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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second EditionBusiness Expert Press 2014; US$ 19.95
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...
- Penguin Books Ltd 2016; US$ 28.19
From Nobel Prize-winning economist and best-selling author Joseph Sitglitz, author of Globalization and Its Discontents , this is the essential, must-read guide to the future of Europe. Solidarity and prosperity fostered by economic integration: this principle has underpinned the European project from the start, and the establishment of a... more...
- Oxford University Press 1997; US$ 13.99 US$ 12.03
Entertaining and down-to-earth, The Plain English Approach to Business Writing shows busy professionals of all backgrounds--corporate, government, financial, legal--how to write clearly and effectively. It can be read in an hour, and used for the rest of one's life. more...
- Penguin Books Ltd 2011; US$ 14.09
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology challenging the rational model of judgment and decision making, is one of the world's most important thinkers. His ideas have had a profound impact on many fields-including business, medicine, and politics-but until now, he has never brought together... more...
- Wiley 2012; US$ 29.95 US$ 20.96
A radical approach to getting IT projects done faster and cheaper than anyone thinks possible Software in 30 Days summarizes the Agile and Scrum software development method, which allows creation of game-changing software, in just 30 days. Projects that use it are three times more successful than those that don't. Software in 30 Days is for... more...
- Wiley 2012; US$ 39.99 US$ 23.99
Everything you need to prepare for the ITIL exam ? Accredited to 2011 syllabus The ITIL (Information Technology Infrastructure Library) exam is the ultimate certification for IT service management. This essential resource is a complete guide to preparing for the ITIL Foundation exam and includes everything you need for success. Organized around... more...
- Orbit Media Studios, Inc 2014; US$ 9.99
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social,... more...
- Simon & Schuster 2016; US$ 28.00
Leading innovation expert Alec Ross explains what?s next for the world: the advances and stumbling blocks that will emerge in the next ten years, and how we can navigate them. While Alec Ross was working as Senior Advisor for Innovation to the Secretary of State, he traveled to forty-one countries, exploring the latest advances coming out of every... more...