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- McGraw-Hill Education 2012; US$ 38.00
Scott Goodson is the founder of the pacesetting global marketing/advertising agency, StrawberryFrog. He has built some of the world?s most iconic brands, lectured at Cambridge University, Columbia Business School, and addressed marketing and communications conferences around the world. Follow him @ScottFrog. more...
- McGraw-Hill Education 2012; US$ 18.00
One of the New York Post 's Top 10 Best Career Books of 2012 Repair communication breakdowns on the spot and drive positive results in every conversation Failed conversations can take a heavy toll on our professional and personal lives, threatening to damage relationships, erode trust, and make it impossible to resolve conflicts, reach decisions,... more...
- AMACOM 2011; US$ 39.95
Project Risk and Cost Analysis focuses on risk in the context of project management, primarily in the area of risk?s effects on project costs, with emphasis on the many modern tools that help you and your organization quantify and manage project risk. You will learn how to perform a formal risk and cost analysis, apply the Earned Value Method to risk... more...
- Penguin Books Ltd 2012; US$ 23.98
In The Challenger Sale , Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships... more...
- Oxford University Press 2008; US$ 8.99
This edition contains generous selections from all five volumes of The Wealth of Nations, and places Smith's inquiry into its historical, intellectual, and cultural context. ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's... more...
- BIS Publishers 2012; US$ 27.99
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred... more...
- SAGE Publications 2013; US$ 66.00
Provides an alternative to larger, more detailed HRM textbooks which often go beyond the needs of undergraduate students on HRM courses to offer a concise, critical introduction to the business function and academic discipline of HRM. more...
- Ebury Publishing 2013; US$ 20.78
Do you want to achieve success in your personal and professional endeavours? The first step is to see a reality where success is possible. Only when we choose to believe we live in a world in which challenges can be overcome, in which our behaviour matters, and in which change is possible can we summon all our drive, energy, and emotional and intellectual... more...
- Business Expert Press 2013; US$ 19.95
As we enter the 21st Century, we find ourselves faced by two major developments. The first is emergence of the supply chain as a critical strategic and tactical weapon. As has been pointed out by many researchers, with the emergence of the supply chain, the unit of competition has shifted from the firm to the supply chain. However, with the advent... more...
- Penguin Books Ltd 2013; US$ 15.98
The Frackers by Gregory Zuckerman, bestselling author of The Greatest Trade Ever , tells the untold story of the tycoons behind the US fracking controversy. Things looked grim for American energy in 2006. Oil production was in steep decline and natural gas was hard to find. The Iraq War threatened the nation's already tenuous relations with... more...