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E-Commerce

  • The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business Worldby Colin L. Campbell

    Springer International Publishing 2017; US$ 180.61

    This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various... more...

  • Creating Marketing Magic and Innovative Future Marketing Trendsby Maximilian Stieler

    Springer International Publishing 2017; US$ 264.56

    This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled  Creating Marketing Magic and Innovative Future Marketing Trends . The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level... more...

  • The Attention Merchantsby Tim Wu

    Atlantic Books 2017; US$ 15.99

    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over... more...

  • E-Commerce Website Optimizationby Dan Croxen-John; Johann van Tonder

    Kogan Page 2017; US$ 20.05

    Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website optimization. more...

  • Erste Schritte im Online-Marketingby Philipp Eng

    Springer Fachmedien Wiesbaden 2017; US$ 4.45

    Dieses essential zeigt, welche ersten Schritte für den Aufbau und die Pflege von Online-Präsenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle für Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Philipp Eng erläutert die Grundlagen des Suchmaschinen- (SEO und SEA) und Content-Marketings. Dabei geht er außerdem... more...

  • Information and Communication Technologies in Tourism 2017by Roland Schegg; Brigitte Stangl

    Springer International Publishing 2017; US$ 180.61

    This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution... more...

  • Praxiswissen Online-Marketingby Erwin Lammenett

    Springer Fachmedien Wiesbaden 2017; US$ 31.24

    Wie gelingt profitables Online-Marketing? Erwin Lammenett, Gründer einer renommierten Internetagentur, erläutert kompakt und praxisnah die gesamte Palette der Online-Marketing-Instrumente. Sie erfahren, wie Sie diese Instrumente erfolgreich nutzen, welche Sie sinnvoll miteinander kombinieren können und wie Sie ein effizientes Controlling aufbauen.... more...

  • Social Customer Relationship Managementby Rainer Alt; Olaf Reinhold

    Springer Berlin Heidelberg 2016; US$ 20.53

    Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Für das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschließung... more...

  • Digital Marketing For Dummiesby Ryan Deiss; Russ Henneberry

    Wiley 2016; US$ 29.99 US$ 27.29

    Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the... more...

  • Der neue Online-Handelby Gerrit Heinemann

    Springer Fachmedien Wiesbaden 2016; US$ 26.77

    Dieses Buch präsentiert Entwicklungen und Zukunftstrends im Digital Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen... more...