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- Wiley 2012; US$ 47.00
Despite the size of the consulting industry and its attractiveness to business school graduates, there is a dearth of agreement about what constitutes "professionalism" in consulting. The Practice of Professional Consulting provides the most comprehensive introduction to the field of consulting, including a complete system of guidelines, and all... more...
- Wiley 2010; US$ 19.95
Lessons in business success from the newest Dragon in town You no longer have to enter the Dragon' Den to get expert startup advice. In Secrets of a Serial Entrepreneur , Shaf Rasul distils his vast experience and knowledge into a practical business startup guide that takes you smoothly and successfully from idea to exit. Are you in? With tips... more...
- PharmaMed Press 2008; US$ 50.00
The book Principles and Practice of Pharmaceutical Industrial Management"is intended as a text book for the students of B. Pharm and M. Pharm having management as a subject. The AICTE has framed a model common core syllabus for B. Pharm for all Indian Universities and has included Pharmaceutical Industrial Management as one of the subjects. This book... more...
- McGraw-Hill Education 2003; US$ 16.95
Now translated into 11 languages! This reader-friendly, icon-rich series is must reading for all managers at every level All managers, whether brand new to their positions or well established in the corporate heirarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to... more...
- Wiley 2014; US$ 30.00
Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing... more...
- McGraw-Hill Education 2002; US$ 65.00
"Graham's ideas inspired the investment community for nearly a century."-- Smart Money "Graham's method of investing is as relevant today as it was when he first espoused it during the Roaring Twenties."-- Investor's Business Daily Benjamin Graham's revolutionary theories have influenced and inspired investors for nearly 70 years. First... more...
- SAGE Publications 2014; US$ 60.00
Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media environment, CSR standards and corporate citizenship... more...
- SAGE Publications 2014; US$ 49.00
An ideal course text for Organizational Behaviour, Human Resource Management or Cross-Cultural Management courses. : ; Chapters present the fundamental theoretical approaches in all key areas including leadership, ethics and change, and then explore them in the context of culture and cross-cultural management. ; Encourages self-reflection and critical... more...
- McGraw-Hill Education 1999; US$ 30.00
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices... more...