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  • The Weakest Linkby Jeremy Swinfen Green; Paul Dorey

    Bloomsbury Publishing 2016; US$ 24.99

    The Weakest Link looks at one of the biggest issues in cyber security: how to protect organisations from their own employees. Many cyber threats don't involve hackers using clever software to penetrate company networks; threats can often involve employees acting in ways that, accidentally or deliberately, leak information or damage assets without... more...

  • What Customers Craveby Nicholas J. Webb

    AMACOM 2016; US$ 25.00

    What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you?re well on your way to success. Jam-packed with tools and examples, ... more...

  • Analytics in Smart Tourism Designby Zheng Xiang; Daniel R. Fesenmaier

    Springer International Publishing 2016; US$ 131.90

    This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing... more...

  • Progress in Location-Based Services 2016by Georg Gartner; Haosheng Huang

    Springer International Publishing 2016; US$ 208.85

    This book offers a selection of the best papers presented at the 13th International Symposium on Location Based Services (LBS 2016), which was held in Vienna (Austria) from November 14 to 16, 2016. It provides an overview of recent research in the field, including the latest advances in outdoor/indoor positioning, smart environment, spatial modeling,... more...

  • Design Science in Tourismby Daniel R. Fesenmaier; Zheng Xiang

    Springer International Publishing 2016; US$ 131.90

    This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. The book builds on recent... more...

  • UnMarketingby Scott Stratten; Alison Stratten

    Wiley 2016; US$ 22.00 US$ 15.40

    Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The... more...

  • Quick Guide Social Relationsby Fabian Gerstenberg; Cornelia Gerstenberg

    Springer Fachmedien Wiesbaden 2016; US$ 9.23

    Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im Internet, konkrete Handlungsempfehlungen für Blogger Relations und zielgerichtete Impulse,... more...

  • Lean Digitizationby Uwe Weinreich

    Springer Berlin Heidelberg 2016; US$ 27.70

    Dieses Buch skizziert die strategischen Möglichkeiten der digitalen Transformation und liefert das notwendige Management-Instrumentarium gleich mit. Denn ob Digitalisierung zu profitablen neuen Geschäftsmodellen führt oder als Katastrophe endet, ist allein eine Frage des Managements. Lean Digitization überführt Digitalisierung in einen sicheren, verlustfreien... more...

  • A Truck Full of Moneyby Tracy Kidder

    Random House Publishing Group 2016; US$ 28.00

    ?A perfectly executed, exquisitely reported parable of the Internet age and the wild, mad adventure that is start-up culture.??Charles Duhigg Fortune, mania, genius, philanthropy?the bestselling author of Mountains Beyond Mountains gives us the inspiring story of Paul English, the founder of and Lola. Tracy Kidder, the ?master of... more...

  • Navigating the New Retail Landscapeby Alan Treadgold; Jonathan Reynolds

    OUP Oxford 2016; US$ 54.99 US$ 47.29

    This book will act as a wide ranging but accessible guide to both the main defining features of the new retail landscape globally and, the skills and capabilities that enterprises and their leaders will need in order to be successful. more...