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E-Commerce

  • Get Scrappyby Nick WESTERGAARD

    AMACOM 2016; US$ 21.95

    Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business ? Do more with less ? Build a strong brand with something to say ? Find inspiration in unexpected places ? Create relevant and engaging content and promote it via Twitter, Facebook, and other... more...

  • e-Negotiationsby Nicholas Harkiolakis; Daphne Halkias

    Taylor and Francis 2016; US$ 149.95

    Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though, globalization, the telecommunications boom and the ever... more...

  • E-Entrepreneurshipby Tobias Kollmann

    Springer Fachmedien Wiesbaden 2016; US$ 44.99

    In seinem Lehrbuch befasst sich Tobias Kollmann mit der Unternehmensgründung und der Finanzierung von jungen Unternehmen in der Digitalen Wirtschaft. Die resultierenden Startups im Internet, Mobilfunk oder interaktiven Fernsehen haben sich inzwischen als gesamtwirtschaftlich bedeutender Faktor etabliert. Vor diesem Hintergrund beschreibt das Lehrbuch... more...

  • Global Perspectives on E-Commerce Taxation Lawby Subhajit Basu

    Taylor and Francis 2016; US$ 149.95

    In its most advanced form, e-commerce allows unidentified purchasers to pay obscure vendors in 'electronic cash' for products that are often goods, services and licenses all rolled into one. This book considers the implications for the domestic and international tax systems of the growth of e-commerce. It covers a wide variety of activities, from discussion... more...

  • Online Marketing for Busy Authorsby Fauzia Burke

    Berrett-Koehler Publishers 2016; US$ 16.95

    If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet?and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online... more...

  • Online Marketing for Busy Authorsby Fauzia Burke; S.C. Gwynne

    Berrett-Koehler Publishers 2016; US$ 16.95

    If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet?and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online... more...

  • Introduction to e-Supply Chain Managementby David Frederick Ross

    CRC Press 2016; US$ 115.95

    In the quest to remove supply channel costs, streamline channel communications, and link customers to the value-added resources found along the supply chain continuum, Supply Chain Management (SCM) has emerged as a tactical operations tool. The first book to completely define the architecture of the merger of SCM and the Internet, Introduction to e-Supply... more...

  • A Practical Guide to Planning for E-Business Successby Anita Cassidy

    CRC Press 2016; US$ 109.95

    News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and... more...

  • e-Learning Standardsby Carol Fallon; Sharon Brown

    CRC Press 2016; US$ 154.95

    For the first time ever, clear, comprehensive information about the major e-learning standards has been brought together in a single resource. No more confusing patchworks of information gleaned from scattered Web sites and periodicals. No more frustrating searches through hundreds of pages of technical specifications to find the twenty pages that... more...

  • Film and Television Distribution and the Internetby Andrew Sparrow

    Taylor and Francis 2016; US$ 139.95

    There is no area of business that is more dramatically affected by the explosion of web-based services delivered to computers, PDAs and mobile phones than the film and television industries. The web is creating radical new ways of marketing and delivering television and film content; one that draws in not simply traditional broadcasters and producers... more...