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E-Commerce

  • Website Branding for Small Businessesby Nathalie Nahai

    Allworth Press 2014; US$ 19.95

    With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won?t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The... more...

  • Plunkett's E-Commerce & Internet Business Almanac 2014by Jack W. Plunkett

    Plunkett Research, Ltd. 2014; US$ 349.99

    PLUNKETT'S E-COMMERCE & INTERNET BUSINESS ALMANAC 2014 Key findings: •Plunkett Research lists top 450 companies in E-Commerce & Internet and names top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and Industry Statistics •Industry... more...

  • Digital Brandingby Daniel Rowles

    Kogan Page 2014; US$ 29.95

    Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...

  • Advanced Google AdWordsby Brad Geddes

    Wiley 2014; US$ 39.99

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they... more...

  • Ultimate Guide to Pay-Per-Click Advertisingby Richard Stokes; Perry Marshall

    Entrepreneur Press 2014; US$ 21.95

    Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what?s going wrong and provide solutions to fix it. Since the publication of the first edition, there have been... more...

  • Mobile for Goodby Heather Mansfield

    McGraw-Hill Education 2014; US$ 35.00

    "Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on... more...

  • Poles Apart - Challenges for business in the digital ageby Kate Baucherel

    Andrews UK 2014; US$ 8.49

    The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash... more...

  • Kick Ass Social Commerce for E-preneursby John Lawson; Debra Schepp

    BenBella Books, Inc. 2014; US$ 16.95

    It?s not about Likes. It?s about sales. You?re not special. Almost all businesses are online marketing these days?everyone tweets, posts to social networks, and blogs. What you?re doing now is not enough to make your business stand out. Forget what all the self-proclaimed ?social media gurus? are telling you. Being active on social media and being... more...

  • The Best Digital Marketing Campaigns in the World IIby Damian Ryan

    Kogan Page 2014; US$ 29.95

    In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and... more...

  • Successful Digital Marketing in a Weekby Nick Smith

    Hodder & Stoughton 2014; Not Available

    The ability to successfully market digitally is crucial to anyone who wants to advance their career. Written by Nick Smith, leading expert on marketing techniques, this book quickly teaches you the insider secrets you need to know to in order to achieve successful digital marketing. The highly motivational 'in a week' structure of the book provides... more...