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ExpressExec Titles

Most popular at the top

  • People Expressby Philip Whiteley

    Wiley 2002; US$ 22.00 US$ 19.07

    Fast track route to failsafe strategies for managing people Covers all the key challenges of people management, from the development of the personnel profession and early theories to the rapid changes of recent years as skill requirements have grown and the concept of intellectual capital has taken hold Examples and lessons from some of the world's... more...

  • Coaching and Mentoringby Florence Stone

    Wiley 2002; US$ 22.00 US$ 19.07

    Fast track route to coaching and mentoring top performers for individual and organizational success Covers the key areas of coaching and mentoring, from conducting a training needs assessment and reinforcing quality performance and employee accountability to empowering top performers and applying mentoring to succession planning and diversity management... more...

  • Competitive Intelligenceby Jim Underwood

    Wiley 2001; US$ 22.00 US$ 19.07

    Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room Examples and lessons from some of the world's most intelligent businesses, including... more...

  • E-Strategyby Michael J. Cunningham

    Wiley 2002; US$ 12.99 US$ 11.26

    Fast track route to developing effective and profitable e-strategies for organizations. Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business. Examples and lessons... more...

  • Marketing Expressby John L. Mariotti

    Wiley 2001; US$ 12.99 US$ 11.26

    Fast track route to mastering all aspects of marketing Covers all the key techniques for successful marketing, from CRM to brand management, and from failsafe planning to making the most of global opportunities Examples and lessons from some of the world's most successful businesses, including Sony, Volkswagen and Wal-Mart, and ideas from... more...

  • E-Marketingby Steve Shipside

    Wiley 2001; US$ 12.99 US$ 11.26

    Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers,... more...

  • Reputation Managementby Gerry Griffin

    Wiley 2001; US$ 22.00 US$ 19.07

    Fast track route to mastering all aspects of reputation management Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan Examples and lessons from some of the world's most successful businesses,... more...

  • The Balanced Scorecardby Nils-Gö Olve; ran; Sjö; Anna strand

    Wiley 2001; US$ 12.99 US$ 11.26

    Fast track route to understanding and implementing the balanced scorecard in your business Covers the key aspects of the balanced scorecard, from basing the balanced scorecard on the company's strategy and relating it to existing control systems to setting goals and monitoring progress Examples and lessons from some of the world's most successful... more...

  • E-Financeby Andrew Fight

    Wiley 2002; US$ 12.99 US$ 11.26

    Fast track route to mastering the trends and technologies that underpin the development and expansion of e-finance Covers the key areas of IT and internet technologies, as well as competitive trends in the world of banking and the development of existing as well as new banking products that internet technologies have encouraged Examples and lessons... more...

  • Future Proofingby David Birchall; George Tovstiga

    Wiley 2002; US$ 12.99 US$ 11.26

    Fast track route to understanding and managing the future. Covers all the key aspects of future proofing, from identifying alternative scenarios and tracking technology change to developing a blueprint for action and communicating it within the organization Examples and lessons from benchmark businesses, including ABB, Shell and Anglo American,... more...