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- Palgrave Macmillan Ltd. 2009; US$ 42.00
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion. more...
- Cambridge University Press 1985; US$ 32.00
Between 1895 and 1904 a great wave of mergers swept through the manufacturing sector of the United States' economy. This book explores the causes of the mergers, arguing that there was nothing natural or inevitable about turn-of-the-century combinations. Despite this conclusion, the author does not accept the view that they were necessarily a threat... more...
- Stanford University Press 2013; US$ 24.95
The health care industry in the U.S. is peculiar. We spend close to 18% of our GDP on health care, yet other countries get better results?and we don't know why. To date, we still lack widely accepted answers to simple questions, such as "Would requiring everyone to buy health insurance make us better off?" Drawing on behavioral economics as an alternative... more...
- Kogan Page 2014; US$ 65.00
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each... more...
- Brookings Institution Press 2014; US$ 19.00
The last decade has seen a revolution in global energy. First, we saw explosive growth in demand from Asia's rising powers, which fueled fears about scarcity and conflict. But we've also seen an American revolution in technology and markets, resulting in a dramatic increase in sup-ply. This is strengthening America's hand in the world?but it's not... more...
- Palgrave Macmillan 2006; US$ 59.00
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...
- Marshall Cavendish 2013; US$ 10.99
Life in the Skies is a unique compendium of tips, advice, anecdotes and tales from the storied career of life-long pilot, Captain Lim Khoy Hing. Captain Lim provides insights into every aspect of air travel - informing passengers of all the hidden mysteries of airplane safety and regulations, enlightening those who wonder how someone trains and becomes... more...