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Most popular at the top
- Wiley 2013; US$ 21.59
Your go-to guide on business analysis Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain opportunities or addressing challenges and then help them define solutions to meet those objectives. Those engaged in business analysis are charged with identifying the activities... more...
- Free Press 1999; US$ 30.00
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing... more...
- Wiley 2011; US$ 27.95
Drawing on her first-hand experience at top companies as diverse as Lands? End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team?they create... more...
- Worth Publishers 2010; US$ 128.99
When looking to bridge the gap between global economic events and their own daily lives, Americans have increasingly turned to Paul Krugman. His lucid grasp of economics in action and his uncanny way of translating complex issues into everyday terms have made him a bestselling author and the most widely read economist writing for the general public... more...
- Wiley 2010; US$ 16.95
An intriguing look at how past market wisdom can help yousurvive and thrive during uncertain times In Wealth, War & Wisdom, legendary Wall Streetinvestor Barton Biggs reveals how the turning points of World WarII intersected with market performance, and shows how these lessonscan help the twenty-first-century investor comprehend our ownperilous... more...
- Penguin Publishing Group 2011; US$ 28.95
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...
- HarperCollins 2011; US$ 23.99
Ten years after the worldwide bestseller Good to Great , Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate... more...
- Penguin Books Ltd 2010; US$ 15.98
Ha-Joon Chang dispels the myths and prejudices that have come to dominate our understanding of how the world works. He succeeds in both setting the historical record straight ('the washing machine has changed the world more than the internet'; 'the US does not have the highest living standard in the world'; 'people in poor countries are more entrepreneurial... more...
- Penguin Books Ltd 2005; US$ 15.98
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity... more...
- Wiley 2012; US$ 26.95
This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins.... more...