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  • Sales Promotionby David Horchover

    Wiley 2001; US$ 12.99

    Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and... more...

  • Global Marketingby Douglas Lamont

    Wiley 2002; US$ 22.00

    Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including... more...

  • E-Leadersby Peter S. Cohan

    Wiley 2002; US$ 12.99

    Fast insight into earning hard currency profit from the Internet Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from... more...

  • E-Businessby Michael J. Cunningham

    Wiley 2002; US$ 12.99

    Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon Examples and lessons from some of the world's most successful... more...

  • Technology Managementby Amy Zuckerman

    Wiley 2002; US$ 12.99

    Fast track route to managing technology Covers the key areas of technology management from knowing which technology trends count and managing technology change, to devising the right level of technology training and and selecting technologies that match your business strategy. Examples and lessons from some of the world's most successful businesses,... more...

  • Global HRby Donna Deeprose

    Wiley 2002; US$ 22.00

    Fast track route to managing human resources on a global scale Covers the key areas of global HR, from developing and compensating local and expatriate talent and working within local laws and customs to creating global HR strategy and succeeding as a strategic business partner Examples and lessons from some of the world's most successful businesses,... more...

  • Managing Flexible Workingby Richard Pettinger

    Wiley 2002; US$ 12.99

    Fast track route to the effective management of flexible workers and working arrangements Covers the key areas of managing the flexible workforce from attitude formation and leadership, direction and motivation to group management and flexible workforce development Examples and lessons from some of the world's most successful businesses including... more...

  • Global Leadersby J. Nirenberg

    Wiley 2002; US$ 22.00

    Fast track route to mastering the art of global leadership Covers the key areas of global leadership, from defining the qualities that distinguish global leadership from conventional leadership and how a global presence requires an understanding of your company's impact overseas, to leading from a distance and understanding what it takes to make... more...

  • Enterprise Expressby Nicholas King

    Wiley 2002; US$ 12.99

    Fast track route to creating lasting business value through the entrepreneurial management of start-ups, buy-outs and corporate ventures Covers the key areas of enterprise, from understanding entrepreneurial management and aligning the interests of investors and entrepreneurs to choosing your exit route and maximizing your return Examples and lessons... more...

  • Going Globalby Roger Cartwright

    Wiley 2002; US$ 12.99

    Fast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization Examples and lessons from some of the world's... more...