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Most popular at the top
- SAGE Publications 2011; US$ 38.00
A concise, engaging analysis of international journalism and foreign correspondence, from the acclaimed author of the bestselling Get Me A Murder A Day! (2009, 2nd Edition). A cutting edge book from a star author in journalism. more...
- Columbia University Press 2010; US$ 29.99
No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach... more...
- Columbia University Press 2005; US$ 34.99
Written by professional journalists and classroom-tested at schools of journalism, these case studies are designed to provoke conversation about the issues that shape the production and presentation of the news in the new media age of the twenty-first century. The case studies cover a range of topics -- the commercial imperatives of newsroom culture,... more...
- Emerald Group Publishing Limited 2012; US$ 83.99
Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. more...
- Primento Digital 2015; US$ 5.99
Stay ahead of the competition This book is a practical and accessible guide to understanding and implementing Porter?s five forces, providing you with the essential information and saving time. In 50 minutes you will be able to: ? Understand the five forces that affect profitability and analyze each force in depth in relation to your... more...
- Wiley 2008; US$ 31.00 US$ 26.87
An excellent training tool for both hospitality programs and working restaurant managers, Restaurant Service Basics, 2nd Edition considers the entire dining experience in situations ranging from formal to casual. Step-by-step instructions guide readers through service functions. Different types of service French, American, English, Russia, Family-style,... more...
- Wiley 2010; US$ 25.95 US$ 22.99
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and... more...
- Free Press 2008; US$ 40.00
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity?like all great breakthroughs?Porter?s analysis of industries captures the complexity of industry... more...
- Knopf Doubleday Publishing Group 2010; US$ 15.95
A New Yorker and Fortune Best Book of the Year Analyzing the strategic maneuvers of today?s great information powers?Apple, Google, and an eerily resurgent AT&T?Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information... more...