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  • The Kim Kardashian Principleby Jeetendr Sehdev

    St. Martin's Press 2017; US$ 18.89

    How do social media stars attract such obsessive attention?even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world?s leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on. Sehdev... more...

  • Digital Business and Sustainable Developmentby Yongrok Choi

    Taylor and Francis 2017; US$ 54.95

    The Internet has ushered in a new era in the economies of networking. With the increasing need for optimization based on these network economies, the IT-based e-business has become a platform for study as well as daily practice. In a similar vein, global warming has raised many issues which come into conflict with traditional research and policies.... more...

  • Secure ICT Service Provisioning for Cloud, Mobile and Beyondby Eberhard von Faber; Wolfgang Behnsen

    Springer Fachmedien Wiesbaden 2017; Not Available

    This book describes new methods and measures which enable ICT service providers and large IT departments to provide secure ICT services in an industrialized IT production environment characterized by rigorous specialization, standardization and division of labor along the complete supply chain. This book is also for suppliers playing their role in... more...

  • Music Distribution and the Internetby Andrew Sparrow

    Taylor and Francis 2017; US$ 54.95

    There is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record companies, distribution companies and the consumer, the law relating to internet music distribution is extremely complex. Andrew Sparrow's... more...

  • Growth Hacking mit Strategieby Hendrik Lennarz

    Springer Fachmedien Wiesbaden 2017; US$ 13.61

    Dieses Buch erklärt ausführlich Lennarz´ Best Practices für die erfolgreiche Einführung einer Growth-Hacking-Umgebung für Startups, kleine- bis mittelständische sowie große Unternehmen. Anhand echter Erfahrungsberichte aus unzähligen Projekten veranschaulicht Lennarz, wie man eine Organisation mit agilen Product Teams aufbaut und orchestriert, Killerfeatures... more...

  • Text und Konzeption im Content Marketingby Sandro Abbate

    Springer Fachmedien Wiesbaden 2017; US$ 4.53

    In diesem essential erfahren Sie alle wichtigen Grundlagen der Text- und Konzeptentwicklung für eine Content-Marketing-Strategie. Der Autor beschreibt die erfolgsentscheidenden Stellschrauben, die Sie beachten müssen und in die Sie ausreichend Zeit investieren sollten: von der vorab zu leistenden Denkarbeit, über die strukturierte Konzeptentwicklung,... more...

  • Die Neuerfindung des stationären Einzelhandelsby Gerrit Heinemann

    Springer Fachmedien Wiesbaden 2017; US$ 20.87

    Dieses Buch geht auf die besonderen Herausforderungen an den stationären Handel im digitalen Zeitalter ein. Anliegen von Gerrit Heinemann ist es vor allem, die lokalen Händler wachzurütteln und ihnen einen Weg aufzuzeigen, wie sie sich neu erfinden können. Diese haben nur eine Zukunft, wenn es ihnen gelingt, die Chancen des Internets zu nutzen. Dabei... more...

  • Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Marketsby Sofia Ceppi; Esther David; Chen Hajaj; Valentin Robu; Ioannis A. Vetsikas

    Springer International Publishing 2017; US$ 39.95

    This book constitutes revised selected papers from the 17th and 18 th International Workshop on Agent-Mediated Electronic Commerce, AMEC TADA 2015 and 2016, which took place in Istanbul, Turkey, in May 2015, and in New York City, USA, in July 2016.  The 10 papers presented in this volume were carefully reviewed and selected for inclusion in... more...

  • Tourism, Culture and Heritage in a Smart Economyby Vicky Katsoni; Amitabh Upadhya; Anastasia Stratigea

    Springer International Publishing 2017; US$ 140.41

    This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy,... more...

  • Dialogmarketing Perspektiven 2016/2017by DDV

    Springer Fachmedien Wiesbaden 2017; US$ 39.03

    Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings und erscheint 2016/2017 bereits im elften Jahr. Er geht zurück auf den 11. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2016 an der Hochschule RheinMain in Wiesbaden veranstaltete.... more...