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E-Commerce

  • The Dragonfly Effectby Jennifer Aaker; Andy Smith; Carlye Adler; Chip Heath; Dan Ariely

    Wiley 2010; US$ 25.95

    Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...

  • Enterprise Applications and Services in the Finance Industryby Will Aalst; John Mylopoulos; Norman M. Sadeh; Michael J. Shaw; Clemens Szyperski; Dennis Kundisch

    Springer 2009; US$ 64.95

    Constitutes the proceedings of the 4th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom2008, held in Paris, France, on December 13, 2008. This book covers topics such as financial markets and customers, service-oriented architectures, and regulation and compliance. more...

  • The Complete Idiot's Guide to Social Media Marketing, 2nd Editionby Jennifer Abernethy

    DK Publishing 2012; US$ 21.95

    Covers cutting-edge techniques for small and large businesses alike. Author is an in-demand consultant with strong media connections. more...

  • Kundenzufriedenheit im IT-Outsourcingby Ferri Abolhassan

    Springer 2014; US$ 49.99

    ?Anknupfend an 'Der Weg zur modernen IT-Fabrik' zeigt das Fachbuch anhand von Best-Practice-Beispielen und Erfahrungswerten, welche Ma▀nahmen ein Unternehmen heute ergreifen kann, um Kunden langfristig zufriedenzustellen und den Qualitatsanspruch an Losungen - von der Produktion zur Implementierung und daruber hinaus - zu sichern. more...

  • The Trend Following Bibleby Andrew Abraham; David Druz

    Wiley 2012; US$ 75.00

    A proven approach to trading success based on the best commodity trading advisors Profiting from long-term trends is the most common path to success for traders. The challenge is recognizing the emergence of a trend and determining where to enter and exit the market. The Trend Following Bible shows individual traders and investors how to profit... more...

  • Business Information Systemsby Witold Abramowicz

    Springer 2009; US$ 69.95

    Contains the refereed proceedings of the 12th International Conference on Business Information Systems, BIS 2009, held in Poznan, Poland, in April 2009. This book includes sections on ontologies in organizations, ontologies and security, Web search, process modeling, process analysis and mining, and service-oriented architecture. more...

  • Effective Promotional Planning for e-Businessby Cathy Ace

    Taylor and Francis 2012; US$ 27.95

    'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions... more...

  • How to Make Money Using Etsyby Timothy Adam

    Wiley 2011; US$ 19.95

    In a world where most products are manufactured by machines, Etsy offers an online platform for makers of handmade products and crafts to market and sell their goods to a vast network of buyers who demand unique, genuine products. To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more... more...

  • The eBay Success Chroniclesby Angela Adams

    Atlantic Publishing Group Inc 2014; US$ 10.98

    Atlantic Publishing Company spent over a year compiling this book. The author contacted hundreds of PowerSellers and over 60 of them agreed to talk--sharing their stories and helpful ideas. more...

  • Groupedby Paul Adams

    Pearson Education 2011; US$ 23.99

    The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands... more...