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E-Commerce

  • Rediscovering the Essentiality of Marketingby Luca Petruzzellis; Russell S. Winer

    Springer International Publishing 2016; US$ 229.00

    This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions.  Further, determining new marketing... more...

  • Summary: The Membership Economy - Robbie Kellman Baxterby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Robbie Kellman Baxter's book: "The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue". This complete summary of the ideas from Robbie Kellman Baxter's book "The Membership Economy" highlights the fact that more and more corporate giants (like Apple and Amazon) are re-thinking... more...

  • Summary: The Art of Social Media - Guy Kawasaki and Peg Fitzpatrickby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate... more...

  • Summary: DotCom Secrets - Russell Brunsonby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Russell Brunson's book: "DotCom Secrets: The Underground Playbook for Growing Your Company Online". This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push... more...

  • Summary: Bold - Peter Diamandis and Steven Kotlerby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Peter Diamandis and Steven Kotler's book: "Bold: How to Go Big, Create Wealth and Impact the World". This complete summary of the ideas from Peter Diamandis and Steven Kotler's book "Bold" shows that nowadays anybody can get involved in the technology industry and make money from it; they just need to have a bold mindset.... more...

  • E-Businessby Christian Aichele; Marius Schönberger

    Springer Fachmedien Wiesbaden 2016; US$ 19.99

    Dieses Buch zeigt die Geschäftsmodelle des E-Business im B2B und B2C und erläutert Möglichkeiten und Gefahren, die sich durch die Anwendung von E-Business ergeben. E-Business, d.h. digitale Wertschöpfungsketten im B2B und B2C ersetzen mehr und mehr analoge Prozesse. Die Wirtschaft und der Wettbewerb werden digital. Welche Chancen und Risiken ergeben... more...

  • Chaos Monkeysby Antonio Garcia Martinez

    HarperCollins 2016; US$ 14.99

    INSTANT  NEW YORK TIMES  BESTSELLER   ?Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book ? which is probably one of the things that makes it such a great read.? ? Andrew Ross Sorkin,   New York Times ?Eye-popping.? ?  Vanity Fair Liar?s Poker meets The Social Network ... more...

  • Plunkett's E-Commerce & Internet Business Almanac 2016by Jack W. Plunkett

    Plunkett Research, Ltd. 2016; US$ 349.99

    Plunkett'S E-Commerce & Internet Business Almanac 2016 Key Findings: &Bull;Plunkett Research Lists Top 450 Companies in E-Commerce & Internet and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...

  • Navigating the New Retail Landscapeby Alan Treadgold; Jonathan Reynolds

    OUP Oxford 2016; US$ 54.99 US$ 47.29

    This book will act as a wide ranging but accessible guide to both the main defining features of the new retail landscape globally and, the skills and capabilities that enterprises and their leaders will need in order to be successful. more...

  • Advances in National Brand and Private Label Marketingby Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Els Gijsbrecht

    Springer International Publishing 2016; US$ 129.00

    This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding,... more...