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  • UnMarketingby Scott Stratten; Alison Kramer

    Wiley 2016; US$ 22.00 US$ 15.40

    Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The... more...

  • Lean Digitizationby Uwe Weinreich

    Springer Berlin Heidelberg 2016; US$ 28.31

    Dieses Buch skizziert die strategischen Möglichkeiten der digitalen Transformation und liefert das notwendige Management-Instrumentarium gleich mit. Denn ob Digitalisierung zu profitablen neuen Geschäftsmodellen führt oder als Katastrophe endet, ist allein eine Frage des Managements. Lean Digitization überführt Digitalisierung in einen sicheren, verlustfreien... more...

  • A Truck Full of Moneyby Tracy Kidder

    Random House Publishing Group 2016; US$ 28.00

    ?A perfectly executed, exquisitely reported parable of the Internet age and the wild, mad adventure that is start-up culture.??Charles Duhigg   Fortune, mania, genius, philanthropy?the bestselling author of Mountains Beyond Mountains gives us the inspiring story of Paul English, the founder of and Lola. Tracy Kidder, the ?master... more...

  • Digital Businessby Eloise Coupey

    Taylor and Francis 2016; US$ 199.95

    As businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet, and to identify the novel aspects of business that are made possible... more...

  • E-Service: New Directions in Theory and Practiceby Roland T. Rust; P.K. Kannan

    Taylor and Francis 2016; US$ 59.95

    The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives... more...

  • Brand Hateby S. Umit Kucuk

    Springer International Publishing 2016; US$ 48.29

    This book focuses on the concept of ?brand hate? and consumer negativity in today?s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. In today's world, it is almost impossible not to run into hateful language about companies and their... more...

  • Strategic Planning and Implementation of E-Governanceby P.K. Suri; Sushil

    Springer Singapore 2016; US$ 134.77

    The book is based on practical experience gained during the planning and execution of e-governance projects in India coupled with extensive research based on six national/multi-state-level agriculture related projects. It assesses e-governance projects in terms of desired project outcomes and analyzes performance from the viewpoints of three key... more...

  • Digital Sellingby Grant Leboff

    Kogan Page 2016; US$ 21.63

    Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. more...

  • E-Life: Web-Enabled Convergence of Commerce, Work, and Social Lifeby Vijayan Sugumaran; Victoria Yoon; Michael Shaw

    Springer International Publishing 2016; US$ 48.29

    This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was ?Leveraging Service Computing and Big Data Analytics for E-Commerce?, and thus the workshop provided an interactive forum by bringing together researchers and practitioners from all... more...

  • Erfolgreicher Einstieg ins professionelle E-Mail-Marketingby Martin Bucher; Katja Hänsler; Roman Schiffelholz; Michael Uhrich; Michael Waßmer

    Springer Fachmedien Wiesbaden 2016; US$ 14.15

    Dieses Buch liefert Ihnen wesentliche Grundlagen und wertvolle Tipps rund um das Thema E-Mail-Marketing, dem erfolgreichsten Online-Marketing-Instrument. Damit haben Sie ein umfangreiches Nachschlagewerk zur Hand, das Ihnen den Einstieg in und die effektive Nutzung des verkaufsstärksten Online-Kanals erleichtert. Das Wissen ist aus der jahrelangen... more...