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E-Commerce

  • Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Minesby Glen Gilmore

    McGraw-Hill Education 2014; US$ 35.00

    How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals... more...

  • Search Engine Marketing, Inc.by Mike Moran; Bill Hunt

    Pearson Education 2014; US$ 35.99

    The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value   For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies,... more...

  • Facebook Marketing For Dummiesby John Haydon

    Wiley 2014; US$ 19.99

    Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on... more...

  • The Art of Social Mediaby Guy Kawasaki; Peg Fitzpatrick

    Penguin Group US 2014; US$ 12.99

    By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there?s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers... more...

  • Mastering Bitcoinby Andreas M. Antonopoulos

    O'Reilly Media 2014; US$ 23.99

    Want to join the technological revolution that?s taking the world of finance by storm? Mastering Bitcoin is your guide through the seemingly complex world of bitcoin, providing the requisite knowledge to help you participate in the internet of money. Whether you?re building the next killer app, investing in a startup, or simply curious about the... more...

  • Real Project Managementby Peter Taylor

    Kogan Page 2014; US$ 37.95

    Real Project Management takes an in-depth look at the challenges we face in running projects in today's complex and global environment. In this groundbreaking work, leading specialist Peter Taylor examines issues such as the complexity of projects, the virtual nature of projects, executive sponsoring, benefits management and international dilemmas... more...

  • Trendologyby Chris Kerns

    Palgrave Macmillan 2014; US$ 30.00

    In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. more...

  • Social Media Marketing For Dummiesby Shiv Singh; Stephanie Diamond

    Wiley 2014; US$ 21.59

    The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read... more...

  • Targetedby Mike Smith

    AMACOM 2014; US$ 24.95

    Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and Internet searches. But don?t be fooled?online advertising is exploding. It?s a crucial avenue for reaching consumers, though one that is often inadequately understood and poorly utilized. Part history, part guidebook, part prediction... more...

  • Startuplandby Mikkel Svane; Carlye Adler

    Wiley 2014; US$ 26.00

    The real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by... more...