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E-Commerce

  • Connectby Lars Birkholm Petersen; Ron Person; Christopher Nash

    Wiley 2014; US$ 25.00

    Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides... more...

  • Bitcoinby Jose Pagliery

    Triumph Books 2014; US$ 11.99

    The digital currency founded by Satoshi Nakamoto in 2009 challenges everything we've come to accept about money, financial institutions, and even government. The currency is anonymous and can be traded internationally-without the fees, government regulation, and oversight by banks and government-backed securities. But Bitcoin is not without risk-the... more...

  • Cyber Security Managementby Peter Trim; Yang-Im Lee

    Ashgate Publishing Ltd 2014; US$ 119.95

    Cyber Security Management places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background... more...

  • Customer Experience 3.0by John A. Goodman

    AMACOM 2014; US$ 19.95

    With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail to take advantage of and properly manage the tools that now exist, delivering a series... more...

  • The New Rules of Retailby Robin Lewis; Michael Dart

    St. Martin's Press 2014; US$ 27.99

    A second, fully revised edition of the essential guide to the modern retail industry more...

  • Inbound Marketing, Revised and Updatedby Brian Halligan; Dharmesh Shah

    Wiley 2014; US$ 20.00

    Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences.... more...

  • Facebook Marketing All-in-One For Dummiesby Andrea Vahl; John Haydon; Jan Zimmerman

    Wiley 2014; US$ 27.99

    Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3 rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes... more...

  • Launchby Jeff Walker

    Touchstone 2014; US$ 17.99

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Launchby Jeff Walker

    Touchstone 2014; Not Available

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Launchby Jeff Walker

    Touchstone 2014; Not Available

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...