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  • Trust and Reputation Management Systemsby Denis Trcek

    Springer International Publishing 2017; US$ 50.82

    This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap... more...

  • Political Marketing and Management in Ghanaby Kobby Mensah

    Springer International Publishing 2017; US$ 50.82

    This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a... more...

  • Events und Erlebnisby Cornelia Zanger

    Springer Fachmedien Wiesbaden 2017; US$ 42.71

    Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie der Medienwissenschaften Erklärungsansätze für das Entstehen und Wirken von Erlebnissen im Eventkontext. Der Band fasst die auf der achten Wissenschaftlichen Konferenz zur Eventforschung, die am 28. Oktober 2016 an der TU Chemnitz stattfand,... more...

  • Digital HRby Amelia Manuti; Pasquale Davide de Palma

    Springer International Publishing 2017; US$ 50.82

    This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment. With a particular focus on Human Resource Management (HRM), the authors analyse the socio-cultural transformation of  traditional practices and methodologies that are... more...

  • Inventing the Cloud Centuryby Marcus Oppitz; Peter Tomsu

    Springer International Publishing 2017; US$ 88.64

    This book combines the three dimensions of technology, society and economy to explore the advent of today’s cloud ecosystems as successors to older service ecosystems based on networks. Further, it describes the shifting of services to the cloud as a long-term trend that is still progressing rapidly. The book adopts a comprehensive perspective on the... more...

  • Rapidly Changing Securities Marketsby Robert A. Schwartz; John Aidan Byrne; Eileen Stempel

    Springer International Publishing 2017; US$ 82.73

    This book offers a look at equity markets and what they have experienced since the 1997 Order Handling Rules were instituted. Specifically, it examines the tremendous technology innovation, intensified competition between an expanding set of alternative trading venues, and continuing regulatory changes that have occurred. Who have been the key initiators?... more...

  • Contemporary Issues in Social Media Marketingby Bikramjit Rishi; Subir Bandyopadhyay

    Taylor and Francis 2017; US$ 59.95

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing... more...

  • Mobile Paymentby Ludwig Hierl

    Springer Fachmedien Wiesbaden 2017; US$ 22.84

    Dieser Band aus der Edition BANKMAGAZIN bietet einen umfassenden Überblick der Grundlagen und Strategien im mobilen Zahlungsverkehr. Die wirtschaftlichen Rahmenbedingungen werden dargestellt und die Herausforderungen und Voraussetzungen für eine erfolgreiche Marktetablierung von Mobile Payment werden aufgezeigt. Kann Mobile Payment das Bargeld als... more...

  • Come fare soldi con le opzioni binarieby José Manuel Moreira Batista; Filippo Iuliani

    Babelcube Inc. 2017; US$ 3.00

    Un sistema completo facile da utilizzare per un trading di successo. Chi non vuole fare soldi con le opzioni binarie? Se state cercando di fare soldi con le opzioni binarie questo libro fa per voi.  Insegna un metodo facile da seguire completo per negoziare le opzioni binarie. Questo metodo si basa su idea semplice ma ancora efficace: quello che ha... more...

  • Social Media and European Politicsby Mauro Barisione; Asimina Michailidou

    Palgrave Macmillan UK 2017; US$ 94.55

    This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process. Throughout the collection, the contributors test the hypothesis that the internet and social media are promoting a structural transformation of European public spheres which goes... more...