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  • ...And the Clients Went Wild!by Maribeth Kuzmeski

    Wiley 2010; US$ 24.95

    Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most... more...

  • "A Nation of a Hundred Million Idiots"?by Jayson Makoto Chun

    Taylor and Francis 2006; US$ 54.95

    This book offers a history of Japanese television audiences and the popular media culture that television helped to spawn. In a comparatively short period, the television industry helped to reconstruct not only postwar Japanese popular culture, but also the Japanese social and political landscape. During the early years of television, Japanese of all... more...

  • "Alle ziehen am selben Strang!"by Klaus Tumuscheit

    Orell Füssli Verlag 2013; US$ 19.43

    Beim Projektmanagement wird gemogelt, dass sich die Balken biegen. Das ist nicht schlimm. Getrickst wird überall. Schädlich und ärgerlich wird es, wenn man den Lügen auf den Leim geht und sich auf die Theorie beruft, statt einen Blick in die Praxis zu werfen. Die Flopquote erhöht sich dramatisch, die Kosten steigen ins Unermessliche. Klaus Tumuscheit... more...

  • "Der weisse Hai" im Weltraumby Veit Etzold

    Wiley 2013; US$ 17.50

    80 Prozent ihrer Zeit verbringen Manager mit Kommunikation. Dumm nur, dass das Meiste davon beim Gegenüber nicht hängenbleibt. Warum? Wir haben verlernt, gute Geschichten zu erzählen. Obwohl wir es können. Denn der Mensch ist ein geborener Storyteller. Doch gerade im Unternehmen glaubt man, dass nur faktenschwangere und schwer verdauliche... more...

  • "Fiscal Devaluation" and Fiscal Consolidation: The VAT in Troubled Timesby Michael Keen; Ruud A. de Mooij

    International Monetary Fund 2012; US$ 9.00

    This paper focuses on two core tax design issues that arise in addressing current fiscal challenges. It first explores the idea, prominent in troubled Eurozone countries, of a "fiscal devaluation": shifting from social contributions to the VAT as a way to mimic a nominal devaluation. Empirical evidence is presented which suggests that in Eurozone countries... more...

  • 'Fools or Charlatans'by Arthur Wright

    Troubador Publishing Ltd 2014; US$ 9.99

    ?Fools or Charlatans? The Reading of Domesday Book is a statistical analysis of Domesday Book and an exposure of a hoax that appears to have poisoned higher education for over a century. more...

  • "I Love You More Than My Dog"by Jeanne Bliss

    Penguin Group US 2009; US$ 22.95

    "I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook,... more...

  • "International Reserves in Low Income Countries: Have They Served as Buffers?"by International Monetary Fund

    International Monetary Fund 2012; US$ 9.00

    This paper provides a historical perspective on the role of international reserves in low-income countries as a cushion against large external shocks over the last three decades - including the current global crisis. The results suggest that international reserves have played a role in buffering external shocks, with the resulting macroeconomic costs... more...

  • "Leaning Against the Wind" and the Timing of Monetary Policyby Itai Agur; Maria Demertzis

    International Monetary Fund 2013; US$ 9.00

    If monetary policy is to aim also at financial stability, how would it change? To analyze this question, this paper develops a general-form framework. Financial stability objectives are shown to make monetary policy more aggressive: in reaction to negative shocks, cuts are deeper but shorter-lived than otherwise. By keeping cuts brief, monetary policy... more...

  • "Made in China"by Peter Navarro

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from The Coming China Wars: Where They Will Be Fought and How They Can Be Won (ISBN: 9780132359825) by Peter Navarro. Available in print and digital formats.   A matter of life or death: why you can?t trust the safety of any product that?s been made in China.   China is flooding the world with... more...