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Most popular at the top
- Grand Central Publishing 1999; US$ 10.99
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful... more...
- Picador 2009; US$ 17.99
NO LOGO was an international bestseller and "a movement bible" ( The New York Times ). Naomi Klein's second book, The Shock Doctrine , was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics... more...
- Taylor and Francis 2014; US$ 49.95
News gathering is a large, complicated and often messy task that has traditionally been viewed by journalists as irretrievably idiosyncratic, best learned through trial and error. Advanced Reporting takes the opposite approach, focusing on reporting as a process of triangulation based on three essential activities: analyzing documents, making observations... more...
- New Press, The 2010; US$ 19.95
The result of a remarkable three-year-long investigation that took award-winning journalist and documentary filmmaker Marie-Monique Robin across four continents (North and South America, Europe, and Asia), The World According to Monsanto tells the little-known yet shocking story of this agribusiness giant?the world?s leading producer of GMOs (genetically... more...
- Oxford University Press, USA 2009; US$ 10.99
What is wrong with the news? To answer this dismaying question, Pulitzer Prize-winning journalist Alex S. Jones explores how the epochal changes sweeping the media have eroded the core news that has been the essential food supply of our democracy. At a time of dazzling technological innovation, Jones says that what stands to be lost is the fact-based... more...
- SAGE India 2005; US$ 38.95
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This bookthe second in a three-book series titled Communication for Behavior Changeis amied at all producing or directing... more...
- Taylor Trade Publishing 2011; US$ 9.99
In Hollywood Remembered , a wide array of Tinseltown veterans share their stories of life in the city of dreams from the days of silent pictures to the present. The 35 voices, many of whom have come to know Hollywood inside-out, range from film producers and movie stars to restaurateurs and preservationists. more...
- OECD Publishing 2014; US$ 140.00
The traditional focus on energy savings as the main goal of energy efficiency policy has, at times, led to an underestimation of the full value of energy efficiency in both national and global economies. Energy efficiency can bring multiple benefits, such as enhancing the sustainability of the energy system, supporting strategic objectives for economic... more...
- Business Expert Press 2014; US$ 19.95
According to the health data released by the Organization for Economic Cooperation and Development (OECD), the United States spends more per capita on healthcare than any other OECD country. Currently, U.S. healthcare spending constitutes $2.5 trillion, or 17.3 percent of GDP, with healthcare costs increasing 9 percent annually. To reverse this alarming... more...