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  • E-Marketingby Steve Shipside

    Wiley 2001; US$ 12.99

    Fast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, from affiliation marketing to e-mail alerts, and from viral marketing to banner ads Examples and lessons from some of the world's most successful businesses, including Hotmail, Pepsi and Honda, and ideas from the smartest thinkers,... more...

  • Reputation Managementby Gerry Griffin

    Wiley 2001; US$ 22.00

    Fast track route to mastering all aspects of reputation management Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan Examples and lessons from some of the world's most successful businesses, including... more...

  • The Balanced Scorecardby Nils-Gö Olve; ran; Sjö; Anna strand

    Wiley 2001; US$ 12.99

    Fast track route to understanding and implementing the balanced scorecard in your business Covers the key aspects of the balanced scorecard, from basing the balanced scorecard on the company's strategy and relating it to existing control systems to setting goals and monitoring progress Examples and lessons from some of the world's most successful... more...

  • Future Proofingby David Birchall; George Tovstiga

    Wiley 2002; US$ 12.99

    Fast track route to understanding and managing the future. Covers all the key aspects of future proofing, from identifying alternative scenarios and tracking technology change to developing a blueprint for action and communicating it within the organization Examples and lessons from benchmark businesses, including ABB, Shell and Anglo American,... more...

  • Managing Diversityby Roger Cartwright

    Wiley 2001; US$ 12.99

    Fast track route to mastering all aspects of managing a diverse workforce Covers all the key techniques for managing diversity successfully, from motivating all parts of the workforce to techniques for avoiding stereotyping, and from managing the multilingual organization to using technology Examples and lessons from some of the world's most... more...

  • Sales Promotionby David Horchover

    Wiley 2001; US$ 12.99

    Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi... more...

  • Global Marketingby Douglas Lamont

    Wiley 2002; US$ 12.99

    Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including... more...

  • E-Leadersby Peter S. Cohan

    Wiley 2002; US$ 12.99

    Fast insight into earning hard currency profit from the Internet Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from... more...

  • Global HRby Donna Deeprose

    Wiley 2002; US$ 22.00

    Fast track route to managing human resources on a global scale Covers the key areas of global HR, from developing and compensating local and expatriate talent and working within local laws and customs to creating global HR strategy and succeeding as a strategic business partner Examples and lessons from some of the world's most successful businesses,... more...

  • E-Peopleby Sue Weekes; Scott Beagrie

    Wiley 2002; US$ 12.99

    Fast track route to mastering the online people strategies that will help you manage the workforce more effectively Covers the key areas of online people strategies, including how Web-based technology can streamline and automate traditional HR tasks, transform HR into a more strategic function and help to build a more effective and motivated workforce... more...