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- Taylor and Francis 2015; US$ 59.95
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. Featuring numerous examples from recent ad campaigns, the... more...
- Taylor and Francis 2015; US$ 49.95
Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. By understanding the environments and their effects on outcomes of decisions,... more...
- Taylor and Francis 2015; US$ 160.00
Nazi Germany and Japan occupied huge areas at least for some period during World War II, and those territories became integral parts of their war economies. The book focuses on the policies of World War II aggressors in occupied countries. The unbalanced economic and financial relations were defined by administrative control, the implementation... more...
- Oxford University Press 1990; US$ 97.99
This text surveys the growth and decline of the economies of Renaissance Florence and of Victorian Britain, and relates their experiences to that of the USA in recent decades, a period notable for accumulating public debt. more...
- Oxford University Press 1996; US$ 94.99
This study examines how certain countries have achieved, at some period in their history, economic superiority over other nations. The author explores not only the factors that lead to this primacy, but also the circumstances that bring the primacy to an end. more...
- Oxford University Press 2002; US$ 38.00
This title explores the growth of America in terms of material prosperity. It interweaves economic history and cultural analysis onto his examination of postwar growth politics. The book contrasts the reasons for expansion and the way it has occurred in the past 50 years with the negative effects it has produced and the reactions against it. more...
- Springer 2009; US$ 189.00
During the first two-thirds of the 20th century, the themes of sectorial structure and compared performance prevail in Italian economic historiography. This book acts as a bridge between the two approaches, and reconstructs - through an original study based on a plurality of methodologies - the secular journey of Italian industrial enterprise. more...
- University of Minnesota Press 1972; US$ 67.50
The distinguished economist and Greek political leader presents here a powerful critique of American capitalism and its relationship to government and foreign policy. Dr. Papandreou first examines the orthodox view of the contemporary capitalist economy a more...
- Springer 2007; US$ 69.99
Edgar Salin, Professor für Nationalökonomie und Ordinarius an der Universität Basel, gibt in diesem Buch einen ebenso knappen wie präzisen Überblick über die europäische Wirtschaftsgeschichte vom klassischen Altertum (Athen, Rom) über das Mittelalter bis hin zum 19. Jahrhundert (Merkantilistik, Physiokratie, Sozialismus und Historismus). In dem ursprünglich... more...