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- Taylor and Francis 2017; US$ 51.95
Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms. Developing a platform-based business involves learning new management... more...
- Wiley 2017; US$ 29.99 US$ 26.50
The bestselling social media marketing book Marketing your business through social media isn't an option these days?it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies , you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business,... more...
- Taylor and Francis 2017; US$ 46.95
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing... more...
- Taylor and Francis 2017; US$ 59.95
This book provides a framework for evaluating big data and cloud computing based on how they evolve to fit users? needs in developing countries in key areas, such as agriculture and education. The authors discuss how this framework can be utilized by businesses, governments, and consumers to accelerate economic growth and overcome information and... more...
- St. Martin's Press 2017; US$ 18.89
The Instant New York Times, Wall Street Journal, and Washington Post Bestseller! How do social media stars attract such obsessive attention?even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world?s leading authority on celebrity branding, Jeetendr Sehdev, whom... more...
- Taylor and Francis 2017; US$ 54.95
The Internet has ushered in a new era in the economies of networking. With the increasing need for optimization based on these network economies, the IT-based e-business has become a platform for study as well as daily practice. In a similar vein, global warming has raised many issues which come into conflict with traditional research and policies.... more...
- Springer Fachmedien Wiesbaden 2017; Not Available
This book describes new methods and measures which enable ICT service providers and large IT departments to provide secure ICT services in an industrialized IT production environment characterized by rigorous specialization, standardization and division of labor along the complete supply chain. This book is also for suppliers playing their role in... more...
- Taylor and Francis 2017; US$ 54.95
There is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record companies, distribution companies and the consumer, the law relating to internet music distribution is extremely complex. Andrew Sparrow's... more...
- Springer Fachmedien Wiesbaden 2017; US$ 13.69
Dieses Buch erklärt ausführlich Lennarz´ Best Practices für die erfolgreiche Einführung einer Growth-Hacking-Umgebung für Startups, kleine- bis mittelständische sowie große Unternehmen. Anhand echter Erfahrungsberichte aus unzähligen Projekten veranschaulicht Lennarz, wie man eine Organisation mit agilen Product Teams aufbaut und orchestriert, Killerfeatures... more...
- Springer Fachmedien Wiesbaden 2017; US$ 4.55
In diesem essential erfahren Sie alle wichtigen Grundlagen der Text- und Konzeptentwicklung für eine Content-Marketing-Strategie. Der Autor beschreibt die erfolgsentscheidenden Stellschrauben, die Sie beachten müssen und in die Sie ausreichend Zeit investieren sollten: von der vorab zu leistenden Denkarbeit, über die strukturierte Konzeptentwicklung,... more...