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Most popular at the top

  • How to Write a Marketing Planby John Westwood

    Kogan Page 2013; US$ 9.99

    How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help... more...

  • Delivering Happinessby Tony Hsieh

    Grand Central Publishing 2010; Not Available

    Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too . .... more...

  • Essentials of Business Researchby Jonathan Wilson

    SAGE Publications 2014; US$ 45.00

    Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project. more...

  • Understanding Multinationals from Emerging Marketsby Alvaro Cuervo-Cazurra; Ravi Ramamurti

    Cambridge University Press 2014; US$ 76.00

    Offers the latest analytical thinking on emerging market multinationals (EMNCs) and identifies key issues for research by scholars and consultants. more...

  • Mastering 'Metricsby Joshua D. Angrist; Jörn-Steffen Pischke

    Princeton University Press 2014; US$ 35.00

    Applied econometrics, known to aficionados as 'metrics, is the original data science. 'Metrics encompasses the statistical methods economists use to untangle cause and effect in human affairs. Through accessible discussion and with a dose of kung fu?themed humor, Mastering 'Metrics presents the essential tools of econometric research and demonstrates... more...

  • How Successful People Winby John C. Maxwell

    Center Street 2015; Not Available

    #1 New York Times bestselling author John C. Maxwell can teach you how to turn any situation into a winning experience. No one wins at everything they try. But any setback, whether professional or personal, can become a step forward with the right tools and mindset to turn loss into a gain. Drawing on nearly 50 years of leadership experience,... more...

  • The Complete Guide to Poultry Breedsby Melissa Nelson

    Atlantic Publishing Group Inc 2014; US$ 12.47

    With more than 500 breeds recognized by the American Poultry Association, there are different feed necessities, housing requirements, incubation times, egg information, and costs of raising just about any of these various breeds. more...

  • Microcredit Guarantee Funds in the Mediterraneanby Paola Leone; Pasqualina Porretta

    Palgrave Macmillan 2014; US$ 115.00

    This book offers a comprehensive comparative analysis of the microcredit guarantee funds adopted in three South European countries and in three North African countries. It focuses on three keys areas: analysis of the regulatory framework, mapping of microcredit institutions and analysis of the main features of guarantee funds. more...

  • The Brand Called You: Make Your Business Stand Out in a Crowded Marketplaceby Peter Montoya; Tim Vandehey

    McGraw-Hill Education 2008; US$ 16.95

    The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches... more...

  • Authentic Leadershipby Bill George

    Wiley 2003; US$ 19.95

    In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right"—except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial spokesperson for responsible leadership—in business, the media, and academia. In Authentic Leadership ... more...