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- Wharton Digital Press 2013; US$ 9.99
The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...
- Random House Publishing Group 2006; US$ 16.00
World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea?the power of our mindset. Dweck explains why it?s not just our abilities and talent that bring us success?but whether we approach them with a fixed or growth mindset. She makes clear why praising... more...
- SAGE Publications 2015; US$ 80.00
Essentials of Organizational Behavior: An Evidence-Based Approach equips students with the theory, research, and skills they need to be effective leaders and managers in today?s organizations. Author Terri A. Scandura utilizes a toolkit of real-life case studies, assessments, and exercises to teach students how organizational behavior can improve... more...
- SAGE Publications 2014; US$ 54.00
Offering a straightforward introduction to the basic principles of leadership, Peter G. Northouse?s Introduction to Leadership: Concepts and Practice, Third Edition provides readers with practical strategies for becoming more effective leaders in organizational settings and in their own lives. Grounded in leadership theory, this applied and reader-friendly... more...
- Wharton Digital Press 2013; US$ 9.99
Available for the First Time: The Complete Social Entrepreneur?s Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from “one of the more unusual ebook...experiments of the year? ( ThinReads ) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship... more...
- Oxford University Press 2013; US$ 7.99
Globalization' has become one of the defining buzzwords of our time - a term that describes a variety of accelerating economic, political, cultural, ideological, and environmental processes that are rapidly altering our experience of the world. It is by its nature a dynamic topic - and this Very Short Introduction has been fully updated for a third... more...
- Simon & Schuster 2015; US$ 32.00
The definitive, essential guide to the music industry, now in its eighth edition?revised and updated with crucial information on the industry?s major changes in response to rapid technological advances and economic uncertainty. The past two decades have seen file-sharing technology and digital streaming services transform the music business from top... more...
- Random House Publishing Group 2007; US$ 27.00
BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch . Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important... more...
- Basic Books 2015; US$ 28.99
What are the jobs of the future? How many will there be? And who will have them? We might imagine—and hope—that today?s industrial revolution will unfold like the last: even as some jobs are eliminated, more will be created to deal with the new innovations of a new era. In Rise of the Robots , Silicon Valley entrepreneur Martin Ford argues that this... more...