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Economics

  • Der produktive Blickby Christian Kleinschmidt

    De Gruyter 2014; US$ 133.00

    Amerikanische und japanische Management- und Produktionsmethoden hatten nach dem Zweiten Weltkrieg eine wichtige Leitbildfunktion für deutsche Unternehmer. Die Rückkehr auf den Weltmarkt in den 50ger Jahren, die Behauptung der Wettbewerbsfähigkeit in den 60er und 70er Jahren und die zunehmende Flexibilität und Anpassungsfähigkeit der Unternehmen seit... more...

  • The Economics Bookby Dorling Kindersley Ltd

    Dorling Kindersley Ltd 2014; Not Available

    All the big ideas, simply explained - an innovative and accessible guide to economics Bring economics to life with The Economics Book, an essential guide to more that 100 of the big ideas in economic theory and practice covering everything from ancient theories right up to cutting-edge modern developments. From Aristotle to John Maynard... more...

  • The Economics Bookby DK Publishing

    DK Publishing 2014; US$ 25.00

    The Economics Book clearly and simply explains more than one hundred groundbreaking ideas in economics, from the earliest experiences of trade to global economic crises. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Economics Book makes abstract concepts of money and trade concrete.... more...

  • Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theoryby Shelby D. Hunt

    Taylor and Francis 2014; US$ 210.00

    One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations,... more...

  • Public Policy Makingby Larry N. Gerston

    Taylor and Francis 2014; US$ 49.95

    This brief text identifies the issues, resources, actors, and institutions involved in public policy making and traces the dynamics of the policymaking process, including the triggering of issue awareness, the emergence of an issue on the public agenda, the formation of a policy commitment, and the implementation process that translates policy into... more...

  • Managing in the Global Economyby Richard M. Steers; Luciara Nardon

    Taylor and Francis 2014; US$ 93.95

    This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition,... more...

  • An Introduction to the Policy Processby Thomas A Birkland

    Taylor and Francis 2014; US$ 38.95

    Thoroughly revised, reorganized, updated, and expanded, this widely-used text sets the balance and fills the gap between theory and practice in public policy studies. In a clear, conversational style, the author conveys the best current thinking on the policy process with an emphasis on accessibility and synthesis rather than novelty or abstraction.... more...

  • Case Research in Public Managementby David E McNabb

    Taylor and Francis 2014; US$ 51.95

    Highly readable and non-technical, this handbook is designed to help students and non-profit managers gain a working knowledge of the principles and practices of conducting qualitative case study research in public organizations. This book is a motherload of practical and comprehensive guidance to planning, conducting, analyzing, and reporting case... more...

  • Human-Computer Interaction and Management Information Systems: Applications. Advances in Management Information Systemsby Dennis F. Galletta; Yahong Zhang

    Taylor and Francis 2014; US$ 210.00

    "Human-Computer Interaction and Management Information Systems: Applications" offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters provide authoritative commentaries and in-depth descriptions of research programs that will guide 21st century scholars, graduate students, and industry... more...

  • Virtual Social Identity and Consumer Behaviorby Natalie T. Wood; Michael R. Solomon

    Taylor and Francis 2014; US$ 59.95

    The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers... more...