By the Numbersby Chris Baggott; Ali Sales

    Wiley 2011; US$ 26.00

    Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne... more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 69.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • Emerging Business Onlineby Lara Fawzy; Lucas Dworski

    Pearson Education 2010; US$ 49.99

    In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (?Emerging Business Online?) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward... more...

  • Empfehlungen im Kaufentscheidungsprozess: Offline versus Onlineby Simone Meier

    Diplomica Verlag 2014; US$ 23.14

    Das Ziel der vorliegenden Studie ist es zum besseren Verständnis der Relevanz von Empfehlungen in Form von Informations- und Entscheidungshilfen im Offline- und Online-Handel beizutragen. Die ansteigende Zahl an E-Commerce Anbietern im Internet steigert das Wachstum an vorhandenen Produktangeboten. Dadurch muss sich der Kunde mit einer wachsenden Masse... more...

  • Essentials of Online payment Security and Fraud Preventionby David A. Montague

    Wiley 2010; US$ 45.00

    Essential guidance for preventing fraud in the card-not-present (CNP) space This book focuses on the prevention of fraud for the card-not-present transaction. The payment process, fraud schemes, and fraud techniques will all focus on these types of transactions ahead. Reveals the top 45 fraud prevention techniques Uniquely focuses on eCommerce... more...

  • Estamos ciegosby Jürgen Klaric

    Jurgen Klaric 2015; US$ 11.00

    Estamos ciegos es de esos libros que uno no puede hacer solo. Este libro es un resumen de todas las experiencias, creencias, vivencias y aportes del día de un gran equipo y familia. Ahí reside su valor more...

  • Everything I Know about Marketing I Learned From Googleby Aaron Goldman

    McGraw-Hill Education 2010; US$ 21.75

    Want Market Share? Google It! ?Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it?s leading will affect everyone in media and marketing.? ?Brian Morrissey, Digital Editor, Adweek ?An insightful tour of the elements... more...

  • Firebrandsby Doug Millison; Michael Moon

    McGraw-Hill Education 2000; US$ 32.95

    This book explains digital branding and how to implement it in the current marketplace. more...

  • Fly Fishing the Stock Marketby Stephen Morris

    Wiley 2012; US$ 70.00

    How the strategies and tactics of fly fishing can translate to improved trading performance Much like trading, successful fly fishing requires both an understanding of "big picture" conditions and the ability to implement tactical techniques to actually catch the fish. In Fly Fishing the Stock Market , Dr. Stephen Morris compares his method for... more...