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  • E-Book Plunkett's E-Commerce & Internet Business Almanac 2017by Jack W. Plunkett

    Plunkett Research, Ltd. 2017; US$ 349.99

    PLUNKETT'S E-COMMERCE & INTERNET BUSINESS ALMANAC 2017 Key findings: •Plunkett Research lists top 450 companies in E-Commerce & Internet and names top trends changing the industry for the mid term. Key Features: •Industry trends analysis, market data and competitive intelligence •Market forecasts and Industry Statistics •Industry... more...

  • Electronic Word of Mouth (eWOM) in the Marketing Contextby Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade; Michael D. Williams

    Springer International Publishing 2017; US$ 45.64

    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications,... more...

  • E-Commerce and Web Technologiesby Derek Bridge; Heiner Stuckenschmidt

    Springer International Publishing 2017; US$ 39.27

    This book constitutes revised proceedings of the 17th International Conference on E-Commerce and Web Technologies, EC-Web 2016, held in Porto, Portugal, in September 2016, in conjunction with DEXA. The 13 papers presented in this volume were carefully reviewed and selected from 21 submissions. They were organized in topical sections named: recommender... more...

  • Managing the Paralympicsby Simon Darcy; Stephen Frawley; Daryl Adair

    Palgrave Macmillan UK 2017; Not Available

    This book critically examines the planning, management, and operations of the world?s premier event for Para sport athletes. Noting a lack of research into how these games are planned and managed, the authors of this contributed volume discuss how the Paralympics are essentially different to the Olympics and what this means for their management. ... more...

  • Mobile Marketingby Daniel Rowles

    Kogan Page 2017; US$ 20.70

    How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. more...

  • The Upstartsby Brad Stone

    Transworld 2017; US$ 28.19

    New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley. Ten years ago, the idea of getting into a stranger?s car, or walking into a stranger?s home, would have seemed bizarre and dangerous, but today it?s as common as ordering a book online. Uber and Airbnb are household names: redefining... more...

  • The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business Worldby Colin L. Campbell

    Springer International Publishing 2017; US$ 180.45

    This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World . The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various... more...

  • Creating Marketing Magic and Innovative Future Marketing Trendsby Maximilian Stieler

    Springer International Publishing 2017; US$ 264.32

    This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled  Creating Marketing Magic and Innovative Future Marketing Trends . The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level... more...

  • The Attention Merchantsby Tim Wu

    Atlantic Books 2017; US$ 15.99

    Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over... more...

  • E-Commerce Website Optimizationby Dan Croxen-John; Johann van Tonder

    Kogan Page 2017; US$ 20.70

    Convert online traffic to increased revenue by way of consumer behaviour insights, clear methodology, and reference to the available frameworks with this invaluable step-by-step guide to e-commerce website optimization. more...