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- Kogan Page 2015; US$ 24.95
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing... more...
- St. Martin's Press 2015; US$ 14.99
Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy almost anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about Bitcoin? In THE AGE OF CRYPTOCURRENCY,... more...
- McGraw-Hill Education 2015; US$ 32.00
Introducing a Powerful New Business Model for Today?s IT Blogger, speaker, software executive, and bestselling author Jill DychÚ has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: ?What should we do about shadow IT??... more...
- Wiley 2015; US$ 25.00
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the... more...
- Dundurn 2015; US$ 1.99
Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies ? companies with a marketing budget, but not a vast one ? are challenging the status quo and growing sticky brands. more...
- XML Press 2015; US$ 19.95
Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most... more...
- Ashgate Publishing Ltd 2014; US$ 79.95
Its a given in todays online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way.Always On provides an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly... more...
- Pearson Education 2014; US$ 36.99
Discover how the world's most successful social business leaders are making social media work for their enterprises! Reflecting the pioneering experience of executives at pioneering companies ranging from Adobe to Xerox, this guide offers a unique, unprecedented insider's view of what it takes to succeed with social business. Dozens of battle-tested... more...
- Taylor and Francis 2014; US$ 210.00
The methods and thinking of economics permeate a large part of the IS discipline. Reciprocally, newly emerging research methods relying on the IT-enabled treatment of massive data aggregates feed economic research. As new and radical forms of IT innovation continue to energize electronic commerce, IS researchers face a daunting task in using existing... more...
- O'Reilly Media 2014; US$ 21.25
Unleash the powers of the Amazon Fire phone with help from technology guru Preston Gralla. Through clear instructions and savvy advice, this fast-paced, engaging guide shows you how to make the most of Fire phone?s innovative features?including Firefly, Dynamic Perspective, one-handed gestures, and integration with Amazon Prime. The important stuff... more...