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Most popular at the top
- Pearson Education 2006; US$ 39.99
Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and macroeconomic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors that depend on them--not... more...
- SAGE Publications 2014; US$ 48.00
Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media environment, CSR standards and corporate citizenship... more...
- HarperCollins 2015; US$ 17.99
The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible. Achievement can be learned. It?s a muscle, and once you learn how to flex it, you?ll be able to meet life?s challenges and fulfill your goals, Bernard Roth, Academic Director at the Stanford d.school contends. In... more...
- SAGE Publications 2014; US$ 63.00
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights. more...
- Wharton Digital Press 2015; US$ 9.99
How business professionals are using MOOCs to further their careers and help their companies and teams succeed Since first making headlines in 2011, hundreds of universities across the world have begun offering thousands of MOOCS, or massive open online courses, to millions of students around the world. While researchers are still looking at... more...
- Wiley Textbooks 2012; US$ 62.50 US$ 54.17
Behavioral decision research provides many important insights into managerial behavior. From negotiation to investment decisions, the authors weave behavioral decision research into the organizational realm by examining judgment in a variety of managerial contexts. Embedded with the latest research and theories, Managerial Decision Making 8th Edition... more...
- Wiley Textbooks 2014; US$ 41.50 US$ 35.97
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making... more...
- Wiley 2012; US$ 24.95 US$ 21.99
The 25th anniversary edition of the bestselling business classic, completely revised and updated For more than 25 years, The Leadership Challenge has been the most trusted source on becoming a better leader, selling more than 2 million copies in over 20 languages since its first publication. Based on Kouzes and Posner's extensive research, this... more...
- AMACOM 2003; US$ 19.95
The power not just to persuade, but to inspire. "Anyone interested in influencing fellow human beings can benefit from this book?s wise and practical advice. It?s a keeper!" --William Ury, Harvard Law School, Coauthor of the best-selling Getting to Yes The ability to influence people?s thoughts and feelings, to generate their buy-in, has emerged... more...