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E-Commerce

  • Ultimate Guide to Facebook Advertisingby Perry Marshall; Keith Krance; Thomas Meloche

    Entrepreneur Press 2014; US$ 21.95

    GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them,... more...

  • The Digital Renaissance of Workby Paul Miller; Elizabeth Marsh

    Ashgate Publishing Ltd 2014; US$ 39.95

    The Digital Renaissance of Work: Delivering Digital Workplaces Fit for the Future takes the reader on a journey into the emerging technology-led revival of work. Paul Miller’s follow up to his critically acclaimed The Digital Workplace picks up the story to provide organizations with an understanding of the structural and organizational implications... more...

  • Digital Futuresby James Wilsdon

    Taylor and Francis 2014; US$ 49.95

    Beyond the hype about dot-coms, WAP phones and dot-com entrepreneurs, what impacts will e-commerce have on society? How will it affect jobs and local communities? What will it mean for the environment - for energy use, transport and the future shape of our cities? How can we ensure that everyone enjoys the benefits of the new digital technologies?... more...

  • Ultimate Guide to Google AdWordsby Perry Marshall; Mike Rhodes; Bryan Todd

    Entrepreneur Press 2014; US$ 24.95

    Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can?t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This... more...

  • The Mobile Commerce Revolutionby Tim Hayden; Tom Webster

    Pearson Education 2014; US$ 19.99

    Your Definitive Guide to Profiting from Mobile Commerce   With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it?s not enough to build an app. You need to know how mobile is transforming your customers? behavior, your organization,... more...

  • Growth Hacker Marketingby Ryan Holiday

    Penguin Group US 2014; US$ 9.99

    A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven?t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy?growth hacking?to reach many more people despite modest marketing budgets.... more...

  • Make It Mighty Uglyby Kim Piper Werker; Kate Bingaman-Burt

    Sasquatch Books 2014; US$ 18.95

    Fans of DIY projects and crafts will conquer their fear of failure and create their own masterpieces using this fun and inspiring handbook. Get Crafty. Make Great Stuff. Be Creative! The number one fear of all creative types?crafters, DIYers, makers, artists?is that failure lurks right around the corner. Crafty blogger and creativity guru Kim Piper... more...

  • Risikofaktor Social Webby Achim Kinter; Ulrich Ott

    Bank-Verlag 2014; US$ 62.10

    Social Media mit allen Chancen und Risiken ist längst in der Bankenwelt angekommen. Soziale Medien verknüpfen die digitale mit der realen Welt. Erfahrungen, die Kunden mit Kreditinstituten haben, werden in sozialen Netzwerken einer breiten Community zugänglich. Das eröffnet viele Chancen, birgt jedoch auch Risiken, die es durch ein strukturiertes Management... more...

  • Connectby Lars Birkholm Petersen; Ron Person; Christopher Nash

    Wiley 2014; US$ 25.00

    Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides... more...

  • Bitcoinby Jose Pagliery

    Triumph Books 2014; US$ 11.99

    The digital currency founded by Satoshi Nakamoto in 2009 challenges everything we've come to accept about money, financial institutions, and even government. The currency is anonymous and can be traded internationally-without the fees, government regulation, and oversight by banks and government-backed securities. But Bitcoin is not without risk-the... more...