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E-Commerce

  • Direct and Digital Marketing in Practiceby Brian Thomas; Matthew Housden

    Bloomsbury Publishing 2017; US$ 35.99

    Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising... more...

  • Mastering Bitcoinby Andreas M. Antonopoulos

    O'Reilly Media 2017; US$ 27.99

    Join the technological revolution that’s taking the financial world by storm. Mastering Bitcoin is your guide through the seemingly complex world of bitcoin, providing the knowledge you need to participate in the internet of money. Whether you’re building the next killer app, investing in a startup, or simply curious about the technology, this... more...

  • Powering Contentby Laura Busche

    O'Reilly Media 2017; US$ 29.99

    Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers... more...

  • Content - The Atomic Particle of Marketingby Rebecca Lieb

    Kogan Page 2017; US$ 21.28

    Identify the real content marketing roadblocks facing your organization and how to address the disruption of new technology, media channels and consumer trends - with guidance from one of the field's most respected names. more...

  • Shitstorm-Präventionby Jörg Sikkenga

    Springer Berlin Heidelberg 2017; US$ 14.11

    Das Buch stellt die Gefahr von Shitstorms dar, die schnell in Sozialen Medien aufziehen und Unternehmen schaden können. Die Sozialen Medien oder das Web 2.0 stellen eine besondere Herausforderung für das Marketing dar, da die Konsumentinnen und Konsumenten Rückmeldung zu den gekauften Produkten geben und damit reale sowie vermeintliche Missstände anprangern... more...

  • The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growthby Mike Smith

    McGraw-Hill Education 2017; US$ 30.00

    An industry insider reveals the next generation of marketing—and provides the insight you need to use it to beat the competition One of the hottest forms of advertising, native advertising is an extremely effective way to reach customers. Produced by marketers and featured alongside the main content, native advertising breaks down the traditional... more...

  • Social Interactions and Networking in Cyber Societyby Ford Lumban Gaol; Fonny Dameaty Hutagalung

    Springer Singapore 2017; US$ 89.56

    This book discusses the interactions between societies and examines how people behave in the cyber world. It highlights the effects of the Internet on individuals’ psychological well-being, the formation and maintenance of personal relationships, group memberships, social identity, the workplace, the pedagogy of learning and community involvement.... more...

  • Digitalizing Consumptionby Franck Cochoy; Johan Hagberg; Niklas Sörum; Magdelena Petersson McIntyre

    Taylor and Francis 2017; US$ 54.95

    Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we... more...

  • Marketing und Sales Automationby Uwe Hannig

    Springer Fachmedien Wiesbaden 2017; US$ 25.39

    Dieses Buch klärt - längst überfällig - die Begriffe Marketing und Sales Automation und zeigt konkret, wie die dafür entwickelten Werkzeuge implementiert und erfolgreich in der Praxis eingesetzt werden. Praktiker beschreiben, wie der Einstieg in die Automation wiederkehrender Prozesse in Marketing und Vertrieb gelingt. Die Experten berichten von... more...

  • Social Mediaby Roland Gabriel; Heinz-Peter Röhrs

    Springer Berlin Heidelberg 2017; US$ 25.39

    Die Themen Digitalisierung und Social Media werden in der Gesellschaft kontrovers diskutiert. Fast jeder Mensch kommt auf seine Art und aus seinem Blickwinkel mit Social-Media-Anwendungen in Berührung. Dieses Buch gibt anhand zahlreicher Beispiele einen Überblick über die Vielfalt der Nutzungsmöglichkeiten, Potenziale, Chancen, Risiken und Gefahren.... more...