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  • Sales Promotionby David Horchover

    Wiley 2001; US$ 12.99

    Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi... more...

  • E-Financeby Andrew Fight

    Wiley 2002; US$ 12.99

    Fast track route to mastering the trends and technologies that underpin the development and expansion of e-finance Covers the key areas of IT and internet technologies, as well as competitive trends in the world of banking and the development of existing as well as new banking products that internet technologies have encouraged Examples and lessons... more...

  • Mergers and Acquisitionsby Broc Romanek; Cynthia M Krus

    Wiley 2002; US$ 12.99

    Fast track route to mastering mergers and acquisitions Covers the key areas of M&A, from detailing how to structure different the types of transactions to meet varying objectives to the history of M&A activity and the impact of the Internet and other new technologies Examples and lessons from some of the world's most successful businesses,... more...

  • Leadership Expressby Tony Kippenberger

    Wiley 2002; US$ 12.99

    Fast track route to understanding leaders and leadership Covers the key areas of leadership, from transformational, charismatic and adaptive leadership to co-leadership and a new emphasis on great low-profile leaders Examples and lessons from some of the world's most successful leaders, including Jack Welch, Akio Morita, and Archie Norman, and ideas... more...

  • Global Marketingby Douglas Lamont

    Wiley 2002; US$ 22.00

    Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including... more...

  • E-Leadersby Peter S. Cohan

    Wiley 2002; US$ 12.99

    Fast insight into earning hard currency profit from the Internet Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from... more...

  • E-Businessby Michael J. Cunningham

    Wiley 2002; US$ 12.99

    Fast track route to understanding and mastering e-business tools and opportunities Covers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weapon Examples and lessons from some of the world's most successful... more...

  • Technology Managementby Amy Zuckerman

    Wiley 2002; US$ 12.99

    Fast track route to managing technology Covers the key areas of technology management from knowing which technology trends count and managing technology change, to devising the right level of technology training and and selecting technologies that match your business strategy. Examples and lessons from some of the world's most successful businesses,... more...

  • Global HRby Donna Deeprose

    Wiley 2002; US$ 22.00

    Fast track route to managing human resources on a global scale Covers the key areas of global HR, from developing and compensating local and expatriate talent and working within local laws and customs to creating global HR strategy and succeeding as a strategic business partner Examples and lessons from some of the world's most successful businesses,... more...

  • E-Peopleby Sue Weekes; Scott Beagrie

    Wiley 2002; US$ 12.99

    Fast track route to mastering the online people strategies that will help you manage the workforce more effectively Covers the key areas of online people strategies, including how Web-based technology can streamline and automate traditional HR tasks, transform HR into a more strategic function and help to build a more effective and motivated workforce... more...