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  • E-Commerce Security and Privacyby

    Springer US 2012; US$ 199.00

    Welcome to the second volume of the Kluwer International Series on ADVANCES IN INFORMATION SECURITY. The goals of this series are, one, to establish the state of the art of and set the course for future research in information security and, two, to serve as a central reference and timely topics in information security research source for advanced and... more...

  • Wirtschaftsinformatik in Wissenschaft und Praxisby

    Springer Berlin Heidelberg 2014; US$ 39.99

    Die Schwerpunkte der Wirtschaftsinformatik ändern sich. Für viele Jahre stand die Nutzung der Informations- und Kommunikationstechnik zur Effizienzsteigerung von Prozessen in Unternehmen und öffentlichen Verwaltungen im Vordergrund. Heute ist immer mehr der private Bereich das wichtigste Einsatzgebiet der Informations- und Kommunikationstechnik. Diese... more...

  • Social Mediaby

    Springer Berlin Heidelberg 2013; US$ 29.95

    Ausgehend von fundamentalen Themen wie den Chancen und Risiken der neuen Medien diskutieren die Autoren deren Einfluss auf verschiedene Unternehmensbereiche. Branchenspezifische Besonderheiten werden dabei ebenso betrachtet wie der internationale Kontext. more...

  • The Long Tail Theoryby 50MINUTES.COM

    Primento Digital 2015; US$ 9.99

    Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.  In 50minutes you will be able to: ? Understand the uses of the long tail theory in the digital product market and how... more...

  • The Dragonfly Effectby Jennifer Aaker; Andy Smith; Carlye Adler; Chip Heath; Dan Ariely

    Wiley 2010; US$ 25.95

    Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...

  • Enterprise Applications and Services in the Finance Industryby Will Aalst; John Mylopoulos; Norman M. Sadeh; Michael J. Shaw; Clemens Szyperski; Dennis Kundisch

    Springer 2009; US$ 99.00

    Constitutes the proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom2008, held in Paris, France, on December 13, 2008. This book covers topics such as financial markets and customers, service-oriented architectures, and regulation and compliance. more...

  • The Complete Idiot's Guide to Social Media Marketing, 2nd Editionby Jennifer Abernethy

    DK Publishing 2012; US$ 21.95

    Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections. more...

  • Kundenzufriedenheit im IT-Outsourcingby Ferri Abolhassan

    Springer Fachmedien Wiesbaden 2014; US$ 49.99

    Anknüpfend an "Der Weg zur modernen IT-Fabrik" zeigt das Fachbuch anhand von Best-Practice-Beispielen und Erfahrungswerten, welche Maßnahmen ein Unternehmen heute ergreifen kann, um Kunden langfristig zufriedenzustellen und den Qualitätsanspruch an Lösungen - von der Produktion zur Implementierung und darüber hinaus - zu sichern. more...

  • The Trend Following Bibleby Andrew Abraham; David Druz

    Wiley 2012; US$ 75.00

    A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to enter and exit the market. The Trend Following Bible shows individual traders and investors how to profit... more...

  • Product Information Managementby Jorij Abraham

    Springer International Publishing 2014; US$ 79.99

    This book describes the core processes of Product Information Management, their strategic, tactical and operational benefits and challenges to their implementation. Illustrated with practical cases from companies like Coca Cola, Nikon and Thomas Cook. more...