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  • The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Companyby Ying Lowrey

    McGraw-Hill Education 2016; US$ 30.00

    How e-commerce giant Alibaba is giving grassroots entrepreneurs the power and drive to succeed in the e-commerce market?and you can, too? The world?s largest online trading platform, Alibaba has created an astounding model for enterprise and growth in the 21st century. The story behind Alibaba?s incredible success is not only fascinating, it?s... more...

  • Contest Theoryby Milan Vojnovic

    Cambridge University Press 2016; US$ 64.00

    Using a game-theoretic framework, this unified, comprehensive treatment of contest design in economics and computer science focuses on online applications. more...

  • Moonlighting on the Internetby Shelby Larson; Yanik Silver

    Entrepreneur Press 2016; US$ 19.95

    MAKE AN EXTRA $1000 PER MONTH IN JUST 5-10 HOURS PER WEEK Moonlighting on the Internet presents the most reliable and proven ways to create extra income for the short term and establish a continual revenue stream for the long term -- giving consideration to your time and lifestyle needs. Internet entrepreneur Shelby Larson does not encourage you... more...

  • Marketing Communicationsby Ze Zook; PR Smith

    Kogan Page 2016; US$ 70.00

    Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool. more...

  • Au supermarché de l'amourby Léna Vicky-Jo; Quentin Lathière

    Primento Digital Publishing 2016; US$ 2.99

    L?auteur nous entraîne avec humour dans les joies et les déboires des rencontres sur internet ! Célibataire depuis deux ans, Marie en est arrivée à faire un constat de sa vie. Son ex va se marier, ses amies avancent, sa famille lui est étrangère, elle se retrouve seule. Suite à un énième déboire amoureux, elle décide de reprendre sa vie en main... more...

  • Handbook of Media Economics, vol 1Aby Simon P. Anderson; Joel Waldfogel; David Stromberg

    Elsevier Science 2016; US$ 149.95

    Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously... more...

  • Digitaler Darwinismusby Ralf T. Kreutzer; Karl-Heinz Land

    Springer Fachmedien Wiesbaden 2016; US$ 39.99

    Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen... more...

  • Information and Communication Technologies in Tourism 2016by Alessandro Inversini; Roland Schegg

    Springer International Publishing 2016; US$ 229.00

    The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe... more...

  • Enterprise Applications and Services in the Finance Industryby Artur Lugmayr

    Springer International Publishing 2016; US$ 60.00

    This book constitutes the proceedings of the 7th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom 2014, held in Sydney, Australia, on December 12, 2014. The workshop spans multiple disciplines, including technical, service, economic, sociological, and behavioral sciences. It reflects on technologically... more...

  • e-Consumers in the Era of New Tourismby Erkan Sezgin

    Springer Singapore 2016; US$ 99.00

    This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a... more...