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- Wiley 2015; US$ 23.99
A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing... more...
The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the MarketMcGraw-Hill Education 2015; US$ 35.00
"An easy and enjoyable read that teaches a lot about the future world you'll work and live in. Studded with examples, illustrations, diagrams, entertaining bits of history and personal experiences, the text flows naturally and keeps you interested from the beginning to the end. The best thing is that, without effort, you will understand the deep paradigm... more...
- Wiley 2015; US$ 295.00
Foreword Acknowledgments About the Author 1. Introduction Part I: Questions 2. Start with Charts 3. Trending Indicators: Entries and Stop and Reverse 4. Swings and Swing Systems 5. Chart Patterns 6. Candlesticks and Gaps 7. Using Stops to Exit Trades: Taking Profit, Cutting Losses 8. Bar Patterns,... more...
- Grosvenor House Publishing 2015; US$ 10.19
This is a book about the importance of information to the modern business and the right way to manage it. Done properly, Direct Computing will slash its technology costs and transform its ability to keep up in this virtual world. more...
- Entrepreneur Press 2015; US$ 21.95
Ted Prodromou is an Internet business consultant specializing in search engine optimization, pay-per-click campaign management, and social media marketing. In his past life, Ted worked for high tech companies IBM, DEC, and Cellular One before starting his own consulting firm in 1999. He lives in San Anselmo, CA. James Malinchak, featured on ABC?s... more...
- Kogan Page 2015; US$ 29.95
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the... more...
- Entrepreneur Press 2015; US$ 21.95
Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...
- Palgrave Macmillan 2015; US$ 115.00
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. more...
- Kogan Page 2015; US$ 24.95
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing... more...