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E-Commerce

  • Leading Digital Strategyby Christopher Bones; James Hammersley

    Kogan Page 2015; US$ 29.95

    For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the... more...

  • Success Secrets of the Online Marketing Superstarsby Mitch Meyerson

    Entrepreneur Press 2015; US$ 21.95

    Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...

  • Teuflisch gutes Webdesignby Chris Nodder

    Wiley 2015; US$ 26.50

    Ihre Kunden sollen Ihre Website lieben? Sich dort so richtigwohlfühlen - und dabei das tun, was Sie möchten? In einerfuriosen Mischung aus Psychologie, Marketing und Design zeigt IhnenChris Nodder, wie es geht. Er spricht aus, was wir alle wissen: Wirhaben kleine Schwächen. Wir möchten dazugehören,Dinge umsonst bekommen, uns... more...

  • Customer-Centric Marketingby Neil Richardson; Jon James; Neil Kelley

    Kogan Page 2015; US$ 24.95

    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing... more...

  • The Age of Cryptocurrencyby Paul Vigna; Michael J. Casey

    St. Martin's Press 2015; US$ 28.99

    Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy almost anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about Bitcoin? In THE AGE OF CRYPTOCURRENCY,... more...

  • The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Ageby Jill Dyche

    McGraw-Hill Education 2015; US$ 32.00

    Introducing a Powerful New Business Model for Today?s IT Blogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: ?What should we do about shadow IT??... more...

  • Blockchainby Melanie Swan

    O'Reilly Media 2015; US$ 21.99

    Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after... more...

  • Win the Game of Googleopolyby Sean V. Bradley

    Wiley 2015; US$ 25.00

    Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the... more...

  • Erfolgreiches Online-Marketing - inkl. Arbeitshilfen onlineby Torsten Schwarz

    Haufe Lexware Verlag 2015; US$ 38.38

    Mit diesem Praxisbuch setzen Leser Online-Marketing-Trends ganz einfach um. Der Autor schnürt strukturierte Marketingpakete für alle zentralen Themen wie Kundenbindung, Online Shop, Newsletter, Blog oder das Social Web.Für Ihr passgenaues Online-Marketing. Inhalte:Konkrete Entscheidungshilfen: Welche Maßnahmen und Werkzeuge in Ihrem Fall sinnvoll... more...

  • Sticky Brandingby Jeremy Miller

    Dundurn 2015; US$ 1.99

    Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies ? companies with a marketing budget, but not a vast one ? are challenging the status quo and growing sticky brands. more...