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- McGraw-Hill Education 2014; US$ 35.00
"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable future for your nonprofit, you need to have a strong presence on... more...
- Entrepreneur Press 2014; US$ 21.95
Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what?s going wrong and provide solutions to fix it. Since the publication of the first edition, there have been... more...
- BenBella Books, Inc. 2014; US$ 16.95
It?s not about Likes. It?s about sales. You?re not special. Almost all businesses are online marketing these days?everyone tweets, posts to social networks, and blogs. What you?re doing now is not enough to make your business stand out. Forget what all the self-proclaimed ?social media gurus? are telling you. Being active on social media and being... more...
- Hodder & Stoughton 2014; Not Available
The ability to successfully market digitally is crucial to anyone who wants to advance their career. Written by Nick Smith, leading expert on marketing techniques, this book quickly teaches you the insider secrets you need to know to in order to achieve successful digital marketing. The highly motivational 'in a week' structure of the book provides... more...
- Henry Holt and Co. 2014; US$ 28.99
An inside look at who?s watching you, what they know and why it matters. We are being watched. We see online ads from websites we?ve visited, long after we?ve moved on to other interests. Our smartphones and cars transmit our location, enabling us to know what?s in the neighborhood but also enabling others to track us. And the federal government,... more...
- McGraw-Hill Education 2014; US$ 29.00
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,... more...
- Wiley 2014; US$ 60.00
A detailed guide to financial market performance during financial crises With the financial markets seemingly careening from one crisis to another, it's vital for today’s investors and traders to have an historical perspective on market performance during times of great turmoil. In this book, Tim Knight provides an exhaustive analysis of financial... more...