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- Goodfellow Publishers Ltd 2016; US$ 56.00
Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. more...
- St. Martin's Press 2016; US$ 28.99
What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or... more...
- Goodfellow Publishers Ltd 2016; US$ 48.00
Explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. This book provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events. more...
- Scribe Publications Pty Ltd 2016; US$ 17.99
The Australian car industry is almost 120 years old, and has become part of the nation?s industrial and social fabric. With protection from the federal government in the early years, and co-investment more recently, the industry thrived, and dragged Australia out of the farm era and into the ranks of industrialised countries. These days, the industry... more...
- Regnery Publishing 2016; US$ 27.99
Fossil fuel energy is the lifeblood of the modern world. Before the Industrial Revolution, humanity depended on solar energy captured in living plants. But with the ability to harness the energy in coal and other fossil fuels, human quality of life and capacity for progress increased exponentially. With the recent advent of safe fracking techniques... more...
- Springer Fachmedien Wiesbaden 2016; US$ 9.99
Dieses essential startet mit einer kleinen Geschichte zum Thema Geld und zeigt anschließend das Dilemma zwischen Risiko und Ertrag auf, mit dem jeder Finanzberater konfrontiert ist. Anschließend erläutern die Autoren in einem interdisziplinären Dialog, wie Theorien aus der modernen Physik und Psychologie neue Impulse für die Finanzberatung liefern.... more...
- Taylor and Francis 2016; US$ 54.95
This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong intersections between the sectors, for example in the development and application of new and emerging media in tourism; festivals and cultural events showcasing the creative identity of place;... more...
- Taylor and Francis 2016; US$ 69.95
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry?s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets,... more...
- Stanford University Press 2016; US$ 60.00
Stakeholders in the organic food movement agree that it has the potential to transform our food system, and yet there is little consensus about what this transformation should look like. Tracing the history of the organic food sector, Michael A. Haedicke charts the development of two narratives that do more than simply polarize the organic debate,... more...