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E-Commerce

  • Practical Text Analyticsby Steven Struhl

    Kogan Page 2015; US$ 39.95

    Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. more...

  • Das gekaufte Web (TELEPOLIS)by Michael Firnkes

    Heise Verlag 2015; US$ 13.98

    Was wir online lesen und sehen, auf Webseiten, in Blogs und sozialen Netzwerken, das ist immer öfter verfremdet und manipuliert. Gefälschte Inhalte werden genutzt, um versteckte Werbung zu platzieren und Einnahmen zu generieren, aber auch um die öffentliche Meinung zu Gunsten von Interessensverbänden und der Politik zu steuern. Über gezielte Desinformation,... more...

  • Television Is the New Televisionby Michael Wolff

    Penguin Publishing Group 2015; US$ 26.95

    "The closer the new media future gets, the further victory appears." --Michael Wolff This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn?t come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed? Twenty years after the Netscape IPO,... more...

  • Marketing Analyticsby Mike Grigsby

    Kogan Page 2015; US$ 34.95

    Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace. more...

  • The Dark Netby Jamie Bartlett

    Melville House 2015; US$ 27.95

    An Independent and New Statesman Book of the Year Beyond the familiar online world that most of us inhabit?a world of Google, Facebook, and Twitter?lies a vast and often hidden network of sites, communities, and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. This is the world of Bitcoin... more...

  • Digital Goldby Nathaniel Popper

    HarperCollins 2015; US$ 17.99

    A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age. Digital Gold is New York Times reporter Nathaniel Popper?s brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology... more...

  • Digital Goldby Nathaniel Popper

    HarperCollins 2015; Not Available

    A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age. Digital Gold is New York Times reporter Nathaniel Popper?s brilliant and engrossing history of Bitcoin, the landmark digital money and financial technology... more...

  • Alibaba's Worldby Porter Erisman

    St. Martin's Press 2015; US$ 17.99

    A former VP at Alibaba Group, and creator of a documentary about its origins, offers an inside glimpse at the behemoth that's poised to transform the ecommerce world more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2015; US$ 29.99 US$ 23.99

    A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing... more...

  • Secrets of Online Entrepreneursby Bernadette Schwerdt

    Wiley 2015; US$ 19.95

    Discover the secrets of success behind Australia's top online businesses and maximise your own online potential Secrets of Online Entrepreneurs  is the ultimate ‘how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their... more...