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E-Commerce

  • E-commerce Platform Acceptanceby

    Springer International Publishing 2014; US$ 129.00

    Provides a comprehensive view on e-commerce acceptance from the perspectives of suppliers, retailers and consumers Identifies the opportunities and threats deriving from acceptance of e-commerce Explores a holistic view on e-commerce that will be useful for researchers interested in virtual platforms and practitioners involved in development of... more...

  • The Dragonfly Effectby Jennifer Aaker; Andy Smith; Carlye Adler; Chip Heath; Dan Ariely

    Wiley 2010; US$ 25.95

    Proven strategies for harnessing the power of social media todrive social change Many books teach the mechanics of using Facebook, Twitter, andYouTube to compete in business. But no book addresses how toharness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media andconsumer psychological... more...

  • Enterprise Applications and Services in the Finance Industryby Will Aalst; John Mylopoulos; Norman M. Sadeh; Michael J. Shaw; Clemens Szyperski; Dennis Kundisch

    Springer 2009; US$ 64.95

    Constitutes the proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom2008, held in Paris, France, on December 13, 2008. This book covers topics such as financial markets and customers, service-oriented architectures, and regulation and compliance. more...

  • The Complete Idiot's Guide to Social Media Marketing, 2nd Editionby Jennifer Abernethy

    DK Publishing 2012; US$ 21.95

    Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections. more...

  • Kundenzufriedenheit im IT-Outsourcingby Ferri Abolhassan

    Springer 2014; US$ 49.99

    ?Anknupfend an 'Der Weg zur modernen IT-Fabrik' zeigt das Fachbuch anhand von Best-Practice-Beispielen und Erfahrungswerten, welche Ma▀nahmen ein Unternehmen heute ergreifen kann, um Kunden langfristig zufriedenzustellen und den Qualitatsanspruch an Losungen - von der Produktion zur Implementierung und daruber hinaus - zu sichern. more...

  • The Trend Following Bibleby Andrew Abraham; David Druz

    Wiley 2012; US$ 75.00

    There is no easy way to make money in today's markets. If you're looking for get-rich-quick advice or the holy grail of trading, the only thing you're really doing is wasting time and money. In order to truly excel at this difficult endeavor, you have to work hard, stay focused, and follow a method that will put the odds of success in your favor.... more...

  • Product Information Managementby Jorij Abraham

    Springer 2014; US$ 79.99

    Product Information Management is the?latest topic that companies across the world are deliberating upon. As companies sell?online, they are confronted with the fact that?not all?information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new... more...

  • Business Information Systemsby Witold Abramowicz

    Springer 2009; US$ 69.95

    Contains the refereed proceedings of the 12th International Conference on Business Information Systems, BIS 2009, held in Poznan, Poland, in April 2009. This book includes sections on ontologies in organizations, ontologies and security, Web search, process modeling, process analysis and mining, and service-oriented architecture. more...

  • Effective Promotional Planning for e-Businessby Cathy Ace

    Taylor and Francis 2012; US$ 27.95

    'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions... more...

  • How to Make Money Using Etsyby Timothy Adam

    Wiley 2011; US$ 19.95

    In a world where most products are manufactured by machines, Etsyoffers an online platform for makers of handmade products andcrafts to market and sell their goods to a vast network of buyerswho demand unique, genuine products. To date, the site hasattracted over 400,000 sellers who collectively have sold over 30million items, generating more than... more...