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Most popular at the top

  • Future Proofingby David Birchall; George Tovstiga

    John Wiley & Sons, Ltd. 2002; US$ 12.99

    Fast track route to understanding and managing the future. Covers all the key aspects of future proofing, from identifying alternative scenarios and tracking technology change to developing a blueprint for action and communicating it within the organization Examples and lessons from benchmark businesses, including ABB, Shell and Anglo American,... more...

  • Managing Diversityby Roger Cartwright

    Wiley 2001; US$ 12.99

    Fast track route to mastering all aspects of managing a diverse workforce Covers all the key techniques for managing diversity successfully, from motivating all parts of the workforce to techniques for avoiding stereotyping, and from managing the multilingual organization to using technology Examples and lessons from some of the world's most... more...

  • Sales Promotionby David Horchover

    Wiley 2001; US$ 12.99

    Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi... more...

  • Crisis Managementby Jack Gottschalk

    Wiley 2000; US$ 12.99

    Fast track route to understanding crisis management Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution Examples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from... more...

  • Leadership Expressby Tony Kippenberger

    John Wiley & Sons, Ltd. 2002; US$ 12.99

    Fast track route to understanding leaders and leadership Covers the key areas of leadership, from transformational, charismatic and adaptive leadership to co-leadership and a new emphasis on great low-profile leaders Examples and lessons from some of the world's most successful leaders, including Jack Welch, Akio Morita, and Archie Norman, and ideas... more...

  • Global Marketingby Douglas Lamont

    Wiley 2002; US$ 12.99

    Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including... more...

  • E-Leadersby Peter S. Cohan

    Wiley 2002; US$ 12.99

    Fast insight into earning hard currency profit from the Internet Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from... more...

  • E-Businessby Michael J. Cunningham

    Wiley 2002; US$ 12.99

    Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon Examples and lessons from some of the world's most successful... more...

  • Technology Managementby Amy Zuckerman

    Wiley 2002; US$ 12.99

    Fast track route to managing technology Covers the key areas of technology management from knowing which technology trends count and managing technology change, to devising the right level of technology training and and selecting technologies that match your business strategy. Examples and lessons from some of the world's most successful businesses,... more...

  • Global HRby Donna Deeprose

    Wiley 2002; US$ 22.00

    Fast track route to managing human resources on a global scale Covers the key areas of global HR, from developing and compensating local and expatriate talent and working within local laws and customs to creating global HR strategy and succeeding as a strategic business partner Examples and lessons from some of the world's most successful businesses,... more...