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  • Corporate Venturingby Nicholas King

    Wiley 2002; US$ 22.00

    Fast track route to growing your business through the entrepreneurial management of new ventures Covers the key areas of corporate venturing from identifying the main options to setting objectives, and from aligning the interests of corporate investors and entrepreneurs to maximising your return on exit Examples and lessons from some of the world's... more...

  • Business Planningby Patrick Forsyth

    Wiley 2002; US$ 12.99

    Fast track route to rock-solid business plans Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical... more...

  • Brandingby Steve Coomber

    John Wiley & Sons, Ltd. 2002; US$ 12.99

    Fast track route to mastering brands and branding Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers,... more...

  • Creating the Entrepreneurial Organizationby Roger Cartwright

    Wiley 2001; US$ 22.00

    Fast track route to creating a truly entrepreneurial culture in any organization Covers all the critical behaviors of entrepreneurial organizations, from risk taking to growth, and from leadership to motivation Examples and lessons from benchmark businesses, including Microsoft, easyJet and Star Cruises Includes a glossary of key concepts... more...

  • Career Managementby Patrick Forsyth

    Wiley 2000; US$ 12.99

    Fast track route to jump-starting your career Covers key career management techniques, from lifelong learning to getting promoted, and from surviving office politics to goal setting Packed with lessons and tips from great careers and ideas from great thinkers like Charles Handy Includes a glossary of key concepts and a comprehensive resources... more...

  • Strategy Expressby John Middleton; Bob Gorzynski

    John Wiley & Sons, Ltd. 2001; US$ 12.99

    Fast track route to mastering all aspects of strategy Covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen Examples and lessons from benchmark companies, including Encyclopaedia Britannica, Sears, Seven-Eleven Japan and ideas from the... more...

  • Flexible and Virtual Workingby Steve Shipside

    Wiley 2000; US$ 12.99

    Fast track route to getting the most out of being a remote worker Covers all the key aspects of flexible and virtual working, from teleworking and telecommuting to groupware and virtual call centres Lessons and tips from some of the world's great remote work successes, such as AT&T and Lasair, and ideas from the smartest thinkers, including Alvin... more...

  • Making Partnerships Workby John L. Mariotti

    Wiley 2000; US$ 12.99

    Fast track route to getting the most from partnerships Covers the key areas of partnering, from understanding the different reasons for partnerships and alliances to initiating and succeeding with partnering Examples and lessons from some of the world's most successful businesses, including Canon, Sony, Procter & Gamble, Manco, Henkel, Wal*Mart... more...

  • Supply Chain Managementby Amy Zuckerman

    Wiley 2000; US$ 22.00

    Fast track route to understanding supply chain management Covers the key areas of supply chain management from inventory management and logistics to just-in-time manufacturing and just-in-time shipping. Examples and lessons from some of the world's most successful businesses, including Compaq, Fujitsu and Staples, and ideas from the smartest thinkers,... more...

  • Operating Globallyby Amy Zuckerman

    Wiley 2000; US$ 12.99

    Fast track route to mastering global operations Covers the key areas of international marketing and distribution, logistics, import/export compliance and government regulations Examples and lessons from some of the world's most successful businesses, including Nortel Networks, Terranova Forest Products and Ampro Electronics, and ideas from the smartest... more...