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- Penguin Books Ltd 2014; US$ 22.08
In Hooked , Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying... more...
- Ebury Publishing 2011; US$ 19.18
This is the worldwide bestselling autobiography of iconic entrepreneur Sir Richard Branson, featuring his take on his latest business ventures, personal achievements and intrepid adventures. In Losing my Virginity , you'll discover how Sir Richard is committed to building a better world through responsible, holistic business practices... more...
- Berrett-Koehler Publishers 1994; US$ 24.95
We live in the midst of one of the greatest technological revolutions in history, an era of deep-seated transformation-a macroshift in civilization, says preeminent scholar and futurist Ervin Laszlo. Its signs and manifestations are all around us, from the deadly HIV/AIDS epidemic sweeping Africa and the dangerous fire-trap sweatshops routinely killing... more...
- Howard Books 2011; US$ 12.99
From New York Times bestselling author and nationally syndicated talk radio host Dave Ramsey comes the secret to how he grew a multimillion dollar company from a card table in his living room. If you?re at all responsible for your company?s success, you can?t just be a hard-charging entrepreneur or a motivating, encouraging leader. You have to... more...
- Hillcrest Media Group, Inc. 2011; US$ 9.99
The Educated Franchisee will show you: -How owning a franchise can create wealth -Where to find quality franchisors -What qualities franchisors look for -How to gather information from franchisees -How to make sure the franchise makes money -How to confidently select the best franchise -The five keys to success in owning a franchise more...
- Hodder & Stoughton 2013; US$ 8.11
Sunday: Get started with realistic goals and a detailed business plan, and do your market research. Monday: Learn strategies for building a network of contacts and how to handle meetings. Tuesday: Learn how to get the product or service right and increase your margin. Wednesday: Choose the most effective ways to communicate with customers and prepare... more...
- Columbia University Press 2014; US$ 33.99
It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact, the pace at which developing countries... more...
- Grand Central Publishing 2015; US$ 11.69
Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. THE PRACTITIONER'S GUIDE TO USER EXPERIENCE breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while... more...
- Penguin Group US 2014; US$ 14.99
?No two exit experiences are exactly alike. Some people wind up happy with the process and satisfied with the way it turned out while others look back on it as a nightmare. The question I hope to answer in this book is why. What did the people with ?good? exits do differently from those who?d had ?bad? exits?? When pioneering business journalist... more...