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- Ashgate Publishing Ltd 2011; US$ 34.95
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...
- Knopf Doubleday Publishing Group 2012; US$ 15.95
More than two-thirds of the new airports under construction today are being built in China. Chinese airlines expect to triple their fleet size over the next decade and will account for the fastest-growing market for Boeing and Airbus. But the Chinese are determined to be more than customers. In 2011, China announced its Twelfth Five-Year Plan, which... more...
- Random House 2011; US$ 13.99
An award-winning reporter exposes falsehood, distortion and propaganda in the global media. WARNING! Are newspapers seriously damaging your insight? Does what you read every day contain lies, PR, propaganda and distortion? Find out who's controlling your news in this shocking expose from the ultimate insider.... more...
- Little, Brown Book Group 2011; Not Available
From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In Steve Jobs: The Exclusive Biography, Isaacson provides an extraordinary account of Jobs' professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews... more...
- Wiley 2012; US$ 70.00
A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by expert event manager Julia Rutherford Silvers, the book outlines the tools... more...
- Wiley 2012; US$ 22.95
Go from ZERO to $10,000 a month in 28 days and discover financial freedom online! Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step... more...
Mergers and Acquisitions as Strategic Methods of Business Development in the Global Automobile IndustryThe Edwin Mellen Press 2010; US$ 149.95
This book examines one set of processes, mergers and alliances, which have underpinned changes in the automobile industry. Merger and alliance activity is explored against the long term economic forces which have shaped the industry. Whilst short term crises catch the headlines, the long term perspective forms the backdrop for understanding the processes... more...
- Goodfellow Publishers Ltd 2012; US$ 48.00
Provides the ?whys? and ?hows?of customer service. Easy to read, very current, and full of references to all the latest research. Chapters cover financial and behavioural consequences of customer service, consumer trends, developing and maintaining a service culture, managing service encounters, CRM and much more. more...
- Taylor and Francis 2013; US$ 119.95
Project management for oil and gas projects comes with a unique set of challenges that include the management of science, technology, and engineering aspects. Underlining the specific issues involved in projects in this field, Project Management for the Oil and Gas Industry: A World System Approach presents step-by-step application of project management... more...