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- Rowman & Littlefield Publishers 2015; US$ 49.99
A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy. more...
- Penguin Publishing Group 2015; US$ 27.95
A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we?re on our laptops, iPads, smartphones, or smartwatches. The... more...
- ABC-CLIO 2015; US$ 37.00
Consumers see roughly 6,000 advertisements daily?30,000 brands per month. Marketing and advertising in saturated markets is tough. How can companies successfully differentiate their offerings and their brands? In Street Marketing?: The Future of Guerrilla Marketing and Buzz , Marcel Saucet answers this question by exposing readers to new forms of... more...
- Wiley 2015; US$ 24.00
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies... more...
- Berrett-Koehler Publishers 2015; US$ 19.95
More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs... more...
- Primento Digital 2015; US$ 4.99
Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50minutes you will be able to: ? Understand the uses of the long tail theory in the digital product market and how... more...
- Wiley 2015; US$ 26.99 US$ 21.59
Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will... more...
- Wiley 2015; US$ 25.00
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing?including customer journey mapping, channel-level planning,... more...
- Primento Digital 2015; US$ 2.99
Un guide pratique et accessible pour découvrir la Success Story de TripAdvisor Quelle histoire se cache derrière le succès international du hibou aux yeux bicolores de TripAdvisor ? Comment cette plateforme, aujourd?hui considérée comme la plus grande communauté de voyageurs au monde, s?est-elle hissée au rang de géant du secteur de l?e-tourisme,... more...
- Primento Digital 2015; US$ 2.99
Un guide pratique et accessible pour tout savoir sur Spotify et ses créateurs passionnés Avec plus de 60 millions d?utilisateurs actifs à travers le monde en fin d'année 2014, Spotify est de loin l?acteur incontournable de l?écoute de musique en streaming. Mais que sait-on réellement de l?entreprise et des moyens qu?elle met en ?uvre pour proposer... more...