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ExpressExec Titles

  • Angel Capitalby W. J. Bradley; William Benjamin; Joel B. Margulis; Gerald A. Benjamin

    Wiley 2002; US$ 22.00

    Fast track route to understanding the business of angel investing Covers the key areas of angel investing from understanding the inefficiencies of the marketplace and the evolution of the industry to developing a successful angel investing practice Examples and lessons from some of the world's most active private equity marketplaces, including the... more...

  • The Balanced Scorecardby Nils-Gö Olve; ran; Sjö; Anna strand

    Wiley 2001; US$ 12.99

    Fast track route to understanding and implementing the balanced scorecard in your business Covers the key aspects of the balanced scorecard, from basing the balanced scorecard on the company's strategy and relating it to existing control systems to setting goals and monitoring progress Examples and lessons from some of the world's most successful... more...

  • Brandingby Steve Coomber

    Wiley 2001; US$ 12.99

    Fast track route to mastering brands and branding Covers the key areas of branding, from developing a strong brand personality and differentiation to brand valuation and protecting your brand Examples and lessons from some of the world's most successful businesses, including CocaCola, Intel, Toyota and Virgin, and ideas from the smartest thinkers,... more...

  • Business Planningby Patrick Forsyth

    Wiley 2002; US$ 12.99

    Fast track route to rock-solid business plans Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met. Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical... more...

  • Career Managementby Patrick Forsyth

    Wiley 2000; US$ 12.99

    Fast track route to jump-starting your career Covers key career management techniques, from lifelong learning to getting promoted, and from surviving office politics to goal setting Packed with lessons and tips from great careers and ideas from great thinkers like Charles Handy Includes a glossary of key concepts and a comprehensive resources... more...

  • Channel Managementby Patrick Forsyth

    Wiley 2001; US$ 22.00

    Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive... more...

  • Coaching and Mentoringby Florence Stone

    Wiley 2002; US$ 22.00

    Fast track route to coaching and mentoring top performers for individual and organizational success Covers the key areas of coaching and mentoring, from conducting a training needs assessment and reinforcing quality performance and employee accountability to empowering top performers and applying mentoring to succession planning and diversity management... more...

  • Competitive Intelligenceby Jim Underwood

    Wiley 2001; US$ 12.99

    Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room Examples and lessons from some of the world's most intelligent businesses, including Motorola... more...

  • Complexity and Paradoxby Jim Underwood

    Wiley 2001; US$ 12.99

    Fast track route to mastering highly complex environments Covers the fundamentals of complexity, from encouraging iconoclastic behavior and setting up formal complexity training to using scenarios and gathering intelligence Examples and lessons from some of the world's most sophisticated businesses, including Microsoft, and ideas from the smartest... more...

  • Corporate Venturingby Nicholas King

    Wiley 2002; US$ 22.00

    Fast track route to growing your business through the entrepreneurial management of new ventures Covers the key areas of corporate venturing from identifying the main options to setting objectives, and from aligning the interests of corporate investors and entrepreneurs to maximising your return on exit Examples and lessons from some of the world's... more...