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Entrepreneurship

  • Entrepreneurial Women: New Management and Leadership Models [2 volumes]by

    ABC-CLIO 2014; US$ 110.00

    Women are now leading companies and other enterprises in significant numbers?in developing countries as well as the Western world. This set examines the specific ways in which entrepreneurial women create success and considers how the growing prevalence of female entrepreneurs will change the world. more...

  • Entrepreneurship and Cultureby

    Springer 2009; US$ 149.00

    The book is an innovative compilation of papers that explore the relationship between cultural features and entrepreneurship. The relative stability of differences in entrepreneurial activity across countries suggests that other than economic factors are at play. The contributions to this edited volume deal with the foundations of entrepreneurship... more...

  • Building Strong Brandsby David A. Aaker

    Free Press 2011; US$ 30.00

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Building Strong Brandsby David A. Aaker

    Simon & Schuster UK 2012; Not Available

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Building Strong Brandsby David A. Aaker

    Simon & Schuster UK 2012; Not Available

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Business Ecologyby Joseph M Abe; David A. Bassett; Patricia E. Dempsey

    Taylor and Francis 2012; US$ 52.95

    Business ecology is a new field that synthesizes centuries of cultural wisdom, a close observation of natural systems, and proven business success strategies, such as strategic planning and total quality management. It emulates nature's systems design to provide a harmonious, relationship-oriented approach that reveals how your organization really... more...

  • Getting Everything You Can Out of All You've Gotby Jay Abraham

    St. Martin's Press 2000; US$ 17.99

    Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize... more...

  • Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengthsby Joe Abraham

    McGraw-Hill Education 2011; US$ 27.00

    What?s your entrepreneurial style? ?This powerful, practical book gives you proven techniques to help you maximize your personal and business potential and make more money than ever before.? ?BRIAN TRACY, author of The Psychology of Selling ?Stop trying to fit the mold of some successful entrepreneur you?ve seen and start tapping your... more...

  • The Seven Myths of Customer Managementby John Abram; Paul Hawkes

    Wiley 2005; US$ 75.00

    In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management... more...

  • Perspectives on Patentable Subject Matterby Michael B. Abramowicz; James E. Daily; F. Scott Kieff

    Cambridge University Press 2014; US$ 100.00

    Perspectives on Patentable Subject Matter brings together leading scholars with diverse perspectives on one of the most pressing issues in patent law. more...