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  • ...And the Clients Went Wild!by Maribeth Kuzmeski

    Wiley 2010; US$ 24.95

    Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most... more...

  • "Alle ziehen am selben Strang!"by Klaus Tumuscheit

    Orell Füssli Verlag 2013; US$ 17.02

    Beim Projektmanagement wird gemogelt, dass sich die Balken biegen. Das ist nicht schlimm. Getrickst wird überall. Schädlich und ärgerlich wird es, wenn man den Lügen auf den Leim geht und sich auf die Theorie beruft, statt einen Blick in die Praxis zu werfen. Die Flopquote erhöht sich dramatisch, die Kosten steigen ins Unermessliche. Klaus Tumuscheit... more...

  • "Der weisse Hai" im Weltraumby Veit Etzold

    Wiley 2013; US$ 17.50

    Manager, Finanzberater und Thriller-Bestseller-Autor ("Final Cut" und die Clara-Vidalis-Reihe) - Veit Etzold weiß: Spannende Storys sagen mehr als trockene Fakten, gerade bei Business-Themen. Veit Etzold gibt in seinem Business & Karriere Fachbuch eine Schritt-für-Schritt-Anleitung, wie man als Manager Storytelling einsetzen kann, um... more...

  • "Fiscal Devaluation" and Fiscal Consolidation: The VAT in Troubled Timesby Michael Keen; Ruud A. de Mooij

    International Monetary Fund 2012; US$ 9.00

    This paper focuses on two core tax design issues that arise in addressing current fiscal challenges. It first explores the idea, prominent in troubled Eurozone countries, of a "fiscal devaluation": shifting from social contributions to the VAT as a way to mimic a nominal devaluation. Empirical evidence is presented which suggests that in Eurozone countries... more...

  • "I Love You More Than My Dog"by Jeanne Bliss

    Penguin Publishing Group 2009; US$ 15.00

    Hundreds of businesses have customers who admire them, but only an elite few have true advocates? passionate, loyal, vocal fans?who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there?s no shortcut to becoming beloved?you can?t hire a fancy marketing firm to get there.... more...

  • "Ihre Werte, bitte!"by

    Gabler Verlag 2012; US$ 39.99

    In Umbruchzeiten steigt die Relevanz von Werten als Orientierung schaffendes Mittel. Von Entscheidern wird erwartet, Verantwortung zu übernehmen, Vertrauen in Politik und Wirtschaft wiederherzustellen. Es sollte Gewissheit darüber bestehen, dass verinnerlichte Werte die Grundlage des Handelns sind. Dieses Buch der Wertekommission gibt einen Einblick... more...

  • "Ihre Werte, bitte!"by

    Gabler Verlag 2010; US$ 39.95

    In Umbruchzeiten steigt die Relevanz von Werten als Orientierung schaffendes Mittel. Von Entscheidern wird erwartet, Verantwortung zu übernehmen, Vertrauen in Politik und Wirtschaft wiederherzustellen. Es sollte Gewissheit darüber bestehen, dass verinnerlichte Werte die Grundlage des Handelns sind. Dieses Buch der Wertekommission gibt Einblick in das... more...

  • "International Reserves in Low Income Countries: Have They Served as Buffers?"by International Monetary Fund

    International Monetary Fund 2012; US$ 9.00

    This paper provides a historical perspective on the role of international reserves in low-income countries as a cushion against large external shocks over the last three decades - including the current global crisis. The results suggest that international reserves have played a role in buffering external shocks, with the resulting macroeconomic costs... more...

  • "Leaning Against the Wind" and the Timing of Monetary Policyby Itai Agur; Maria Demertzis

    International Monetary Fund 2013; US$ 9.00

    If monetary policy is to aim also at financial stability, how would it change? To analyze this question, this paper develops a general-form framework. Financial stability objectives are shown to make monetary policy more aggressive: in reaction to negative shocks, cuts are deeper but shorter-lived than otherwise. By keeping cuts brief, monetary policy... more...

  • "Made in China"by Peter Navarro

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from The Coming China Wars: Where They Will Be Fought and How They Can Be Won (ISBN: 9780132359825) by Peter Navarro. Available in print and digital formats.   A matter of life or death: why you can?t trust the safety of any product that?s been made in China.   China is flooding the world with... more...