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Most popular at the top
- Panoma Press 2012; US$ 6.99
What the business schools don't teach you to survive and flourish. Putting management theory into practice faces some major challenges. Some of the raw realities of modern work environments require a high level of intuition and judgement over and above scientific methodology alone. This book sets out the hard learnt experience of a senior Scotland... more...
- The Crown Publishing Group 2005; US$ 16.99
Presence is an intimate look at the development of a new theory about change and learning. In wide-ranging conversations held over a year and a half, organizational learning pioneers Peter Senge, C. Otto Scharmer, Joseph Jaworski, and Betty Sue Flowers explored the nature of transformational change?how it arises, and the fresh possibilities it offers... more...
- Wiley 2014; US$ 65.00
Mathematical finance requires the use of advanced mathematical techniques drawn from the theory of probability, stochastic processes and stochastic differential equations. These areas are generally introduced and developed at an abstract level, making it problematic when applying these techniques to practical issues in finance. Problems and Solutions... more...
- Edward Elgar Publishing 2013; US$ 40.00
This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial... more...
- Pearson Education 2013; US$ 19.99
Today?s SEO Secrets in Plain English: What to Know, What to Do, How to Win! This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and... more...
- SAGE Publications 2015; US$ 68.00
Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence... more...
- Primento Digital 2012; US$ 7.99
This work offers a summary of the book "Linchpin: are you indispensable?" by Seth Godin. It's time to rethink how you do your job, Seth Godin believes. Instead of working to become a better cog in the company machine, learn how to become a "linchpin" ? the vital piece of hardware which holds the wheel onto the axle.. If you want a job where you are... more...
- The Floating Press 1937; US$ 9.95
What Do You Want Most? Is It Money, Fame, Power, Contentment, Personality, Peace of Mind, Happiness? The Thirteen Steps to Riches described in this book offer the shortest dependable philosophy of individual achievement ever presented for the benefit of the man or woman who is searching for a definite goal in life. "This is not a novel. It is... more...
- Wiley 2012; US$ 90.00
A visual guide to market trading using intermarket analysis and exchange-traded funds With global markets and asset classes growing even more interconnected, intermarket analysis—the analysis of related asset classes or financial markets to determine their strengths and weaknesses—has become an essential part of any trader's due diligence.... more...
- SAGE Publications 2014; US$ 21.00
Ann Cunliffe breathes fresh air into topics that are central to management, organizational behaviour or leadership courses including what managers do, motivation, communication, and ethics and emphasises the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics. more...