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E-Commerce

  • Demystifying Communications Riskby Mark Johnson

    Taylor and Francis 2016; US$ 134.95

    The rapid pace and increasing convergence of internet, phone and other communications technologies has created extraordinary opportunities for business but the complexity of these new service mixes creates parallel opportunities for fraud and revenue leakage. Companies seeking to use communications technology as a delivery or payment platform for digital... more...

  • Airline e-Commerceby Michael Hanke

    Taylor and Francis 2016; US$ 69.95

    From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry?s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets,... more...

  • Momentumby Shama Hyder

    BenBella Books, Inc. 2016; US$ 24.99

    Marketing in today?s digital age has become overwhelmingly complexbut it doesn?t have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing. To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen... more...

  • Digital Goldby Nathaniel Popper

    HarperCollins 2016; US$ 11.99

    SHORTLISTED FOR THE 2015 FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age. Digital Gold is New York Times reporter Nathaniel Popper?s brilliant... more...

  • The Decentralized and Networked Future of Value Creationby Jan-Peter Ferdinand; Ulrich Petschow; Sascha Dickel

    Springer International Publishing 2016; US$ 129.00

    This book identifies, analyzes and discusses the current trends of digitalized, decentralized, and networked physical value creation by focusing on the particular example of 3D printing. In addition to evaluating 3D printing?s disruptive potentials against a broader economic background, it also addresses the technology?s potential impacts on sustainability... more...

  • Making Sense of Organizational Learningby Cyril Kirwan

    Taylor and Francis 2016; US$ 149.95

    The ability of a business to engage in real organizational learning and to do so faster and in a more sustainable way than its competitors is being increasingly seen as an essential component of success. In Making Sense of Organizational Learning, Cyril Kirwan examines the wide range of factors necessary to create and sustain organizational learning... more...

  • Cyber Security Managementby Peter Trim; Yang-Im Lee

    Taylor and Francis 2016; US$ 124.95

    Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique... more...

  • Data Mining for Business Analyticsby Galit Shmueli; Peter C. Bruce; Mia L. Stephens; Nitin R. Patel

    Wiley 2016; US$ 135.00

    Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® presents an  applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro®, a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding... more...

  • Digital Marketing Strategyby Simon Kingsnorth

    Kogan Page 2016; US$ 39.95

    This book is a complete guide to developing and implementing a digital marketing strategy. more...

  • Get Scrappyby Nick WESTERGAARD

    AMACOM 2016; US$ 21.95

    Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business ? Do more with less ? Build a strong brand with something to say ? Find inspiration in unexpected places ? Create relevant and engaging content and promote it via Twitter, Facebook, and other... more...